Designed for the Creative Mind™

Epizode

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  Ep 243: The Art of Being Principal: Building a Business That Doesn't Need You Every Minute with Katie Decker-Erickson 14.09.2026 52min

  What if the real measure of a successful design firm isn't how much the principal can personally accomplish—but how well the business operates when they're not there? In this episode of The Art of Being Principal, Michelle Lynne and Katie Decker-Erickson have one of their trademark conversations: part business strategy, part leadership lesson, and part "how did we get on this subject?" They dive into why strong operations are so important for design firms, especially as a business grows beyond the principal doing everything herself. From documenting processes and empowering your team to conducting project postmortems and creating space to step away, they explore what it actually takes to build a firm that can function without you. And yes, they talk about Fiji. Michelle shares her "Fiji Factor"—the idea that if she and her lead designer could disappear to Fiji tomorrow, the business should still be able to operate. Katie adds her own twist: processes should be consistent, but not so rigid that there's no room for the unique needs of a luxury client or the lessons you learn along the way. The conversation also gets into one of the biggest leadership shifts a principal can make: stopping yourself from being the person who solves every problem. Because when your team has responsibility and the authority to make decisions, something important happens. You get your time back. Your team gets stronger. And the business becomes less dependent on you. In this episode, Michelle and Katie talk about: Why documented processes are essential—even for small and solo design firms The "Fiji Factor" and why your business should be able to function without you Why 90% of your process should stay consistent while leaving room for the other 10% Charging appropriately for high-maintenance or high-touch clients How to stop being the person who has to know and solve everything The difference between responsibility and authority when managing a team Why hiring for "care" and character can matter more than hiring for every skill on the job description How to trust your team while still having checks and balances Why project postmortems should capture what went RIGHT—not just what went wrong How to recognize when an old process no longer serves your clients or your firm The importance of auditing your processes, subscriptions, tools, and systems Why the right tools can save you from working harder just to get the same result How creating white space in your business gives you room to think, create, and breathe Why principals need to take real time away from the business The connection between good operations, sustainability, and actually enjoying your business again One of the biggest takeaways from the conversation is simple: Operations may not sound sexy, but they're what give you the freedom to build the business—and the life—you actually want. Whether you want to grow a seven-figure firm, take six clients a year, spend more time designing, or simply be able to take a vacation without your phone exploding, the goal is the same: build a business that doesn't require you to hold every piece in your head. And sometimes, the best leadership move you can make is to step back and let your people figure it out. Because you don't have to know everything. You don't have to solve everything. And your business shouldn't need you to do everything. Connect with Us You can learn more about Michelle by visiting https://thedesignbakehouse.com/ or following her on IG: https://www.instagram.com/by_michelle_lynne/ You can learn more about Katie by visiting https://successbydesign.coach/ or following her on IG: https://www.instagram.com/successbydesign_coach_podcast/ Want to get on the waitlist for Sidemark 2.0? This software will be THE software to run your entire interior design business. A true all-in-one. https://api.mysidemark.com/widget/form/4Ug6Rgg2uqCX0MydoJ2v?notrack=true  
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  Ep 242: Tended, Pt 4 - When Everyone Else Looks Like They Have It Together 07.09.2026 16min

  Have you ever looked around at other interior designers and thought, What do they know that I don't? They're booked out. Their projects look incredible. Their social media is polished. They seem confident, successful, and completely on top of their business. Meanwhile, you're staring at a quiet pipeline, difficult clients, late shipments, team issues, or a slow month and wondering if you're doing something terribly wrong. In this final episode of Tended, Michelle Lynne gets unusually honest about a season when her own business looked successful from the outside—but felt anything but successful on the inside. After unexpectedly losing two key team members in 2023, navigating the launch of Studio Works and Sidemark, and then experiencing a prolonged slowdown in leads through 2024 and 2025, Michelle found herself questioning everything—including whether she should walk away from her design firm altogether. And yet, if you had followed ML Interiors Group on social media during that time, you probably would have had no idea. The projects were still being photographed. The posts were still going out. The business was still moving. That's the point. You are comparing your behind-the-scenes to someone else's highlight reel. And that comparison can lead you to make decisions based on information you don't actually have. In this episode, Michelle talks about: What it feels like to go through a genuinely difficult season while your business still looks successful from the outside Why social media gives you an incomplete picture of another designer's business The danger of assuming that a designer who is "swamped" is necessarily profitable or successful Why busyness and business success are not the same thing How industry events and conversations at market can fuel comparison Why year-end highlight reels can make a slow season feel even worse How Michelle pulled herself out of the comparison spiral by returning to her own numbers, pipeline, margins, clients, marketing, and team The difference between learning from another designer and reshaping your business because of what you see them doing Why slow seasons don't necessarily mean you're falling behind The reminder that you are not uniquely behind and probably aren't missing some magical secret everyone else has figured out The big takeaway The version of someone else's business that you can see is always edited. You don't know their margins. You don't know their client relationships. You don't know whether they're profitable. You don't know what is happening behind the beautiful project photos or the confident conversation at market. So before you change your positioning, blow up your brand, restructure your services, or decide that everyone else has figured something out that you haven't, come back to your own business. Look at your actual numbers. Your pipeline. Your margins. Your clients. Your marketing. Your team. Your goals. Your business needs a North Star—not a comparison. And perhaps most importantly, remember: You are not separate from your business. Tending to yourself isn't the soft work or the extra work. It's part of the work. Running an interior design firm is hard. You don't have to pretend otherwise. Ready for support? If this episode—and the entire Tended series—hit a little too close to home, private coaching may be the right next step. Michelle works with interior designers who want experienced guidance from someone who understands the realities of building and running a design firm. Learn more about Private Coaching at Design Bakehouse.   Join Michelle at the Northeast Design Conference Michelle will be speaking at the Northeastern Design Conference during the first week of October.  Use code MICHELLE10 for 10% off your registration. Check the show notes for conference details and registration information.  
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  Ep 241: Tended, Pt 3 - The Word No Has a ROI 31.08.2026 26min

