Moneyball - The Business of Sport

Епизоди

• Is the NRLW Draw Broken? | Glen Hawke 02.07.2026 14мин

  Is the NRLW schedule broken? More than 50,000 women and girls are now playing rugby league across Australia, TV audiences are growing and Women's State of Origin has become one of the biggest events on the sporting calendar. So why does the NRLW still face challenges getting more people through the gates and watching the game?On this episode of Moneyball, Scott Keenan is joined by SEN sports broadcaster and NRL and Australian Cricket ground announcer Glen Hawke to discuss whether the way the NRLW is scheduled is helping the competition reach its full potential.They discuss:Why one Newcastle Knights NRLW game attracted 12,500 fans while another drew fewer than 4,000Whether standalone matches are helping or hurting the competitionThe case for NRL and NRLW double-headersHow television scheduling influences attendance and audience growthWhy the next NRL media rights deal could be a pivotal moment for women's rugby leagueThe challenge of balancing broadcast demands, live crowds and long-term growthThe NRL has done an extraordinary job building the women's game. The next challenge may be turning that participation boom into even bigger audiences and creating the conditions for the NRLW to thrive.Moneyball is the business of sport podcast for sports insiders and fans who want to know what's really going on in the game.📧 Contact the show: askmoneyball.show@gmail.com
• $5bn NRL Mega TV Deal Done? 26.06.2026 16мин

  Emergency Episode: Reports suggest the NRL has agreed in principle to a new media rights deal worth around $5 billion over seven years from 2028, potentially making it the biggest media rights agreement in Australian sporting history.If confirmed, Nine would retain State of Origin, the Grand Final and three games per week, while DAZN-owned Foxtel and Kayo would continue as the home of every match and every final outside the decider.After months of speculation involving Amazon Prime Video, Stan Sport, and Seven, the reported outcome also raises an interesting question: if the broadcast structure stays largely the same, what gets better for fans?In this emergency episode of Moneyball: The Business of Sport, Scott Keenan breaks down what has been reported, why competition in negotiations matters, and what questions remain unanswered as rugby league prepares for its next era.
• NRL Media Rights Explained 20.06.2026 34мин

  The NRL media rights battle is entering its final stages, and for the first time in decades, State of Origin could potentially leave the Nine Network. With Peter V'landys chasing a $4 billion broadcast deal, the biggest sports media rights negotiation in Australian history has become far more than a simple contest between Nine and Foxtel. Seven Network has emerged as a genuine contender, Amazon Prime Video has entered the race, DAZN-backed Foxtel and Kayo want a major role in the future of rugby league, and questions remain over whether Paramount+, Network 10 or even Netflix could play a part. In this episode of Moneyball, the business of sport, Scott Keenan breaks down: • Who is bidding for the NRL media rights • Why State of Origin is suddenly up for grabs • Nine Entertainment's position and the future of Stan Sport • Foxtel, Kayo and DAZN's aggressive bid for rugby league • Seven Network's interest in State of Origin and weekly NRL matches • Amazon Prime Video's plans for Australian sport • The role of Paramount+ and Network 10 • Why Netflix is probably not a serious contender • How the NRL could reach a $4 billion media rights deal • The impact of Perth Bears and PNG expansion • Why broadcasters may want more teams, more games and more content • How media rights could change the way fans watch rugby league • Whether State of Origin should remain on Channel 9 The NRL isn't just selling football anymore. It's selling State of Origin, streaming rights, free-to-air rights, subscription television, digital content, expansion inventory, creator opportunities and the future shape of rugby league media. If you're interested in NRL, sports business, sports media, sports broadcasting, streaming, media rights, sports marketing, television, digital media, State of Origin, rugby league or the business of sport, this episode is for you. Who do you think should win the NRL media rights? Should State of Origin stay on Nine? Would you watch rugby league on Amazon Prime Video? Should Foxtel and Kayo remain the home of rugby league? Could Seven Network improve the coverage? ABOUT MONEYBALL Moneyball is the podcast about the business of sport. Hosted by communications strategist and sports business commentator Scott Keenan, Moneyball explores the commercial forces shaping sport, from media rights and sponsorships to fan culture, governance, strategy and the economics behind the games we love. FOLLOW MONEYBALL Instagram: @moneyball_show YouTube: @moneyball_show Email: askmoneyball@gmail.com For media enquiries, partnerships, sponsorship opportunities or guest suggestions: askmoneyball.show@gmail.com If you enjoy the show, please subscribe, leave a review and share the episode with another sports fan. Remember, if you want to know what's really going on in sport, you've got to follow the money!
• Inside Origin with Mathew Thompson 16.06.2026 33мин

  State of Origin is Australia's biggest television event. And there is huge pressure for the broadcast team, especially the play-by-play commentator.More than four million Australians tune in. Hundreds of people work behind the scenes. And for Channel Nine's lead NRL commentator Mathew Thompson, every game brings the pressure of calling moments that become part of rugby league history.In this episode of Moneyball, Scott Keenan sits down with Mat for an honest conversation about State of Origin.From his preparation on game day and the challenge of calling live sport, to accusations of bias, iconic Origin moments and the enormous production that powers Australia's biggest sporting broadcast, Mat takes us inside one of the most demanding jobs in Australian media.We also explore why Origin remains one of the country's most valuable television properties, the people viewers never see behind the cameras, and what it takes to turn great sporting moments into lasting memories.If you've ever wondered what it's like to sit in the commentary box on Origin night, witnessing rugby league history, this episode is for you.Moneyball is the sports business and culture podcast hosted by Scott Keenan. Because if you want to really know what's going on in sport, you've gotta follow the money.You can get full episodes on YouTube, or follow along for clips and hot takes on Instagram @moneyball_show and listen wherever you get your podcasts. And email any time with questions about the business of sport askmoneyball.show@gmail.com
• Scotland: Football's Cultural Power at the World Cup 11.06.2026 27мин

  After nearly three decades away from football's biggest stage, Scotland is heading back to the FIFA World Cup.Former Scottish footballer and Australian football coach and commentator Charles Samushonga joins Moneyball to discuss Scotland's resurgence under Steve Clarke, the players driving this generation's success, and why supporters are more optimistic than they have been in decades.We explore Scott McTominay's rise from Manchester United midfielder to one of Scotland's most influential players, the leadership of Andy Robertson and John McGinn, and the cultural and commercial momentum building around the national team. From the popularity of Scotland's new away jersey and long-term Adidas partnership to the global reputation of the Tartan Army, we examine how football has become a powerful expression of Scottish identity.We also discuss the unique football connection between Scotland and Australia, including Ange Postecoglou, Cam Devlin, Martin Boyle and the Souttar brothers.Most importantly, we ask a bigger question: what does success actually look like for Scotland at a World Cup?Because for many supporters, simply being back on football's biggest stage may already feel like a victory.Listen to Chaz and Gaz on the Champagne Football Podcast on YouTube or wherever you get your podcasts. Follow Moneyball on YouTube and Instagram for more breakdowns of the business of sport and email the show anytime with your questions for Scott askmoneyball.show @gmail.com.
• Is Sport Built For Men — And Limiting Women? 04.06.2026 41мин

  Australia prides itself on being a sporting nation. But in a market of just 26 million people, a small number of dominant men’s competitions continue to consume most of the attention, airtime and commercial investment.In this episode of Moneyball: The Business of Sport, host Scott Keenan sits down with Dr Bridie O’Donnell — broadcaster, former elite cyclist and advocate for women’s sport and gender equality — to unpack one of the biggest structural questions in Australian sport.From AFL and NRL dominance, to broadcast rights, sponsorship economics and media gatekeeping, this conversation explores how Australia’s sports ecosystem has been built around men’s competitions — and why women’s sport is still fighting for visibility inside a crowded and commercially constrained market.Dr O’Donnell argues this isn’t simply about popularity — it’s about systems.Systems that have historically been built around men’s sport, reinforced by legacy media, and sustained through a feedback loop of coverage, revenue and visibility that continues to shape which sports grow, and which struggle to scale.Together, they explore:Why AFL and NRL dominate the national sports conversationThe economics of women’s sport in a 26 million-person marketWhether Australia’s sports ecosystem is becoming oversaturatedWhy participation rates don’t translate into media attentionAFLW, NRLW, football, netball and women’s cyclingThe role of broadcasters and legacy mediaThe rise of podcasts and digital sports creatorsWhy visibility shapes opportunity and pathways for young womenThe long-term commercial challenge of building sustainable women’s leaguesWhy women’s sport is still often treated as an “add-on”The impact of the Matildas and the FIFA Women’s World CupWhether independent media is genuinely changing sports coverage — or replicating existing patternsThe conversation also turns inward — questioning whether newer media voices, including independent creators and sports podcasters, are truly shifting the system or unintentionally reinforcing it.This is a wide-ranging discussion about sport, media, power, culture, investment and the future of Australian sport.About Moneyball: The Business of SportMoneyball explores the business, economics, politics and strategy behind modern sport — from elite performance and broadcast deals to fan culture and the commercial forces shaping the games we watch.Hosted by Scott Keenan, the show is for sports fans and industry insiders who want to understand how the game really works beneath the scoreboard.Contact📧 askmoneyball.show@gmail.comSubscribe for more episodes breaking down the business of sport. Because if you want to know what's really going on in sport, you've gotta follow the money.
• Amazon Wants NRL TV Rights 27.05.2026 17мин

  The NRL’s broadcast rights negotiations are heating up — and Amazon Prime is now reportedly preparing a bid for rugby league rights in Australia.In this episode of Moneyball, Scott Keenan is joined by Australian Financial Review media reporter Sam Buckingham-Jones to break down the biggest developments in the NRL media rights race, including Andrew Abdo leaving the NRL for Tennis Australia, Peter V’Landys chasing a $4 billion TV deal, and why Channel Nine, Stan Sport, Foxtel and Kayo could all be impacted by the arrival of Amazon Prime Video.Sam explains why Amazon’s growing investment in global sport — including NFL Thursday Night Football, UEFA Champions League football and NHL hockey rights — could make the NRL its next major target in Australia.The episode also explores:Why the NRL believes it can land a broadcast deal bigger than the AFLHow Nine Entertainment and Stan Sport may be planning to reshape rugby league broadcastingWhether Foxtel and Kayo can hold onto the rights after 30 yearsThe pressure now sitting on Peter V’Landys after publicly targeting a $4 billion dealThe decline of the Australian free-to-air television advertising marketHow streaming services are changing sports media economicsAnd the fascinating reporting that some NRL rule changes may have increased tries, stoppages and advertising inventory during broadcast negotiationsThis is a deep dive into the future of NRL broadcasting, sports streaming, rugby league media rights, Amazon Prime Video, Channel Nine, Stan, Foxtel, Kayo and the business of Australian sport.Subscribe to Moneyball for more conversations about the business of sport, sports media, broadcasting, streaming, sponsorship and the future of Australian sport.
• How Hearts Changed Scottish Football & Why Belief Matters in Sport 21.05.2026 24мин

  For the first time in 40 years, Scottish football has had something different: hope.In this episode of Moneyball: The Business of Sport, Scott Keenan breaks down the incredible Scottish Premiership title race between Hearts of Midlothian, Celtic and Rangers — and why Hearts’ shock challenge may have changed Scottish football forever.From Ted Lasso’s iconic “Believe” message to the commercial realities of modern sports broadcasting, this episode explores why unpredictability, jeopardy and competitive balance are some of the most valuable assets in global sport.Scott is joined by BBC Scotland senior sports journalist Paul Barnes to unpack:Hearts’ remarkable 2025-26 Scottish Premiership campaignCeltic’s dramatic comeback to win the titleWhy the Scottish football title race suddenly captured global attentionThe business of sport and why broadcasters want uncertaintyTony Bloom, Moneyball analytics and Hearts’ recruitment strategyThe parallels between Hearts, Brighton & Hove Albion and Union Saint-GilloiseThe commercial future of the SPFL, Sky Sports and BBC ScotlandScottish football culture, rivalry and tribalismThe controversial Celtic pitch invasion and its impact on the league’s imageWhy leagues become more valuable when fans believe more than two clubs can winThis episode also explores: Ted Lasso, Believe, Scottish Premiership, Hearts FC, Celtic FC, Rangers FC, SPFL, BBC Scotland, Alex Ferguson, Aberdeen FC, Tony Bloom, football business, sports media rights, sports broadcasting, football finance, football analytics, Moneyball strategy, Australian football connections, Ange Postecoglou, Cameron Devlin, Scottish sport, European football, football culture, sports documentaries, football podcasts and the future of Scottish football.If you’re interested in:the business of footballsports media rightssports documentariesfootball financeMoneyball analyticssports broadcastingScottish footballCeltic and RangersTed Lasso themes in sporthow underdog teams change leagues…this episode is for you.Subscribe to Moneyball – The Business of Sport on YouTube, Spotify and Apple Podcasts. And ask any questions about the business of sport by email askmoneyball.show@gmail.com.
• The Most Expensive World Cup Ever? 14.05.2026 12мин

