Thriving Practice with Tracy Cherpeski

Epizode

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  [REPLAY] From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 276 19.08.2026 47min

  A psychologist who ran his practice into burnout built systems so effective that his practice ran without him - including month-long vacations in Europe. Damien Adler shares how to automate your way to work-life balance and reclaim the time, energy, and passion you started your practice for.
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  From Idea to Live: How to Plan an Event Your Practice Actually Enjoys, a special SNACK Episode, EP 275 14.08.2026 13min

  From the first spark to registration live: Tracy and Miranda walk through the event-planning systems that keep details from falling through the cracks. Discover how to use data to decide which events matter, templatize your workflow, and actually enjoy your own event.
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  Stop Overpaying Taxes: A Tax Strategist Reveals the Strategies Doctors Are Missing Featuring Rachel Michaelov, EP 274 12.08.2026 47min

  A tax strategist reveals the strategies high-earning healthcare professionals can use to legally reduce their tax burden—and why most practice owners have never heard of them. Learn the difference between reactive CPAs and proactive tax strategists, and discover how to keep more of what you earn.
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  Infrastructure for Readiness: The Missing Foundation of Sustainable Practice Growth, EP 273 05.08.2026 13min

  Tracy reveals why infrastructure—not ambition or effort—is what separates sustainable practice growth from burnout, and how to identify and build the foundations your practice actually needs.
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  Before You Buy AI: The Smarter Way to Cut Admin Burden and Grow Your Practice Featuring Clark Van Oyen, EP 272 29.07.2026 37min

  Cortico Health founder Clark Van Oyen shares why online booking — not AI — is the fastest way to cut admin burden in your practice, and how to hold your vendors accountable for real outcomes.
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  Why Practice Growth Isn't a Straight Line (And What To Do When It Cycles Back) - A Special SNACK Episode, EP 271 24.07.2026 12min

  Miranda turns the tables on Tracy to ask why practice growth cycles back through hard seasons instead of moving in a straight line — and how to tell the difference between a repeat lesson and real regression.
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  Don’t Wait for the Audit: Three Compliance Gaps Hiding in Your Practice, Featuring Dr. Natasha Guess, EP 270 22.07.2026 35min

  Compliance consultant Dr. Natasha Guess explains why compliance belongs in your daily operations — not a dusty policy binder — and shares the three gaps she finds in nearly every small practice, plus one step you can take this week.
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  30 Seconds to Connect: What Healthcare Practices Get Wrong About Patient Communication Featuring Danny Bobrow, EP 269 15.07.2026 43min

  In this episode, Tracy Cherpeski sits down with Danny Bobrow, a healthcare marketing consultant who has spent more than 35 years helping dental and medical practices grow — not just by generating leads, but by helping teams turn those leads into loyal, kept appointments.
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  Two Websites, One Brand: What Our Site Merger Taught Us – A Special Snack Episode, EP 268 10.07.2026 11min

  Miranda turns the mic on Tracy to unpack why they built — then rebuilt — the Thriving Practice Community’s website, and what independent practice owners can learn about brand clarity from their real-time course correction.
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  “I Take What I Get” — And Other Costly Myths About Your Payer Contracts Featuring Brett Spark, EP 267 08.07.2026 43min

  Brett Spark of Aroris Health reveals why almost no private practice has its payer contracts organized — and how that blind spot quietly costs practices real revenue every year.
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  Still Doing It Yourself? What That's Really Costing Your Practice, EP 266 01.07.2026 17min

  Are you the one still writing every patient email, every social post, every practice announcement? In this solo episode, Tracy asks the question most practice owners don’t want to answer: is that actually your job?
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  “I Don’t Want to Burden Them”: The Real Reason Practice Owners Go It Alone – A Special SNACK Episode, EP 265 26.06.2026 12min

  Many practice owners don’t recognize their own isolation until someone names it, and it’s rarely about lacking support at home — it’s reluctance to burden people who already have full plates. This episode also gets into why generic networking falls flat compared to peer-specific community, and why ”I don’t have time” is often about more than the calendar.
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  Whoever Answers the Phone Wins: The Hidden Cost of Missed Calls Featuring Erika Sanchez, EP 264 24.06.2026 35min

  Five missed phone calls could be costing your practice $5,000 to $10,000 a month — and most practice owners have no idea it’s happening. In this episode, Tracy talks with Erika Sanchez, CEO of Healthcare Call Center, about the hidden gap between marketing spend and practice growth.
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  Is Your Practice a Sellable Asset? Luisa Alberto on Cash Flow, Sustainability, and Building to Exit, EP 263 17.06.2026 39min

  Tracy Cherpeski sits down with Luisa Alberto, CEO of People First Finance, People First Foundations, and Kindredly — three companies built around making self-employment less overwhelming and more sustainable.
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  The One-Lever Method: Tracy Cherpeski on Course Correcting Your Practice Without Chaos – A Special SNACK Episode, EP 262 12.06.2026 10min

  Tracy breaks down why drift looks different from burnout, why overcommitment isn’t just about saying yes too much, and what it actually takes to course correct without overcorrecting.
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  Market Yourself, Not Your Practice: Ginger Allen on Personal Branding for Physician Growth, EP 261 10.06.2026 44min

  With 12 years of medical marketing experience, Ginger has seen it all — physicians who invest in $100,000 machines before they have a patient base to support them, marketing companies that take the money and disappear, and the slow grind of burnout that sets in when doctors are trying to run a business on top of practicing medicine.
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  The Alchemy of Change: What Burnout Is Really Telling You About Your Practice, EP 260 03.06.2026 17min

  What if the hardest season of your practice isn’t a sign that something’s wrong — but proof that something’s changing? In this solo episode, Tracy introduces the Alchemy of Change: a three-stage framework rooted in medieval alchemy (and the surprisingly revealing etymology of the word ”quicksilver”) that explains exactly what’s happening when practice ownership gets brutal. Calcination. Dissolution. Coagulation. Tracy breaks down each stage, why you can’t skip or rush any of them, and why the mess you’re in right now might be the most productive place you’ve ever been.
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  From Pajama Charting to Month-Long Vacations: Practice Management Software That Actually Understands Healthcare Featuring Damien Adler, EP 259 27.05.2026 42min

  When the system runs the practice, practitioners can actually leave — and that’s not a fantasy, it’s a design choice. Tracy talks with Damien Adler, co-founder of Zanda Health and former practice owner, about reducing administrative burden, using AI safely in a healthcare context, and building a practice that doesn’t fall apart the moment you step away.
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  The Grip Problem: What White-Knuckling Your Practice Is Really Costing You – A Special Snack Episode, EP 258 22.05.2026 9min

  In this SNACK episode, Miranda Dorta turns the mic around and puts Tracy Cherpeski in the interview seat for an unscripted conversation about one of the most persistent patterns in healthcare practice ownership: holding on too tightly.
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  Stop Giving Away Your Energy: Phil Johnson on the Real ROI of Emotional Intelligence, EP 257 20.05.2026 42min

  In this episode, Tracy Cherpeski sits down with returning guest Phil Johnson, founder of the Master Business Leadership program, for a direct and data-driven conversation about emotional intelligence and why most high-achieving healthcare professionals have barely scratched the surface of developing it.