Business of Architecture Podcast

Epizode

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  How High-Performing Architecture Firms Improve Profitability and Cash Flow | 704 14.09.2026 52min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard sits down with Ashish Desai, CEO of Monograph, to talk about what the numbers are really showing inside architecture firms. Ashish shares a grounded look at how some firms are building stronger businesses without losing sight of the work they love. The conversation touches on profit, cash flow, AI, team habits, and the quiet business patterns that often decide whether a firm feels steady or strained. This is not a theory-heavy episode. It is a clear look at what is changing in architectural practice now, and what firm owners may need to rethink next. The simple metric that can reveal more than most firm owners expect Why "busy" firms can still feel financially tight The hidden shift that may change how architects use technology To learn more about Ashish, visit the website: https://monograph.com/
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  How an Architecture Firm Evolves: Pricing, Confidence, and Leadership | 703 07.09.2026 56min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Alex Gore joins Enoch Sears for a clear, honest talk about how a firm changes as it grows. This is not a theory-heavy chat. It is a real look at what shifts when you move from trying to survive to trying to lead with more skill, more care, and more control. They talk about the kinds of choices that seem small in the moment but can shape the future of a practice. Alex shares how his thinking has changed over time, where he now draws the line, and why some old advice no longer fits the season he is in. He also opens up about confidence, pressure, and what it really takes to earn trust in business and in design. The episode also explores a few unexpected ideas about team structure, client work, and where real value gets lost. If you run a small firm, this conversation may challenge a few habits you have stopped noticing. The quiet decision that can drain profit long before most firm owners see it Why one common "good habit" may backfire in the wrong season The surprising kind of support that can make projects stronger from start to finish To learn more about Alex, visit his: Website: http://f9productions.com/ Podcast: https://www.insidethefirmpodcast.com/
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  Turning Construction Administration Into Firm Intelligence with Tim Douglas | 702 31.08.2026 31min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework For many architecture firms, construction administration can feel like a constant game of chase. RFIs, submittals, emails, spreadsheets, and contractor platforms pile up fast, and important details can get buried before anyone sees the pattern. In this episode of the Business of Architecture podcast, Enoch Sears talks with Tim Douglas, CEO of Roundhouse Labs, about why this overlooked part of practice may hold more value than most firm owners realize. Tim shares how his journey from architecture into construction technology led him to a problem hiding in plain sight. The conversation explores how firms may be sitting on clues that could change the way they manage projects, support teams, price work, and make better decisions. In this episode, you'll discover: The hidden "signal" inside CA that most firms never see. Why old project data may become a firm owner's secret advantage. The overlooked workflow that could quietly shape profit, staffing, and control. To learn more about Tim Douglas, visit his website: https://www.roundhouselabs.com/  
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  Rethinking Fees, Mindset, and Financial Agency in Architecture | 701 24.08.2026 1h 30min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this live talk at Westminster University, Rion Willard shares a sharp, practical look at one issue many architects feel but rarely name: why good work does not always lead to a healthy business. He speaks from direct experience, moving from practice into advising firms, and he challenges some deeply held beliefs about fees, value, and the role of money in architecture. But this episode is not just about charging more. It is about a bigger shift in how architects think, speak, and act when business decisions carry real weight. Rion points to a few hidden patterns that quietly shape results, and he shows why some common habits may be costing firms far more than they realize. If you have ever felt tension around pricing, growth, or client expectations, this conversation will give you plenty to think about—and a new lens for what may be possible. The quiet belief that may be hurting your fees more than the market Why one common way of billing can create far more stress than most architects realize The subtle shift that can change how clients see your value before numbers even come up Resource: https://www.businessofarchitecture.com/smart-practice-project-fee-budget-calculator
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  Eric Lam on Feng Shui, Environmental Psychology, and Designing for Human Energy | 700 17.08.2026 53min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, architect Eric Lam joins Business of Architecture to explore a design tradition many architects have heard of, but few understand in depth: Feng Shui. Eric shares how his early life in Hong Kong, his work as an architect, and his interest in biophilic design led him back to ideas he first heard from his grandmother. The conversation opens a thoughtful look at how space, energy, psychology, and business all connect. You'll hear how ancient principles still shape major cities, why small shifts in a room can change how people feel, and how architects might use deeper awareness of space to serve clients in a more human way. The overlooked design idea hiding in plain sight inside some of the world's most powerful cities Why "good energy" may be less mystical—and more practical—than many architects think The simple spatial shift that can change how a business owner feels at work To learn more about Eric, visit his website: https://www.redwoodsdsa.com/
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  Building a Purpose-Driven Architecture Practice Through Business Clarity and Community Impact | 699 10.08.2026 1h 13min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Erick Darbo Diaz and Carolina Civarolo share how they built ORANGE MADE in the Rio Grande Valley with a strong sense of place, purpose, and partnership. They talk about choosing to stay rooted in their community and why that choice shaped both their work and their vision. You will also hear how they work together as husband and wife while leading the firm side by side. They reflect on how their roles grew over time, what helped them stay aligned, and why building the business became just as important as designing the work itself. The conversation also explores a quiet shift that changed the path of the practice. Without giving too much away, it reveals how better thinking around the business opened new possibilities for the team, the work, and the future they want to build. Why staying in a "smaller" market gave them an edge they did not see at first The subtle change that made the firm feel very different almost overnight What they now believe matters just as much as great design To learn more about Erick & Carolina, visit their: https://orange-made.com/
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  From One Cabin to a Global Idea: Craft, Intuition, and Building with Purpose | 698 03.08.2026 1h

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard speaks with Caspar Schols, the designer behind Cabin ANNA, about how a deeply personal project grew into something with global reach. What begins as a conversation about making soon turns into something wider: craft, grief, nature, and the strange path from one handmade object to a living body of work. You will hear how Caspar thinks about building, why small projects can hold big meaning, and what happens when growth starts to pull you away from the work you love most. He also shares how intuition, ritual, and careful iteration shaped both the design itself and the business that followed. You will discover: Why one quiet project struck a chord far beyond what anyone expected The hidden tension between scale, structure, and staying close to the work itself  To learn more about Caspar, visit his website: https://www.cabin-anna.com/
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  Building High-Performing, Resilient, Proactive Teams in Architecture Firms | 697 27.07.2026 34min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework If your firm can't move without you, this episode will feel uncomfortably familiar today. Rion Willard shares a talk he gave on how small practices can build teams that act with ownership, not constant supervision. It's practical, grounded, and aimed at the real pressure points that make good architects feel stuck. You'll hear a clear way to spot when "leadership" is quietly creating stress, slow decisions, and repeat mistakes. Rion also walks through a real client story that shows what changes when a firm shifts its structure, its conversations, and its expectations—without losing its design culture. If you want more freedom, stronger delivery, and a team you can trust, this one is worth your time. The subtle reason "help" can make you busier—not lighter A simple shift that changes how accountability lands in your office The one number that can reveal more than a year of guesswork
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  Chosen Risk vs Imposed Risk in Architecture Firms | 696 20.07.2026 19min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Risk sits at the center of every architecture firm, yet few talk about it clearly or honestly. In this episode, Rion Willard reframes risk not as something to avoid, but as something to understand, choose, and use well. Drawing from a keynote delivered at the AIA New York Center for Architecture, Rion explores why architects carry so much responsibility without matching authority or reward. He reveals how unseen pressures quietly erode profit, creativity, and firm growth. But avoiding risk creates its own danger. The episode challenges firm owners to rethink which risks drain energy and which ones unlock momentum, freedom, and agency. Through real stories from architects who stepped beyond convention, Rion points to a different path forward. One defined less by caution, and more by deliberate courage. If risk already feels heavy in your firm, this conversation may change how you see it. Why the risks you avoid may be costing you more than the ones you take The quiet reason creativity disappears inside "successful" firms How small, chosen risks can compound into real leverage and growth
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  Proactive Prospecting and Pipeline Building to Support Premium Fees | 695 13.07.2026 48min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Premium fees don't come from better drawings. They come from a business that can win work on purpose. In this episode, Rion Willard continues the premium-fee framework by tackling the part most firms avoid: proactive prospecting and a real pipeline. You'll hear why "doing good work" is only the entry ticket, how to break the feast-or-famine cycle, and what it looks like to treat business development like a non-negotiable system. Rion also shares a practical way to look at pipeline value so you can spot false comfort in your forecast—without drowning in tools or busywork. On today's episode, you'll discover: The uncomfortable reason your pipeline can look strong… and still be a lie The mindset shift that makes outreach feel like service, not desperation The quiet weekly habit premium firms protect (and most small firms don't)
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  The Inner Game of Leadership: How Self-Awareness Shapes Your Practice | 694 06.07.2026 32min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects often struggle with the quiet, grinding pain of difficult clients, rising stress, and the nagging sense that the real problem might be them—but they can't quite see how. This episode dives into that hidden tension: the gap between what architects think is happening in their practice and what's actually driving their results beneath the surface. Rion and Enoch explore how words, stories, and colors quietly shape what architects see as possible. A difficult client, strange dreams, and silent retreats all become clues in this hidden game. You'll hear how an "annoying" client turned out to be something different on the balance sheet. You'll also hear how past-life tales, men's circles, and a bus full of "crazy" thoughts reveal what is really driving a practice. Listen in if you suspect your real bottleneck might live in your own thinking, not your market. The throwaway remark that exposed a deep fear running a firm. A simple shift in view that turned stress into profit. The silent habit that leaves leaders "asleep at the wheel" with their team.
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  How Architecture Firms Can Test and Adopt AI Without Losing Design Control | 693 29.06.2026 50min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework AI is moving fast in architecture, but most firms still aren't sure how to use it without losing control of the work. In this episode, Brandon Mut shares what it looks like to bring new tools into a real practice with discipline, not hype. You'll hear how one design technology leader built standards first, then tested AI against finished projects, and only then let it into the workflow. You'll also hear the metric they used to judge results, and why "don't change anything" is harder than it sounds. Along the way, they talk about fears, liability, sustainability, training younger staff, and what might change over the next few years. The quiet mistake that makes "AI adoption" backfire inside a firm. A simple way to tell whether AI is helping—or secretly shifting your design.  Why the wave won't be about tools… it'll be about who stays in charge. To learn more about Brandon, visit his website: https://fogartyfinger.com/
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  From Technician to Business Owner: Rethinking Money and Value in Architecture | 692 22.06.2026 41min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion digs into why "premium fees" start in your head long before they appear in a proposal. He explores how architects are trained to be exceptional technicians, but rarely prepared to think like business owners, and how that gap quietly limits growth. A simple but powerful model is introduced to reframe how time, value, and income really work. Rion also challenges several deeply held beliefs architects carry about money, responsibility, and worth. He discusses why avoiding financial conversations weakens both firms and client relationships, and how greater clarity can create freedom rather than pressure. The focus is not on tactics, but on seeing the business of architecture differently. The uncomfortable middle ground that drains architects without them noticing A subtle distinction that determines whether your firm can survive without you The mental shift that changes how clients perceive your fees
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  Growing a Global Design Studio Through Leadership, Talent, and Intention | EP691 15.06.2026 49min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard talks with interior designer Sally O'Connor about how she grew Hesellic Design from a solo start into a small global studio. She shares how a TV job opened the door to luxury homes and how she moved forward without formal training. You'll hear hints of the quiet actions that drew in her first major clients. Sally also talks about the moment her workload broke the old way of working. She describes learning to hand off control, building a tight-knit team, and stepping into the role of creative leader. She then touches on the studio's move into Dubai and Los Angeles, and how journaling and visualising guide her biggest moves. The simple shift that helped her stop clinging to every task. The "vision exercise" she used before her first Dubai project. How one early hire quietly set the tone for her culture. To learn more about Sally, visit her website: https://www.hesellicdesign.com
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  Setting Premium Fees in Architecture: From Scarcity to Agency | EP690 08.06.2026 45min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework If you have ever felt uneasy talking about fees, you are not alone—and that silence may be costing you more than you think. In this episode, Rion Willard explores why pricing sits underneath many of the stress points in an architecture practice, from cash pressure to burnout and the wrong clients. You will hear why "doing great work" is not a pricing strategy, and how a firm can drift into a cycle of undercharging, overdelivering, and thin margins without realizing it. Rion also reframes money as a form of agency and explains what changes when you treat fees as a business system, not a guess, and why small shifts can create outsized leverage. He then lays out a practical framework for premium pricing and hints at the habits that make it work in real firms. If you want more breathing room, stronger teams, and better choices, start here right now. The quiet reason clients "suddenly" fixate on price—and how to stop that game before it starts. The one missing piece that makes fee confidence feel impossible, even when your work is strong. A simple way to tell if your firm is financially healthy—without looking at profit alone.  
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  Storytelling for Architects: How to Communicate Ideas That Connect and Win Work | EP689 01.06.2026 47min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What makes one architect memorable while another gets tuned out, even when the work is strong? In this episode, Enoch Sears talks with Lee Schneider about why storytelling is not just a nice skill, but a real business tool for architects. Lee explains why people do not connect with facts alone, and why the most effective message often starts somewhere unexpected. He also shares how small shifts in the way you present ideas can change how clients hear you, trust you, and respond to you. You will also hear why some presentations fall flat, what strong communicators do differently, and how story shape matters more than most people think. If you have ever wondered why some people win attention so naturally, this conversation gives you a fresh way to think about it. Why the thing most architects lead with may be the very reason people stop listening The overlooked shift that can make your message feel more human, clear, and persuasive What great storytellers seem to do naturally that others miss completely To learn more about Lee, visit his LinkedIn Profile: https://www.linkedin.com/in/docuguy/  
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  Why Architecture Firms Experience Cycles—and How to Lead Through Them | EP688 25.05.2026 42min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Enoch Sears sits down with Joost Bende, President of PACIFIC 33 Architects, to talk about what hits hardest once the drawings are done. Joost shares what it feels like when work is flowing, then suddenly isn't—and how small choices can create a dip months later. If you've ever felt "feast or famine," this will feel familiar. You'll also hear how a healthcare-focused practice stays sharp, why relationships matter more than tactics, and what changes when you watch the business engine behind the design. Joost explains how stronger systems and clearer numbers can lower stress and create freedom away from the office—without losing traction. The moment that reveals whether your pipeline is real… or just hope Why "being busy" can still set you up for a surprise slump The shift that makes clients treat you like a strategic partner To learn more about Joost, visit his website: https://pacific33architects.com/
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  How to Build a Stable, People-First Firm | EP687 18.05.2026 50min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode of Business of Architecture, Enoch Sears talks with John Arnold, partner at KFA. John shares how rising from junior staff to firm leader shaped his focus on people, culture, and stability. The stories show life inside a firm that works hard not to treat staff as disposable. You'll hear how John and his partners think about staffing, money, and growth so they can protect their team when the market shifts. He also hints at a mindset that shapes how they choose clients, write proposals, and handle scope changes. And he explains why he sees his role as helping people leave the firm as "whole" humans. The routine that helps KFA spot trouble months before others feel it. The way they handle first client calls that often leads to more work. One mindset shift that changes how you lead, mentor, and profit in your firm. To learn more about John, visit his website: https://kfalosangeles.com/
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  From Chaos to Clarity: Vision, Pricing, and the Next Stage of Practice Growth | EP686 11.05.2026 38min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Enoch sits down with Eariny Adams, founder of Genesis Design, to explore what really happens after the excitement of starting a firm wears off. Eariny shares what it felt like when growth brought complexity, pressure, and a quiet sense of confusion that many firm owners know well. Her story reflects a turning point that doesn't come from working harder, but from seeing differently. As the conversation unfolds, Eariny describes how clarity, vision, and support reshaped the way she leads her practice. Money, pricing, and team building show up—not as tactics, but as deeper shifts in mindset and confidence. The result is a firm that feels lighter, stronger, and more intentional. The episode ends with a look toward the future, where growth takes on a bolder, less traditional shape. The hidden signal that told her something had to change The small shift that completely altered client dynamics The growth move most firm owners never see coming To learn more about Eariny, visit her website: https://www.genesisinteriordesign.com/
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  A Smarter Approach to Business Development for Architects | EP685 04.05.2026 1h 3min

  End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework In this episode, Rion Willard sits down with TJ Lyons to explore a side of practice growth that many architects find unclear or uncomfortable. Instead of relying on presentations or personality, TJ shares a more focused way to approach business development—one built on clarity, intent, and better conversations. They unpack what really happens in client meetings, why so many firms sound the same without realizing it, and how a small shift in approach can change who you attract. The discussion also touches on a deeper issue inside the profession: why selling feels difficult, and how that mindset shapes results. If you have ever left a meeting unsure what happened, felt stuck competing on fees, or questioned how to reach better clients, this episode offers a fresh perspective worth hearing. Why the way architects open conversations can quietly shape the outcome The subtle difference that makes some firms stand out—without saying more What effective business development feels like when it's done right To learn more about TJ, visit his website: http://www.cubedbd.com