Business of Architecture Podcast

Storytelling for Architects: How to Communicate Ideas That Connect and Win Work | EP689 01.06.2026 47min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What makes one architect memorable while another gets tuned out, even when the work is strong? In this episode, Enoch Sears talks with Lee Schneider about why storytelling is not just a nice skill, but a real business tool for architects. Lee explains why people do not connect with facts alone, and why the most effective message often starts somewhere unexpected. He also shares how small shifts in the way you present ideas can change how clients hear you, trust you, and respond to you. You will also hear why some presentations fall flat, what strong communicators do differently, and how story shape matters more than most people think. If you have ever wondered why some people win attention so naturally, this conversation gives you a fresh way to think about it. Why the thing most architects lead with may be the very reason people stop listening The overlooked shift that can make your message feel more human, clear, and persuasive What great storytellers seem to do naturally that others miss completely To learn more about Lee, visit his LinkedIn Profile: https://www.linkedin.com/in/docuguy/

Why Architecture Firms Experience Cycles—and How to Lead Through Them | EP688 25.05.2026 42min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Enoch Sears sits down with Joost Bende, President of PACIFIC 33 Architects, to talk about what hits hardest once the drawings are done. Joost shares what it feels like when work is flowing, then suddenly isn't—and how small choices can create a dip months later. If you've ever felt "feast or famine," this will feel familiar. You'll also hear how a healthcare-focused practice stays sharp, why relationships matter more than tactics, and what changes when you watch the business engine behind the design. Joost explains how stronger systems and clearer numbers can lower stress and create freedom away from the office—without losing traction. The moment that reveals whether your pipeline is real… or just hope Why "being busy" can still set you up for a surprise slump The shift that makes clients treat you like a strategic partner To learn more about Joost, visit his website: https://pacific33architects.com/

How to Build a Stable, People-First Firm | EP687 18.05.2026 50min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, Enoch Sears talks with John Arnold, partner at KFA. John shares how rising from junior staff to firm leader shaped his focus on people, culture, and stability. The stories show life inside a firm that works hard not to treat staff as disposable. You'll hear how John and his partners think about staffing, money, and growth so they can protect their team when the market shifts. He also hints at a mindset that shapes how they choose clients, write proposals, and handle scope changes. And he explains why he sees his role as helping people leave the firm as "whole" humans. The routine that helps KFA spot trouble months before others feel it. The way they handle first client calls that often leads to more work. One mindset shift that changes how you lead, mentor, and profit in your firm. To learn more about John, visit his website: https://kfalosangeles.com/

From Chaos to Clarity: Vision, Pricing, and the Next Stage of Practice Growth | EP686 11.05.2026 38min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Enoch sits down with Eariny Adams, founder of Genesis Design, to explore what really happens after the excitement of starting a firm wears off. Eariny shares what it felt like when growth brought complexity, pressure, and a quiet sense of confusion that many firm owners know well. Her story reflects a turning point that doesn't come from working harder, but from seeing differently. As the conversation unfolds, Eariny describes how clarity, vision, and support reshaped the way she leads her practice. Money, pricing, and team building show up—not as tactics, but as deeper shifts in mindset and confidence. The result is a firm that feels lighter, stronger, and more intentional. The episode ends with a look toward the future, where growth takes on a bolder, less traditional shape. The hidden signal that told her something had to change The small shift that completely altered client dynamics The growth move most firm owners never see coming To learn more about Eariny, visit her website: https://www.genesisinteriordesign.com/

A Smarter Approach to Business Development for Architects | EP685 04.05.2026 1h 3min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard sits down with TJ Lyons to explore a side of practice growth that many architects find unclear or uncomfortable. Instead of relying on presentations or personality, TJ shares a more focused way to approach business development—one built on clarity, intent, and better conversations. They unpack what really happens in client meetings, why so many firms sound the same without realizing it, and how a small shift in approach can change who you attract. The discussion also touches on a deeper issue inside the profession: why selling feels difficult, and how that mindset shapes results. If you have ever left a meeting unsure what happened, felt stuck competing on fees, or questioned how to reach better clients, this episode offers a fresh perspective worth hearing. Why the way architects open conversations can quietly shape the outcome The subtle difference that makes some firms stand out—without saying more What effective business development feels like when it's done right To learn more about TJ, visit his website: http://www.cubedbd.com

How Raising Your Fees Creates Freedom in an Architecture Practice | EP684 27.04.2026 46min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Chris Smart didn't start out confident about money. He undercharged, worked nonstop, and felt the stress spill into his home. In this conversation with Enoch Sears, he shares the turning points that helped him move from survival mode to more space and better clients—without losing his love for design. You'll hear what changed as he moved from "be competitive" thinking to a clearer view of value, service, and faith. It's part business, part inner work, and honest about what it costs to wear every hat alone. If you run a small firm and feel stretched thin, this episode will challenge what you call "normal." On today's episode, you'll discover: The quiet belief that keeps talented architects stuck at "drafter money" The mindset shift that made higher fees feel clean—and eased pressure at home Why "more projects" can feel safer… and how that can become the trap To learn more about Chris, visit his website: https://chrissmartdesigns.com/

How Architects Can Harness Technology to Run Smarter, More Profitable Firms | EP683 20.04.2026 51min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Running an architecture firm has never been simple. Between creative demands, clients who want more for less, and the ever-shifting landscape of technology, many practice owners feel stuck. But what if the very tools and habits you rely on are holding you back? In this episode of Business of Architecture, host Rion Willard sits down with Matthew Nickerson, serial entrepreneur, consultant, and longtime ally to design firms. Matthew shares hard-earned lessons from building and selling companies, working with world-class practices, and bridging the worlds of art, business, and technology. His story reveals how small shifts can unlock growth, reduce stress, and create real freedom inside your firm. You'll also discover: The hidden drain quietly steals profits from firms of every size Why some practices thrive while others drown in chaos — and the overlooked difference A future trend in firm management that almost no one is preparing for To learn more about Matthew, visit his website: https://www.milientsoftware.com/

Surviving a Lawsuit and Building a Stronger Solo Practice | EP682 13.04.2026 50min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework A solo architect shares the real story of launching a practice as the world shut down—then facing a legal fight that could have ended everything. You'll hear what it did to his mindset, his marriage, and his business; it's a field report from the trenches, and it also shows what long stress costs when you try to carry it alone. Then the conversation turns to the pivot: how he stopped drowning in volume, reclaimed his week, and began to earn more with fewer jobs, without living in constant rush or losing sleep over deadlines. He explains why saying "no" became one of his most profitable skills. He also shares how mentorship helped him spot blind spots, tighten habits, and set firmer boundaries with clients. The quiet red flag he ignored at first The contract tweak that changed client behavior The uncommon path he used to get licensed To learn more about Andrew, visit his website: https://www.raharchitecture.com/ To purchase Andrew's book, click here: https://a.co/d/1eFe5ld

How Modern Firm Leaders Use Software to Scale Smarter | EP681 06.04.2026 37min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Running an architecture firm today means more than great design — it means mastering the business side. In this episode of Business of Architecture, host Enoch Sears sits down with Matt Cooper, CEO of BQE, to explore how firm leaders can finally break free from outdated tools and habits that hold them back. You'll hear why so many architects unknowingly run their practice like it's still the 1990s, and what shifts the most successful firms are making right now. Matt also shares lessons from scaling businesses in other industries, and why those insights matter more than ever for architects who want both profit and freedom. Most importantly, this conversation reveals how to stop flying blind and start leading with clarity. In this episode, you'll discover: The hidden trap that keeps most firms stuck in survival mode. A surprising insight Matt brought from hotels and restaurants into architecture. Why one simple change can empower your entire team overnight. To learn more about Matthew, visit his website: https://www.bqe.com/

Chris Bryant on Pro Bono Work, Participatory Design, and Building a Profitable Practice | EP680 30.03.2026 43min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Most architects fear that free work devalues their profession. But what if there was a way to offer pro bono design without losing money—and even turn it into projects that fuel your practice? In this episode, Enoch Sears speaks with Chris Bryant, founding director of Alma-Nac. Together, they explore a bold approach that mixes generosity with business sense and how it has led to opportunities that would never have appeared otherwise. Chris shares lessons from the early days of "free architecture" to a structured model that now supports communities, wins trust, and even sparks funding. Along the way, you'll hear stories of risk, trial, and surprising payoffs. In this episode, you'll discover: The overlooked move that turned "free" sketches into serious work. Why a simple outreach strategy was harder than expected—but worth it. How one pro bono project unlocked resources beyond anyone's guess. To learn more about Chris, visit their website: alma-nac.com

Architects on Risk: Business Models, Liability, and Expanding Your Practice | EP679 23.03.2026 21min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework This episode drops you into a live AIA New York "Risk" event, where architects, developers, and legal experts get brutally honest about what it really takes to build in today's world. You'll hear how risk actually moves through a project, and why the current system keeps architects stuck at the bottom of the food chain. The panel shares real stories of projects that almost died, then turned around when someone was willing to take on a different kind of risk. You'll also hear how some architects stepped into development, pricing, and early strategy without blowing up their careers. If you've ever felt like "just a consultant," this conversation will hit home. In this episode, you'll hear about: The moment one firm realized their "safe" approach was the real danger How a risky first project became the seed for a whole company A simple shift that helped architects stop racing to the bottom on fees

Growing a Profitable Architecture Team Inside CBRE with Dominic McAndrew | EP678 16.03.2026 53min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, Rion Willard sits down with Dominic McAndrew, Head of Architecture and Design at CBRE Design Collective for the UK and Ireland. What's it like to run a high-performing design team inside one of the world's largest real estate companies? Dominic shares a rare behind-the-scenes look at how he's growing a profitable practice—without following the traditional path of starting his own firm. You'll hear how his team doubled revenue, secured a more diverse client mix, and gained leadership traction—all while staying embedded within a global corporate machine. But this isn't about selling out. It's about showing up differently, playing smarter, and tapping into a deeper well of opportunity most architects miss. Tune in to discover: Why being small inside something big might be your best bet The one internal shift that sparked team-wide growth How to lead with value—even when the client holds all the cards To learn more about Dominic, visit his website: https://www.cbre.com/services/design-and-build/design

Running a Practice That Supports Your Life | EP677 09.03.2026 43min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Michele Grace Hottel sits down with Enoch Sears, founder of Business of Architecture, for a talk on what practice ownership can quietly take from you—and how it doesn't have to. Enoch shares stories from behind the "awards and accolades" and points to the hidden patterns that keep firm owners stuck, even when they love the work. From a hard truth an accountant once delivered, to why outside coaches can change the game, the conversation moves from money to meaning without turning into a lecture. They also wander through early architectural memories, a few iconic buildings, and a view of how architects could shape the next era of communities. The "one sentence" an accountant said that made a successful architect rethink everything. The unexpected reason Enoch says most firms stay trapped—even when they're busy. A small habit from studio days that reveals a bigger advantage most people miss. To learn more about Michele, visit her website: https://www.mgharchitect.com/

How Top Firms Are Using AI to Free Up Time & Command Higher Fees | EP676 02.03.2026 56min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What happens when AI meets the business of architecture? In this episode, Rion sits down with Dr. Sam Zolfagharian—co-founder of YegaTech—to explore how AI is reshaping the AEC industry. Sam shares insights from years of experience in structural engineering, construction tech, and leading-edge AI. But this isn't just about tools and tech. It's about mindset, risk, and what happens when firms approach AI the wrong way. Sam unpacks how small firms can gain a huge edge—without chasing every shiny new tool. You'll also hear why AI isn't here to replace architects—but it will change who thrives and who gets left behind. In this episode, you'll discover: The most dangerous question firms ask when starting their AI journey How one engineer cloned herself—and why your next hire might not be human The quiet revolution happening inside clients' minds (and how it could change your fee structure forever) To learn more about Sam, visit her website: https://yegatech.com/

Designing the Practice: Mentorship, Mindset, and Building a Strong Firm | EP675 23.02.2026 40min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Anthony Laney didn't "get lucky." He was nudged by a mentor who asked a few pointed questions that changed his path. What followed was a slow, intentional climb from modest beginnings to a studio known for exceptional residential work. In this conversation, you'll hear how Anthony thinks about designing the practice, not just the projects. He shares how he built momentum without betting the farm, why he keeps investing in guidance, and what happens when a team learns to treat truth as fuel instead of a threat. You'll also catch the mindset shifts behind growth: how to face uncertainty, turn hard moments into process upgrades, and build a culture where high standards feel energizing, not crushing. The simple outreach move that made other firms want to send him work (and why most architects never try it). The "feedback rule" that sounds intense… until you hear what it does to performance and trust. The quiet metric he watches that reveals more about a firm's health than "busy" ever will. To learn more about Anthony, visit his: www.laney.la

Transition Planning and Firm Valuation with Jeff Krieger | EP674 16.02.2026 56min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework For many architects, the idea of stepping away from their firm feels overwhelming. In this conversation with Jeff Krieger, we explore what it really takes to prepare a practice for life beyond the founder. Jeff reveals candid lessons from nearly four decades of leadership, touching on both the practical and the deeply personal sides of transition. You'll hear stories about navigating valuation surprises, handing over control, and the emotional tug of letting go. Rather than a checklist, Jeff shares the lived reality of how to position your firm so it thrives after you. This is about more than numbers—it's about legacy, freedom, and preparing people to carry the vision forward. Listen in and discover: The hidden trap most owners fall into when they think about selling their firm. Why a strong portfolio may not be the golden ticket you believe it is. A critical piece of the transition puzzle that too many overlook until it's too late. To learn more about Jeff, visit his website: https://kriegerarchitects.com/

How Architects Can Stop Undervaluing Their Work and Start Charging What They're Worth | EP673 09.02.2026 27min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects often feel squeezed by low fees that leave them overworked, under-supported, and with little time for true design. For small and residential firms in particular, this cycle can feel endless—too little profit, no space to hire help, and constant pressure to "make it work." Enoch and Rion explore how undercharging starts long before you send a fee proposal, and how one awkward early project shaped Enoch's view of money. They show why "breaking even" is actually a warning sign, not a win. You'll hear how low fees trap small and residential firms in a cycle of stress, weak hiring, and no time for real design. Together they reveal the shift in mindset that lets you really charge more and feel good about it. The quiet habit that makes even good projects unprofitable A pricing mistake that keeps you from hiring help One mental switch that lifts your fees without changing your service

How This Architectural Engineer Built £30M in Property Without Leaving His Practice | EP672 02.02.2026 59min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What does it take to run multiple companies and build £30 million in property, without losing your mind? In this episode, architectural engineer and developer Ben Richards returns to share what's really changed since his last viral interview. You'll hear what's working, what's not, and the hidden lessons most architects never get to learn. Ben lifts the hood on how he structured his practice to run without him, and the price he's paid for that freedom. He also shares the real risk of juggling multiple businesses and what most architects get wrong when trying to become developers. If you think becoming an "architect-developer" is the dream, this episode is your wake-up call. On this episode, you'll discover: Why the way you hire might be the reason you can't grow The "cleanest" business model no one talks about in architecture How top architects are solving more than just design problems Tune in—you'll see your practice differently. To learn more about Ben, visit his website: https://xpproperty.co.uk/

How Thomas Smith Transformed TS3 Architects With Higher Fees, Culture Shifts, and Hidden Profits | EP671 26.01.2026 45min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework TS3 Architects founder Thomas Smith joins Rion Willard to share how he moved from scraping by to leading with purpose. He reveals the turning point that made his firm's numbers—and culture—finally click. Tom talks about the fee trap that many architects fall into and the surprising move that got his clients saying yes. He hints at a simple review that uncovered cash hiding in plain sight. You'll also hear how opening the books shifted his team from employees to true partners. From vision days to a fresh org chart, Tom shows why culture is not fluff—it's profit. He speaks about freedom through people, not just systems, and the next chapter for his firm. This is a story of transformation every architect will want to hear. You'll also discover: The one-sentence purpose that changed everything The quiet client talk that unlocked higher fees The tracking tweak that turned hours into cash To learn more about Thomas, visit his website: https://ts3architects.com/

Escaping Hustle Culture to Build an Architecture Business You Love | EP670 19.01.2026 36min

End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects are trained to hustle, but what if the grind is actually holding you back? In this episode, coach Jenna Harrison joins Enoch Sears to explore a radical shift—one that swaps overwork for a schedule that fuels creativity, clarity, and growth. They dive into the unseen toll hustle culture takes on your body, mind, and most valuable relationships. You'll hear how an unexpected turning point made Jenna rethink everything about success, and the surprising ripple effects that followed. This isn't theory—it's lived experience, backed by results. Jenna also hints at the simple but powerful shifts that free you from the "time for money" trap. If you've ever wondered whether you can work less and earn more, this is your chance to find out. You'll discover: The hidden cost of being "the bottleneck" in your firm Why your brain may be blocking your best work The counterintuitive change that can grow both freedom and revenue To learn more about Jenna, visit her website: https://www.theuncommonway.com/