  The 2026 FIFA World Cup is being billed as the biggest tournament in football history — but it may also become the most expensive World Cup ever for fans.In this episode of Moneyball, Scott Keenan examines the business behind the modern FIFA World Cup and the growing concern that football’s biggest event is becoming financially out of reach for ordinary supporters.With the Socceroos preparing for the tournament under coach Tony Popovic in Sarasota, Florida, Australian fans are confronting the reality of attending a World Cup spread across the United States, Canada and Mexico — with soaring airfares, hotel prices, ticket costs and internal travel expenses potentially pushing trips into the tens of thousands of dollars.The episode also explores FIFA’s controversial use of dynamic ticket pricing, comparisons between the World Cup, Formula One and the Super Bowl, and the broader commercialisation of global sport.Plus:The Socceroos’ World Cup preparationWhy North America creates unique travel challengesFIFA’s response to pricing criticismThe growing backlash from supportersFederation Square and the importance of fan cultureWhether football risks drifting away from the people who built itMoneyball: The Business of Sport is an Australian sports business podcast hosted by Scott Keenan, exploring the money, politics, media and power behind the biggest stories in sport.Watch the show on YouTube, follow for clips and breaking news on Instagram and email your questions any time askmoneyball.show@gmail.com.
• Who REALLY Runs Manchester United Now? 07.05.2026 37мин

  Who is really running Manchester United right now?After years of instability since the retirement of Alex Ferguson, United are back in the Champions League and preparing to make one of the biggest decisions in the club’s modern history: appointing a permanent manager.Will it be Michael Carrick after his impressive interim spell? Or will INEOS and Jim Ratcliffe go in another direction?And with the Glazer family still holding a majority stake in the club, who is actually making the big decisions at Old Trafford?This week on Moneyball: The Business of Sport, host Scott Keenan speaks with Chris Blackhurst — former editor of The Independent in the UK and author of The World’s Biggest Cash Machine, the acclaimed book about the ownership of Manchester United and the financial model behind one of the biggest clubs in world football.In this episode:The Glazer takeover and leveraged buyoutManchester United’s debt and transfer obligationsINEOS and Sir Jim Ratcliffe’s role at the clubWhy Champions League qualification matters financiallyWhether United can realistically challenge for the Premier League againThe risk and politics around appointing Michael CarrickRecruitment mistakes and football decision-makingOld Trafford redevelopment and long-term strategyWhether Manchester United is still being run like a “cash machine”Moneyball: The Business of Sport is an Australian sports business podcast hosted by Scott Keenan, exploring the money, power, politics, media, and strategy shaping global sport.If you enjoy conversations about:Manchester UnitedPremier League ownershipFootball financeSports businessSir Jim RatcliffeINEOSThe GlazersMichael CarrickUEFA Champions LeagueFootball media and strategy…make sure you subscribe and follow the show.🎧 Listen on Spotify, Apple Podcasts and YouTube.📩 Got a question or guest suggestion? Email: askmoneyball.show@gmail.comAnd remember: if you want to know what’s really going on in sport… you’ve gotta follow the money.
• Nike vs Adidas: Who Owns Running Culture? 01.05.2026 11мин

  Who really owns running culture?After a breakthrough performance at the London Marathon—where two athletes broke the two-hour barrier in the same race—Adidas has momentum.At the same time, Nike is navigating questions about its brand positioning following backlash at the Boston Marathon.In this episode of Moneyball, we unpack the running wars between Nike and Adidas—and explore how the sport is evolving beyond elite performance.From record-breaking shoes to the rise of run clubs across Australia, this is a story about:Business strategyBrand identityAnd the shift from performance to participationBecause in 2026, running culture might not be defined at the front of the race…But at your local run club.🎧 ABOUT THE SHOWMoneyball: The Business of Sport is an Australian podcast hosted by former journalist and experienced podcaster Scott Keenan.Each episode breaks down the biggest stories in sport through a different lens—the money, the strategy, and the decisions shaping what you see on the field.From billion-dollar media rights deals to brand battles like Nike vs Adidas, this is where sport meets business. Because if you want to know what's really going on in sport, you've gotta follow the money. Email the show any time askmoneyball.show@gmail.com.
• Building a Sports Attention Machine: Nine’s Big Play (NBL, Netball & NRL) 23.04.2026 22мин

  What is Nine Entertainment really building with its latest sports rights deals?In this episode of Moneyball – The Business of Sport, Scott Keenan is joined by Tim Burrowes from Mumbrella to unpack Nine’s acquisition of the National Basketball League free-to-air rights and its major new deal with Netball Australia.This isn’t just about adding more sport to the schedule.It’s about building a portfolio of audiences—premium, consistent, and highly targeted—designed to attract different types of advertisers across the year.🎯 In this episode:Why live sport is becoming the most valuable asset in mediaHow Nine is building a tiered sports portfolioThe real commercial value of NBL and netballWhy advertisers care about consistency, not just scaleThe role of Stan and streaming vs free-to-air TVHow Australia’s anti-siphoning laws shape media dealsWhat this means for the next NRL broadcast rights deal💥 The big question:As Nine invests across more sports… 👉 Do they still go all-in on the NRL? 👉 Or does this open the door for new players like Amazon or Seven?👤 About the guestTim Burrowes is the founder and publisher of Mumbrella, covering media, marketing and advertising in Australia for nearly two decades.👉 Learn more: https://mumbrella.com.au 👉 Mumbrella360 Conference (Sydney): https://mumbrella.com.au/events/mumbrella360🎙️ About the showMoneyball – The Business of Sport breaks down the strategy, economics, and deals shaping the world of sport—from media rights to sponsorships and beyond. Hosted by Scott Keenan, you can follow us on Instagram, watch on YouTube or email anytime askmoneyball.show@gmail.com.💬 Join the conversationHow has your sports viewing changed? Are too many platforms making it harder to watch? Who wins the next NRL rights deal?
• Can the NRL Still Afford Nathan Cleary? 15.04.2026 14мин

  Can the National Rugby League actually afford Nathan Cleary in the future?With reports suggesting Cleary could become the first $2 million player in NRL history, this episode of Moneyball breaks down the economics behind the biggest contract question the game has ever faced.Because this isn’t just about one player.It’s about whether the NRL’s salary cap, broadcast deals, and revenue model can keep up with the rising value of its biggest stars.📊 In this episode, Scott Keenan explores:Why Nathan Cleary could command $2 million per seasonHow the NRL salary cap has evolved — and why it’s under pressureThe real cost of keeping a dynasty together at the Penrith PanthersThe key players coming off contract and what Penrith might have to sacrificeHow media rights deals fund the entire NRL ecosystemThe role of Nine Entertainment, Stan, and DAZN in the next broadcast dealWhether global players like Amazon could reshape the marketThe impact of new gambling advertising laws on sports revenueWhy Dylan Brown’s record contract might actually be ahead of the curveAt the centre of it all is a bigger question: What happens when one player becomes more valuable than the system designed to contain him?🎙️ About the showMoneyball is a podcast about the business of sport — the deals, decisions, and strategies behind the biggest moments in the game.Hosted by Scott Keenan.📩 Get in touchGot a question, topic idea, or take on this episode?Email: askmoneyball.show@gmail.com📱 Follow & watchFollow on Instagram for clips and updates: 👉 https://www.instagram.com/moneyball_showWatch the full episode on YouTube: 👉 Search “Moneyball Nathan Cleary Salary Cap”
• Inside the Mind of a 5x Olympian & Why Silver Wasn’t Enough 08.04.2026 19мин

  What happens when you win an Olympic silver medal… and it still feels like failure?At the 2026 Winter Olympics, Scotty James claimed his third Olympic medal — yet instead of celebration, the moment carried something far more complex. In real time, he made a decision that defines elite sport: he would return again in 2030 for a sixth Olympic campaign, chasing the only medal he hasn’t won — gold.In this episode of Moneyball – The Business of Sport, host Scott Keenan unpacks that mindset with Jacqui Louder, Sports & Exercise Psychologist at Performe, to understand what drives athletes like Scotty at the very edge of performance.This is not just a story about winning and losing. It’s about identity, obsession, and what happens when excellence becomes the baseline — not the goal.We explore:Why silver at the Olympic level can feel like failure, even at the peak of successThe mindset behind Scotty James deciding — immediately after winning silver — to chase a sixth OlympicsHow elite athletes process near-perfection and reset ambition in real timeThe psychological challenge of sustained excellence across multiple Olympic cyclesWhat separates elite performers who keep going from those who walk awayWith insights from Jacqui Louder, we pull back the curtain on the psychology of world-class sport — and what it really costs to stay in the hunt for gold.🎙 Moneyball explores the business, psychology, and strategy behind sport’s biggest moments.Follow us on InstagramOr email the show any time askmoneyball.show@gmail.com.
• Why Tottenham Fans Feel Let Down Right Now 02.04.2026 20мин

  Tottenham Hotspur fans are questioning the direction of the club.After years of investment, including a billion-pound stadium and consistent Premier League revenue, Spurs are struggling to deliver results on the pitch — and supporters are starting to feel the disconnect, not to mention the fears or relegation to the EFL Championship.In this episode, Moneyball host Scott Keenan speaks with Andrew Pettifer — Treasurer of OzSpurs, editor of The White Hart Review, and author of When the Final Whistle Blows — about what it really feels like to support Tottenham Hotspur right now.They discuss:Tottenham’s financial model and reliance on Premier League incomeFan frustration and expectations vs realityRelegation risk and the financial impact of dropping to the ChampionshipParachute payments and player salesRecruitment strategy and transfer spending issuesThe meaning behind a new 5-year manager contract for Roberto De ZerbiWhat success should look like for SpursA conversation about football, finance, and the reality that there is no business in sport without fans.Buy Andrew's book on Amazon: https://www.amazon.com.au/product-reviews/B0FDQXMXGG Check out The White Hart Review - a long form writing site for Spurs fans to share stories about the club, its fans and culture: https://www.whitehartreview.com/ Follow OzSpurs on Instagram: www.instagram.com/australianspurs/ Follow OzSpurs on Facebook: https://www.facebook.com/OzSpurs/
• What Tottenham Lose If They Get Relegated 27.03.2026 11мин

  Tottenham Hotspur are facing a scenario that once felt unthinkable: relegation from the Premier League.But beyond the results on the pitch, what would it actually cost them?In this episode of Moneyball, we break down the financial impact of relegation — from a potential £200–£250 million revenue loss, to the pressures of servicing a £1 billion stadium, declining broadcast income, reduced sponsorship value, and the risk of losing top players.We also look at how Tottenham got here, including years of instability and the departure of Ange Postecoglou, and challenge the long-held belief that some clubs are simply “too big to go down.”This is the business side of relegation — and why the stakes are so high.
• Inside the NRL Las Vegas Launch with Creator Lincoln Ison 11.03.2026 31мин

  The NRL’s Las Vegas season opener is one of the boldest marketing plays in rugby league history. But what does the event actually look like on the ground?In this episode of Moneyball – The business of sport, host Scott Keenan speaks with Australian rugby league content creator Lincoln Ison from The Knighted, who travelled to Las Vegas to experience the NRL’s international season launch.Lincoln attended the Newcastle Knights’ win over the North Queensland Cowboys, but he wasn’t just there as a fan. As a content creator covering the game, he captured the week through interviews, collaborations and behind-the-scenes footage.We discuss the role of content creators in modern sport, how Lincoln and his wife produced and published content in real time across two continents, what the NRL got right with the Vegas event, and what could improve if rugby league wants to keep expanding globally.This episode explores the intersection of sport, media, creators and marketing, and how leagues like the NRL are using new voices and platforms to grow their audience.YouTube youtube.com/@moneyball_showInstagram @moneyball_showQuestions or ideas for future episodes: askmoneyball.show@gmail.com
• Cadillac’s $1 Billion Bet on Formula 1 05.03.2026 44мин

  Formula 1 is back for a new season — and one of the biggest stories shaping the future of the sport is Cadillac’s planned entry into the grid.Backed by General Motors and a reported $1 billion investment, Cadillac is preparing to enter Formula 1 with a strategy that looks very different from traditional teams.Before the car has even raced, Cadillac has already launched the team with a Super Bowl commercial, a Times Square activation and a global marketing campaign designed to create fans before the team even hits the track.In this episode of Moneyball, Scott Keenan is joined by Vincenzo Landino, creator of the Business of Speed newsletter and podcast, to unpack the business strategy behind Cadillac’s entry into Formula 1.They discuss the commercial growth of F1, the sport’s expansion in the United States, the role of drivers and sponsors in building global fanbases, and whether Cadillac can turn its billion-dollar investment into success on and off the track.Moneyball explores the deals, decisions and dynamics shaping modern sport.Follow Moneyball on Instagram https://instagram.com/moneyball_showSend your questions for future episodes askmoneyball.show@gmail.com
• Is Cooper Flagg the Best Teenager in NBA History? 13.02.2026 26мин

  We're using sports statistics, data, and analytics to break down Cooper Flagg’s record-setting NBA season and what the numbers say about his long-term potential.We explore Rookie of the Year implications, compare Flagg to past teenage stars, look at Australian NBA star Josh Giddey through a data lens, unpack the NBA trade window, and examine the changing All-Star Game format.Moneyball is the podcast that looks beyond the highlights — into the numbers, decisions, and business behind sport. Watch the show on YouTube @moneyball_showFollow us on Instagram @moneyball_show
• Why Bad Bunny is Good Business for the NFL 07.02.2026 41мин

  In this episode of Moneyball, host Scott Keenan is joined by Crissy Whalin to break down why Bad Bunny headlining the Super Bowl Apple Music Halftime Show is more than a cultural moment — it’s a smart business decision by the NFL.Rather than focusing on politics or online outrage, this conversation looks at audience growth, cultural relevance, global reach and how the NFL thinks about the halftime show as a strategic brand platform. From music rights and global fandom to why legacy artists aren’t always the safest commercial choice, this episode unpacks the thinking behind one of the league’s most talked-about decisions.Topics covered:Why the Super Bowl halftime show is a business asset, not just entertainmentWhat Bad Bunny represents culturally — and why that matters commerciallyHow the NFL evaluates relevance versus legacy when choosing halftime performersThe value of reaching younger and global audiences, not just traditional NFL fansWhy streaming numbers, cultural heat and fan behaviour matter more than chart historyHow Apple Music fits into the NFL’s broader media and platform strategyWhat backlash actually signals — and when leagues choose to ignore itWhat this decision tells us about the future direction of the NFL brandAbout our guestThis episode features Crissy Whalin, a media host with deep experience in pop radio, talk radio and digital media.Crissy is a co-host of the YouTube podcast Should Be A Morning Show, where culture, media and politics are analysed through a sharp, audience-first lens. She also brings a practical, real-world perspective as a travel expert on her Instagram account @singlemombudgettravel.Her insight in this episode focuses on why culture drives audience behaviour — and why that makes Bad Bunny a calculated, not controversial, choice for the NFL.About our hostMoneyball is hosted by Scott Keenan, a communications and strategy professional working across sport, media and major industries. He brings a business-first lens to sport — focusing on strategy, decision-making, commercial outcomes and cultural impact. Moneyball looks at the thinking behind big plays, big deals and big moments in sport.Follow & Watch Moneyball📺 YouTube: https://www.youtube.com/@moneyball_show📸 Instagram: @moneyball_showSubscribe on YouTube for full video episodes and follow on Instagram for clips, insights and upcoming episodes.