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• Bullish on Bagels? Figuring Out Food Fads 03.06.2026 53мин

  What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement? Featured Guest Talia Solomon — Founder, The Brand Economist Talia is a fractional CMO and brand advisor with a background in marketing and behavioral science. She has impacted companies across food, media, and consumer tech including Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring Doorbell. Her cross-industry experience gives her a unique lens on habit formation and consumer psychology. The Problem Food trends explode fast, and fizzle just as quickly. Category saturation, cultural shifts, and the gap between first-time curiosity and repeat habit have ended many promising brands. The real question isn't how to generate buzz. It's how to make people come back. Connect with Talia Linkedin - https://www.linkedin.com/in/taliasacks Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Predicting Kalshi’s Future 26.05.2026 1ч

  With billions of dollars traded weekly across non-traditional and traditional investors, prediction markets have quickly become one of the hottest crazes in finance. In this episode, we grab time with Andrew Lebbos of Benzinga (SVP of Licensing) to explore the current state of prediction market platforms like Kalshi and speculate about their long-term potential for good. This provocative conversation examines why prediction markets have gained mainstream attention, how they differ from traditional investing and sports betting, and whether crowdsourced forecasting can produce more accurate outcomes than other established methods. The discussion also tackles hot-button topics such as regulation, threats of insider information, concerns over gambling addiction, and the importance of customer retention. From the psychology of gambling to the speculative future of financial markets, this episode explores both the promise and possible risks of turning real-world events into tradable assets. Connect with Andrew LinkedIn: Andrew Lebbos on LinkedIn Benzinga: Benzinga APIs & Data Solutions Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• 7-Eleven’s Egg Salad Experiment 19.05.2026 49мин

  7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg salad sandwiches throughout United States stores is head scratching. In this episode, our panel wonders what led to this decision, discusses the larger business challenges at play, and proposes our own fixes for what 7-Eleven should do next. Along the way, we unpack convenience store culture, customer behavior, retail psychology, operational execution, and take a hard look at how brands can misfire when they try to import global trends without adapting them locally. The team also debates: ● Why Japan’s 7-Eleven experience feels completely different than anywhere else ● Whether North American consumers trust convenience store “fresh food” ● Why the U.S. $5.50 sandwich may already be positioned incorrectly ● How pop-up experiences and cultural immersion could help revive the brand ● Why iced coffee might actually be a smarter gateway product than egg salad ● How brands can retrain customer behavior instead of chasing viral moments Plus, Chino gives a firsthand review after testing the North American version of the sandwich in Toronto and shares her unfiltered reaction to it. Key Takeaways ● Convenience stores in Japan function as an everyday food ecosystem, not just gas station stops ● Freshness perception matters more than novelty ● Viral products alone don’t build long-term customer habits ● 7-Eleven may need a full retail experience redesign, not just a menu upgrade ● Limited-time cultural pop-ups could create stronger consumer engagement ● Coffee and customizable experiences may offer a lower-risk path to changing customer behavior If you enjoyed the episode, leave a review and share it with another Fixaholic. And next time you walk into a 7-Eleven, ask yourself: are you there out of habit, convenience, or because the brand actually gave you a reason to come back? Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome.All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Spirit Airlines Out of Runway: What Happens From Here? 12.05.2026 53мин

  What happens when a major airline simply runs out of money? In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit Airlines and its impact on passengers, employees, competitors, and the future of budget air travel. After years of financial instability, failed merger attempts, mounting debt, and rising fuel costs, Spirit Airlines officially ceased operations on May 2, 2026, leaving travelers stranded and thousands of employees without jobs. But while the shutdown felt sudden to customers, the warning signs had been visible for years. Together, we unpack how the airline industry handles collapse, why ultra low cost carriers are becoming harder to sustain, and whether Spirit’s downfall signals a much bigger shift in the economics of air travel. In This Episode, We Cover Why Spirit Airlines officially shut down operations How fuel prices accelerated the company’s collapse The real reason ultra low cost airlines struggle long term What happened to stranded passengers and canceled flights Why airline shutdowns often happen abruptly The WARN Act and employee notification responsibilities How airline creditors influence shutdown decisions Why Spirit’s collapse could lead to higher airfare industry-wide The hidden role Spirit played in keeping ticket prices low The rise of premium travel after the pandemic How other airlines are responding to Spirit’s disappearance What happens to loyalty points and travel rewards after an airline dies Key Insight from the Episode Spirit Airlines may be gone, but its impact on pricing across the airline industry was enormous. As discussed during the episode: Whether or not you flew Spirit, you benefited from Spirit Airlines because they helped drive down prices in every market they touched. Without that pressure, travelers may soon face significantly higher airfare across the board. About the Guest: Zach Wichter Zach Wichter is a consumer travel reporter at USA Today, where he covers aviation, travel trends, airlines, and passenger experience through his column Cruising Altitude. Previously, Zach reported for: The New York Times The Points Guy He was also part of the reporting team recognized with a Loeb Award for coverage of the Boeing 737 MAX crisis. Connect with Zach on LinkedIn:https://www.linkedin.com/in/zlwichter/ Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Allbirds’ AI Reboot: Bold Leap or Giant Misstep 07.05.2026 1ч 4мин

  Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company? In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value. Is this the beginning of a revolutionary turnaround or a last-minute headline grab designed to buy time? Together, our panel explores whether brand loyalty is enough to survive a category shift this extreme, what investors are really reacting to when companies announce “AI pivots,” and whether Allbirds might still have viable paths forward to pursue its original footwear business instead of such a drastic departure. Are we entering an era where struggling companies can simply add “AI” to their story and reset investor expectations? As discussed in the episode: The company didn’t pivot to AI. They pivoted to a headline. That distinction may define whether Allbirds’ reboot becomes a turnaround story or a cautionary case study. Across industries, companies are racing to reposition themselves around artificial intelligence. But investors, employees, and customers are increasingly asking: What counts as a real pivot? What signals credibility? And what separates strategy from survival tactics? Allbirds provides a rare real-time example of what happens when brand identity, capital constraints, and market hype collide. Todd M. Schoenberger is CEO of CrossCheck Media and Chief Investment Officer at CrossCheck Management. He is a veteran financial commentator whose analysis has appeared on: CNBC Fox News CNN Todd specializes in interpreting market signals, investor behavior, and strategic corporate positioning during periods of economic transition. Connect with Todd on LinkedIn:https://www.linkedin.com/in/todd-m-schoenberger Some standout insights from this episode: ✔ AI announcements can trigger short-term stock spikes without long-term strategy✔ GPU infrastructure businesses require massive capital investment to compete✔ Brand trust weakens when companies abandon their founding mission abruptly✔ Direct-to-consumer footwear strategy may have been a stronger recovery path✔ Meme-stock momentum helped amplify Allbirds’ temporary rally✔ Sustainable brand positioning could have supported a more credible pivot✔ Timing, culture shifts, and retail expansion decisions accelerated decline The Allbirds story raises a broader question for founders and executives: When reinvention becomes necessary, should companies evolve within their strengths or leap into entirely new categories? Sometimes survival depends less on moving fast and more on moving credibly. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Key Question Driving the EpisodeWhy This Conversation Matters Right NowAbout the Guest: Todd M. SchoenbergerDiscussion HighlightsA Bigger Strategic Lesson Learn more about your ad choices. Visit megaphone.fm/adchoices
• Napster’s Confusing Comeback 07.05.2026 51мин

  Napster once reshaped the music industry by making free digital downloads mainstream. Now it’s attempting another reinvention, this time as an AI-powered music platform. But can a brand once synonymous with piracy successfully re-enter the industry it disrupted? In this episode, our panel sits down with podcast host and music industry partner development expert Seth Schachner (ex Sony Music, Jive Records, Microsoft) to unpack Napster’s history, its current AI ambitions, and whether the company still has a meaningful role to play in today’s creator-driven music ecosystem. Together, we explore what Napster got right the first time, what’s different now, and what it would take for the platform to succeed in an era dominated by streaming, TikTok discovery, and AI music tools. What You’ll Learn in This EpisodeHow Napster changed music consumption foreverWhy the music industry revenue dropped dramatically after early file-sharing platforms emerged How platforms like Apple iTunes and Spotify built on Napster’s behavioral blueprint The real difference between early piracy-era innovation and today’s AI music ecosystem Why AI music tools face skepticism from artists and labels. Whether Napster’s brand still has strategic value. The strongest opportunity Napster has today: creator collaboration platforms Why independent artist infrastructure may matter more than streaming competition. How TikTok-era discovery is reshaping music success cyclesWhat Napster would need to do to “fix” its comeback strategyIf Napster Wants to Win Again… The panel suggests Napster should:Lean into collaborative music creation tools support independent artists instead of competing with major streaming platforms build discovery infrastructure for emerging creatorsavoid overextending into too many AI product categoriesfocus on repeat creator engagement instead of passive listening About the GuestSeth Schachner is a veteran entertainment strategist and founder of Strat Americas. His career includes leadership roles at Sony Music and partnerships with companies like Microsoft and Live Nation Entertainment. He also hosts the podcast Breaking Down the Biz, where he explores the business behind entertainment and media. Seth’s Podcast: https://open.spotify.com/show/0S8P5a0rH76RD1DB3BKloD?si=7044f5767af94587 Connect with Seth:https://www.linkedin.com/in/sethschachner/ Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on:Instagram – https://www.instagram.com/wefixeditpodLinkedIn – https://www.linkedin.com/company/wefixeditpodYouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer - A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We’re here to ask the kinds of questions everyone’s thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you’re welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Replay: Lego’s Grown Up Gamble 21.04.2026 46мин

  LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences. In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary. The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape. The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders. Key Topics & Takeaways Why adult collectors now make up ~25–30% of the toy market How LEGO’s “Adults Welcome” strategy and 18+ sets changed the brand The shift from imaginative play to instruction-following construction Why modern LEGO sets leave less room for creative reinterpretation The impact of screens, media, and IP on how kids play today Declining birth rates and what that means for toy company pipelines The difference between “paint by numbers” and a blank canvas Why nostalgia is powerful but not a long-term growth strategy How LEGO risks losing the next generation of builders The hidden danger of optimizing only for adult money Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Replay: Southwest’s LUV Lost 14.04.2026 58мин

  Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs. Yet longtime customers are walking away angry. In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years. The question at the center of the conversation: How can a brand be winning financially while simultaneously losing its best customers? From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers. What We Cover 1️⃣ The Core Problem: Financial Success vs Brand Equity Southwest reported record revenue, yet load factors are declining Loyal flyers publicly declaring they are leaving The emotional equity of “We’re all in this together” is eroding The danger of extracting more revenue per customer while shrinking the customer base Rene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health. 2️⃣ The Boarding Royale Backfire Southwest’s Super Bowl ad mocked its former open seating model. Instead of feeling like a self-aware evolution, customers felt: Belittled Gaslit Reduced to the punchline Rene breaks down why making your most loyal customers the joke is a strategic miscalculation. 3️⃣ Hierarchy Changes Behavior Referencing research from Harvard Business School and the University of Toronto, Rene highlights how: Class distinctions increase conflict Introducing hierarchy shifts employee roles from hosts to referees Southwest’s once-democratic seating model helped create community When tiered seating and baggage fees entered the picture, the cultural dynamic shifted. 4️⃣ Internal Culture Risk Southwest’s frontline employees have historically been its greatest asset: Humor Warmth Human connection But layoffs, operational constraints, and policy changes are altering that culture. The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone. 5️⃣ What Should Southwest Do? Rene proposes a bold alternative: A Dual-Brand Strategy Modeled after Qantas and Jetstar: Preserve Southwest as a high-trust, economy-focused domestic brand Launch a separate premium or long-haul sub-brand Protect the emotional equity instead of diluting it Other ideas discussed: Restore fee transparency Recommit to “Bags Fly Free” Monetize passenger engagement through paid brand research partnerships Re-empower employees as ambassadors rather than enforcers Subscribe for more deep dives where we fix big business problems with fresh perspectives. Rene Huey-Lipton https://www.linkedin.com/in/hueylipton/ • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Are There Too Many Managers? 07.04.2026 52мин

  Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the most influential labor economists in the country. Together, we unpack one of the most important questions facing today’s labor market: whether modern organizations are overloaded with managers and what that means for productivity, hiring, layoffs, and career paths. Drawing on decades of labor market research and macro workforce data, Ron explains why middle managers are often the first cut during layoffs, how that decision can negatively impact companies, and why a contributor-based evaluation might be a better approach. This dynamic conversation digs into provocative questions we’re all asking, challenges assumptions, and poses some very real solutions about improving our collective thinking about the labor force. In This Episode, We Cover ● Why organizations naturally accumulate management layers over time ● The hidden risk of promoting top performers into leadership roles ● How layoffs disproportionately affect middle managers ● The mismatch between workforce expectations and available leadership roles ● Why companies reward management more than execution ● The growing importance of Individual Contributor career paths ● How interest rates and capital costs influence layoffs ● The long term consequences of overhiring during economic spikes ● Why forecasting failures create workforce instability ● How companies can rethink compensation structures to retain expertise ● The role AI may play in reshaping management structures ● Why trades and technical careers are becoming more attractive again Key Insight from Ron Hetrick One of the biggest workforce challenges today is not simply too many managers. It is a system that rewards leadership titles more than execution excellence. If organizations want stability, they must create career ladders where experts can grow inancially without being pushed into management roles if it creates misalignment. As Ron explains during the episode: The farther your role is from creating revenue or protecting margin, the harder it becomes to justify during restructuring. About the Guest: Ron Hetrick Ron Hetrick is a leading labor economist and Principal Economist at Lightcast. He previously worked at the U.S. Bureau of Labor Statistics and advises Fortune 100 companies, policymakers, and workforce strategists. He is also the author of: ● Demographic Drought ● Who’s Going to Do the Work ● The Rising Storm (contributor) ● Fault Lines (co-author) Ron is widely recognized for translating workforce data into practical strategic insight for organizations navigating talent shortages and economic change. Connect with Ron on LinkedIn: https://www.linkedin.com/in/ronlhetrick/ Discussion Highlights Some standout takeaways from this episode: ✔ Promotions are often used as retention tools rather than structural necessities ✔ Middle management roles expand fastest during economic growth cycles ✔ Overhiring during temporary demand spikes leads directly to layoffs later ✔ Organizations rarely forecast workforce demand accurately ✔ Execution roles are often undervalued compared to leadership titles ✔ Skilled experts need compensation parity with managers ✔ Career ladders must evolve beyond title based advancement Our Panel ● Aaron Wolpoff – Host and Marketing panelist ● Melissa Eaton – Operations and C/X panelist ● Chino Nnadi – People, Talent and Culture panelist ● Ron Hetrick (Guest) - Labor economist and Principal Economist at Lightcast. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be onstrued as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Is Outer Space for Everyone? 31.03.2026 45мин

  Space exploration used to be reserved for governments and elite astronauts only. Today, commercial launches, private space stations, and civilian missions are raising questions about opening up space travel and making access more widely available. In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of private companies, and whether humanity is entering a new era where space truly becomes accessible to everyone. From billionaire tourism headlines to satellite infrastructure that powers everyday life on Earth, this discussion separates myth from reality and explains what space tourism and space commercialization actually means for society. What You’ll Learn in This Episode Why space is no longer just for astronauts and governments How private companies like SpaceX and Blue Origin are accelerating the push for space travel The legal reality behind the Outer Space Treaty and ownership in space The economics of space tourism and why costs are still high How satellites already power GPS, banking, communications, and security systems Whether governments or private companies should lead the next phase of exploration About Christopher Hearsey Christopher Hearsey is a global space executive and founder of OSA Consulting, specializing in commercial space policy and regulatory strategy. He previously worked at the U.S. State Department and helped support implementation of the National Space Policy. He also co-founded the Space Court Foundation, which promotes global education around space law and governance. Learn more: https://www.linkedin.com/in/hearsey/ Our Panel Aaron Wolpoff – Host and Marketing panelist Melissa Eaton – Operations and C/X panelist  Chino Nnadi – People, Talent and Culture panelist Christopher Hearsey - Guest and global space executive Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Can Target Hit the Bullseye Again? 24.03.2026 1ч 1мин

  Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty? In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work. From customer sentiment to operations complexity and employee impact, this conversation breaks down what Target can do to hold onto relevance in a crowded retail landscape, and to win back customers who feel Target is no longer for them. Key Takeaways Discounts increase traffic temporarily but do not rebuild loyalty alone Target risks losing differentiation if it competes purely on price Brand trust requires transparency and consistency Employees and customers both need clarity on the company’s direction A strong narrative must support any pricing strategy Our Panel Aaron Wolpoff – Host and Marketing panelist Melissa Eaton – Operations and C/X panelist  Chino Nnadi – People, Talent and Culture panelist Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Hired or Hustled? Avoiding Job Search Predators 17.03.2026 1ч 1мин

  In this episode, our panel explores a troubling trend in today’s job market: companies that exist to exploit job seekers. The reality of today’s job market? Ongoing layoffs and exponentially more candidates than open jobs. As a result, many people are opening their wallets to paid recruiters, coaches, career accelerators, and “job connector platforms” that promise hidden opportunities for a steep monthly fee. It’s all so confusing: which of these services provide legitimate help? Which ones are just middlemen that prey on the unemployed? How can job seekers steer clear of the ones motivated by greed that don’t provide any real value? Throughout this timely conversation, our panel discusses how the modern job search landscape has changed, why so many questionable services have emerged, and how candidates can protect themselves. We also share practical advice on identifying ethical recruiters, avoiding scams, and navigating the job market with confidence and strategy. The episode ultimately builds to an upsetting realization: instead of job seekers being treated as the customer, many systems now treat them as a product to be monetized. With this in mind, our panel explains how workers can start to shift the power dynamic by building authentic relationships, verifying credibility, and trusting their instincts when evaluating job search services. 👥 Get to know our panel: Aaron Wolpoff – Host & Panelist / Marketing Background Melissa Eaton – Panelist / Operations & CX Background Chino Nnadi – Panelist / People, Culture & Corporate Recruitment Background, founder of Like Cappuccino recruitment agency Key Takeaways Most legitimate recruiters never charge candidates for job placement. Many “job search services” profit from fear and uncertainty. Always research the credibility of coaches, recruiters, or platforms. Trust your instincts when evaluating job opportunities or programs. Networking and direct connections remain the most effective path to new opportunities. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Southwest’s LUV Lost 10.03.2026 51мин

