Digital Superchats - The Podcast

Епизоди

• 
  Mark Haslam talks all things digital, life and future industry opportunities | Ep 32 24.09.2026 25мин

  We catch-up with Mark Haslam, Founder and MD at Loud Mouth Media to discuss all things digital marketing, future industry opportunities and life as an MD. Hosted by John McCambley from Marketing Masterclass Series.Timestamps(0:00) - Welcome(00:45) - Inspiration behind Loud Mouth Media(04:11) - Balancing work and personal life(06:40) - Fun fact(08:10) - Biggest lesson learnt(09:52) - Favourite book, movie and podcast(11:34) - Best advice given (13:09) - Biggest industry opportunity in the next 12-months(14:55) - Biggest industry challenge in the next 12-months(17:15) - What makes a standout digital marketing agency(21:05) - Digital briefs - How have they evolved(23:50) - Wrapping UpAbout Mark HaslamMark Haslam is the founder and Managing Director of Loud Mouth Media, a multi-award-winning performance marketing agency he established in Belfast in 2011. Based in the Belfast, Mark has grown the agency into a Google Premier Partner (top 3% of UK agencies) with offices in Belfast, Glasgow, London and Dublin. Specialising in PPC, paid social, SEO, email marketing and performance creative, Loud Mouth delivers measurable results for ambitious brands. A passionate advocate for transparency and results-driven digital marketing, Mark has previously lectured for the Digital Marketing Institute. Under his leadership the agency has won numerous Uk and International awards including PPC Agency of the Year and Integrated Search Agency of the Year, while also pioneering a successful 4-day working week.Links👉Loud Mouth Media: https://www.loudmouth-media.com/👉Marketing Masterclass Series: https://www.marketing-masterclass-series.com/👉Appear on Future Episode: https://www.marketing-masterclass-series.com/get-involved/editorial-content-creation/
• 
  offline with Jonathan Voss | Ep 31 03.09.2026 33мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with Jonathan Voss, Founder at JV Recruitment. Hosted by John McCambley from Marketing Masterclass Series.Timestamps(0:00) - Welcome(00:10) - Getting started in recruitment(02:21) - What was the inspiration behind JV Recruitment(04:27) - How do you switch off(09:15) - Biggest lesson learnt since starting JV Recruitment(13:16) - Favourite movie and book (17:00) - Fun fact about Jonathan Voss(19:00) - Best advice given(21:57) - Biggest challenge facing recruitment industry(26:27) - What's your best advice for candidates looking for a new job(30:35) - Proudest career achievement(32:31) - Wrapping-Up: What's NextAbout Jonathan VossJonathan is the founder of JV Recruitment, a UK focussed marketing and digital recruitment agency he launched in 2011. Coming from a background in sales and marketing, Jonathan brought a commercial, results driven mindset into recruitment, along with a genuine understanding of what makes marketing talent tick. Over the years, he has built a reputation for connecting ambitious marketers with the businesses that need them, guided by a belief that great recruitment is built on relationships and trust rather than transactions. As founder, Jonathan works closely and personally with every client and candidate JV Recruitment serves.📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/Links👉JV Recruitment: https://jvrecruitment.co.uk/👉Marketing Masterclass Series: https://www.marketing-masterclass-series.com/👉Appear on Future Episode: https://www.marketing-masterclass-series.com/get-involved/editorial-content-creation/
• 
  Thierry Ngutegure on Data Storytelling, Building Brands and Life | Ep 30 07.08.2026 31мин

  In the latest video episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies. Hosted by John McCambley from Marketing Masterclass Series. Timestamps(0:00) - Welcome(00:31) - Fun facts(04:45) - Getting started in digital marketing(09:45) - Balancing work and personal life(12:45) - Starting Six Chillies(16:41) - Favourite holiday destination(19:11) - What famous person would you like to interview(21:43) - Biggest opportunity & challenge in digital marketing (25:05) - Favourite movie of all time(26:51) - Proudest career achievement to-date(29:01) - Wrapping-Up: What's NextAbout Thierry NgutegureThierry Ngutegure is Co-founder and Head of Data Storytelling at Six Chillies, a creative data agency built on a simple belief: data doesn’t have to be boring.With a background spanning consumer psychology, market research and data journalism, Thierry describes himself as a “data translator”, sitting between the deeply technical and the people who want to actually do something with data, and helping both sides cross the bridge. His mission is to strip out the jargon and make data fun, creative and genuinely usable again.📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/Links:Six Chillies 👉https://www.sixchillies.com/Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/
• 
  offline with Thierry Ngutegure | Ep 29 03.08.2026 31мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with Thierry Ngutegure, Head of Data Storytelling at Six Chillies. Hosted by John McCambley from Marketing Masterclass Series. Timestamps(0:00) - Welcome(00:31) - Fun facts(04:45) - Getting started in digital marketing(09:45) - Balancing work and personal life(12:45) - Starting Six Chillies(16:41) - Favourite holiday destination(19:11) - What famous person would you like to interview(21:43) - Biggest opportunity & challenge in digital marketing (25:05) - Favourite movie of all time(26:51) - Proudest career achievement to-date(29:01) - Wrapping-Up: What's NextAbout Thierry NgutegureThierry Ngutegure is Co-founder and Head of Data Storytelling at Six Chillies, a creative data agency built on a simple belief: data doesn’t have to be boring.With a background spanning consumer psychology, market research and data journalism, Thierry describes himself as a “data translator”, sitting between the deeply technical and the people who want to actually do something with data, and helping both sides cross the bridge. His mission is to strip out the jargon and make data fun, creative and genuinely usable again.📽️NEXT EVENT: DIGITAL SUPERCHATS #20 - AI & SEARCH STRATEGY https://www.marketing-masterclass-series.com/online-events/digital-superchats-20-ai-search-strategy/Links:Six Chillies 👉https://www.sixchillies.com/Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/
• 
  offline with Jonny Sycamore | Ep 28 27.05.2026 30мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with Jaywing's Chief Customer Officer, Jonny Sycamore. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. #digitalmarketing | #marketing | #ecommerce Timestamps(0:00) - Welcome(00:40) - Fun fact(02:54) - Getting started in digital marketing(08:35) - Balancing work and personal life(10:45) - Proudest career achievement(13:00) - Which famous person would you like to interview?(15:18) - Biggest opportunity in digital marketing 2026 (17:13) - Who wins World Cup 2026?(19:29) - Biggest challenge in marketing 2026(22:20) - Favourite TV show(25:25) - What makes a standout agency(29:08) - Future plans for Jaywing(30:13) - Wrapping UpAbout Jonny Sycamore:Jonny is a senior marketing leader with over 20 years creative, digital and integrated experience in London, Sydney & Leeds.He has a proven track record of delivering effective, award winning work in partnership with global brands and is the Chief Customer Officer at Jaywing, an award winning, integrated agency in Leeds.Links:Jaywing 👉https://www.jaywing.com/Marketing Masterclass Series 👉https://www.marketing-masterclass-series.com/
• 
  offline with Rob Shaw (Video Edition) | Ep 27 28.03.2026 28мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps(0:00) - Welcome(00:28) - Fun fact(03:00) - Getting started in digital marketing(09:42) - Balancing work and personal life(13:23) - Favourite Winter Olympics Moment(14:23) - Advice to younger Rob Shaw(15:32) - Biggest opportunity in digital marketing 2026 (17:04) - The industry's biggest challenge in 2026(19:11) - Favourite album and movie(20:30) - Proudest career achievement(21:45) - What makes a standout agency(25:05) - AI: The good and bad(27:00) - Wrapping UpAbout Rob Shaw:Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.🎥WATCH ON YOUTUBE:https://youtu.be/dN-3_PWrAEg🎧LISTEN TO PODCAST ON APPLE:https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/Links: ⁠https://thisishub.com/
• 
  Rob Shaw talks all things digital and life | Ep 26 23.03.2026 28мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with HUB's CEO, Rob Shaw. Hosted by John McCambley from Marketing Masterclass Series. offline is a series in which we interview leaders from across the digital marketing industry. Timestamps(0:00) - Welcome(00:28) - Fun fact(03:00) - Getting started in digital marketing(09:42) - Balancing work and personal life(13:23) - Favourite Winter Olympics Moment(14:23) - Advice to younger Rob Shaw(15:32) - Biggest opportunity in digital marketing 2026 (17:04) - The industry's biggest challenge in 2026(19:11) - Favourite album and movie(20:30) - Proudest career achievement(21:45) - What makes a standout agency(25:05) - AI: The good and bad(27:00) - Wrapping UpAbout Rob Shaw:Rob Shaw is the CEO of HUB, an independent, integrated marketing agency based in Leeds. He has previously been CEO of a number of notable agencies including Jaywing PLC, Epiphany Solutions and CreativeRace as well as being on the board of Latitude Group.He has bought and sold agencies in the UK and Australia. With over 30 years’ experience in marketing and technology Rob has managed services for some of the UK’s largest brands including Lloyds Bank, Pets at Hone, ASDA, Greggs, Pepsi, Mattel and O2.🎥WATCH ON YOUTUBE:https://youtu.be/dN-3_PWrAEg🎧LISTEN TO PODCAST ON APPLE:https://podcasts.apple.com/gb/podcast/rob-shaw-talks-all-things-digital-and-life-ep-26/id1828459025?i=1000756753669📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/Links: https://thisishub.com/
• 
  offline with Kevin Gibbons | Ep 25 09.03.2026 26мин

  In the latest episode from Digital Superchats - The Podcast, we catch-up with Re:signal's Founder, Kevin Gibbons. Hosted by John McCambley at Marketing Masterclass Series.#digitalmarketing | #marketing | #ai | #llm Timestamps(0:00) - Welcome(00:36) - Fun fact(01:51) - Getting started in digital marketing(05:25) - Balancing work and personal life(10:23) - Favourite podcast and book(12:10) - The dream client(14:42) - Favourite movie of all-time(17:08) - Biggest opportunity in digital marketing 2026(19:45) - Biggest challenge in digital marketing 2026(22:15) - Building a standout agency(25:18) -ClosingAbout Kevin Gibbons:Kevin is an entrepreneur, speaker and writer. He is founder of Re:signal – a global ecommerce SEO specialist agency, driving organic search growth for brands including Under Armour, N Brown and ASICS.Winner of over 80x UK/EU/Global Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.Kevin has helped to grow Re:signal into a fast growth digital marketing agency, as recognised by Deloitte Fast 50 UK & EMEA (2017) and the FT 1000 fastest growing companies in Europe (2018).📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCEhttps://www.marketing-masterclass-ser...Kevin's Agency Re:signal: https://resignal.com/
• 
  offline with Ben Foster | Ep 24 02.03.2026 31мин

  In our latest “offline” edition, we catch-up with The SEO Works’ CEO, Ben Foster, and discover the one thing he’d have done sooner as and agency owner, his love of squash & yoga, his 2026 World Cup prediction, the industry’s biggest opportunity and much more!#digitalmarketing | #marketing | #ai | #llm Timestamps(0:00) - Welcome(00:15) - 2026 World Cup prediction(01:28) - Getting started in digital marketing(04:58) - Balancing work and personal life(10:40) - Fun facts and childhood memories(14:06) - Advice to younger self(15:10) - Opportunities & challenges in digital marketing 2026(23:51) - Reflections on starting an agency(26:07) - The good and bad of ai(30:16) - ClosingAbout Ben Foster:Ben Foster is CEO of The SEO Works, a leading digital growth agency specialising in Search and AI visibility. The company he leads supports both well-known brands and fast-growing SMEs to strengthen their online presence.Ben has over 25 years of experience in digital and technology. His insights have been featured in Forbes, Sky News, Daily Mail, The i and TechBullion.Ben is known for his strong experience in digital growth, SEO and AI strategy and using digital to improve customer experiences.📽️NEXT EVENT: DIGITAL SUPERCHATS #19 - DIGITAL PR STRATEGY & SEARCH PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-19-digital-pr-strategy-search-performance/Free LLM Audit:https://www.seoworks.co.uk/free-llm-audit/ Free SEO Audit:https://www.seoworks.co.uk/free-seo-audit/ Woodbine place: https://www.sirenfilms.co.uk/woodbine-place-30/ (Ben is on at 30:08 knocking on his mates door)
• 
  How AI is Reshaping Search | Dave Peiris | Ep 23 03.02.2026 23мин

  AI tools are changing how people research and buy – but search results still shape the answers. That makes SEO more important than ever, even as zero-click behaviour makes it harder to measure. In this talk, Propellernet's Head of SEO, Dave Peiris, shows why brands that underinvest now risk losing relevance, how marketers need to rethink performance and think like brand-builders, and how to succeed in a world where attribution is dead.Key Takeaways: 💡Why search visibility is more important than ever💡How to prioritise SEO in a world of AI answers, not website visits💡How to defend SEO investment when the data doesn’t tell the full story📽️This online talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance) on Tuesday 9th September 2025.#searchengineoptimization | #digitalmarketing | #SEO | #AI
• 
  offline with Ashley Liddell | Ep 22 23.12.2025 41мин

  In our latest podcast episode, we catch-up with Deviation’s Co-founder, Ashley Liddell, and discover his career journey from refuse collector to digital leader, his dream client, the industry’s biggest opportunity in 2026, and his love for The Verve’s Urban Hymns. Timestamps(0:00) - Welcome(00:40) - How did you enter a career in digital?(05:48) - How do you switch-off?(07:38) - What is your favourite book/podcast?(15:37) - Who's been your biggest influence/inspiration?(18:40) - Fun Fact?(21:31) - Your dream client in 2026?(24:40) - Favourite music album of all time?(27:38) - Biggest opportunity for digital marketers in 2026?(29:23) - What makes a standout agency?(33:08) - What do you like and dislike about AI?(40:03_ - ClosingAbout Ashley Liddell:Ashley Liddell is a search and organic marketing specialist with a passion for how people actually discover brands today. With a background in SEO, Ashley has spent his career thinking beyond traditional rankings, focusing instead on discoverability across platforms like Google, TikTok, YouTube, Reddit, and AI-powered search.Ashley is now a Co-Founder at Deviation | The Search Everywhere® Agency, where he helps brands connect the dots between search, content, and social discovery, through a multi-channel mindset.📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/
• 
  offline with Oli Hopkinson | Ep 21 20.11.2025 34мин

  In our latest podcast episode, we catch-up with Bind’s Joint MD & Co-founder, Oli Hopkinson, and discover his career journey into digital marketing, the biggest AI challenge facing the industry, and his love for the Prodigy & Sopranos. Timestamps/Chapters(0:00) - Welcome(01:00) - How did you enter a career in digital?(05:35) - How do you switch-off?(10:12) - What is your favourite TV show in 2025?(12:14) - Becoming an author(15:34) - What's your favourite album of all time?(18:10) - What's your dream client for 2026?(20:53) - Biggest opportunity for digital marketers in 2026?(22:50) - What excites and scares you MOST about AI?(29:05) - Who has inspired you the most?(32:50) - ClosingAbout Oli Hopkinson:Oli founded media agency Bind with his two brothers, Max & Will. He brings the agency side experience to the partnership having been a director in both a big network and a mid-sized independent.Oliver is also the entrepreneurial brother, starting his first business straight out of university, which he grew and sold 5 years later. He’s also a father, a husband, a charity fundraiser, a mental health advocate, an ultra-runner, and an author.📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/👉Buy Oli's Book "Thoughts of a Wild Pig": https://www.amazon.co.uk/Thoughts-Wild-Pig-Oli-Hop/dp/1036929191
• 
  offline with Michelle Hughes | Higgs LLP | Ep 20 21.10.2025 20мин

  In our latest podcast episode (part of the offline with series), I caught-up with Higgs LLP’s Head of Digital Marketing, Michelle Hughes, and find out about her love for sketching, how she ended up in the Northernmost pub in the world, digital’s biggest opportunity in 2026 and much more!#digitalmarketing | #marketing | #ai Timestamps/Chapters(0:00) - Welcome(0:35) - How did you enter a career in digital?(05:06) - How do you switch-off?(08:00) - The most influential person in your career?(10:21) - Fun fact?(11:46) - Proudest achievement to-date?(17:20) - Biggest opportunity for digital marketers in 2026?(19:38) - Closing About Michelle…Michelle Hughes is fast approaching 50 and has the grey hair to prove it! She has been working in digital marketing since around 1998, back in the pre-Google era when getting into the Yahoo directory was the height of sophistication.She’s worked across a variety of sectors including education, recruitment, and for the last decade, legal services. For almost 3 years, she’s had the privilege of leading marketing at Higgs LLP, launching their rebrand and website in 2024, a project that stands as her proudest professional achievement to date.She needs dogs, tea, exercise and fresh air to stay sane, and when not immersed in digital marketing, she’s usually plotting her next adventure or finding ways to give back.📽️NEXT EVENT: DIGITAL SUPERCHATS#18 - PAID MEDIA STRATEGY & PERFORMANCEhttps://www.marketing-masterclass-series.com/online-events/digital-superchats-18-paid-media-strategy-performance/
• 
  The Role of Digital PR: Key Challenges & Opportunities | Amy Irvine | Ep 19 13.10.2025 19мин

  Is Digital PR still worth investing in? Absolutely — if you’re doing it right.In this talk, Amy Irvine, Digital PR Director at Digitaloft, breaks down the evolving role of digital PR in modern marketing and SEO strategies. Learn why many brands are missing the mark, what real success looks like, and how digital PR can drive measurable organic growth — not just vanity metrics.📽️This online talk was delivered at Digital Superchats #12 (Digital Strategy & Performance Edition) on Tuesday 30th January 2024. Key Takeaways:💡Why Digital PR is essential — and what real success looks like💡The true value of Digital PR beyond just links💡Proven, scalable tactics to drive faster organic growth💡How Digital PR supports E-E-A-T and enhances your SEO strategy💡Common mistakes to avoid and how to future-proof your approach📢Don't forget to subscribe for more expert insights on digital marketing.
• 
  Tracking your Brand: Measure SEO Strategy Impact | Thierry Ngutegure | Ep 18 06.10.2025 23мин

  SEO isn’t just about rankings and backlinks anymore — it’s about brand. In this insightful talk, Thierry Ngutegure, Head of Insight at Journey Further, explores how SEO professionals can evolve their strategy by incorporating brand tracking into the mix.Creating great content and building links will only take you so far. To unlock sustainable growth, it’s time to ask: What impact is your SEO strategy really having on your brand?📽️This online talk was delivered at Digital Superchats #9 (Creative SEO Edition) on Tuesday 19th July 2022. Key Takeaways: 💡Why brand is a crucial — and often overlooked — metric in SEO success💡The danger of creating campaigns purely for SEO benefit, without considering brand perception💡Tools and methods to start tracking how your SEO efforts impact brand awareness, sentiment, and trust👍 Don’t forget to subscribe for more expert insights on the future of SEO and brand tracking.
• 
  Creating Content Strategies That Engage & Convert | Luke O'Leary | Ep 17 29.09.2025 25мин

  NP Digital's VP Media Strategy, Luke O’Leary, reveals the exact strategies used to build powerful content engines that drive visibility, engage audiences, and convert traffic into customers.Learn how to build a scalable, AI-ready content strategy that drives traffic, leads & results. We're always told that "content is king"—but what does great content actually look like? And how can you consistently create content that performs?This is a featured talk from Digital Superchats #9 (SEO Strategy Edition), which took place on Tuesday 14th March 2023.🔥 Whether you're a marketer, content strategist, SEO professional, or business owner—this is your roadmap to building content that works in the age of AI.🚀 What You’ll Learn:✅ How to develop a targeted yet scalable content strategy✅ Leveraging AI-generated content for long-term impact✅ How to create systems that support consistent, high-quality output✅ Proven industry secrets to drive conversions from informational content✅ Tools and techniques to increase content ROI🧠 Want more marketing insights? Subscribe for strategies from top industry experts.
• 
  Future-Proofing Your SEO Strategy: Unlocking the Opportunities of Generative AI | James Bentham | Ep 16 24.09.2025 28мин

  User journeys are no longer linear. As digital behaviorbecomes more fragmented, traditional SEO strategies are falling behind. In this insightful talk, Search Laboratory's Head of SEO, James Bentham, dives into how the evolving role of search demands a new, more adaptive approach from marketers. Discover how to realign your search strategy with modern consumer behavior and leverage generative AI to unlock newgrowth opportunities. 🚀 What You’ll Learn: 1. How to adapt your SEO strategy to fit today’s complexuser journeys 2. The blueprint for achieving search maturity andcross-team collaboration 3. Immediate tactics to leverage generative AI for organicgrowth Whether you're a digital marketer, SEO strategist, orbusiness leader, this session is packed with quick wins and future-ready insights to help you stay competitive in the new search landscape. 👉 Don’t forget to subscribe for more content on the future of digital marketing and AI-driven strategies. 📽️This online talk was from Digital Superchats #11 (SEO Strategy & Performance Edition), which took place on Tuesday 24th October 2023. #SEO #DigitalMarketing #SearchStrategy #GenerativeAI#OrganicSearch
• 
  The Future if AI in Global Content Creation | Martin Calvert | Ep 15 22.09.2025 23мин

  We head back to 2023! In this talk from Digital Superchats #10 (AI & Digital Strategy), ICS-digital's Marketing Director, Martin Calvert, sets out the blueprint for creating a global content strategy in the world of AI.Key Takeaways:Current applications of generative AI to support content-led SEO strategyTalking points about the wider context that’s driving Bing and Google in their AI product strategies – and implications for marketersIndustry-specific case examples, suggested methodologies and AI initiatives to try based on the sectors of attendeesAbout Martin:Martin is Marketing Director at ICS-digital – Martin frequently speaks and writes about marketing best practice in highly regulated sectors defined by fierce SEO competition, and spearheads the ICS: Everything Digital podcast on Apple and Spotify.Focusing on actionable information, Martin draws on experience in professional services organisations, his digital agency background and especially his time at ICS, which covers campaigns in 100+ languages and dozens of countries.*This talk was delivered at Digital Superchats #10 (AI & Digital Strategy Edition) .The online event took place on Tuesday 4th July 2023. Produced by John McCambley at Marketing Masterclass Series https://www.marketing-masterclass-series.com/
• 
  Marketing During the AI Boom and Beyond | Malcolm Slade | Ep 14 16.09.2025 23мин

  In this talk from Digital Superchats #17 (Organic Search Strategy & Performance Edition), HUB's Performance Director, Malcolm Slade examines - Marketing During the AI Boom and Beyond.Key Delegate Takeaways:1. How to stay on target while avoiding all of the hyperbole and snake oil currently prevalent on LinkedIn and other social platforms.2. How to start your journey building your brand.3. What to do to prepare for the next iteration of marketing an AI driven world.About Malcom:Combining a degree in Computer Science with a 20-year career in performance marketing, Malcolm is a problem solver having led projects for many household brands such as Disney, Greggs, PrettyLittleThing and Virgin Holidays.Now, as Performance Director at integrated agency HUB, Malcolm combines online, offline, business and product to deliver winning strategies focused on brand building and genuine business growth. “At HUB I finally have all the levers at my disposal to help clients thrive in this ever changing landscape”.*This talk was delivered at Digital Superchats #17 (Organic Search Strategy & Performance Edition) .The online event took place on Tuesday 9th September 2025. Produced by John McCambley at Marketing Masterclass Series and hosted by our MC Jamie Pollard from Impression. Get Involved: https://www.marketing-masterclass-series.com/
• 
  offline with Stephen Kenwright | Ep 13 08.08.2025 34мин

  We catch-up with Stephen Kenwright, and find out about how accidently stumbled into a career in digital marketing, his non-negotiables for being a dad, and what he believes is the biggest opportunity for digital marketers in 2025/2026. Timestamp/Chapters(0:00) - Welcome(0:55) - How did you enter a career in digital?(03:11) - How do you switch-off?(06:14) - Favourite podcast & book?(09:39) - Fun fact about Stephen?(12:59) - Proudest achievement to-date?(15:50) - Favourite movie of all-time?(18:58) - Advice for younger self?(22:10) - Biggest opportunity for digital marketers in 2025/26?(27:24) - Favourite inspirational quote?(30:42) - Favourite meal to cook at home?(33:15) - Closing About Stephen…Stephen is a non-executive director and consultant for marketing agencies. He founded SEARCH-FIRST creative agency Rise at Seven in 2019 and served as Chief Commercial Officer, growing annual revenues to more than £7m; hiring 110 staff; opening offices in Sheffield, Manchester, London and New York; and winning more than 70 industry awards – about one every two weeks – before exiting after three years.Stephen held board positions at £15m turnover/200-strong content production agency Ride Shotgun; digital marketing agency Branded3, which he helped to merge into £22m/250-strong data business Edit after its acquisition; and served on the Edit board as Sales and Marketing Director. He was also Head of Digital at £4.7bn turnover automotive retailer Pendragon PLC.He’s delivered talks on more than 100 stages in 10 countries and founded SearchLeeds, a digital marketing conference that attracted more than 2,000 delegates to the first direct arena in its most recent edition. He’s one of Business Insider’s 42 Under 42 and The Drum once turned him into a Top Trump card. This podcast is produced/hosted by John McCambley, Founder & Chief Producer at Marketing Masterclass SeriesRelated Links/Mentions:⁠📢Connect with Stephen on LinkedIn⁠  | 📢⁠Stephen’s Weekly Newsletter⁠📢 ⁠https://www.mothernutter.co.uk/⁠📢⁠Digital Superchats #17: Organic Search Strategy & Performance (9/9/25)