Pet Boss® Podcast with Candace

Епизоди

• 
  256: The Last Quarter of Our First Decade & What’s Next 03.10.2026 26мин

  Q4 is here, and for most of you that means holiday prep and chasing down year-end numbers. For Candace it means something else entirely. This is the last quarter of the first decade of Pet Boss Nation. 🎉 Ten years and thousands of clients through our programs, and a number Candace shares on this episode that she still has a hard time saying out loud. She also gives podcast listeners the first look at two things launching for the next decade. One is rolling out to current members this month. The other one has not been announced anywhere until now. Tune in to hear: ✅ The revenue estimate Candace calculated across a decade of clients ✅ What is replacing the current member platform and the thing inside it she is most excited about ✅ The brand new program she is announcing here first, and who it is for Plus the part of all of this she is proudest of (it is not the money), and a small ask that would mean a lot to her. IF YOU ARE A CURRENT MEMBER University members watch your inbox this week for your login to the brand new Pet Boss Hub. All your videos and templates came with you, and your old platform stays live alongside it while you get comfortable. IF YOU HAVE BEEN SITTING ON THE FENCE Go to petboss.com and get on the waitlist. Doors open to everyone else once current members are settled in. EVERYONE: SEND CANDACE YOUR STORY If Pet Boss Nation has been part of your journey in any way, there is a button on the petboss.com homepage to share it. A win, a friend you met, a hard year you got through, the moment it clicked. A quick voice memo counts. It does not need to be polished. These stories are going to be featured on the podcast and in the newsletter through the rest of the year. Transcript Show Notes Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  255: A Love Letter to the Independent Pet Business (Happy Neighborhood Pet Store Day) 26.09.2026 22мин

  This one is a love letter. 💌 It is Neighborhood Pet Store Day weekend, and it is also the one-year anniversary of Dante and Dory's!  So Candace is doing two things at once: celebrating the independent pet businesses who decided their community deserved something more personal than a box on a porch, and pulling back the curtain on exactly how she built a three-day birthday bash around the holiday. If you have never participated in Neighborhood Pet Store Day, she covers what it is, who created it, and why participation has exploded since 2023. If you did participate, she covers the part most owners skip entirely, which is everything you can still do this week! And if you sat this one out because you were not sure what to do, there is a whole list of things that cost almost nothing. Tune in to hear: 💌 What Indie Pet is reporting from stores that really leaned into this weekend 💌 Everything Dante and Dory's built for their three-day birthday bash, from $1 buckets to a dog beer toast 💌 Why the week after the event is worth just as much as the day itself Plus the one thing you will never beat Amazon at, what to do instead, and a reminder for the day your P&L is not saying what you hoped it would say. Transcript Show Notes Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  254: Safety, Empathy, and Running a Brick and Mortar Pet Business 19.09.2026 38мин

  It was a normal Tuesday, around 7 in the morning. Candace pulled up behind the building to get a head start on the day. Before she could unlock the door, she had to step around someone sleeping against it. Notice what that sentence does not say. Not some guy. Not some homeless guy. Someone was asleep against the building, and she had to step around them to open her own business. That sentence is the whole episode. Two things are true at the same time. Someone out there is living through a chapter Candace is not living through. And she still has a store to open, a team to keep safe, and customers who need to feel okay walking through the door. Neither one cancels out the other. This is heavier than what we usually do here. It is not a list of bad behavior and it is not a “those people” conversation. It is one owner talking to other owners about what is happening outside our four walls, what it costs us, and what actually helps. Tune in to hear: ✅ The one thing your local police cannot do on your property unless you have told them something first ✅ Why one owner's story gets filed away, and six owners' stories change what a city does ✅ The piece of paperwork the police wish every business had printed and sitting in a drawer Plus the thing about panhandling that surprised Candace (and surprised the officer too), and the local resource she did not know existed until two weeks ago. ⁠Transcript⁠ ⁠Show Notes⁠ ⁠Find us on Facebook⁠ ⁠Join our Free Pet Industry Facebook Group⁠ ⁠Follow us on Instagram⁠
• 
  253: Our 1.6M View Reel: Swipe this Strategy 12.09.2026 30мин

  Many of our videos get hundreds, maybe a few thousand views. This one got 1.6 million. 🎉 It was a video of a filthy self-wash tub getting rinsed out. That is it. A German shepherd had just been bathed on opening weekend, the tub looked like it was growing hair, and Candace told Morgan to film it before anyone cleaned it up. Three weeks after posting, it hit 1.6 million views, 8,623 likes, 128 reposts, 215 shares, and brought in around 400 new Instagram followers. Morgan pitched this episode herself, and she walks through the six editing decisions behind it. None of them require a fancy camera or a big budget. Tune in to hear: ✅ Why the first three seconds of your reel should almost never be the first three seconds of your footage ✅ The "plant the payoff before the setup" rule that stops the scroll ✅ Why the 1.6M reel does not use its own audio (and what Morgan used instead) Plus how a question turned into days of local engagement, why branding belongs at the END of your video, and the one thing you should go do with footage already sitting on your phone. Transcript Show Notes Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  252: Biscuit, Tootsie Rolls, and a 17-Year-Old: Inside Our Pet Care Certification Event 05.09.2026 25мин

  What do an animatronic dog, a bag of Tootsie Rolls, and a 17-year-old FFA chapter president have in common? They are the reason Dante & Dory's Pet Emporium just pulled off one of its best pieces of community marketing yet! 🎉 Candace is joined by Dakota, the youngest member of the Dante & Dory's team, to break down the Pet Care Certification event they hosted at Discovery Depot, the local children's museum.   Tune in to hear: ✅ The four-station framework you can rinse and repeat in any community space ✅ How a toy that sat in a box for 12 years became the event's biggest marketing hook ✅ Why the least glamorous station got the biggest laugh and taught the most Plus the PETS pledge they wrote from scratch, why the certificate mattered more than anything they could have sold, and Dakota's advice to any pet business owner thinking about doing this! ABOUT DAKOTA Dakota is the youngest member of the Dante & Dory's Pet Emporium team and joined in May of her junior year, starting at the farmer's market booth before moving into the store. She is her FFA chapter president and competed on the section, state, and national soils judging teams, taking first at state and fifth in the country at Nationals in El Reno, Oklahoma. She has competed in pageants since she was six, holds several titles, and is on the high school dance team coached by PBN team member, Morgan Seabloom. Her thing is teaching younger kids, and it shows!  Transcript Show Notes - Find us on Facebook - Join our Free Pet Industry Facebook Group - Follow us on Instagram - Read our Blog
• 
  251: Ready vs. Prepared: What Sending My Son to Preschool Taught Me About Business 29.08.2026 28мин

  This week, Candace sent her son Carmine to preschool for the first time. He was ready. She thought she was ready too. And then something happened that surprised her - and opened up a much bigger conversation about business, control, and what it really means to be ready. In this episode, she covers: ❤️ The difference between preparation and feeling ready (and why both matter) ❤️ What the readiness gap actually is and why it shows up ❤️ What you can control in business vs. what you can't ❤️ Why your emotional reaction to a big milestone matters ❤️ How your team's readiness might be ahead of your own ❤️ The real cost of extending your control too far Plus the realization that hit her in the parking lot and how it changes everything about how she's thinking about delegation and leadership at Dante and Dory's. Hear from Candace’s heart this week on what really matters, why big feelings are okay, and how you are probably more ready then you think for that next step in your business. Transcript Show Notes Join our Free Pet Industry Facebook Group Follow us on Instagram   ⁠Find us on Facebook⁠  Read our Blog 
• 
  250: 16 Winners Revealed: The Pet Boss Trade Show Awards SUPERZOO 2026 22.08.2026 54мин

  It is a double celebration on the Pet Boss Podcast this week!  Episode 250 of the Pet Boss Podcast is also the debut of the Pet Boss Trade Show Awards. 🎉🎉🎉 Candace and Morgan are back from SUPERZOO 2026 in Las Vegas with awards for the booths, brands, products and people that made them stop in the aisle. Tune in to hear: ✅ The booth that took interaction to a whole other level ✅ How packaging borrowed from outside the pet category makes people stop and look ✅ The trend showing up in more booths than ever, and how to start small with it Plus a bonus Best Dressed award, Candace's personal favorite thing from the whole show, and shout-outs to the listeners who tracked us down on the floor!  The 2026 Pet Boss Trade Show Award Winners Crowd Vote Awards Best Booth Experience: Benebone | Social | Website Favorite Founder: Cindy Dunston Quirk of Scout & Zoe’s | Social | Website Best Packaging: Plant Pod by Pisces USA | Social | Website Best New Cat Product: Happy Cakes for Cats by Against the Grain| Social | Website Best New Dog Product: BiomeBone by MuttGut | Social | Website Best New Other Category: Green Barn Brooder by Hatching Time | Social | Website Hidden Gem Award: Focus Treat Pouch by Popper Pets | Social | Website “Wait…What?!” Award: Temora Vision Smart Pet Feeder by Paw Ballet | Social | Website Pet Boss Picks Rookie of the Year: Giddy Kitty | Social | Website Smartest Retail Product: My Family | Social | Website Margin Maker Award: NonStop Stickers | Social | Website Future Bestseller: Lightning Dog | Social | Website Most Innovative Products: Paw Paw by Jeanne | Website Independent Retailer Champion: Fromm Family Foods | Social | Website Biggest Trend Spotter: Private labeling (no single winner, this one is a category to watch) Bonus, Best Dressed: Native Pet | Social | Website Candace’s Favorite Thing: Saint Rocco’s Treats, founded by brothers Kaleb and Kolby Rush | Social | Website Transcript Show Notes Join our Free Pet Industry Facebook Group Follow us on Instagram
• 
  249: From Crazy Decision to One-Year Anniversary: What Opening a Pet Business Taught Me (Part 2) 15.08.2026 31мин

  Last week, Candace shared the first five lessons from Dante and Dory's one-year anniversary. This week, she's revealing the final five and these are the ones that didn't announce themselves until the store was actually open. This is Part 2 of the two-part episode, featuring lessons six through ten. She also shares her bigger vision for Dante and Dory's future - not just for this year, but for decades. And she invites you to think about what legacy you want to build too. Plus a reminder about why you don't have to figure this out alone, and what support systems actually matter when you're building something real. She covers: 🏆 What nobody tells you about inventory management and timing 🏆 Why the relationships you build matter more than you think 🏆 The one thing that would have made everything easier if she'd known it sooner 🏆 How to think about profit when you're trying to build something bigger 🏆 A perspective shift that changes everything about how you approach your vision This episode is about more than just lessons learned. It's about permission - permission to build the business that's actually yours, not the one you think you should be building! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram
• 
  248: From Crazy Decision to One-Year Anniversary: What Opening a Pet Business Taught Me (Part 1) 08.08.2026 34мин

  December 16th, 2024. Candace received an email: Pet Supplies Plus in her town was closing in less than 30 days. She rushed to the store, bought what she needed, and saw the sadness on everyone's faces. And she thought: "Should I do this again?" Crazy? Maybe. But on that day, she posted a question on Facebook: "If you had extensive experience in the pet industry, owned a building already, and the PSP is closing - would you open a pet business?" Now, 85 weeks and 3 days later, Dante and Dory's Pet Emporium is approaching its one-year anniversary of being open to the public. And Candace has 10 lessons to share - not about the pets or the products or how to merchandise a shelf, but about who she is as an owner. Which means they're about who you are as an owner too. This is Part 1 of a two-part episode, featuring lessons one through five. She covers: 🎓 The unexpected challenges that hit the hardest in year one 🎓 The role of technology in running a business (and the complications that come with it) 🎓 The hidden burden that most business owners don't talk about 🎓 Why pricing is more complicated than you think (and what actually drives sales) 🎓 A hard truth about what separates businesses that win from businesses that don't This episode is personal. It's honest. And if you're thinking about opening a business, expanding, or wondering why something in your business just isn't working - this is for you! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  247: Pet Boss Trade Show Awards Are Coming! Here’s What You Need To Know 01.08.2026 23мин

  It started as "Candace's Favorite Things" at the Global Pet Expo. A friend said "You need to make this official.” So we did!  Today, Candace officially launches the Pet Boss Trade Show Awards!  This isn't just a fun list. It's a recognition system built by people who actually run pet businesses, for the brands, booths, and reps who deserve to be seen - not because they have the biggest budget, but because they genuinely stood out!  Tune in to hear:  🏆 Why this award matters and why we want your votes 🏆 The 8 crowd vote categories you can vote on and where you go to vote 🏆 Why brands matter, even the ones with smaller budgets and bigger hearts 🏆 How these awards help YOU shop smarter if you're not at the show 🏆  Timeline: Voting through August 14th, winners announced August 23rd Plus the complete voting instructions, where to find the Facebook group threads, and why your voice as a pet business owner is exactly what this award needs!  🗳️VOTE IN PERSON AT OUR PET BOSS HAPPY HOUR Thursday, August 13, 3:30 PM PT (yumHub Lounge) Whether it's your first SUPERZOO or your twentieth, come reconnect with old friends, meet new ones, and enjoy an hour with fellow pet retailers, groomers, manufacturers, and industry leaders. Candace D'Agnolo and the Pet Boss Nation team can't wait to welcome you! - Complimentary drinks - Fun giveaways & prizes - Cast your vote in the Pet Boss Trade Show Awards Come by for five minutes or stay the whole hour—we'd love to see you. No speeches. No presentations. Just a lounge full of pet people who believe in community over competition! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram
• 
  246: SUPERZOO 2026 Guide: Sessions, Events, Logistics, and Our Exclusive Pet Boss Party 25.07.2026 28мин

  We're headed to Vegas, baby! 💃 In just two weeks, Candace and Morgan from Dante and Dory's are flying to Las Vegas for SUPERZOO 2026 - one of the pet industry's largest trade shows. And whether you're going, thinking about going, or already panicking about your trip, this episode has you covered. Candace walks through everything from her speaking schedule, to events you won't want to miss, to the exact app features that will save you hours on the show floor. Plus, Morgan shares packing tips, tech essentials, and logistics that nobody thinks about until it's too late. And there's a big announcement about something brand new: the Pet Boss Trade Show Awards!  Tune in to hear about:  🎲 The SUPERZOO app features: download it, favorite exhibitors, use the interactive map, mark sessions 🎲 Events not to miss and Candace’s two speaking sessions 🎲 The huge announcement at 2 PM Thursday on the show floor from WPA/BSM 🎲 Tech tips and what you MUST have to capture content: interviews with vendors, product demos, booth showcases and more 🎲 Tips on getting the most out of those awesome show specials  Plus Morgan shares first-time trade show tips (this is her second show ever), and both talk about why the interactive map feature is a total game-changer. BIG ANNOUNCEMENT: Pet Boss Trade Show Awards This year, Pet Boss is formally launching the Pet Boss Trade Show Awards - think Oprah's Favorite Things, but for SUPERZOO. Categories are still being finalized, but possibilities include: Best New Product, Best Booth Design, Best Packaging, Best Sales Rep, Best Interactive Booth, and more. Listeners are invited to suggest categories on social media or in the Pet Boss community. Winners will be announced on August 23rd episode (Sunday after the show, once everything is edited and recorded). ABOUT CANDACE'S SUPERZOO SESSIONS Tuesday, 10:00 AM (Islander H)"Modern Pet Retail: Blending Services & Retail for Success"Topics: Adapting to current trends, blending retail and services, multiple revenue streams, modern customer experience, competing with big box and online giants. Tuesday, 1:00 PM (Islander H)"Unwrap Profits: Holiday Merchandising Made Simple"Topics: Discover secrets to captivate customers, boost sales, create eye-catching displays, holiday bundles, product promotions, maximize the busiest shopping season. ABOUT MORGAN SEABLOOM Morgan is a team member at Dante and Dory's Pet Emporium and the marketing team member on this episode. This is her second pet industry trade show (first was Global Pet Expo in early 2026, where she was only two weeks into her job). She brings fresh perspectives as a newcomer to the pet industry but is an avid pet owner herself. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  245: SEO is Changing. Meet AEO and Why Your Pet Business Should Care 18.07.2026 34мин

  The way your customers search has changed. Not gradually. Dramatically. And most indie pet businesses haven't noticed yet. A year ago, if someone's dog had itchy skin, they'd Google "best dog food for itchy skin" and scroll through 20 links. Now? They're asking ChatGPT, Gemini, Claude, or Perplexity the same question in a conversation: "My seven-year-old Labrador has itchy skin and keeps licking his paws. I think it's food-related. I want a locally owned pet store near me that actually understands nutrition." That's not a keyword search. That's a conversation. And that's AEO (Answer Engine Optimization). Candace explains why this shift actually favors indie pet businesses and exactly what you need to do to win. She discusses: ⭐️ The difference between SEO and AEO (and why it matters more than you think) ⭐️ How customers are using AI tools instead of Google to find answers ⭐️ Why this isn't about panicking or hiring an expensive agency ⭐️ How AI scans your website differently than Google does ⭐️ Brand pages optimized for both humans and AI bots ⭐️ The one thing Candace would do first if she took over your business tomorrow Plus why the next 20 years are about helping people find trusted experts and not just products!  Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  244: Sale Secrets: A $3,000+ in Extra Revenue Story And How You Can Replicate It 11.07.2026 26мин

  July has always been known as one of the slower retail months so Candace made a strategic decision: go big or go home. Dante and Dory's threw a patriotic pet sale from Friday, July 3rd through Monday, July 6th. The result? $3,000 more in sales than Memorial Day weekend (about a month earlier), driven by 100 additional transactions. This episode is a complete behind-the-scenes walkthrough of how she planned it, executed it, and what she learned - plus strategies you can apply to your own holiday sale. Listen now to hear: 💰 Why slow months are actually your biggest opportunity (not your problem) 💰 Why you should be treating inventory like an ATM  💰 When (and why) to discount aggressively to move old inventory 💰 How to using paid social advertising strategically   💰 How it took a full team effort for big events and how to involve your team in planning Plus hear the importance of not letting merchandise "get dusty," and why Candace has always said you shouldn't be a museum! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  243: 250 Years of Change: Why Adaptation Wins (And What It Means for Your Business) 04.07.2026 27мин

  It's July. America just turned 250. And Candace is pulling a powerful thread through this month's focus in Pet Boss Nation: Work Smarter, Earn More, Adapt Faster. In 250 years, this country has survived wars, depressions, booms, the Industrial Revolution, the rise of the automobile, the telephone, the internet. Entire industries disappeared. Entire industries that didn't exist a generation ago became the backbone of the economy. The pattern? The businesses that lasted weren't the ones who had it all figured out. They were the ones who kept adjusting. Who paid attention. Who weren't afraid to pivot. Candace discusses: 🇺🇸 The Wrigley story (why a soap company built a gum empire by paying attention to what people actually wanted) 🇺🇸  How adaptation is what separates businesses that last from ones that disappear 🇺🇸  How to "work smarter" using the data already inside your point-of-sale system 🇺🇸  Simple strategies to "earn more"  🇺🇸  AI as a tool, not a replacement (just like the telephone or internet was!) Plus hacks on using AI for admin work that frees you up to do the parts of your business that only you can do!Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  242: What 1,000 Pet Businesses Taught Us About Growth (With Matt Aldrich) 27.06.2026 40мин

  Matt Aldrich, founder of Pet Engine Marketing, has a front row seat to pet businesses and their patterns - the ones growing and the ones stuck.  Between Pet Boss Nation and Pet Engine Marketing, they've seen 1,000+ pet businesses over the years. In this candid conversation, he and Candace talk about what growth actually looks like when the economy is tough, competition is everywhere, and business owners are burned out. They discuss:  ✅ The pattern most pet businesses get wrong (and why you're probably doing it) ✅ Why activity ≠ progress (and how to tell the difference) ✅ The $6,000 email campaign that worked (and why you should steal it!)  ✅ How to build "boring" systems that compound over time Plus Matt shares the one thing all successful businesses have in common and how you could do it too!   ABOUT MATT ALDRICH Founder, Pet Engine Marketing & Co-Founder, Pet Industry Network Matt Aldrich is the founder of Pet Engine Marketing and a pet industry marketing expert with 12+ years of experience helping independent pet businesses grow. He's also a Co-Founder of the Pet Industry Network, a PETS+ Magazine contributor, an active member of American Pet Professionals, and a frequent speaker at events including Global Pet Expo, SUPERZOO, and The Pet Summit. Matt's journey started at 16 working at a local pet store in Ann Arbor, Michigan - a job he took because his dog loved that place, and soon so did he. He fell in love with helping customers, meeting their pets, and working alongside people who "got it." But when he moved into management, the job got buried under vendor calls, staff schedules, and the daily grind. That experience—realizing pet business owners started in this industry because they loved helping people and pets, not working on spreadsheets and social media - became his mission. In 2018, he launched Pet Engine Marketing to help pet business owners get back to doing what they love, while the agency handles the marketing.Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  241: Stop Starting from Zero Every Month: A Pet Business Guide to Subscription Revenue 20.06.2026 24мин

  We have an exciting new episode for you this week and this is one you are going to want to pull out a notepad and pen for!  Candace is sharing the full training she delivered at Launch Your Box's Subscription Summit and turns it into an actionable playbook specifically for pet businesses. Whether you sell products, services, or both, there is already a subscription opportunity inside your business right now. She covers: 🙌 The 3 types of subscriptions and how to identify which already exists in your business 🙌 The auto-replenishment model and why you should know what it is  🙌 How to move slow inventory, take pre-orders, and create something customers look forward to every month 🙌 The VIP membership model your customers will be begging to join  🙌 A word-for-word script for offering auto-replenishment to a customer at the register - without being pushy!  If even 10–20% of your revenue became predictable before you opened your doors each month, how differently would your business run?  Well this episode shows you exactly how to get there!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  240: Can Indies Really Out-Compete Amazon and Chewy? (CEO of Wholesale Pet Says Yes) 13.06.2026 51мин

  Can indie pet stores really out-compete Amazon, Chewy, and Petco? Pearce Tibbles, CEO of Wholesale Pet, says yes - but it takes strategy, technology, and intentionality. In this interview, Pearce walks through how Wholesale Pet spent over a year gathering feedback from retailers and vendors before completely redesigning their platform. The result? AI-powered search, curated collections, new vendor tools, and a focus on helping independent stores compete on their actual advantages—not by trying to be Chewy. You will hear:  ✅ Why Pearce is optimistic about indie pet stores  ✅ The structural advantages indie stores have over big box  ✅ The new AI-powered search that solves the "finding a needle in a haystack" problem ✅ Collections: how to curate products by season, pet type, or customer (and share them with other retailers) ✅ How retailers can find trending products across US indie stores in real time Plus how to avoid the financing trap, why changing your store layout bi-weekly drives foot traffic, and why inventory is your ATM. ABOUT Pearce TIBBLES CEO, Wholesale Pet Pearce Tibbles loves brick & mortar small business and believes it plays an indispensable role in local communities. He's passionate about finding new ways technology can help independents compete against ecommerce and big box stores. Pearce has spent most of his career with a foot in each world: he was a partner in a company that built an app for training restaurant and small retail store employees, owned and operated his own brick & mortar service business for many years, and has worked in software and technology for the past 8 years. When he started at Wholesale Pet in 2024, he brought with him a mindset focused on staying really close to customers, learning their businesses intimately—how they operate, what they spend money on, what their competitive challenges are—and figuring out ways to help them not just survive but succeed and outcompete ecommerce and big box stores. The new Wholesale Pet site is the first really big step in this direction, with more exciting developments coming in the months ahead. Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  239: The NeeDoh Craze: What a Squishy Toy Teaches You About Viral Marketing In Your Pet Business 06.06.2026 29мин

  A squishy palm-sized toy with no celebrity endorsements and no big marketing budget just sold an entire year's worth of inventory in 9 weeks - and Candace watched it happen right outside her front door. In this solo episode, Candace breaks down the NeeDoh craze: how it started, why it exploded, and - most importantly - what the mechanics behind it mean for your pet business right now. She covers: ⭐️ How the NeeDoh Advent Calendar sparked a TikTok wildfire that turned an 8-year-old product into this generation's Beanie Baby ⭐️  The 5-part Pet Boss Nation framework for engineering your own viral moment ⭐️  Real action steps: auditing your shelves, setting up new arrival drops, building influencer relationships, and filming before you have a following Whether you're a retailer, groomer, trainer, or service provider - if you have products or services worth showing, you have the ingredients for a viral moment.  Candace tells you exactly how to start building toward it! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  238: Why You Should Never Make Blanket Statements to Broad Audiences Again 30.05.2026 23мин

  This is a very special episode!  Candace is inviting you into a recent Pet Boss University marketing training - a true fly-on-the-wall peek at what's happening inside the membership. This training is about customer personas: how to stop making blanket statements to broad audiences and start marketing to one specific customer type instead. She covers: 🙌 What a customer persona IS (and what it's NOT) 🙌 The difference between demographics and behavior   🙌 The specific questions to ask about your persona  🙌 Why marketing to everyone means marketing to no one Plus the behind-the-scenes look at how client data gets turned into actionable marketing plans with specific copy, visuals, and calls to action. It's different from regular episodes, but it's the kind of training that changes how you market your business forever! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
• 
  237: June Education Events You Don't Want to Miss (And a Secret About Dante and Dory's) 23.05.2026 19мин

  It's the start of summer - can you believe it? Half the year is already over, and Candace has some exciting announcements to share. She's covering 3 education events happening in June that you don't want to miss, plus a BIG announcement about what's coming for Dante and Dory's that took a year to make happen. She shares: 🙌 Why you should pitch yourself as the local pet expert in your community 🙌 The 3 educational events you won’t want to miss that will elevate your pet business 🙌 Where you can find and connect with Candace at this year’s SUPERZOO 🙌 The BIG announcement: Candace is launching… Oh wait!! You should listen to this episode to find out 😉 Plus why education without action is just entertainment, and how what started as a monthly tip turned into a weekly show that couldn’t be passed up!  Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog