Beyond The Shelf

Епизоди

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  REWIND: Always Be Optimizing - with Ferrero's Helen Makri 28.07.2026 25мин

  This episode originally aired 5/26/26. Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailore...
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  Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf 14.07.2026 30мин

  This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages. Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact. The conversation covers how Waiākea thinks about content by channel, why the brand leans on authentic Hawaiian creators and athlete ambassadors, and how the team is using...
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  BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV) 07.07.2026 9мин

  This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV. Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores. He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report...
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  REWIND: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja 30.06.2026 26мин

  This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the bi...
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  BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2) 23.06.2026 5мин

  Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2. Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are finding more practical ways to bring new capabilities into their day-to-day workflows. She also discusses Kids2’s partnership with It’sRapid around image translation, and how the team is using the solution to move faster across languages and markets w...
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  The New In-Store Media Playbook - with LG's Tom Bingham 16.06.2026 28мин

  This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics. Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation environments. In this episode, Tom breaks down why in-store retail media is moving so quickly, how retailers are thinking about new surfaces and form factors, and why physical spaces now need to deliver connec...
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  Why Complex Categories Need Smarter Content - with Dean McElwee 09.06.2026 31мин

  This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs. Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformation — including why DIY and home improvement require a very different ecommerce content playbook. In this episode, Dean breaks down the challenges of managing SKU complexity, spec data, mobile legibility, B2B and B2C shopper needs, and content workflows across retaile...
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  The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja 02.06.2026 26мин

  This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and ...
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  Always Be Optimizing - with Ferrero's Helen Makri 26.05.2026 25мин

  This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retai...
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  How AI Agents Are Rewriting Enterprise Workflows - with Field Materials AI's Eldar Sadikov 19.05.2026 28мин

  This week, Dave speaks with Eldar Sadikov, co-founder and CEO of Field Materials AI. Eldar has spent his career building AI companies — first in retail and ecommerce personalization with Jetlore, and now in commercial construction procurement with Field Materials AI. In this episode, Eldar shares how AI has changed from classical machine learning to modern LLMs and agents, why vertical AI companies need to start with deep industry pain points, and how AI-native software changes the way teams ...
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  Asking Better Questions of Your Data — with John Santaferraro 11.05.2026 29мин

  This week, Dave speaks with John Santaferraro. John is the CEO and Head Research Analyst at Ferraro Consulting LLC. With 30 years of experience in AI, analytics, and data management, he brings a wealth of experiences as an industry analyst, marketing executive at HP and ParAccel, and strategic marketing consultant for companies like Google Cloud, SAP, HP, ThoughtSpot, Informatica, and dozens of startups. He is the host of The Digital Analyst podcast with over a million views in 32 episodes.&n...
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  Beyond the Shelf Live from the Digital Shelf Summit: Piyush Chaudhari (Salsify) 07.05.2026 4мин

  We're LIVE from DSS 2026 in Atlanta! Dave catches up with Piyush Chaudhari, CEO of Salsify, live from the show floor. Piyush unpacks what's driving conversation at the event—AI—and how Salsify is helping brands navigate the shift from digital shelf to agentic shelf, focusing on product discovery, measurement, and efficiency. He highlights Salsify's latest AI innovations, including Angie and the Intelligence Suite, and speaks to the growing It'sRapid–Salsify partnership and new capabilities ar...
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  BTS Live from the Digital Shelf Summit: Kevin Creese (Wastequip) 05.05.2026 4мин

  We're LIVE from DSS 2026 in Atlanta! First up, Dave catches up with Kevin Creese, Director of Ecommerce at Wastequip. Kevin shares how Wastequip is approaching AI adoption in a practical, operator-first way—focusing on automating repeatable workflows and avoiding overcomplication early on. He also breaks down how their new interactive parts catalog is transforming the way their team manages content and serves customers. Through their partnership with It’sRapid, Wastequip has been able t...
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  The Leadership Gap in Retail Transformation - with Steve Dennis 28.04.2026 36мин

  This week, Dave speaks with Steve Dennis, President & Founder of Sageberry Consulting. Steve brings decades of experience across retail strategy, operations, and transformation — and shares a candid look at why so many companies struggle to adapt, even when they know what needs to change. In this episode, he breaks down the challenges of breaking down silos, the leadership mindset required to drive transformation, and why incremental thinking is one of the biggest risks in today’s rapidly...
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  Winning the “Every Shelf” Strategy — with Syndigo's Simon Angove 21.04.2026 23мин

  This week, Dave speaks with Simon Angove, CEO of Syndigo. Syndigo’s acquisition of 1WorldSync marks a major shift in how brands and retailers manage product data, content, and the entire commerce experience. In this episode, Simon breaks down the strategic rationale behind the deal, the growing complexity of the digital shelf, and why “every shelf” — from in-store to AI-driven discovery — now matters more than ever. He also shares how AI is evolving from experimentation to real operational wo...
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  BTS Live from Syndigo Connect: Russ Dieringer (Stratably) 17.04.2026 9мин

  We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. Connect with Russ on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme mus...
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  BTS Live from Syndigo Connect: Tim Sullivan (Syndigo) 16.04.2026 4мин

  We're live from Syndigo Connect 2026! In this BTS Live miniseries, we'll be featuring interviews some of the best and brighest minds in in the digital commerce space, right from the show floor. We continue the miniseries with Russ Dieringer, Founder and CEO of Stratably. He joins Dave to break down what’s real vs hype when it comes to AI and agentic commerce, where brands are seeing traction today, and why strong data foundations remain critical to unlocking meaningful impact. Con...
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  REWIND: Breaking the Digital Shelf Bottleneck — with Acosta Group’s Joe Lamberson 14.04.2026 30мин

  This week we're replaying our 3/10/26 episode with Joe Lamberson, Director of Digital Initiatives & Partnerships at Acosta Group, to discuss how brands can modernize digital shelf execution and keep up with rapidly rising retailer expectations. With Acosta supporting thousands of brands across retail and ecommerce, Joe has a unique perspective on the operational challenges brands face—from content creation and item setup to retailer scorecards and image requirements. A major theme of the ...
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  BTS Live from Shoptalk: Kiri Masters (Retail Media Breakfast Club) 10.04.2026 5мин

  We wrap up our BTS Live at Shoptalk Miniseries with Retail Media Breakfast Club's Kiri Masters, who talks with Dave about the next phase of retail media. As AI reshapes the shopper journey, Kiri explains why traditional ad formats — especially sponsored product ads — may become less central, and how retailers will need to rethink monetization and customer experience. She also shares perspective on emerging AI shopping experiences and why the industry is still in a rapid test-and-learn phase.&...
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  BTS Live from Shoptalk: Daniel Torres Dwyer (The FMCG Guys) 08.04.2026 5мин

  In this BTS Live Minisode from Shoptalk, Dave speaks with Daniel Torres Dwyer of The FMCG Guys about key themes emerging from the event. While AI continues to dominate the conversation, Daniel points to a more nuanced reality — where excitement is balanced with caution as brands navigate uncertainty and evolving market conditions. He also shares thoughts on emerging AI-driven commerce experiences and where they may — or may not — deliver real impact. Connect with Daniel on LinkedIn Follow Be...