  Southwest Airlines is financially strong. Record revenues. Stock price near multi-year highs. Yet longtime customers are walking away angry. In this episode, we unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. Host Aaron Wolpoff sits down with brand strategist Rene Huey-Lipton, founder of The Dame Collective and former strategy lead on Southwest during its golden years. The question at the center of the conversation: How can a brand be winning financially while simultaneously losing its best customers? From controversial assigned seating to unpopular baggage fees to the triggering “Boarding Royale” Super Bowl campaign, we analyze how strategic shifts have taken the most beloved airline identity in America off course for many consumers. What We Cover 1️⃣ The Core Problem: Financial Success vs Brand Equity Southwest reported record revenue, yet load factors are declining Loyal flyers publicly declaring they are leaving The emotional equity of “We’re all in this together” is eroding The danger of extracting more revenue per customer while shrinking the customer base Rene explains how this mirrors classic Wall Street optimization: maximize short-term revenue, risk long-term brand health. 2️⃣ The Boarding Royale Backfire Southwest’s Super Bowl ad mocked its former open seating model. Instead of feeling like a self-aware evolution, customers felt: Belittled Gaslit Reduced to the punchline Rene breaks down why making your most loyal customers the joke is a strategic miscalculation. 3️⃣ Hierarchy Changes Behavior Referencing research from Harvard Business School and the University of Toronto, Rene highlights how: Class distinctions increase conflict Introducing hierarchy shifts employee roles from hosts to referees Southwest’s once-democratic seating model helped create community When tiered seating and baggage fees entered the picture, the cultural dynamic shifted. 4️⃣ Internal Culture Risk Southwest’s frontline employees have historically been its greatest asset: Humor Warmth Human connection But layoffs, operational constraints, and policy changes are altering that culture. The episode explores whether internal friction could accelerate brand decline faster than customer dissatisfaction alone. 5️⃣ What Should Southwest Do? Rene proposes a bold alternative: A Dual-Brand Strategy Modeled after Qantas and Jetstar: Preserve Southwest as a high-trust, economy-focused domestic brand Launch a separate premium or long-haul sub-brand Protect the emotional equity instead of diluting it Other ideas discussed: Restore fee transparency Recommit to “Bags Fly Free” Monetize passenger engagement through paid brand research partnerships Re-empower employees as ambassadors rather than enforcers Subscribe for more deep dives where we fix big business problems with fresh perspectives. Rene Huey-Lipton https://www.linkedin.com/in/hueylipton/ • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• The Reese’s Controversy with Brad Reese 03.03.2026 1ч 8мин

  For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention. Brad and others are upset about the current quality of Reese’s products under Hershey’s control, pointing to a shift in taste and either proven or alleged ingredient swaps.  Emotions are high - people love Reese’s. They want real answers. This isn’t just about candy. It’s about trust, heritage, and a beloved company at a cultural tension point with its best customers. What Sparked the Controversy? Brad published an open letter to Hershey’s on LinkedIn calling out what he and many consumers observed: Certain varieties no longer list milk chocolate Some now use “chocolate candy,” “chocolatey coating,” or compound coating Peanut butter replaced in some products with “peanut butter creme” Ingredient changes implemented quietly, without announcement While The Hershey Company has publicly stated that core ingredients have not changed, consumers began comparing labels and conducting side-by-side taste tests online. The consumer pushback and Hershey’s response quickly went viral, drawing attention from major media outlets and even commentary from MrBeast while promoting his own line of Feastibles. A Powerful Quote from Brad “They’re stooping for pennies and passing up dollars.” Subscribe for more deep dives where we fix big business problems with fresh perspectives. Brad Reese https://www.linkedin.com/in/bradreesecom/ • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• The Tipflation Trap – Who Eats the Cost? 24.02.2026 51мин

  Tipping used to be simple: good service meant leaving something extra. These days, tips seem like mandatory surcharges, and customers are fed up. In this episode, Aaron and Melissa unpack the growing cultural frustration around “tipflation” and why it’s becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from all sides. Joining us is expert restaurant consultant Mark Moeller, founder of the consulting firm The Recipe of Success, who brings over four decades of experience in restaurant operations and turnaround. Together with Mark, we examine rising labor costs, the psychology of paying, fee transparency, and how to make practices around tipping more sustainable and digestible. Practical Takeaways For Consumers: ● Consider tipping after service is complete ● Speak with management before leaving damaging reviews ● Recognize tipping is tied to systemic wage structures For Operators: ● Prioritize price and fee transparency ● Use POS data to fairly allocate tip pools ● Invest in training to justify value perception ● Avoid arbitrary surcharges that erode trust The “Fix” (At Least for Now) The group proposes: ● Transparent pricing models ● Reduced reliance on hidden fees ● Introduce enticing customer rewards that reinforce tipping behavior ● Continual experimentation with patience and grace on all sides ● Industry-wide creativity and collaboration There is no overnight solution. But thoughtful policy adjustments, communication, and empathy between operators, staff, and customers may reduce friction. Guest Spotlight Mark Moeller Founder, The Recipe of Success National restaurant consulting firm specializing in operations, training, and financial analysis Website: recipeofsuccess.com Enjoyed the Episode? Instead of tipping the hosts, leave a five-star review on your favorite podcast platform. And if you're listening from a restaurant or coffee shop, consider showing appreciation to the team serving you. Subscribe for more deep dives where we fix big business problems with fresh perspectives. Mark Moeller https://www.linkedin.com/in/therecipeofsuccess/ Mark's website: https://recipeofsuccess.com • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• The Automation Irony: Why Are We Still Working So Hard? 17.02.2026 58мин

  Research suggests that 30–50% of today’s work tasks could technically be automated. And yet most of us feel busier than ever. So what’s going on? In this episode, we sit down with author, AI strategist, and business coach Steve Ferman to unpack the “automation irony”: the more tools and systems we add, the less time we seem to get back. Instead of blaming the technology, we dig into the real blockers—governance gaps, cultural resistance, change management failures, rising expectations, and leadership blind spots that prevent automation from delivering the relief it promises. This isn’t an anti-AI episode. It’s a pro-leadership one. About Our Guest Steve Ferman is a tech executive, AI strategist, and certified Scaling Up business coach with over 40 years of experience building, scaling, buying, and selling technology companies. Learn more: https://4pillarcoach.com Key Topics & Takeaways Why automation isn’t a tech problem — it’s an operations problem AI sprawl and shadow AI inside organizations The danger of implementing tools without governance or guardrails Why efficiency gains often lead to raised quotas, not reduced workload The “walled garden trap” and siloed automation efforts How automation quietly shifts burden upstream and creates hidden burnout Why layoffs blamed on AI increase fear and stall adoption The cultural gap between automation promise and employee experience The need for executive alignment before tool selection Why adoption requires enablement, not just software licenses The Core Insight Automation is not failing. Leadership strategy is. Companies often start with the solution — buying the newest AI tool — instead of identifying the operational bottlenecks they actually need to solve. Without executive buy-in, guardrails, and employee engagement, automation simply becomes another layer of work. And when time is saved? Organizations often fill it immediately with more output expectations, reinforcing the productivity paradox instead of relieving it. Strategic Fixes Proposed 1️⃣ Start with Operations, Not Software AI should solve clearly defined operational friction, not chase trends. Diagnose before you deploy. 2️⃣ Build Governance Early Create AI councils, guardrails, usage policies, and clear expectations. Avoid AI sprawl. 3️⃣ Ask Employees First “What are two tasks you hate doing?” Automate those first to build trust and momentum. 4️⃣ Protect Reclaimed Time Hard-code reclaimed hours into the operating model. Allocate portions to: Innovation Upskilling Strategic thinking Reduced workload 5️⃣ Redefine Productivity More output is not always better output. Innovation, morale, and long-term sustainability matter. 6️⃣ Treat AI Like a New Colleague Onboard it. Train around it. Clarify when human judgment overrides automation. 7️⃣ Keep Humans in the Loop AI lacks empathy, emotional intelligence, and true reasoning. The human element remains essential. Who This Episode Is For Executives implementing AI initiatives HR and People & Culture leaders Founders and startup operators Technology and operations leaders Anyone feeling busier despite automation The Big Question This Episode Answers Is automation actually freeing us, or are we just running faster on the same wheel? Final Take Automation can absolutely give us time back. But only if leaders resist the temptation to immediately reinvest every reclaimed minute into higher output expectations. The real opportunity isn’t just efficiency. It’s reinvention. If done right, automation shifts work from execution to strategy, from repetition to creativity, from burnout to innovation. But that shift requires intentional leadership, cultural clarity, and guardrails. Otherwise, we're stuck with the burden of knowing we'll never catch up, no matter how many time-saving tools we add. Subscribe for more deep dives where we fix big business problems with fresh perspectives. Steve Ferman: https://www.linkedin.com/company/4-pillar-coach/  • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Super Bowl Commercials – Do They Really Work? 10.02.2026 1ч 37мин

  This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention. In this episode, the panel tackles the real question behind the hype: Do Super Bowl commercials actually work, or are brands gambling millions on a flashy coin flip? To answer this question, we're joined by featured guests and ad agency experts Anaka Kobzev (main episode and included post-show) and Amelea Renshaw (post-show) who have both been instrumental in shaping Super Bowl campaigns, among other things: - Anaka has led global communications for legendary agencies like McCann and TBWA and is Founder and Principal of Through Line Advisory, helping brands to elevate their visibility through strategic communications and content. - Amelea is Head of Strategy at Lucky Generals NY, spearheading brand positioning, award-winning creative campaigns, and comms thinking for brands such as Universal (with a 2026 ad spot), Ally, Google, Peloton, Pinterest, and Girls Who Code. Recorded in two parts, the episode opens with a pre-game breakdown, where the panel evaluates the economics, risks, and strategic rationale behind Super Bowl advertising. After the game, the conversation continues with a bonus after-show, analyzing what actually aired, which ads cut through, which ones missed, and what patterns emerged across categories like AI, finance, health, food and beverage. With perspectives from brand strategy, communications leadership, and deep agency experience, the group goes beyond “Was it funny?” and instead evaluates ROI, readiness, cultural fit, and long-term brand impact. Key Topics & Takeaways Why Super Bowl ads now cost 2–3× more than a decade ago The difference between awareness, engagement, and actual business impact When Super Bowl ads amplify strength vs expose weakness Why creative misalignment can erase millions in value The danger of confusing celebrity recognition with brand recall How layoffs, market timing, and internal morale affect ad perception Why some brands win with one ad and others disappear entirely The rise of AI, health, and fintech themes in this year’s game How pre-game leaks and post-game amplification now matter as much as game night Strategic Frameworks Discussed Readiness Test: If your operations can’t handle the spike, don’t buy the spot Lifecycle Fit: Super Bowl ads work best at inflection points, not desperation moments Creative Discipline: Entertainment alone is not strategy Before / During / After: The ad is the spark, not the fire Internal Alignment: Employees must understand the “why,” not just see the spend Cultural Context: Tone matters as much as message Who This Episode Is For CMOs and brand leaders Marketing and communications executives Agency strategists and creatives Founders considering big-budget awareness plays Anyone curious why some Super Bowl ads become legendary and others become memes The Big Question This Episode Answers Is a Super Bowl commercial a smart investment or a very expensive ego play? Final Take Super Bowl commercials can work, but only when the entire business is ready to support the moment. Without operational strength, creative clarity, and strategic intent, the biggest stage in advertising doesn’t save brands, it exposes them. The real win isn’t airtime. It’s alignment, execution, and what happens after the confetti settles. Main Panel Aaron Wolpoff Melissa Eaton Chino Nnadi Anaka Kobzev (Special Guest) Anaka's LinkedIn: https://www.linkedin.com/in/anakakobzev/ Bonus After-Show Panel (Post-game analysis only) Aaron Wolpoff Melissa Eaton Anaka Kobzev (Special Guest) Amelea Renshaw (Special Guest) Amelea's LinkedIn: https://www.linkedin.com/in/amelearenshaw/ Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking, have an engaging conversation, and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• The Pinterest Paradox: From Pins to Purchases 03.02.2026 53мин

  Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat. In this episode, we unpack The Pinterest Paradox. Can a platform built on slow inspiration successfully pivot to fast commerce without breaking user trust? Pinterest is laying off staff, cutting costs, investing heavily in AI, and pushing aggressively into e-commerce. With TikTok Shop, Amazon, and Instagram all competing for attention and dollars, Pinterest is betting that inspiration should lead directly to purchase. Joined by Leon Lin, former Head of Discovery Product at Pinterest and current CEO of 1stCollab, we go inside how Pinterest’s algorithms actually worked and why monetization is harder than it looks. We explore: Browsing vs buying and where Pinterest truly belongs When monetization feels helpful vs exploitative Why affiliate links and sponsored content can break authenticity How timing and intent matter more than ad volume Why small and local businesses are Pinterest’s biggest opportunity Inspo Mode vs Shop Mode as a potential product fix How Pinterest can evolve without losing its soul This is not an anti-commerce conversation. Pinterest is a business. But the real question is whether platforms can monetize without alienating the very users who made them valuable in the first place. If Pinterest gets this right, it doesn’t just become another shopping app. It becomes the most trusted bridge between imagination and action. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Lego’s Grown Up Gamble 27.01.2026 42мин