  Saying no doesn't come naturally to most people—and it certainly didn't come naturally to Michelle. In this episode of Tended, Michelle makes the business case for one of the hardest words for interior designers to say: no. Because every yes has a cost. Whether it's taking on a client you knew wasn't the right fit, quietly absorbing scope creep, accepting projects you've outgrown, or saying yes to every personal request outside of work, the easy yes often creates a much bigger problem down the road. Michelle breaks down why designers struggle to say no, what's really underneath those yeses, and how creating stronger structures and boundaries can protect your time, energy, and business. She also gets personal about the guilt that can come with saying no at home—and why honoring your capacity isn't selfish or neglectful. It can actually be one of the most intentional things you do for yourself, your family, and your business. In this episode, Michelle talks about: Why saying no is a skill, not a personality trait The hidden cost of taking on a client you knew wasn't the right fit How "small" yeses turn into scope creep and unpaid work Why scope creep is often a communication and structure problem—not a client problem What happens when your firm outgrows the kinds of projects you used to accept How scarcity fear can cause you to make today's decisions based on an old version of your business Why saying no creates space for better-fit clients and projects The connection between business boundaries and personal boundaries Why "no" doesn't require an apology or a lengthy explanation How to practice saying no in low-stakes situations before you need the skill in a high-stakes one Why the way you feel after a well-held no is valuable data The big takeaway The yes you give to avoid discomfort today may be creating a much bigger problem for yourself tomorrow. A well-held no creates space—for the right clients, the right projects, the right pace of growth, and a business you actually want to stay in for the long run. And remember: "No" is a complete sentence.   Work with Michelle Visit our website at https://thedesignbakehouse.com/private-coaching to learn more about how you can work with Michelle 1-1.   
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  Ep 240: Tended, Pt 2 - The Energy Audit 24.08.2026 30min

  You've probably heard all the advice: get more sleep, exercise, drink more water, take a vacation, take better care of yourself. But what if you're doing some of those things and you're still exhausted? In this episode of Design for the Creative Mind, Michelle Lynne takes a deeper look at the difference between being tired from working hard and being depleted by the way your business is operating. Because sometimes the problem isn't that you need more rest. It's that your energy is being spent in places that aren't serving you. Michelle walks through the hidden energy drains she sees in interior design business owners—from difficult or misaligned clients to social media comparison, overfunctioning as an owner, and the expectation that you should always be available. She also talks about an important distinction between recovery and restoration. Recovery stops the drain. Restoration actually puts something back in the tank. And as a business owner, you need both. Most importantly, Michelle gives you a simple exercise you can use this week: an energy audit. Pay attention to what takes your energy and what gives it back. Then use that information the same way you would use any other business data—to make better decisions about where your time, attention, and energy belong. In this episode, we talk about: The difference between normal tiredness and deeper depletion Why misalignment can leave you exhausted even when you're getting enough rest How the wrong clients can drain more than your time—they can drain your confidence and creativity The comparison spiral created by social media Why overfunctioning as a business owner keeps you stuck in the day-to-day The hidden cost of being constantly available to clients and vendors How setting communication boundaries can actually strengthen client relationships The difference between recovery and restoration What Michelle has discovered actually restores her energy Why unstructured time and "white space" matter for business owners How to conduct your own one-week energy audit Why your energy is a business metric worth paying attention to Your takeaway: You are a business asset. Your energy is one of the most important inputs in your business—and you deserve to know where it's going. If this conversation hit close to home and you're ready to build a business you can actually sustain, visit thedesignbakehouse.com and click the Coaching tab to learn more about working with Michelle. Design for the Creative Mind is hosted by Michelle Lynne, founder of The Interior Design Business Bakery.  
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  Ep 239: The Design Besties - Friendship, Collaboration & Designing for a Bigger Purpose 18.08.2026 39min

  What happens when four professionals in the design industry meet by chance, become fast friends, and decide to use their collective talents to give back? Meet the Design Besties: Nikki Watson, Lori Johnson, Robin DelaCruz, and Whitney Atkinson. What started with a chance meeting at the Vacation Rental Design Summit quickly turned into a daily group text, a genuine friendship, and eventually a nonprofit with a big mission: transforming teachers' lounges into beautiful, restorative spaces that give educators a place to recharge. In this episode, Michelle sits down with the four creatives behind the Design Besties to talk about how their friendship came together, what makes their collaboration work so well, and why they believe there is always room at the table. They share the story behind their first teachers' lounge makeover, the emotional response from the teachers, and how that experience turned a passion project into a national mission. The Design Besties are now working toward bringing their work to all 50 states. In this episode, you'll hear about: How four professionals from different areas of the design industry became the Design Besties The unexpected project that inspired them to create their nonprofit Why teachers' lounges became the focus of their service work How each Bestie brings a different strength to the team What makes their collaboration work without ego or competition The importance of creating welcoming spaces and making sure there's always room at the table How they're working to scale the Design Besties nationally The power of using your professional skills to serve others Why adult friendship and genuine community can be such a gift How designers and brands can get involved through donations, sponsorships, volunteering, and spreading the word Meet the Design Besties (full bios below)   Rhobin DelaCruz Interior designer. Creative instigator. Vibe curator. Rhobin has designed for names like GQ, TED, and MTV - but his real flex is helping clients create bold, joy-filled spaces that feel like them (just with better lighting and cuter pillows). Born in SoCal, thriving in NYC, Rhobin mixes West Coast chill with East Coast edge, all wrapped in global inspiration and a love for real estate, storytelling, and saying what everyone else is thinking. Business name-- Rhobin DelaCruz Designs Email [email protected]: @rhobindelacruzdesigns Website: www.rhobindelacruz.com   Lori Johnson Lori Johnson is a Dallas-based fine artist whose abstract work blends soft layers of color and texture to explore beauty, transformation, and connection. Featured on Bargain Mansions (HGTV, Magnolia Network, A&E) and sold nationally at HomeGoods and HomeSense, her art invites reflection and emotional connection. Represented at Dallas Market Center through McStudios and Ethan & Associates, Lori collaborates with designers, retailers, and lifestyle brands. She recently partnered with Denim Manor and Wexel Art to launch a line of textile fabrics for interiors, fashion, and home décor. Business name- Lori Johnson Artist, Collaborator and Creative Email [email protected] Insta: @lorijohnsonfineart Website: www.lorijohnsonfineart.com   Nikki Watson Nikki Watson is the founder of The Design Quad, Dallas's leading home staging and design firm. What began with $10 borrowed from her mother has grown into the nation's largest-volume staging company, with more than 300 homes staged at once across Dallas–Fort Worth. Her work has been featured on HGTV, A&E, Max, and international outlets. Known for her motto "Create, Inspire, and Serve," Nikki has built service into her brand's DNA, supporting community charities while redefining home staging, design, flooring, and remodeling. Business name-- The Design Quad Email [email protected]: @iamnikkiwatson Website: www.nikkiwatson.net   Whitney Atkinson Whitney Atkinson, founder and inventor of WUGS Weighted Rugs and WILLOWS Weighted Outdoor Pillows, is a Gulf Coast native blending function with style. With a background in interior and commercial design, she created the first weighted rug to solve slipping, curling, and outdoor durability. Her weighted pillows also withstand harsh weather while staying beautifully in place. Whitney's innovative products reimagine everyday living by offering solutions that are both practical and design-forward. Business name- - Founder & Inventor of WUGS & WILLOWS Email [email protected] Insta: @whitney_atkinson Website: www.wugsweightedrugs.com   Want to Get Involved? The Design Besties are looking for schools, brands, designers, donors, and supporters who want to help them bring beautiful, wellness-focused teachers' lounges to communities across the country. Visit their website to learn more, apply for a school makeover, explore sponsorship opportunities, donate, and follow their work. Email: [email protected] Website: thedesignbesties.orgFacebook: The Design Besties Instagram: @the_designbesties Check out our latest campaign: Grizzlies Prep Teachers' Lounge Movement   And remember: there's always room at the table.  
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  Ep 238: Tended, Part 1: You Are a Business Asset 10.08.2026 24min

  As business owners, we're really good at taking care of everything else. We protect our clients, our teams, our projects, our cash flow, our systems, and our businesses—but somehow, we put ourselves at the bottom of the list. In this episode of Tended, Michelle Lynne gets personal about what happens when the person running the business is running on empty. From skipping appointments and sacrificing sleep to giving up movement and carrying the mental load of both business and family, Michelle shares her own struggles with putting self-care into practice. Because for a business owner, burnout doesn't always look like collapsing. Sometimes it looks like shorter patience, harder decisions, less creativity, resentment toward the business you built, or simply sitting at your desk for hours without actually accomplishing much. And when you're a sole proprietor or small firm owner, you're often the single point of failure. If you go down, the business goes down with you. This episode is a reminder that taking care of yourself isn't a distraction from your responsibilities. It's what makes you capable of meeting them. In this episode, Michelle talks about: Why business owners are often the first to protect everything except themselves The "oxygen mask" analogy and why it applies so directly to entrepreneurship What running on empty actually looks like before you reach full-blown burnout How exhaustion can affect your patience, creativity, decision-making, and relationships Why sleep isn't a luxury or a badge of honor—and what you're losing when you consistently sacrifice it Michelle's experience of stopping exercise and realizing that movement was about far more than aesthetics Why regular movement can be a form of business maintenance The difference between being busy and actually contributing How the "first one in, last one out" mentality from corporate life can follow you into entrepreneurship Why the work will never truly be finished—and why waiting until everything is handled before resting doesn't work The impact of your relationship with work on your team and your family Why ambition and health don't have to be opposites How being rested, fed, and physically cared for can make you a better leader and business owner A question to take with you If your business systems went down tomorrow, you'd do whatever it took to fix them. When was the last time you applied that same logic to yourself? You are not a distraction from your business. You are the person who makes the business possible. Want support beyond the strategy? Michelle's private coaching works with interior designers on more than just the numbers and business strategy. It's about the owner behind the business, too—creating a business that works within the reality of your life and learning how to lead well while carrying a heavy load. Learn more about private coaching at The Design Bakehouse. And if you're sitting at your desk right now staring at your computer but not actually getting anything done, take Michelle's advice: get up. Stretch. Move. You don't have to earn rest. You have to tend to yourself.  
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  Ep 237: 5 Reasons You May Not Be Getting Affluent Clients w/ Robyn White 03.08.2026 46min

  In this episode of Designed for the Creative Mind, Michelle welcomes back website strategist Robyn White of RDW Design Studio to talk about one of the biggest questions interior designers ask: "Why aren't I attracting more affluent clients?" Spoiler alert: it probably isn't your pricing. Robyn specializes in helping interior designers position themselves to attract premium clientele, and she shares the five biggest reasons your website may be sending the wrong message—even if your work is exceptional. Together, Michelle and Robyn discuss why affluent clients buy differently, how trust matters more than luxury buzzwords, and why your website should communicate confidence, ease, and expertise long before a consultation ever happens. If you're ready to elevate your brand, attract better-fit clients, and create an online presence that reflects the level of work you truly do, this episode is packed with practical insights you can implement immediately. In this episode, you'll learn: Why your website—not your pricing—may be costing you affluent clients. What "perception misalignment" is and how it quietly drives away premium prospects. How luxury clients evaluate trust before they ever contact a designer. Why your messaging should shape perception instead of simply explaining your services. The importance of speaking to your ideal client instead of trying to appeal to everyone. How your portfolio can either elevate or dilute your positioning. The subtle design elements that create a truly premium online experience. When it's time to invest in a website refresh—and when DIY is perfectly acceptable. Key Takeaways Affluent clients aren't looking for the cheapest designer—they're looking for the one they trust most. Your website should communicate: Confidence Expertise Simplicity Exclusivity A seamless client experience The goal isn't to convince people to hire you. It's to create an online presence that makes the right clients feel like you're the obvious choice. Resources Mentioned Luxury Client Website Appraisal (complimentary personalized website review): https://rdwdesignstudio.com/luxury-client-website-appraisal/ Connect with Robyn on Instagram: @rdwdesignstudio Connect with Michelle If today's conversation made you rethink your own website, remember that attracting great clients starts long before the consultation. Building the right systems, messaging, and client experience will help you create a business that's not only profitable—but enjoyable to run. Visit our website at https://thedesignbakehouse.com/.    
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  Ep 236: The Human Advantage - Why AI Makes Value-Based Pricing Non-Negotiable for Interior Designers 27.07.2026 23min
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  Ep 235: The Human Advantage - AI Isn't Your Biggest Threat. The Noise Is. 20.07.2026 18min

  Everywhere you look, someone has a new opinion about AI and the future of interior design. One expert says AI will replace designers. Another says it never could. The constant stream of predictions, hot takes, and fear-based headlines can leave even experienced designers questioning their business. But what if AI isn't actually the problem? In this episode, Michelle Lynne explores why the biggest threat to your business isn't artificial intelligence—it's allowing industry noise to distract you from strengthening the fundamentals of your own firm. She breaks down what AI has actually changed for clients, what it means for design businesses, and why clarity around your positioning, pricing, and process matters now more than ever. If you've been feeling anxious about where the industry is headed, this conversation will help you separate fear from fact and refocus on what truly moves your business forward.   In This Episode, You'll Learn: Why AI isn't replacing established interior designers—but it is exposing weaknesses in some business models. How AI is changing client expectations before they ever contact a designer. Why education has become an even more valuable part of your sales process. The biggest pricing mistake designers make when using AI tools. How to differentiate yourself when AI can generate beautiful concepts in seconds. The difference between reacting to industry noise and making strategic business decisions. The questions every designer should ask to evaluate the health of their business.   Key Takeaways AI has changed the client journey. Today's clients often arrive with AI-generated inspiration, stronger opinions, and more visual references than ever before. That doesn't replace your expertise—it simply changes where education happens in the relationship. Faster work shouldn't mean lower profits. If AI allows you to complete design work more efficiently while you're still charging hourly, you're actually reducing your earning potential. Efficiency increases value—it shouldn't decrease revenue. Your real competitive advantage isn't your deliverables. AI can generate beautiful presentations, but it can't replace experience, judgment, project management, vendor relationships, or the trust clients place in an expert to guide a complex renovation from beginning to end. Don't let fear drive your business decisions. Instead of obsessing over industry headlines, evaluate your own business. Strong positioning, profitable pricing, and clear processes will always matter more than the latest AI prediction.   Memorable Quote "Stop letting the industry conversation set your emotional temperature. You're not the thermometer—you should be the thermostat."   Connect with Michelle Lynne If today's episode made you realize your challenge isn't AI—it's gaining clarity around your pricing, positioning, or business model—Michelle's private coaching is designed to help you build a stronger, more profitable design firm. Learn more at The Design Bakehouse.   Enjoyed the Episode? If this conversation resonated with you: Leave a review wherever you listen to podcasts. Share this episode with another interior designer who's feeling overwhelmed by all the AI conversation. Subscribe so you don't miss next week's episode on why hourly pricing has become even more problematic in the age of AI.  
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  Ep 234: The Human Advantage - What You're Actually Selling in the Age of AI 13.07.2026 18min

  AI can generate a beautiful mood board in seconds. But that's not what clients are actually hiring you for. In this episode, Michelle Lynne kicks off a brand-new series exploring what artificial intelligence really means for interior designers. Spoiler alert: this isn't another conversation about the latest AI tools or which software you should be using. Instead, Michelle dives into a much bigger question: What are clients actually paying you for? If you've been feeling uneasy watching AI create room concepts, layouts, and design inspiration at lightning speed, this episode will help you shift your perspective. Because while technology can generate images, it can't replace your judgment, experience, relationships, project management, or ability to navigate the countless decisions that make a project successful. This conversation is about moving beyond deliverables and learning to communicate the real value you bring to every project. In This Episode, We Discuss: Why AI isn't replacing interior designers—it's exposing weak positioning. The difference between selling deliverables and selling expertise. The "Deliverable Trap" many designers unknowingly fall into. What luxury clients are actually paying for when they hire a designer. Why procurement is one of the most undervalued services in the industry. How better messaging leads to stronger pricing. Questions every designer should ask to clarify their true value. Why this moment is an opportunity—not a threat—for established firms. Key Takeaway Your clients aren't paying for mood boards. They're paying for confidence, leadership, problem-solving, experience, and the ability to guide a complex project from start to finish without costly mistakes. The clearer you become about that value, the less threatened you'll feel by AI—and the easier it becomes to confidently communicate your worth. Mentioned in This Episode The Art of Being the Principal: Be In the Room — An immersive one-day event for established interior design firm owners focused on operations, sales, marketing, profitability, and leadership. Private Coaching with Michelle Lynne — Personalized coaching designed to help interior designers strengthen their positioning, pricing, and business strategy. Sidemark — Marketing, sales, and operations software built specifically for interior designers. Connect with Michelle If you're ready to build a business that's as strong as the spaces you design, explore Michelle's coaching, resources, and software through the links in the show notes.   If You Enjoyed This Episode If this episode challenged the way you think about your business, share it with another interior designer who needs to hear it. And if you haven't already, follow the podcast and leave a review. It helps more designers discover the conversations that move our industry forward.  
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  Ep 233: The Art of Being Principal Series - Why Referral-Only Is Holding Your Business Back with Katie Decker-Erickson 06.07.2026 44min

  Many interior designers wear "referral-only" like a badge of honor—but what happens when the referrals stop? In this episode of The Art of Being Principal Series, Michelle Lynne and Katie Decker-Erickson unpack one of the biggest misconceptions in the design industry: that referrals alone are enough to build a sustainable business. The truth? Referrals are wonderful—but they're not a strategy. If you want consistent revenue, predictable growth, healthy profit, and the ability to actually step into the role of Principal Designer, your business needs a marketing engine that works even when you're busy serving clients. Michelle and Katie share candid stories from their own firms, discuss why consistency always beats bursts of activity, and explain how sales, marketing, operations, and financial systems all work together to create a business that supports the life you actually want. Whether you're trying to grow your firm, build a stronger pipeline, or simply stop wondering where your next project will come from, this episode will help you think differently about marketing—and your role as the leader of your business. In this episode, we discuss: Why "referral-only" isn't a long-term growth strategy The real reason marketing should never be the first thing you cut Building a consistent pipeline instead of riding the referral roller coaster How blogs, email marketing, Pinterest, SEO, and social media work together Why repurposing content is smarter than constantly creating new content The importance of owning your audience through email marketing Creating systems that support sales instead of relying on memory How strong operations and financial planning support sustainable growth Defining success on your own terms—not someone else's Instagram feed Why the ultimate luxury isn't more money—it's having the freedom to design your life Memorable Quote "Luxury is having the time to think, read, wander, and romanticize your life." Resources Mentioned Sidemark CRM & Marketing Platform Claude AI ChatGPT The Other Side of Change: Who We Become When Life Makes Other Plans by Marian Ryan Join Us in Dallas If this conversation resonates with you, we'd love to see you at Be In The Room: The Art of Being Principal, a one-day immersive experience for established interior design firm owners. Together, we'll dive deeper into the three pillars every successful firm needs: Sales & Marketing Operations Financials This isn't another conference filled with theory. It's an intimate day of practical strategy, honest conversations, and real business building alongside other established firm owners. Learn more HERE.  
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  Ep 232: The Art and Science of Procurement - In-House, Outsourced, and Everything In Between 29.06.2026 45min

  Procurement can either elevate the client experience or become the biggest bottleneck in your business. In this candid roundtable discussion, Michelle Lynne sits down with Alicia Taylor of Alicia Taylor Interiors, Ryann Swan of Ryan Swan Design, and Blair Ryan of The Dove Agency to talk about the realities of procurement in interior design firms. From in-house teams to outsourced solutions, these powerhouse women share how they manage procurement, communicate with clients, charge for their services, and avoid costly mistakes. Whether you're a solo designer or leading a growing team, this conversation will help you create a procurement process that supports both profitability and exceptional client experiences. In This Episode, We Discuss: The different procurement models designers are using today The pros and cons of keeping procurement in-house vs. outsourcing How firm size and market influence procurement decisions Why clear processes and communication are critical to success The importance of creating seamless client experiences during procurement How regular client updates reduce stress and build trust Common areas where procurement processes break down The connection between procurement and bookkeeping—and why it matters Why every designer should be charging a procurement fee Various ways firms structure procurement and installation fees How to communicate procurement fees to clients without pushback Mistakes designers make when scaling procurement operations The systems and software that keep procurement organized and profitable Why specialization within your team can reduce costly errors Key Takeaways: ✨ There is no one-size-fits-all procurement model. The right process depends on your market, team structure, and business goals. ✨ Procurement isn't just "placing orders"—it's an ongoing service that requires communication, problem-solving, and project management. ✨ Consistent client communication is one of the most important elements of a luxury client experience. ✨ If your procurement team and bookkeeping team aren't communicating, you're likely losing money. ✨ Designers should be compensated for procurement work. Failing to charge for procurement means leaving money on the table. ✨ Systems, processes, and clearly defined roles are essential as your business grows. Memorable Quotes: "It's death by a thousand cuts if procurement and bookkeeping aren't talking." – Blair Ryan "Designers design. That's where the money is made." – Michelle Lynne "No one really wants to see how the sausage is made." – Alicia Taylor Connect with Our Guests: Alicia Taylor Interiors Instagram: @aliciataylorinteriors Website: aliciataylor.com Ryann Swan Design Instagram: @ryannswan Website: ryannswandesign.com The Dove Agency Instagram: @thedoveagency Website: thedoveagency.com Learn more about an upcoming in-person event: The Art of Being the Principal: Be In The Room Event   If you enjoyed this episode, please share it with a fellow designer and leave a review. There are plenty of ugly houses for all of us!  
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  Ep 231: Business Behind the Design #2 - AI, Client Delays, and the Future of Design 22.06.2026 32min

  Are your prospective clients taking longer to sign contracts? Are projects stretching across years instead of months? Are clients questioning purchases, breaking projects into phases, or running your designs through AI before making decisions? In this episode of Business Behind the Design, Michelle Lynne is joined by Ruth Ann Jansen, Melissa Lee, and Erika Bonnell for an honest conversation about the realities interior designers are facing right now. The panel discusses how shifting client behavior, economic uncertainty, AI, and increased competition are changing the design industry—and the strategies successful firms are using to protect their time, maintain profitability, and continue delivering exceptional client experiences. From contract clauses and project pause fees to vendor relationships, luxury client experiences, and the growing importance of human connection in an AI-driven world, this conversation offers practical insights for designers looking to navigate today's market with confidence.   In This Episode, We Discuss: Why clients are taking longer to make decisions than ever before The impact of AI on the interior design industry How designers are protecting themselves from stalled projects Contract clauses every firm should consider Why your design fee must stand on its own—even if furnishings never happen The risks of relying on furniture margins to make a project profitable How to structure fees for long-term custom home projects The growing appeal of procurement support and outsourcing Why relationships still matter more than technology How luxury firms are elevating the client experience Building stronger relationships with vendors, builders, and trades Why some firms are becoming more selective about the projects they accept The future of AI and interior design   Key Takeaways Clients Are More Analytical Than Ever Designers across the industry are seeing clients spend more time researching, comparing options, and evaluating investments before committing. Economic uncertainty, increased competition, and access to AI tools are all contributing factors. Protect Your Time with Clear Boundaries Several panelists share how they're implementing project pause clauses, restart fees, contract expiration dates, and payment milestones to prevent projects from lingering indefinitely. Design Fees Should Be Profitable on Their Own One of the biggest mistakes newer designers make is reducing design fees in anticipation of earning profit through furnishings. The panel emphasizes the importance of pricing every service as a standalone offering. AI Can't Replace Relationships While AI may influence how clients research designers and products, the group agrees that successful projects still depend on expertise, experience, vendor relationships, and human connection. The Client Experience Is Becoming a Competitive Advantage Whether it's personalized gifts, thoughtful touchpoints, or simply understanding what matters most to clients, creating memorable experiences continues to set premium firms apart. Go Deep, Not Wide When it comes to vendors and product partners, building stronger relationships with fewer, carefully selected partners often creates better outcomes than constantly chasing new sources. Connect with Michelle You can check out our designer resources on The Design Bakehouse website or follow her over on IG @byMichelleLynne Meet the Guests Ruth Ann Jansen President of The Dove Agency, helping interior designers streamline operations and scale successfully. IG: @thedoveagency Melissa Lee Founder of New South Home, known for creating elevated, highly personalized client experiences while delivering beautifully designed homes. IG: @newsouthhome Erika Bonnell Founder of Erika Bonnell Interiors, specializing in luxury residential interiors and operational systems that keep projects moving efficiently. IG: erikabonnellinteriors  
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  Ep 230: From Clinical Precision to Creative Vision - Embracing Your Past to Build a Profitable Design Business with Katie Rainey 15.06.2026 35min

  What if the experience you think makes you an outsider in the design industry is actually your greatest advantage? In this episode of Designed for the Creative Mind, Michelle Lynne sits down with interior designer Katie Rainey to discuss her journey from Doctor of Physical Therapy to owner of a thriving interior design firm specializing in waterfront and lifestyle-driven homes. Katies design philosophy is that beauty and function are necessities, not luxuries.  With a Doctorate in Physical Therapy and a background in human movement, she crafts spaces that are both beautiful and intuitively designed for real life.  She partners with busy families and professionals seeking solace in nature - whether by the water in Annapolis or in the mountains of New Hampshire - guiding them through the intricacies of a renovation or a new build.  With deep construction knowledge, she collaborates closely with builders and architects to ensure seamless execution from concept to completion.  As part of a military family, Katie has lived across the U.S. and in Europe.  She draws inspiration for her designs from this global design perspective, having lived in diverse landscapes. Katie shares how she initially hid her medical background, believing it had little relevance to design, only to discover that her expertise in movement, ergonomics, and human behavior became one of her strongest differentiators. From designing custom solutions that improve clients' daily lives to building a business rooted in confidence, process, and professionalism, Katie offers valuable lessons for designers at every stage of business. The conversation also explores networking, pricing, client communication, boundaries, and the mindset shifts that helped Katie transition from treating design as a passion to running it as a profitable business. Whether you're transitioning from another career, struggling to communicate your value, or looking for encouragement to own your unique story, this episode is packed with practical wisdom and inspiration. In This Episode, We Discuss: Katie's transition from physical therapy to interior design Why your previous career can become your biggest business advantage Using ergonomics and human movement to create more functional homes How Katie found her unique positioning in the design industry The mindset shift from hobbyist to business owner Learning to separate emotion from sales conversations The "Pass the Salt" approach to discussing money with clients Why clear processes create better client experiences Educating clients through deliverables and expectations The importance of boundaries and scope management Networking strategies that helped Katie build a business in a brand-new market How confidence and consistency lead to stronger business growth Balancing motherhood, business ownership, and personal fulfillment Key Takeaways Your Past Experience Is Part of Your Expertise Katie spent years downplaying her background as a physical therapist before realizing it gave her a unique perspective that directly benefits her clients. The skills, knowledge, and experiences from previous careers often become the very thing that sets designers apart. Design Is More Than Making Things Beautiful A successful design must function for the people who live in it. Katie's understanding of ergonomics and movement helps her create spaces that support her clients' lifestyles while remaining beautiful. Confidence Comes from Process One of Katie's biggest business breakthroughs came from developing a clear process and communicating it effectively. When clients understand what to expect, they feel more confident moving forward. Networking Doesn't Have to Be Complicated From introducing herself to architects to striking up conversations at the gym and ice rink, Katie demonstrates that meaningful business relationships often start with a simple conversation. Business Growth Requires Personal Growth Success isn't just about improving your design skills. It's about developing confidence, setting boundaries, understanding your value, and learning how to lead clients through decisions. Memorable Quotes "Own your background. Whatever you did before design, there's something there that makes you a better designer." "If it looks beautiful but doesn't function for you, what's the point?" "You're not trying to convince clients to hire you. You're guiding them as the expert." "We are a for-profit company, not a non-profit." "We're most memorable in person, not behind our computer." "Whoever is going to hire me isn't going to hire you because I'm not you and you're not me." Connect with Katie Rainey Website: katieraineydesign.com Instagram: @katieraineydesign Facebook: Katie Rainey Design Connect with Michelle Lynne If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow interior designer who could benefit from today's conversation. For coaching, mentorship, and business resources for interior designers, visit our website at thedesignbakehouse.com.  Loved This Episode? Leave a review and share this episode with another designer who needs the reminder that their unique background isn't something to hide—it's something to build on.  
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  Ep 229: Profit Isn't an Accident Part 4 - Stop Duct-Taping Your Business Together 08.06.2026 30min

  If you've ever ended the day feeling like you worked nonstop but still didn't get to the things that actually move your business forward, this episode is for you. In the final installment of the Profit Isn't an Accident series, Michelle explores what happens when all of the little operational problems in a design firm pile up at the same time. The delayed vendor emails, missed lead follow-up, disconnected systems, inconsistent marketing, and never-ending procurement tasks aren't separate issues—they're symptoms of a larger problem. Michelle calls it the duct tape business: a firm that runs on the owner's memory, attention, and personal effort instead of systems and infrastructure. In this episode, you'll learn why being the "glue" holding everything together creates a ceiling on growth, how operational sprawl quietly erodes profitability, and what it takes to build a business that doesn't depend on you being involved in every detail. You'll also hear an exciting update on Sidemark 2.0 and how Michelle is working to help designers simplify and connect the systems running their firms.   In This Episode, Michelle Discusses: What a "duct tape business" really is Why being the integration layer in your firm limits growth The hidden cost of fragmented procurement tracking How disconnected systems create operational sprawl Why marketing is often the first thing to disappear when operations become overwhelming The delayed consequences of inconsistent marketing The mindset and identity shifts that keep designers stuck in chaos How to identify the most expensive operational problems in your business Why consolidation is more valuable than adding more tools Building infrastructure while actively running projects The common thread connecting procurement, markup, financial tracking, and operational inefficiencies A first look at what's coming with Sidemark 2.0   Key Takeaways You're Not Running a Business—You're Holding It Together Many design firms operate with the owner serving as the connection point between every process, decision, and system. While that may work for a season, it eventually consumes all available time, energy, and mental bandwidth. Operational Chaos Isn't a Requirement The complexity of running a design firm is real. The chaos doesn't have to be. Sustainable firms are built on systems, processes, and connected tools—not constant personal oversight. Marketing Problems Often Start as Operations Problems When your backend is disorganized, marketing becomes the first thing sacrificed. The problem is that the consequences often don't show up until six to twelve months later when the pipeline starts slowing down. Profitability Is a Structure Problem The gap between what you're billing and what you're actually keeping is rarely caused by a lack of talent or effort. More often, it's the result of fragmented systems, poor visibility, and operational inefficiencies.   Resources Mentioned Join the Sidemark 2.0 Waitlist: https://api.mysidemark.com/widget/form/4Ug6Rgg2uqCX0MydoJ2v Learn more about Private Coaching: https://thedesignbakehouse.com/private-coaching Explore the Profit Mixer: https://thedesignbakehouse.com/profit-mixer     Loved This Episode? If this series helped you see your business differently, share it with another designer who could benefit from it. The interior design industry doesn't have a talent problem—it has a business systems problem. Sometimes one conversation can help another designer start building a more profitable firm. Be sure to subscribe so you don't miss the next series from Michelle.  
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  Ep 228: The Art of Being Principal: Conversation with Katie Decker-Erickson 01.06.2026 39min

  What does it really mean to be the principal of an interior design firm? In this first episode of The Art of Being the Principal, Michelle Lynne and Katie Decker-Erickson join forces to have the candid conversations most design business owners need—but rarely hear. No fluff. No trendy buzzwords. Just honest discussion about what it takes to lead a profitable, sustainable interior design business. Together, they explore the transition from designer to CEO, why so many firm owners get stuck operating instead of leading, and how systems, processes, and strategic hiring create the freedom to focus on what you do best. Whether you're running a six-figure firm, building toward seven figures, or simply trying to create a business that works for you instead of the other way around, this conversation will challenge you to think differently about leadership, delegation, and your role as the principal. In This Episode, We Discuss: Why Michelle and Katie created The Art of Being the Principal The difference between being a business owner and actively "CEOing" Why most interior design firms are still very small businesses—and the unique challenges that creates The three pillars every successful firm must master: Marketing Operations Finance Creating dedicated CEO time in your weekly schedule How systems and processes protect your creativity Moving from business operator to business owner Why your first hires shouldn't necessarily be assistant designers The importance of buying back your time strategically Hiring people who are smarter than you in their area of expertise Building a culture where mistakes can be acknowledged and corrected How to know when someone is in the wrong seat on the bus The power of finding team members who consistently give "the extra 5%" Why leadership requires discomfort, self-awareness, and difficult conversations The connection between leadership, motherhood, and personal growth The importance of "winding the clock" and creating space to think strategically Key Takeaways CEOing Is a Verb Owning a business and leading a business are two different things. Successful principals intentionally set aside time to focus on leadership, marketing, finances, and growth—not just project execution. Systems Create Freedom When processes are documented and repeatable, your business becomes less dependent on you. That creates more room for creativity, strategic thinking, and growth. Protect Your Time Time is your most valuable asset. Every task you continue doing yourself should be evaluated through the lens of ROI and whether someone else could do it better. Hire for Expertise The goal isn't to be the smartest person in the room. Strong leaders surround themselves with specialists who challenge their thinking and elevate the business. Growth Requires Letting Go What helped you reach six figures won't necessarily get you to seven. Scaling requires delegation, trust, and a willingness to shift from doing the work to leading the people who do the work. Wind the Clock Leadership isn't just about doing more. Sometimes the most important work happens when you slow down, reflect, connect with peers, and intentionally decide where you're headed next. Mentioned in This Episode The upcoming Art of Being the Principal Live Event (August 24 in the Dallas/Fort Worth area) Connect With Us Michelle and Katie want to hear from you: What challenges are you facing as the principal of your firm? Which pillar do you struggle with most: marketing, operations, or finance? What topics would you like covered in future Art of Being the Principal episodes? And settle the debate: Should it be called a Summit or a Retreat? Leave a review, send a DM, or connect with us on social media. Katie: @successbydesign_coach_podcast Michelle: @by_michelle_lynne Remember: Your business should be working for you—not you working for it.  
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  Ep 227: Profit Isn't an Accident Series - You're Paying Someone to Do It Twice 25.05.2026 35min

  In this third episode of the Profit Isn't an Accident series, Michelle Lynne dives into the hidden operational cost that many interior designers don't realize is quietly draining their profits: double entry. From project management platforms to accounting software, Michelle breaks down how disconnected systems create unnecessary labor, reconciliation headaches, bookkeeping expenses, and unreliable financial visibility. She shares real examples from her own firm, ML Interiors Group, and explains why so many design businesses are operating with what she calls a "Frankenstack" of disconnected tools. This episode explores: Why double entry is costing your firm more than you think The operational risks of disconnected project and financial systems Why bookkeeping alone does not equal real-time profitability visibility How inaccurate or delayed financial data impacts decision-making The difference between project health and financial reporting What integrated systems actually look like in a design firm How better operational infrastructure leads to better business decisions Michelle also shares the story behind The Profit Mixer, the operational platform she uses and teaches through The Design Bakehouse, and how it was designed specifically to eliminate the double entry problem for interior designers. Key Takeaways Double entry creates hidden labor costs every single month Separate systems inevitably drift out of sync over time Reconciliation work is expensive and often avoidable Clean bookkeeping does not automatically mean clear project profitability Your accounting system should remain the source of truth for financial data Better systems produce better data, and better data produces better decisions Operational clarity reduces stress and improves confidence as a business owner Action Steps from This Episode Michelle encourages designers to: Audit every operational and financial tool in their business Identify where information is being manually duplicated Trace a purchase order from placement to accounting reconciliation Review bookkeeping invoices to uncover reconciliation-related labor costs Evaluate whether their current systems are actually supporting profitability visibility Resources Mentioned The Design Bakehouse Profit Mixer SideMark Dove Agency QuickBooks Quotes from the Episode "You're paying somebody to do it twice." "The labor that double entry creates produces no value." "Better information produces better decisions." "Profitability is not an accident. It's operational clarity." What's Coming Next In the next episode of Profit Isn't an Accident, Michelle tackles what happens when untracked procurement turns into a true cash flow crisis — the small leak that eventually becomes a financial flood.  
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  Ep 226: Messaging Secrets to Stand Out in a Saturated Market with Kamala Nair 18.05.2026 35min

  In this episode of Designed for the Creative Mind, Michelle sits down with copywriter and brand voice expert Kamala Nair to talk about the missing piece in so many interior design businesses: messaging that actually connects. Kamala shares why stunning portfolios alone are no longer enough to stand out in a saturated market and explains how strategic storytelling can help designers attract the right clients, communicate their value, and create a brand that feels memorable and magnetic. From finding your "hook" to embracing authenticity in the age of AI-generated content, this conversation is packed with insights for designers who want their words to work just as hard as their visuals. In This Episode, We Cover: Why beautiful images alone don't convert clients The biggest messaging mistake interior designers make How generic copy creates distrust with potential clients What a strong brand "hook" really is Why authenticity matters more than polished perfection How to communicate transformation instead of just services Using storytelling to create emotional connection Why your website should speak to clients, not other designers How AI-generated copy can dilute your brand voice Ways to use your messaging across your website, social media, proposals, and discovery calls The importance of getting specific about your ideal client How Kamala built a niche copywriting business exclusively for interior designers Strategies for making time for business growth and strategic thinking The role discomfort and risk-taking play in entrepreneurship Key Takeaways Your portfolio gets attention. Your messaging builds connection. Clients may initially be drawn in by beautiful photos, but it's the story behind the work that creates emotional resonance and trust. Specificity is what makes brands memorable. Generic phrases like "timeless interiors" or "luxury living" aren't enough to differentiate you. Kamala explains how designers can uncover what truly makes them different and communicate it clearly. Authenticity converts better than perfection. In a world full of AI-generated content and copy that sounds the same, imperfect but genuine messaging often connects more deeply than polished generic language. Great marketing sells the feeling, not the product. Kamala shares the famous Rolls-Royce advertising example to illustrate how successful brands sell transformation and experience rather than just features. Favorite Quote "Your specificity and your authenticity are what sell you." Resources Mentioned An American Marriage by Tayari Jones The "Alice Audit" brand messaging intensive with Kamala Nair Connect with Kamala Nair Website: Kamala Nair Inc. Instagram: @kamalanair Connect with Michelle The Design Bakehouse Michelle Lynne Interiors Sidemark If you enjoyed this episode, share it with a fellow designer and leave a review to help more creatives discover the show.  
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  Ep 225: Profit Isn't An Accident Series - The Markup Myth 11.05.2026 38min

  Why Cost Plus 30% Is Quietly Killing Your Profit In this episode of Profit Isn't an Accident, Michelle Lynne tackles one of the most accepted pricing "standards" in the interior design industry: cost plus 30%. And here's the truth most designers never hear: A 30% markup is not the same thing as a 30% profit margin. Michelle breaks down the real math behind procurement, markup vs. margin, and why so many talented design firms are unintentionally underpricing themselves into burnout. If you've ever felt busy but not profitable, this episode explains why. You'll learn how to evaluate your procurement costs, rethink your pricing structure, and start building a business model that actually supports your firm long term. In This Episode, We Cover: Why "cost plus 30%" became the industry norm The difference between markup and profit margin Why a 30% markup only creates a 23% margin The hidden costs of procurement most designers ignore How time, freight, damages, storage, and admin eat into profit Why many design firms are unknowingly subsidizing procurement with design fees What "minimum viable markup" means Why Michelle recommends a minimum 75% markup How vendor relationships can improve your margins Why charging correctly improves the client experience The emotional side of raising prices How pricing acts as a filter for better-fit clients Why profitability creates freedom, flexibility, and sustainability Key Takeaways Procurement Is Not Free Every item you source requires labor, communication, coordination, tracking, problem-solving, and risk management. If your markup does not account for those operational costs, your firm absorbs them. Markup and Margin Are Not the Same A 30% markup does not equal a 30% profit margin. Example: Wholesale Cost: $1,000 Selling Price at 30% Markup: $1,300 Actual Margin: 23% That difference matters more than most designers realize. Design Firms Are Running Two Businesses You are both: A service business (design expertise) A retail business (product procurement and sales) If your product pricing is too low, your design fees end up subsidizing your retail operations. Your Pricing Impacts Your Client Experience Underpricing creates stress, overwhelm, and operational strain. Profitability allows you to: Hire support Improve systems Deliver a better client experience Protect your energy and creativity Michelle's Recommended Pricing Structure Michelle recommends designers move away from cost plus 30% and instead consider: Higher product markups (often 75% minimum) Procurement management fees Passing receiver/storage/delivery costs to clients Stronger vendor relationships to improve buying power Mentioned in This Episode Private coaching through The Design Bakehouse The Profit Mixer procurement and pricing tool Interior Design Business Bakery coaching program Connect with Michelle The Design Bakehouse Website Instagram @thedesignbakehouse Subscribe & Review If this episode helped shift the way you think about pricing and profitability, share it with another designer and leave a review wherever you listen to podcasts.  
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  Ep 224: Intention Behind Design: Interview with Kate Vitale 04.05.2026 30min

  In this episode, Michelle sits down with Kate Vitale, founder of Vitale Interiors, to explore the intersection of interior design, wellness, and intuition. With a background in corporate fashion and trend forecasting, Kate brings a unique perspective to creating spaces that feel grounded, calming, and deeply personal. They dive into what "interior wellness" actually looks like in practice, how designers can better listen to what clients aren't saying, and the realities of building a creative business—from confidence challenges to finding community. This conversation is equal parts design philosophy, business growth, and personal evolution. Kate Vitale is the founder of Vitale Interiors, a Long Island based interior design studio known for blending timeless style with a sense of calm and groundedness. Formerly a fashion executive, Kate brings an intuitive approach to design, carrying with her a refined instinct for what feels both current and enduring. Vitale Interiors is celebrated for its textural, nature-rooted approach to elevated living - layering natural materials, classic elements, and wellness-driven principles to create elevated spaces that feel like home. She helps clients tune into what they really want, beyond trends or expectations, and create spaces that reflect them on every level.   What You'll Learn in This Episode What "interior wellness" really means (beyond buzzwords and trends) How textures, color, and layout subtly impact how we feel in a space Why clients often communicate their needs indirectly—and how to listen for it The truth about trends in interior design (and why they're not as fleeting as you think) How Kate transitioned from corporate fashion to running her own design studio The role intuition plays in both design decisions and client relationships The confidence shifts required when stepping into leadership as a business owner Why community and support are essential when growing a creative business   Key Takeaways Design is more than visual—it's emotional. The way a space is layered, textured, and arranged directly affects how people feel, even if they can't articulate why. Clients don't always say what they need—but they show you. Pay attention to the underlying meaning behind comments like "we never use this room" or "something feels off." Trends aren't the enemy. Unlike fast fashion, interior design trends evolve slowly—often lasting 15–20 years when applied thoughtfully. Confidence is built through doing. Learning to trust your vision (and not over-deliver unnecessary options) is a key shift in becoming a strong designer. Building a business is personal growth work. Entrepreneurship will surface new challenges—and new levels of self-awareness.   Notable Moments Kate's perspective on balancing aesthetics with emotional impact The story behind her shift from fashion to interiors during COVID A candid conversation about confidence, client presentations, and over-delivering Michelle and Kate discussing how design decisions influence connection within a home The importance of intentionality—in both life and business   About Kate Vitale Kate Vitale is the founder of Vitale Interiors, a Long Island-based design studio known for creating timeless, grounded spaces rooted in nature and wellness. With a background in fashion and trend forecasting, she blends intuition with strategy to design homes that reflect her clients on a deeper level.   Resources & Mentions The Book Thief by Markus Zusak Tiny Beautiful Things by Cheryl Strayed A Tree Grows in Brooklyn by Betty Smith   Connect with Kate Instagram (Personal): @katevitale_ Instagram (Business): @vitaleinteriors   Want to work with Michelle?  Email our team at [email protected] to learn more about coaching opportunities like Kate experienced. Loved This Episode? If this episode resonated with you, share it with a fellow designer and leave a review. It helps more creatives discover the show and grow their businesses with intention.