Female Founder World

The $1.2M Yap Challenge, Rescuing a Failing Launch, and the Case for Monetizing Your Inner Circle 11.06.2026 24мин

Jasmine and Nat are back for your weekly group chat show by Female Founder World - Paige is off getting married in Europe this week! We're covering the Jessi Jean Yap Challenge and how a creator went from zero to $1.2 million in course sales by learning in public and launching the moment demand showed up, Olamide Olowe's viral moment admitting her Bread Beauty Supply relaunch flopped (and what that means for building in public when things go wrong) and why influencer friend-group collectives are the creator format brands should be watching right now. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Inside Capsule Wardrobe's Climb to $1 Million 08.06.2026 34мин

Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In this episode Ash walks us through her strategy to build this brand brick by brick. Thank you to Omnisend for making this episode of Female Founder World possible. Use the code FFW50 for 50% off at omnisend.com/femalefounderworld Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Advice That Changed Our Lives 03.06.2026 37мин

Jasmine and Paige are back for your weekly group chat show by Female Founder World, Natalie is off Euro summering in Portugal, so it's just the two of us this week. First, we're talking about Loonen Water, the viral glass-bottle water brand that launched just six months ago, raised $6 million, and has Dua Lipa and Tinx obsessed. It got us asking the question: Is the microplastics conversation creating the next big consumer shift across every category? Then, we're doing something a little different: we're sharing the best business advice we've collected from years of building businesses, interviewing over 1,000 founders, and working with some incredible mentors. With advice from the founder of Smart Sweets to our shared business coach Barbara, we get into the gems that have actually changed the way we operate. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Jasmine and Paige spoke about Dr. Barbara Levin, our leadership advisor, on the show. Here's where you can find her: www.beboldgroup.co Learn more about your ad choices. Visit megaphone.fm/adchoices

The Feed Is Fake, Dot Cakes, and Bobbi Brown’s Blueprint 27.05.2026 41мин

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. This week, the dot cake has broken the internet, but is it really just a cupcake with sprinkles, or does it say something bigger about the state of influencer marketing in 2026? We dig into why this $12 treat out of a tiny Long Island bakery has everyone obsessed. Then, a wild Vulture investigation reveals up to 90% of what surfaces in your feed may be the result of coordinated stealth marketing campaigns, so what does this mean for us as both consumers and founder? And finally, Bobbi Brown's Jones Road Beauty is doing $200 million in revenue and has turned down Sephora, repeatedly. We unpack what that means for founders and why we might need to rethink the big retail dream. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Jasmine referenced some research in the show about women and sports. Here's the link to learn more: https://www.wearethecollective.com/her-love-of-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices

The New PR Launch Playbook, Shein x Everlane And Team FFW's Smart Swaps 21.05.2026 39мин

Jasmine, Natalie and Paige are back to debrief about the business and brand news we're talking about in our group chats this week. Starting with Shein and Everlane: Chinese e-commerce giant Shein is acquiring US apparel retailer Everlane from majority owner L Catterton. The transaction values Everlane at approximately $100 million, a steep discount to the valuations it commanded during the height of the e-commerce boom. This story broke on Sunday and within hours the internet had fully convicted Everlane. The comments. The substack takes. The Insta stories from people saying they always knew. But before we pile on, we want to actually understand what happened here, because the reaction to this story is almost as interesting as the story itself. And there are some people who worked inside this company who have a very different perspective on what this sale actually means. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Barefaced Uses Educational Content To Build A Nine-Figure Beauty Brand - ft Jordan Harper 20.05.2026 42мин

Jordan Harper's on the show this week with Jasmine. She's the founder of Barefaced, a nine-figure beauty brand that simplifies skincare. We're getting the full breakdown of her social strategy in this podcast and how she uses educational content to build awareness and make sales. Thank you to Omnisend for making the show possible! Make a smart swap and migrate your email and SMS marketing to Omnisend. Use the cofe FFW50 for 50% off. Check out Jordan's brand at barefaced.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Clipping As The New Marketing Playbook, AI's Girlboss Rebrand and This Week's Smart Swaps 14.05.2026 38мин

Jasmine, Natalie and Paige are back for your weekly group chat show by Female Founder World. In the last few weeks, some of the biggest names in the women's media and business space have been telling women the same thing: get on AI or get left behind. Reese Witherspoon, Mel Robbins, Sheryl Sandberg, and others have all weighed in, and the internet has had very strong feelings about it. But underneath the noise there's actually a really important conversation for founders. We get into this on the show. Thank you to Omnisend for making this show possible. Use the code FFW50 for 50% off when you subscribe to Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Beauty Category Nobody Took Seriously Just Produced a Sellout Hit: Inside 4AM's Target Launch and $4M Fundraise With Jade Beguelin 12.05.2026 42мин

4AM founder Jade Beguelin is on the show letting us in on the beauty news everyone's talking about: her brand's $4 million fundraise, launch into Target, and the sell-out success of the brand's Clean Sheets makeup wipes. After years of bootstrapping, building an audience on TikTok, and tinkering with their product offering, 4AM just found product-market fit in a massive way. Their Clean Sheets wipes have sold out four production runs and grown the business more than 4x year over year. But here's the thing: every dermatologist, skin influencer, and makeup expert will tell you to skip the face wipe. And yet makeup wipes are a top 10 best seller on Amazon. Customers were buying them anyway, ignoring the advice, because sometimes convenience wins. Jade and her co-founder Sabrina saw that gap between what experts recommend and what people actually do, and decided to just make makeup wipes that were better. This premise worked much better than trying to compete on another serum in a crowded category full of innovation. Until now, 4AM was funded entirely by the founders' savings and a handful of $5K–$10K angel checks. The brand launched in 2021 with two serums and a simple mission: products for lazy routines and late nights. It wasn't until they reimagined the face wipe with Clean Sheets in 2025 that everything clicked — a product that's genuinely effective, built for the way people already live, and made for the kind of video content that stops a scroll. Thank you to our sponsor Omnisend for making the show possible. Head to Omnisend.com and use code FFW50 for 50% off our favorite email and SMS marketing platform. Learn more about your ad choices. Visit megaphone.fm/adchoices

What Ulta Beauty World Teaches Us About the New Era of Experiential Marketing 07.05.2026 32мин

Jasmine, Natalie and Paige are back to debrief on the business and brand news we're thinking about this week. First, Claire's is back, so we need to talk about who is behind the comeback and what their playbook is. Plus Meta just overtook Google in advertising for the first time ever, and we're breaking down exactly what that means for where you should be putting your dollars. And finally, Ulta Beauty World. We're talking about why this event has become the Super Bowl of beauty and what brands, at every size,can learn from it. Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms) 05.05.2026 27мин

When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips. Right around when Max launched, a different brand was going viral on TikTok with a similar product. They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic. Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy. Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging. Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Acquired Style and Swan Beauty just dominated the internet 29.04.2026 45мин

We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it. Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend. We'll be back with our regular Monday interview show next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Emma Grede’s new rules for success and how to tap into Devil Wears Prada 2 mania 22.04.2026 36мин

Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It 21.04.2026 42мин

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today. And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user. Try Omnisend at Omnisend.com and use code FFW50 for 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

A billion dollar exit and the Coachella debrief for founders 15.04.2026 36мин

Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead of Coachella weekend two. Plus, we have the big lessons that came out of that billion-dollar Gruns and exit! Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Kira Mackenzie Jackson Helped SET Active Hit Its Biggest Year Ever 13.04.2026 46мин

While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture. Links Try Omnisend for 50% off with code FFW50: www.omnisend.com/femalefounderworld Get our weekly resource roundup: femalefounderworld.beehiiv.com Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

The revival of the party girl brand and the new rules of AI influencer marketing 13.04.2026 39мин

Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend. In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of business, brands and female founders, and what we’re taking away and applying to our own businesses. We're going to give you our honest takes, the context behind the headlines, and the stuff you actually need to know to build your business. Thanks so much to Omnisend for making it all possible! We're now dropping TWO episodes every single week. Omnisend is a reliable and easy-to-use email and SMS marketing tool trusted by over 150,000 brands just like yours. The best part, at least for us, is their human, award-winning customer support team. If you need help, you’ll be answered in minutes by real people, 24 hours a day, seven days a week. Switching to Omnisend is the smartest swap you can make in your business today. And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just five days. This is a totally free migration service for any paid user. Get 50% off Omnisend with the code FFW50: https://www.omnisend.com/femalefounderworld/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year (replay!) 31.03.2026 33мин

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Cass’ business: https://aureumcollective.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Matrescence: The Science Behind Why Motherhood Might Make You a Better Founder ft. Michelle Battersby 24.03.2026 47мин

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary. This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard. Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!). She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you. Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties. Links Get weekly resources and case studies emailed to you for free: femalefounderworld.beehiiv.com Become a Business Bestie member: femalefounderworld.com/business-bestie Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

Steal the Influencer Marketing Blueprint from the ‘Gen Z Whisperer’ Behind Two Viral Food Brands 17.03.2026 28мин

Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget. Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using Become a Business Bestie member here: bestie.femalefounderworld.com Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp Camryn recommends Archive.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Yara's Blueprint for Building Beauty Empires 09.03.2026 45мин

Susan Yara, founder of Naturium and Playa, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics. Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition. Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand. Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness. LINKS:Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices