The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Епизоди

• Social Media Is Doing a Lot. Here’s What Actually Matters. 11.06.2026 31мин

  Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun?Same.Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends.It’s a lot.In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take.You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing.In this episode, we talk about:💛 Why social media feels louder, not necessarily harder💛 How to stop treating every piece of advice like a must-do💛 Why clarity makes your brand easier to remember💛 What consistency actually means when you have a real life💛 How relationships still drive the best marketing moments💛 Why your content needs a clear path to your offers💛 How to use AI without outsourcing your judgment💛 What deserves less of your energy right nowAndréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing.If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset.Links Mentioned:Join the Social Media Day Summit: onlinedrea.com/smdGrab the AI in Marketing Audio Series: onlinedrea.com/aiJoin The Mindful Marketing Lab: onlinedrea.com/labListen to the Mindful Marketing Podcast: onlinedrea.com/podcast
• Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo 28.05.2026 38мин

   Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes.In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener.We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time.We talk about:Why podcasts build trust differently than quick-scroll contentHow to decide which shows are a strong fit for your businessThe pitch elements that help you sound like a real humanWhat successful podcast guests do before the interview beginsHow to mention your business without making the conversation feel salesyThe importance of choosing one clear next step for listenersWays to reuse podcast interviews through content and relationship-buildingHow Alex manages connections from more than 700 podcast appearancesWhether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence.About Alex SanfilippoAlex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities.This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Try it here:https://onlinedrea.com/riversideLinks and ResourcesGet Alex’s free resource:Nine ideas to help you improve as a podcast guest:podmatch.com/freeJoin me for Social Media Day:If social media is doing the absolute most right now, join me for the third annual Social Media Day Summit, happening live and free on June 30. It’s a reset for busy business owners who want a smarter, more sustainable marketing strategy.onlinedrea.com/SMD
• Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl 19.05.2026 33мин

  Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh.In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy.Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless.We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable.In this episode, we talk about:Why Pinterest is a strong cold traffic platform in 2026How Pinterest users behave differently from Instagram and TikTok usersThe two Pinterest metrics Kate recommends watching closelyWhat makes a strong Pinterest image todayHow often business owners should actually be pinningWhere keywords matter on PinterestThe current role of video on PinterestHow Pinterest is handling AI-generated contentWhat to know about Pinterest ads and Performance PlusHow Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcastingWhat marketers can learn from choosing the platforms that match their energyKate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day.Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen.
• What the No Pressure Post Party Taught Me 12.05.2026 29мин

  I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container.I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online.In this episode, I talk about:what I was actually trying to measure in this experimentwhy short-form video stayed my preferencewhat happened when I dropped the day numbers from the challengethe kinds of content that performed bestwhy “just post more” is not a strategyhow energy and real life affected the experimentwhat I’m keeping, what I’m dropping, and what I’m still testingAnd if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises.Join the Lab: onlinedrea.com/lab
• My AI Rules Have Changed: A 2026 Update for Business Owners 29.04.2026 27мин

  AI has changed a lot in the past year… and so have my thoughts on it.In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up.We’re talking about:AI as a shortcut (not a strategy)Why your standards need to get higher as AI gets betterWhere AI actually saves time—and where it quietly makes things worseWhy your voice matters more now than everAnd how to use AI inside a mindful marketing approach without turning your content into robot soupIf you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you.✨ Free AI Audio Series + ChatGPT Starter PackShort, practical episodes on how I actually use AI in my business (without sounding like a robot)You’ll learn:How I write captions with AI (without the cringe)My “vibe check” editing processWhat I don’t use AI for—and whyHow I turn testimonials into better copy👉 Grab it here:onlinedrea.com/ai🎧 This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches.👉 Try it here:onlinedrea.com/riverside
• How to Simplify Your Content Strategy with Fope Nkwocha 15.04.2026 30мин

  Staring at a blank page wondering what to post next? You’re not alone.In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing.If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach.In this episode, we talk about:Why content overwhelm happens and how to simplify your strategyHow to turn real client questions into powerful content ideasA framework for building trust with your audience through your contentHow to create content that connects directly to your offersWays to prevent burnout while staying consistent with your marketingThis Episode Was Made Possible By:Riverside All-in-One Podcast & Video PlatformVisit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews!About the Guest:Fope Nkwocha (Fopsy) is a business coach, educator, and speaker who helps service providers overcome the “execution gap” and build predictable revenue. With over a decade of experience across Google, startups, and the provincial government, she combines corporate-level strategy with hands-on execution.At Google Canada, she co-led a partnership that brought 50,000 small businesses online and drove triple-digit adoption growth. Today, she translates those systems into her 1:1 coaching program, Money-Making Priorities™, helping service providers make more in 12 weeks than they have all year.Fope’s journey spans entrepreneurship, academia, and community leadership—running multiple ventures, teaching business at Conestoga and Mohawk Colleges, and serving on nonprofit boards. She hosts two podcasts, Money-Making Priorities and Dear Fopsy, and is the author of Situationship: How to Stop Breaking Your Own Heart. Her work blends business strategy with practical lessons on resilience, helping clients succeed in both business and life.WebsiteLinkedInInstagramResources Mentioned:Join Fopsy's FREE Lead Sprint: Get 100 Qualified Leads in 5 Days
• OnlyParks, Thirst Traps & The Shift No One Is Talking About 09.04.2026 20мин

  The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing.TakeawaysPattern interruption and emotional activation drive engagementBusinesses can benefit from low-lift, low-pressure content creationChapters00:00 Introduction to the Only Parks Trend05:31 The Psychological Impact of the Trend12:20 Applying the Trend to Business Marketing19:54 Commitment to the Trend
• Uncomplicated Marketing with Kyla Roma 18.02.2020 35мин

  Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!   In this podcast episode, we share:  Recommendations for outlining your marketing plan or sales funnel  Questions to help determine what's working for you and what isn't  The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client   Suggestions for how to take a break from social media  Why connecting with your audience is invaluable  Details about Kyla's Uncomplicated Marketing Academy   Memorable Quotes:  "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible."  "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it."  "The outside of your business should match the inside of your business."    About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.)   Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/   Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.   Links Mentioned:  https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/   This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
• Using Brand Voice on Social Media with Helen Tremethick 19.09.2019 39мин

  Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more!      In this podcast episode, we share:  What attracted Helen to a career in copywriting and communication   How Helen helps her clients identify their brand voice Why business owners and entrepreneurs struggle to find a path for their brand  Why Helen's methodology is called "Captivate"  The importance of understanding who you are and who your people are Suggestions for building a "know, like, trust" appeal with your audience  How creating a brand voice evolves during the rebranding process  The benefit of a strategic plan for content and using a brand voice road map Why it's valuable to know what your audience wants and what will resonate with them  Tips for those who need writing inspiration and the power of free writing  Details about Helen's Copy Courage Program   Memorable Quotes:  "We teach what we need to learn." "In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for."   "Get to know your people, know what you want to say to them."  "What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?" "You need to have a plan as to what you're going to share and how that supports how you're trying to serve."  "When you have a brand that wants to elevate other people, it's helpful to share what elevates you."    About Helen Tremethick Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.   Connect with Helen: https://instagram.com/helentremethick https://facebook.com/communicationsdistillery   Links Mentioned: Copy Courage Program: http://communicationsdistillery.com/courage   Free Offer:  http://communicationsdistillery.com/free   - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve.   This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  
• How to Juggle Social Media for Your Side Business w/ Katrina Garnes 09.08.2018 26мин

  Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for: Katrina's backstory and how she runs her business The 4 keys to juggling your full-time job and your side business How to streamline your social media scheduling … and more! /// About Katrina Garnes Katrina Garnes is an ambitious millennial who's spent the past 8 years learning, educating, and executing successful digital marketing and communications strategies while serving her community. Garnes is currently the Director of Marketing and Communications at a graduate institution in Atlanta, Georgia. She began her career by starting her small business Cold Storm Media Productions LLC. She is also one of the founders of MINGLE of the Pee Dee (Minorities Involved in Networking, Growth, Leadership, and Empowerment). She would go on to receive She Magazines, "Young Entrepreneur of the Year" Award in 2015. Katrina looks forward to expanding and reaching the lives and minds of not only the youth but millennials across the world. /// Quotes Be comfortable. Understand that this video is not live. You can make mistakes. If you're going to do it, you have to be dedicated. Social media is my #1 outlet to get the awareness out there as to what it is that I do. Social media is a great way to be authentic and share your story. It's a very inexpensive and non-intrusive way to do that. It's all about knowing who your audience is. It's very, very, very important for growing your following. /// Connect with Katrina Website Instagram Click here to grab Katrina's eBook. Use Promo Code: 10WAYS for 10% off.   Tools Mentioned: Hootsuite For all show notes and to subscribe to the podcast, visit the website. Want more social media help? The free Facebook group is the perfect place to the the social media support your business needs. Click here to join.
• Why Old Marketing Strategies Aren't Working 18.11.2025 27мин

  Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".  I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about: Why engagement is dropping everywhere What the "attention rebellion" means for your content Why context matters more than information How tool fatigue is reshaping marketing Why human-centered brands will stand out in 2026 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384
• Authentic Connections and Conversions on Social Media with Merel Kriegsman 30.08.2022 40мин

  When was the last time you closed a client in the DMs? For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations. Listen in as this advocate for women's wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past.  In this episode of the podcast, we talk about:  How One Statement can dramatically change a life The 12 Fun Facts that helped Merel find her people Conversion Lubrication Answering client conversations in your content creation Creating micro and macro conversions The beauty of Promotional Flow and how to get there The benefits of providing a private online community Merel's creative upbringing Getting Goosebumps while consuming content The content that inspires my copywriting Building relationships & Closing sales in the DMs …and more!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire. Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue. Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots. Website: www.merelkriegsman.com Facebook group: https://www.merelkriegsman.com/community Facebook: https://www.facebook.com/merelelishevah.kriegsman/ Instagram: https://www.instagram.com/merelkriegsman/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217
• How to Get Discovered through SEO with Meg Casebolt 15.03.2022 30мин

  Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show. In this episode of the podcast, we talk about:  What exactly SEO is and why you need it SEO for local businesses vs online businesses: what's the difference? Your content strategy for attracting clients who don't know they need your service yet Why "SEO is like a first date" with your prospect Understanding the sales funnel and where SEO and social media fit into it #1 way to get found online in today's ultra competitive search results 3 tips for standing out in YouTube, Google & Stitcher search  Upping search exposure for your podcast (hint: follow my lead!) Meg's "power platform" for social media The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.  Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Website: https://loveatfirstsearch.com/ Instagram: http://instagram.com/loveatfirstsearch  YouTube: https://www.youtube.com/c/loveatfirstsearch    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193
• Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss 23.01.2024 44мин

  What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.  She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.  In this episode of the podcast, we talk about:  Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity  How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/  Facebook: https://www.facebook.com/theweissness   TikTok: https://www.tiktok.com/@hillarydisco   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289 
• Rage Bait - 2025 Word of the Year & What It Means to Marketers 04.12.2025 26мин

  Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.  After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.  I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about: Why rage bait was named the 2025 Word of the Year How rage bait works and why it spreads so quickly The thin line between satire and manipulation How TikTok changed virality and discoverability Why rage based content damages trust and community …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386
• Building a Niche Community on Social Media with Shayla Perry 08.08.2019 30мин

  From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more!   In this podcast episode, we share:  How and why Shayla became an entrepreneur  Why Shayla started #BlackGrlBoss  How Shayla differentiated her brand by focusing on relatable content  How virtual events helped grow the #BlackGrlBoss online community   The importance of providing authentic value for your clients and community  Shayla's current social media strategy and how it's changed over time  Why passion and consistency are key to building a community      Memorable Quotes:  "My philosophy is that everyone has something to teach and everyone has something to learn."  "Define your brand before someone else defines it for you."  "It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here."      "Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community."  "I realized what was missing for me was the people. It was the community and the sisterhood."     About Shayla Perry:  An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies.  Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment.  Connect with Shayla: http://instagram.com/blackgrlboss http://facebook.com/blackgrlboss http://twitter.com/blackgrlboss http://linkedin.com/in/shaylaperry http://linkedin.com/company/blackgrlboss http://instagram.com/bgbslaydates Links Mentioned: Slay Dates: bit.ly/SlayDatePasses Aug 10 @ 1pm How to Attract and Convert Your Ideal Clients & Customers on Instagram   https://onlinedrea.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
• Is TikTok Changing for the Worse? 20.02.2024 20мин

  Has TikTok lost its magic? That's a question I've been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.  Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.  In this episode, I'm exploring exactly what that difference is, whether it's a sign of the great things to come or its downfall, and what it means for you and your marketing strategy. In this episode of the podcast, I talk about:  My bad first date with TikTok The TikTok magic fading Discovery engines What has changed on TikTok since 2022 The single biggest thing ruining the app The TikTok virality challenge …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293 
• Expert Tips for Sustainable Social Media Marketing with Tomisin Smith 18.06.2024 41мин

  Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.  Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout.  In this episode of the podcast, we talk about: Tomisin's unconventional path to marketing Innovative strategies for social media marketer Strategies to avoid burnout and set healthy boundaries Cutting through information overload Creating a separate Instagram account for decompression Focusing on consistency over viewership numbers and success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth. Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth. Website: https://tomisinomoniyi.com/ Instagram: https://www.instagram.com/thetomisinsmith/  YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1  Threads: https://www.threads.net/@theTOMISINSMITH  TikTok: https://tiktok.com/@thetomisinsmith LinkedIn: https://www.linkedin.com/in/tomisinsmith    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310 
• Measuring Your Marketing with Rita Barry 31.03.2020 28мин

  Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't.   Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence!    In this podcast episode, we share:  How Rita helps businesses understand their marketing metrics   Advice for those new to marketing data and how to narrow your focus on one measurement  Suggestions for how to ask questions when interpreting your marketing metrics 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention How to know if the answers you get from your data are good or need more attention  How to find benchmarks for your specific business marketing needs  What to look for regarding organic social traffic and creating goals in Google Analytics  How Rita determines what clients she works with and how her passion impacts her decisions   Memorable Quotes:  "There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…" "Get really specific about the questions you want answered, and then specifically go look for the answer to that."  "Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…"  "When we're doing any sort of measurement, we're really looking for trends and patterns over time."  "Measure yourself against yourself...it's the best way to improve."    About Rita: Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. Connect with Rita: Website Instagram Facebook LinkedIn   Links Mentioned: https://onlinedrea.com/mentorship https://onlinedrea.com/crisis https://onlinedrea.com/whatworks   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media
• Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane 16.04.2024 39мин

  Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.  Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about:  How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more.  She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms.  When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/   Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301