Social Media Marketing Podcast

Епизоди

• YouTube on TV: What Marketers Need to Know 23.07.2026 43мин

  Wondering what YouTube's aggressive push into living rooms means for your channel strategy? Want to learn how to make sure your YouTube content looks great on a 65-inch screen? To discover how to optimize your YouTube channel for TV viewers, create content that works on connected TVs, and use new YouTube features like unique reach metrics, Ask YouTube AI search, and buy-with-Google-Pay commerce, I interview Liron Segev.
• Writing Winning LinkedIn Content, Without AI 16.07.2026 46мин

  Wonder why your LinkedIn content isn’t delivering engagement or reach? Want to know how to write LinkedIn posts the right people notice in the feed? To discover a three-part framework for writing LinkedIn content that stops the scroll, holds reader attention, and gets shared, I interview Kasey Brown.
• Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know 09.07.2026 42мин

  Do you know which new Instagram features change how your content gets discovered and who it reaches? Wondering how Reels could do more for your business? To discover four new Instagram features that could reshape your marketing, I interview Chelsea Peitz.
• How to Grow and Monetize a YouTube Channel (Even If You're Starting Late) 02.07.2026 44мин

  Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? Have you wondered what separates creators who stall out in obscurity from those who grow a sustainable following in just a year or two? To discover how to launch and grow a YouTube channel from scratch—including the pre-production framework that drives real results, the production steps that build audience trust, and the strategies that turn viewers into paying clients, I interview Ty Myers.
• Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales 25.06.2026 43мин

  Is Meta asking you to hand over more control of your Facebook ads than you're comfortable with? Wondering which of its new AI tools you can actually trust, and which ones still need a human in the loop? To discover how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control, I interview Nick Theriot.
• How to Blow Up an eCommerce Business With Facebook Ads 18.06.2026 43мин

  Are your Facebook ads generating clicks but not customers? Want to stop wasting budget on the wrong audiences at the wrong times? To discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably, I interview Sam Piliero.
• Applying AI to Marketing and Business: Lessons From the Trenches 12.06.2026 42мин

  What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business.
• From Content to Conversion: TikTok's New All-in-One Funnel Tools 11.06.2026 41мин

  Looking for native TikTok tools to make marketing content faster? Wondering how to capture more traffic and direct sales from TikTok search? To discover how to use TikTok’s latest features to improve content creation, search strategy, and customer purchases, I interview Keenya Kelly.
• How to Create Content on LinkedIn to Attract Your Ideal Prospects 04.06.2026 45мин

  Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? To discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work, I interview Will McTighe.
• How to Adjust Your Content for LinkedIn's New Feed Algorithm 28.05.2026 45мин

  Is your LinkedIn reach falling? Do you know which signals LinkedIn's algorithm now uses to decide who actually sees your content? To discover how LinkedIn's rebuilt feed algorithm changes who sees your content, which engagement signals matter most right now, and what the platform's new live-streaming requirement means for your content planning, I interview AJ Wilcox.
• YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views 21.05.2026 42мин

  Want more leads from YouTube Shorts? Wondering how to create YouTube Shorts that get more than a thousand views? To discover techniques to produce YouTube Shorts that people will watch, rewatch, and share, I interview John Scott.
• YouTube Tools That Scale Attention 14.05.2026 47мин

  Are you producing YouTube content but failing to gain traction? I interview Liron Segev to learn, which new YouTube tools and features can help you get more attention and build better relationships on YouTube.
• The Science of Attention: Creating Short-Form Videos People Won't Skip 07.05.2026 45мин

  Do people stop and watch your short-form videos, or do they scroll right past them? Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? To discover how to leverage three psychological principles that make people stop scrolling to watch short-form videos, I interview Hilary Billings.
• New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding 30.04.2026 45мин

  Are you still directing your Instagram followers to a link in bio page? Looking for new ways to make Instagram work for your brand? To discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing, I interview Chelsea Peitz.
• Increasing Conversions: Quick Wins That Work in 2026 23.04.2026 45мин

  Are you sending more content than ever, but watching your conversion rates stay flat or fall? Does it feel like your audience is slipping away even when the traffic numbers look fine? To discover why conversions have become harder to earn in 2026, how to reverse the silent erosion of your email database, which landing page mistakes are killing your sign-ups and sales, and what to do the moment after someone converts to get the most out of every interaction, I interview Jay Schwedelson.
• Facebook's 2026 Rules for Reach & Relevance 16.04.2026 42мин

  Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker.
• Ads and AI: Leveraging AI Creative in 2026 09.04.2026 42мин

  Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why AI-generated ad creative is no longer optional, and learn how to use AI image tools to produce polished and native-looking UGC video ads, I interview Caleb Kruse.
• LinkedIn Is Rewriting the Rules of Visibility 02.04.2026 42мин

  Are you watching AI tools send leads to your competitors while your LinkedIn presence sits idle? Wondering whether the new LinkedIn ad features are worth your time? To discover how to position your LinkedIn content to get cited by AI tools like ChatGPT, which new LinkedIn ad features are worth testing, what LinkedIn's crackdown on automated comments means for your engagement strategy, and more, I interview AJ Wilcox.
• Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS 26.03.2026 47мин

  Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath.
• How to Use TikTok's Verified Business Account Features and Local Feed 19.03.2026 42мин

  Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get discovered, and more, I interview Keenya Kelly