  LEGO built one of the most iconic brands in history by standing for children, creativity, and open-ended play. But in recent years, a major shift has taken hold. The company is increasingly chasing adult fans with premium, expensive, highly detailed sets, licensed IP, and collector-focused experiences. In this episode, the panel is joined by toy industry veteran Leo Battersby to examine whether LEGO’s pivot toward adults is a smart growth strategy or a dangerous drift away from the very thing that made the brand legendary. The conversation explores the deep tension between imagination vs instruction, open-ended creativity vs rigid build-by-numbers kits, and long-term cultural pipeline vs short-term revenue growth. With declining birth rates, rising screen time, and changing childhood behavior, LEGO is navigating a radically different world than the one it helped shape. The group debates whether LEGO is slowly turning from a system of play into a premium model-building brand and what that means for future generations of builders. Key Topics & Takeaways Why adult collectors now make up ~25–30% of the toy market How LEGO’s “Adults Welcome” strategy and 18+ sets changed the brand The shift from imaginative play to instruction-following construction Why modern LEGO sets leave less room for creative reinterpretation The impact of screens, media, and IP on how kids play today Declining birth rates and what that means for toy company pipelines The difference between “paint by numbers” and a blank canvas Why nostalgia is powerful but not a long-term growth strategy How LEGO risks losing the next generation of builders The hidden danger of optimizing only for adult money The Strategic Tension Is LEGO still teaching kids how to imagine… or mostly teaching them how to follow instructions? The panel argues that LEGO is not wrong to pursue adults and licensed IP. The real risk is over-indexing on precision, perfection, and display pieces at the cost of the messy, experimental, imaginative play that originally made LEGO magical. The Big Fix Proposed A “LEGO for Life” ecosystem, including: A subscription-based building journey that grows with the child An “Anything Box” starter kit with no instructions, just imagination Age-and-stage based kits that evolve from free play → STEM → advanced builds A community layer where kids and families share creations and challenges A “Pass the Brick” system for reused bricks to improve accessibility Clear separation between: Kid-first creative play LEGO Adult premium collectible LEGO The goal: Use adult profits to subsidize kid-first innovation and rebuild the long-term pipeline of LEGO fans. The Big Question This Episode Answers Is LEGO building the future of imagination, or just really expensive shelf art? Final Take LEGO doesn’t have an adult problem. It has a pipeline problem. The brand must protect the emotional and creative experiences that make people become adult LEGO fans in the first place, or the nostalgia engine eventually runs dry. Panel Aaron Wolpoff Melissa Eaton Chino Nnadi Guest Leo Battersby Former Mattel executive and co-founder of Mattel Creations, the adult collectibles business that scaled from zero to $110M. Currently founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices
• Dry January: The Business of Not Drinking 20.01.2026 51мин

  Season 3 kicks off with a timely and culture-shifting question: Is Dry January actually good for business, or is it a self-inflicted economic slowdown? Every January, millions of people across the U.S. and the world voluntarily press pause on alcohol. What started as a small UK health initiative has become a global behavioral shift, with nearly 1 in 5 adults now participating and overall alcohol consumption at its lowest level in nearly 90 years. But this is not just a personal wellness trend. It’s a market disruption. In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change. From inventory planning and staffing challenges to the rise of non-alcoholic beverages, sober-curious culture, and experience-driven hospitality, the conversation reframes Dry January as not just a month, but a strategic testing ground for the future of food, beverage, and social culture. Key Topics & Takeaways Why alcohol consumption is at a 90-year low and what that signals Is Dry January a meaningful reset or just behavioral whiplash? The business impact of 20% of customers disappearing for a month How Gen Z and wellness culture are reshaping social drinking norms Why “mindful consumption” is becoming mainstream The rise of non-alcoholic, zero-proof, and better-for-you beverages How bars and restaurants should rethink menus, experiences, and inventory Using January as an R&D lab instead of a dead month Corporate culture, team bonding, and moving beyond “happy hour culture” The danger of over-indexing on one month instead of building evergreen options Strategic Business Ideas Explored Treating Dry January as a season, not a stunt Designing non-alcoholic experiences that feel premium, not like an afterthought Using January to test new menus, pairings, formats, and partnerships Diversifying revenue beyond alcohol without alienating core customers Reframing internal culture toward wellness, inclusion, and balance Building experiences around activities, not just drinking Avoiding the January 1st / January 30th consumer behavior whiplash Who This Episode Is For Consumer brand marketers and strategists Operators dealing with seasonality and demand swings HR and culture leaders rethinking workplace social norms Food & beverage brand leaders Bar, restaurant, and hospitality owners Anyone interested in how wellness trends reshape entire industries The Big Question This Episode Answers Is Dry January something businesses should fight, ignore, or design for? Final Take Dry January is not the problem. Ignoring the long-term shift in consumer behavior is. Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them. Disclaimer A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices