In The Business

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  He Quit His Job Overnight, 13 Years Later He Has 30+ Stores In 3 Countries 07.10.2026 52мин

  Jens Knoop opened the first Knoops in Rye in 2013 with £20K from friends and family and no business plan. When the landlady asked for one, he handed her a hot chocolate. Thirteen years later there are nearly 30 Knoops stores across the UK, the Middle East and the US.We talk about the luxury bag on the Shanghai metro that sparked the idea, the locals who gave it three months, how a LinkedIn message took Knoops to Salt Lake City before New York, what happened to the 3,000 store target, how Knoops handled a 177% jump in cocoa prices, and the cheapest marketing that ever worked for him. Plus his step one.Watch the full episode on YouTube: [YouTube link]More from us: https://inthebusiness.club
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  Why Being A Bit Of A Psychopath Made Me £2.5M By 35! | Ex City Banker: Geraint Anderson 28.09.2026 46мин

  What if the traits that make someone brilliant at making money are the same ones that show up on a psychopath test?Geraint Anderson was selling trinkets on a beach when his brother got him a job in the City. Ten years later he was running the second highest ranked equity team in London, earning £600K to £700K a year and spending, by his own admission, most of it on cocaine and strippers. For four years he secretly wrote the anonymous Cityboy column in thelondonpaper, handed out to half a million Londoners, exposing the insider trading, market manipulation and excess he saw every day, while still sitting on the trading floor. He wrote the columns at work. His secretary found one on the photocopier.In early 2008, after a motorbike crash in Notting Hill left his head inches from a speeding car, he walked away at 35 with £2.5 million and a book deal. Cityboy: Beer and Loathing in the Square Mile became a Sunday Times bestseller. More recently a renowned forensic psychologist assessed him on the Hare psychopathy checklist and told him he sits in the "sweet spot for success". His new book, How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath, is out now.In this episode, he explains:■ The Psychopath Sweet Spot: What he scored, what his wife thinks he really scored, and which traits to dial up at work and leave at the door■ Confidence Beats Competence: The bonus negotiation tricks, the fake headhunter calls, and why optics beat reality in every room you walk into■ The City Before The Crash: Insider trading in plain sight, why share prices move before a takeover is announced, and the nosebleed in front of 200 people■ The Crash That Got Him Out: The motorbike accident, the year of living dangerously that followed, and why his wife is the reason he is still here■ 2008 Explained: Why the financial crisis still dictates your rent, your wages and your politics, and why today feels "toppy"■ Advice For Young Founders: Take the job that pays less and teaches more, find the problem nobody is solving, partner with someone insecure, and get rich slowlyFollow Geraint: Instagram @cityboygezGet the book: How to Con Friends and Manipulate People: The Subtle Art of Being a Total Psychopath
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  Building a £60M Insurance Business with ZERO Experience | James Noble 17.09.2026 43мин

  Could you go three years without paying yourself?James Noble was a full time golf caddy at Wentworth when he registered the company that became MyFirst, the UK's specialist car insurance broker for learner and young drivers. He had no insurance experience, no money and no track record. What he had was five hours a round with some of the most successful people in the country, and the nerve to ask them to back him. They did, and every one of them went on to make 100x their money.MyFirst started trading in 2017. James and his cofounder George took no salary until the business passed £1 million in revenue, and their first pay cheque was £10,000 each. Today the company does £60 million a year (up from £35 million last year), employs just under 100 people on a renovated farm in Surrey, sits at number 64 in The Sunday Times 100 fastest growing companies, and counts Gymshark cofounder Lewis Morgan and Jellyfish founder Rob Pierre among its shareholders. He has turned down offers to sell. The target now is a £1 billion valuation within five years.In this episode, he explains:■ The Caddy Playbook: Why five hours on a golf course beats fifty lunches, and how he turned Wentworth members into his first investors■ Last To Eat: Why he hired before he paid himself, and why the money only changes at £1 million, not £20K■ Beating The Giants: How two kids with no experience took on multi billion pound insurers by owning one tiny niche■ Founder vs CEO: The feedback that told him he was a micromanager, and why scaling only works if you let people make mistakes■ The Vector Rule: The lesson from Jellyfish founder Rob Pierre that MyFirst now runs every decision through■ Why He Won't Sell: Ignoring buyers after the Sunday Times 100 to chase a unicorn■ The Real Price: Ten years of missed birthdays, no holidays and six day weeks, and why he would do every bit of it againFollow James: https://www.linkedin.com/in/james-noble-05444a92/MyFirst: https://myfirst.comIn The Business exists to inspire one million people into entrepreneurship. Subscribe so you don't miss the next one.Instagram: https://www.instagram.com/inthebusinessofficial/ Linkedin: https://www.linkedin.com/in/harrisonturnerofficial/
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  Could This AI Mirror Replace Your Personal Trainer? | How Varun Bhanot Built The Business 31.08.2026 41мин

  Varun Bhanot is the founder of Magic AI. After encountering some personal health challenges, he asked the obvious question: why is my gym so analogue when everything else I touch is AI?Five years on, MAGIC sells an AI fitness mirror that uses computer vision to correct your form, count your reps and scan your body composition.The company has won the King's Award for Innovation, launched in the US, and is forecasting £20m in revenue for 2026.But 148 of the first 150 investors he pitched said no, and there was a point where the business had one month of cash left in the bank.In this episode he breaks down validating demand before the product existed, why he approached manufacturers before designers, what the first sample really cost, and what he actually gave up to get here.
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  How To Communicate With Confidence (from a public speaking coach) | Susie Ashfield 27.08.2026 35мин

  "You don't have a right to feel comfortable."Susie Ashfield coaches founders and public figures out of the thing people fear more than death. In this episode she explains why we freeze, why filler words don't ruin your credibility, and why confidence can be applied like fake tan.Harrison has given exactly one speech in his life. He froze, and Tom had to open the event instead. So we handed Susie the problem and asked her to fix it live.Inside: why procrastination is fear rather than laziness, why you should only memorise your opening line, the five question method for preparing any talk, the curse of knowledge that makes clever founders waffle, why the podium is a barrier between you and your audience, and what AI still can't write for you.
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  She Sold For 13.3 Million Pounds: Here’s How To Sell Your Business The Right Way. 04.08.2026 37мин

  Rachel Murphy sold her company for £13.3 million in under 1,000 days. Then she found out what nobody tells you about life after the deal.In this episode Rachel breaks down the reality of exiting a business: why you never walk away with a bag of cash, why 80% of businesses listed for sale never find a buyer, and why most founders are quietly building themselves a very expensive job.She also explains why she has never raised a penny of investment across three companies, how her team raised £44 million for a client without going near a VC, and why the £500k product raise is now dead thanks to AI.Then she turns the tables and gives us a live teardown of In The Business, including exactly what we need to document, the advisory board play, and how to start building a data room before you ever think about selling.Rachel is the founder of The Grafter, where she and her team of exiteers have taken 60+ companies through their exit methodology. She is currently writing a book on exiting a business.Find Rachel:rachelmurphy.com | thegrafter.com | Rachel Murphy on LinkedInSubscribe for new episodes!
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  The £2 Billion Founder Who Refuses To Sell | Paul Hamilton, Halo 25.07.2026 52мин

  Paul Hamilton started Halo in his bedroom. Today it's a £2 billion software company, the world's first fully bootstrapped unicorn, built with no investors, no debt, no sales team and no intention of ever selling. You might also recognise Halo as the front of shirt sponsor of Ipswich Town FC.In this episode Paul breaks down The Halo Way: why he'll never sell or IPO, how his first customer came from 300 posted letters and one cheque, how he ranked number 1 in the world on Google for "helpdesk software" with £0, why Halo has never externally hired a single person, why he judges GCSEs over CVs, the plan to hire 1,000 graduates in Ipswich by 2030, and why a B2B software company decided to throw its own music festival.Whether you're starting your first business or scaling one, this is a masterclass in ignoring the rulebook.CONNECT WITH PAUL AND HALO:Halo: https://usehalo.comPaul on LinkedIn: https://uk.linkedin.com/in/paul-hamilton-haloListen to the In The Business Podcast:Spotify: https://open.spotify.com/show/22XC7O3u9DeHjPAfR2Gj1GApple Podcasts: https://podcasts.apple.com/gb/podcast/in-the-business/id1842577485Follow ITB:Instagram: https://www.instagram.com/inthebusinessofficial/TikTok: https://www.tiktok.com/@inthebusinesspodcast
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  From 5p SIM cards to a £7 Million Carpet business | LIVE PODCAST in front of 50 Business Student 13.07.2026 31мин

  Myles Shaw didn't set out to be an entrepreneur. At 23, with his first child on the way, he just needed to find an extra £100 a week. So he started selling SIM cards on eBay for 5p profit a time. That scrappy hunt for a bit of extra cash became runrug.com, now the world's biggest online seller of made to measure hall and stair carpet runners, and part of a Grimsby flooring group turning over millions.In this episode Myles takes us right back to the beginning: the failed side hustles, getting kicked off eBay, the cease and desist from Mazda, and the moment he sat staring at a roll of carpet in his dad's shop and wondered if anyone would buy it online. He also gets honest about the hard stuff, from working in a family business and the testing relationship with his dad, to making his own brother redundant during COVID.We also dig into how a self taught kid from Grimsby now runs one of the most AI forward small businesses in the country, why he thinks opportunity spotting can't really be taught, and the advice he'd give any young person sitting on an idea. His closing thought on the diamond miner is worth staying for.
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  AI Isn't Taking Your Jobs, Lazy CEOs Are. AGI Will Arrive by Next Summer: Danilo Mcgarry 08.07.2026 48мин

  Everyone says AI is taking graduate jobs. Danilo McGarry, who spent 20 years running some of the biggest AI programmes in the world, says the truth is far more uncomfortable: lazy leadership in the boardroom.In this episode Danilo reveals the boardroom politics behind mass job cuts, why AGI could arrive by next summer, what OpenAI's finances really show, why Elon Musk is wrong about universal basic income, and how he built one of the UK's fastest growing companies using swarms of AI agents. He also shares the exact frameworks young founders should use to start an AI first business today, plus an announcement made for the very first time on the show.We cover: AI and graduate jobs, AGI and ASI, hallucination, OpenAI, the UK as an AI superpower, universal basic income, validating business ideas, building an AI first company, hyper personalisation and the death of the internet.Connect with Danilo:LinkedIn: https://www.linkedin.com/in/danilomcgarry/Instagram: https://www.instagram.com/aimcgarry/?hl=enListen to the In The Business Podcast:Spotify: https://open.spotify.com/show/22XC7O3u9DeHjPAfR2Gj1GApple Podcasts: https://podcasts.apple.com/gb/podcast/in-the-business/id1842577485Follow ITB:Instagram: https://www.instagram.com/inthebusinessofficial/TikTok: https://www.tiktok.com/@inthebusinesspodcast
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  How To Build A Business In 2026 (From A Founder Who Sold For Millions) 23.05.2026 52мин

  Roei Samuels was nearly thrown out of school at 14. He was selling burned CDs in the schoolyard before most people knew what a side hustle was. Years later he grew the sports media company RealSport to 9.5 million monthly users and engineered the buyer into acquiring the whole business. Then he did something most founders never would: he walked on stage and tried stand up comedy.In this episode Roei breaks down the real blueprint for building a company in 2026. We get into the brutal truth about selling a business that nobody tells you, the £40k in the bank while burning £800k a month, the story behind Connected (now the 18th fastest growing company in the UK), the AI opportunity he would chase if he were 20 today, and why ADHD has been his single biggest advantage.ABOUT THE GUEST:Roei Samuels is a serial entrepreneur. He scaled and exited the sports media company RealSport and now runs Connected, ranked 18th by The Sunday Times for the fastest growing companies in the UK and 67th by the Financial Times across Europe.ABOUT IN THE BUSINESS:What's Your Step One? is the podcast from In The Business (ITB), where we sit down with founders to find the very first move that started it all.Subscribe so you never miss an episode.#WhatsYourStepOne #InTheBusiness #Entrepreneurship #StartupPodcast #RoySamuels #BusinessIn2026 #FoundersJourney
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  This "Boring Business" Gets 500+ Million Views On Social Media: The Maka Twins 04.05.2026 49мин

  They were told they'd never amount to anything. Now they've got 20+ million views on a single video, cleaned a TfL train, and stopped Simon Squibb in the street.The Maka Twins went from being "looked down upon" their whole childhood and getting a Chatterbox award in primary school, to building one of the UK's most-watched cleaning brands, cleaning TfL trains, airplanes and Big Ben ambitions, pulling 64,000 new followers from a single video and racking up 20+ million views on one branded post for Carhartt. This is their full story.In this episode of In The Business podcast, James and John open up about growing up with no entrepreneurial role models, why their first business flopped when all they cared about was margins, the dream that sparked their student cleaning company, the moment they decided to clean places nobody asked them to clean, bumping into Simon Squibb on the street, how they really think about mentorship, and why "boring businesses make the most money." Whether you're a young entrepreneur just starting out or someone trying to build a brand from zero, this one's for you.🎙️ In The Business is a podcast for young entrepreneurs, hosted by Harrison Turner and Tom Mumford. We sit down with founders who've built real businesses, from their step one to the first million, and unpack the stories behind the success.If you enjoyed this episode, subscribe and leave a comment telling us your biggest takeaway.FOLLOW IN THE BUSINESS👇🔗 LinkedIn: https://www.linkedin.com/in/harrisonturnerofficial/📸 Instagram: https://www.instagram.com/inthebusinessofficial/🌐 Website: https://inthebusiness.club/FOLLOW THE MAKA TWINS 👇📸 Instagram: https://www.instagram.com/themakatwins/🎵 TikTok: https://www.tiktok.com/@themakatwins🌐 Website: https://makagroupservices.com/about-us
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  He Made £150K/Month… Then Lost It All & Went To Prison 15.04.2026 51мин

  Entrepreneur Tawhid Juneja went from earning £150K/month in healthcare recruitment to cocaine addiction, £2.4M bankruptcy, and 33 months in prison. Now he's rebuilt, owning businesses and football club AFC Welwyn. This is his full story.In this episode of In The Business podcast, Tawhid opens up about growing up with a single mum, building his first recruitment business, how the 2008 recession forced him to pivot into healthcare, the ego and addiction that came with making serious money, what it was really like inside a prison cell, and how he rebuilt his entire life with a £20K loan from his aunt and no mobile phone contract.Whether you're a young entrepreneur just starting out or someone going through a tough time, this one's for you.0:00 Intro1:13 Growing up with a single mum2:09 First business: rec-to-rec recruitment5:04 Healthcare recruitment, garage to Ed Miliband6:41 When the drugs started9:05 How addiction escalated with money10:02 Drug culture in sales environments13:30 "I didn't realise until I was in a prison cell"15:02 Taking cocaine into his own sentencing16:09 From the high life to prison18:33 £2.4 million bankruptcy and losing everything19:56 Mansion to sheltered accommodation to prison cell23:19 Making £150K/month at the peak23:35 Rebuilding from zero with a £20K loan25:42 Running a business from pub wifi on a brick wall26:18 Advice for young entrepreneurs starting from nothing27:42 What good market research actually looks like38:19 Using AI to scale a recruitment business40:57 Do degrees actually matter to employers?42:16 "Prison was the best thing that ever happened to me"45:45 What young people should take from this story48:47 The single best piece of business advice he's received49:49 What he'd say to his 25-year-old self🎙️ In The Business is a podcast for young entrepreneurs, hosted by Harrison Turner and Tom Mumford. We sit down with founders who've built real businesses, from their step one to the first million, and unpack the stories behind the success.If you enjoyed this episode, subscribe and leave a comment telling us your biggest takeaway.FOLLOW IN THE BUSINESS🔗 LinkedIn: https://www.linkedin.com/in/harrisonturnerofficial/📸 Instagram: https://www.instagram.com/inthebusinessofficial/🌐 Website: https://inthebusiness.club/FOLLOW TAWHID JUNEJA🔗 LinkedIn: https://www.linkedin.com/in/tawhidjuneja/⚽ AFC Welwyn: https://www.afcwelwyn.co.uk/
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  This Coffee Business Might Tell You To F*ck Off. 14.02.2026 40мин

  Ask for anything else and the clue is in the name. Flat White Or F*ck Off is a concept by Rory Sutherland brought to life by Tom Noble, Charlie Hurst, Will and Lucia Sudlow. Serving only one product, the business is a bold experiment in simplicity and provocation.In this episode we speak with the founders about the £27,000 pop up in London, what's next for the brand and why they started this business. What's your coffee order?Find more episodes and follow us on socials:Instagram: @inthebusinessoffical Tiktok: @inthebusinessofficial Spotify: In The BusinessApple: In The Business
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  Starting A Six Figure Accountancy Business Aged 23: Grace Hardy 31.01.2026 24мин

  Grace Hardy is a content creator, accountant, bookkeeper, and business owner.In this conversation, she shares why she decided to start her own business and the very first steps she took to launch her company. Timestamps:00:00 Choosing the Unconventional Path01:12 The Decision to Start a Business02:50 Building the Business: First Steps04:06 Client Acquisition Strategies07:47 Content Creation and Social Media Impact19:55 Challenges of Entrepreneurship20:49 Hiring the Right People23:34 Advice for Young Entrepreneurs
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  How GloveGlu Became a Global Brand: Paul Sherratt 31.01.2026 27мин

  Paul Sherratt is the Founder & CEO of GloveGlu, the company behind the world’s first goalkeeper glove grip spray.In this interview, we take Paul back to step one...the moment GloveGlu began. He shares how the idea came to life, the early challenges he faced, and the key lessons learned while scaling the brand into a global business.In The Business is a podcast that takes entrepreneurs and founders back to the very beginning, uncovering how they launched their business, landed their first customers, and the lessons that shaped their journey.
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  1,000 Startup Pitches Later: What Investors Really Want (Phil Mcsweeney) 22.01.2026 35мин

  Raising investment isn’t about having a “cool idea.” It’s about proving you can execute, sell, and build something real without acting entitled or wasting investors’ time.In this episode, angel investor Phil McSweeney (40+ investments; thousands of pitches seen) breaks down what actually gets a yes, what gets you ignored, and the fastest ways founders accidentally sabotage themselves.What you’ll learn: • The first sentence / first two slides that decide whether you’re taken seriously. • Why a pitch should feel like a movie trailer (not an essay). • The reality check investors apply: can this reach £10–20m/year revenue? • Founder traits that matter (and the ones that instantly repel investors) • Why raising money is a relationship, not a transaction. • How young founders can get access and what they must prove first.
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  Reddit Asks: Your Questions About Investment 21.01.2026 11мин

  Why is it so hard to find an angel investor and what are you doing that makes it harder?In this reddit asks Q&A, Phil McSweeney (angel investor with 40+ investments, mentor/coach to startups, author) answers the questions founders actually ask when they’re trying to raise: where to find angels, when to pitch, how to spot a bad investor, how to think about equity, and what a pitch deck is really for.This isn’t theory. It’s what happens after you’ve seen hundreds/thousands of pitches and you’re tired of founders wasting everyone’s time.In this episode: • Why angels are hard to find (and why they don’t advertise themselves) • Should you tailor your pitch for US investors or focus locally first? • The “best pitch deck format” myth and how to stand out without being boring. • When you should approach investors (hint: traction beats vibes) • How to vet an angel investor (equity grabs + control issues) • What to do after a failed pitch (feedback, accelerators, and persistence) • Can you raise with just an idea? (the brutal reality unless you’ve got a track record) • How to tell if investors are interested on a call. • What a pitch deck actually is: a movie trailer, not the full story. • Rule-of-thumb equity: how to avoid a messy cap table and stay in control.
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  How Apple Ended Up Buying a ‘No One Will Buy This’ Product, Predicting trends before they happen. 19.01.2026 48мин

  In this episode, we sit down with Andrew Keith Walker a founder known for seeing the “direction of travel” early. Unpacking what separates real trend-spotters from people who just chase hype.We cover: • How tech disruption really works (and why the winners often come back with a new value proposition, think Rolex, vinyl, print).   • AI: why it matters, and how it will actually show up (embedded into everyday systems to reduce overload and stress, not just as a shiny standalone tool).   • The honest truth about VC: once you take investment, you don’t fully control the steering wheel anymore which can change decisions fast.   • A real “they told me it would never work” story. Including how a product that record labels wouldn’t buy ended up being bought by Apple.   • Andrew’s newest company: “self-help psychology” positioned like brushing your teeth for your mind: affordable, practical tools, delivered one per week so you can build habits instead of binge information.If you’ve ever wondered what’s coming next after phones, why some industries get stuck in the “disruption trap,” or how to build something useful without pretending to be a guru, this one’s for you.
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  He Quit School At 17 To Start A Business. 16.01.2026 32мин

  What happens when you’re 17, smashing school, and still decide to walk away because the business is growing faster than the timetable?In this episode, we sit down with Finley Hyett, a 17-year-old entrepreneur who dropped out in Year 12 to go all-in on his Cardiff-based digital marketing agency. We unpack the part most people skip: how you earn trust when you’re young, how you build real self-belief (not cringe quotes), and how to stay consistent without burning out. Fin breaks down: • Why school felt like it was slowing him down (and what it did give him) • The real strategy behind being “young” in business: low expectations → overdeliver → trust • How confidence is built through expertise + reps, not “manifesting” • Falling in love with the process (and why “routine” is the wrong word) • His “graduating from friends” idea — and how to avoid loneliness while levelling up • Why his motivation shifted from money to building an entrepreneurship movement in WalesFind more founder conversations: https://linktr.ee/InthebusinessofficialFollow Finley: https://www.youtube.com/@finley_hyett/videos
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  Build To Sell From Day One: Gavin Bell 13.01.2026 30мин

  In this episode, we sit down with Gavin Bell to unpack how he went from solo social media freelancer to building Yatter a paid ads agency he deliberately designed to sell and successfully exiting in just a few years. Gavin breaks down the difference between a lifestyle business and a sellable business, and why most founders say they want an exit but structure their company so nobody would actually buy it.We get into how he used systems, recurring revenue and team structure to make the agency an asset that could run without him, what really happens during an earn-out, and the uncomfortable emotions that come with selling the “thing” you’ve built your identity around. Gavin also talks about the mental side of entrepreneurship the swings between highs and lows and why the real skill is learning to operate from the middle.If you’re building an agency or service business and you think you might want to sell one day, this conversation will force you to question whether you’re building something you can ever truly step away from.