Today in Digital Marketing

Епизоди

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  The End. 14.05.2025 6мин

  The final episode.Privacy & Opt-Out: https://redcircle.com/privacy
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  Everything Everywhere All Ads at Once 09.05.2025 15мин

  Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
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  May 2, 2025 02.05.2025 9мин

  Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
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  Sharing Isn't Just Caring 25.04.2025 14мин

  This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach. Privacy & Opt-Out: https://redcircle.com/privacy
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  The Influencers That Never Have a Scandal 11.04.2025 9мин

  Here is your wrap-up of the last week in the digital marketing space. Privacy & Opt-Out: https://redcircle.com/privacy
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  Tariffs and Trouble 04.04.2025 8мин

  How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive. Privacy & Opt-Out: https://redcircle.com/privacy
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  Spendemic Slowdown 28.03.2025 15мин

  This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact. Privacy & Opt-Out: https://redcircle.com/privacy
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  Wish Upon a Star 21.03.2025 15мин

  This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%. Privacy & Opt-Out: https://redcircle.com/privacy
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  This Month in Meta Ads 18.03.2025 15мин

  I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management. Privacy & Opt-Out: https://redcircle.com/privacy
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  This Month in Google Ads 11.03.2025 8мин

  Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. Privacy & Opt-Out: https://redcircle.com/privacy
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  Not Your Grandma's Influencer 07.03.2025 14мин

  This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards. Privacy & Opt-Out: https://redcircle.com/privacy
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  Behind the Scenes of an Accidental Viral Campaign 04.03.2025 24мин

  Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced. Privacy & Opt-Out: https://redcircle.com/privacy
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  Reels of Misfortune 28.02.2025 13мин

  This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works? Privacy & Opt-Out: https://redcircle.com/privacy
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  Search Slump 21.02.2025 9мин

  This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters. Privacy & Opt-Out: https://redcircle.com/privacy
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  Performance Max Goes Negative 18.02.2025 16мин

  This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX. Privacy & Opt-Out: https://redcircle.com/privacy
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  Brake and Buy 14.02.2025 14мин

  This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car. Privacy & Opt-Out: https://redcircle.com/privacy
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  Explained: Meta's Big Changes to Advantage+ Campaigns 11.02.2025 14мин

  Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access. Privacy & Opt-Out: https://redcircle.com/privacy
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  Meta's AI Ad Offer You Can't Refuse (Literally) 07.02.2025 13мин

  This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing? Privacy & Opt-Out: https://redcircle.com/privacy
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  The New Metric That Can Predict Product Sales 04.02.2025 20мин

  Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction. Privacy & Opt-Out: https://redcircle.com/privacy
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  YouTube's Hour of Power 31.01.2025 13мин

  This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate. Privacy & Opt-Out: https://redcircle.com/privacy