Ranchonomics

Epizode

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  111. When Prices Are Too Good to Be True — Steve Kenyon on the Cattle Cycle and Custom Grazing 18.08.2026 25min

  Cattle prices are high, but how long can the good times last? In this episode, John Haskell sits down with Canadian rancher and longtime custom grazer Steve Kenyon to talk about the cattle cycle, what history can teach us about today's market, and why trying to predict the exact top or bottom may be a losing game. Steve shares lessons from more than 30 years in the cattle business, including how gross margin analysis led him to sell his own herd and build a custom grazing operation.The conversation explores the market disruptions Steve has experienced firsthand, from drought and BSE to today's record cattle prices, and why outside forces can make the traditional 10-year cattle cycle harder to predict. John and Steve also discuss the danger of expanding simply because prices are good, why producers should be planning for the next downturn while times are profitable, and how strategies like Sell/Buy Marketing can help ranchers make decisions based on margins rather than trying to time the market.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why today's high cattle prices have Steve thinking about the next market downturnWhether the traditional 10-year cattle cycle still applies in today's marketHow drought, BSE, world events, and other outside forces can disrupt cattle marketsWhy Steve sold his cow herd even though cattle prices were strongHow gross margin analysis changed the direction of Steve's ranching businessWhy high cattle prices aren't necessarily a signal to expand your herdThe risks of trying to predict the exact top or bottom of the cattle marketWhy producers should make a plan for changing markets before prices turnConnect with Steve:Follow on FacebookFollow on YouTubeConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Episode 13: Market Timing with Bob Metzger - Part 1Episode 14: Market Timing with Bob Metzger - Part 2Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:Join us online, ask questions, and get practical tools you can put to work tomorrow. Follow us on Facebook, Instagram, and LinkedIn to receive updates on our next session. Click the link below to catch up on all of our past webinars on YouTube.Webinars
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  Kevin & Mandy Wiltse — The Farm That Keeps Changing (And Why That's the Point) [Ranchonomics Stories Ep 10] 13.08.2026 45min

  In this episode of Ranchonomics Stories, John Haskell sits down with Kevin and Mandy Wiltse to explore how their farm has evolved over the years as they learned what worked, what didn't, and what the land needed next. What began as a conventional cropping system gradually shifted toward cover crops, livestock integration, and perennial forage as Kevin recognized the limitations of their previous system. Rather than trying to find one perfect formula, they have continued experimenting, observing, and adapting their approach to embrace a farm that keeps changing.Kevin and Mandy also share how Ranching for Profit helped them rethink their goals and make changes that have created less stress, healthier soil, and greater profitability. They discuss transitioning acres gradually, building flexibility into the farm business, learning from mentors outside their local community, and using rest and grazing management to make the most of their land. Their story is a reminder that successful management is not about sticking with a plan forever, but continuing to learn and make better decisions as circumstances change.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How Kevin and Mandy moved from conventional cropping to a system centered on cover crops, livestock, and perennial forageWhy they learned that no-till alone wasn't solving their soil and weed challengesHow livestock integration and forage production have increased net profit per acre while reducing costsWhy they transition acres gradually instead of converting the entire farm at onceHow building a flexible system allows them to shift between forage and cash crops as conditions and markets changeWhat Kevin has learned by experimenting with grazing management, including the value of resting pastures for a full seasonWhy having clear goals, supportive partnerships, and a willingness to keep learning has helped them navigate difficult years and build a business they feel good aboutConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Green Cover Seed Podcast: Building a Drought Resilient Grazing Operation Using Perennials and Cover Crops with Kevin WiltseGreen Cover Seed Podcast: Kevin Wiltse - Integrating Livestock Producer Stories Webinar SeriesBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  110. Know Your Worth: The Business Value of a Rancher's Time | Amos Troester 11.08.2026 24min

  Your time is one of the most valuable assets in your business, but are you actually treating it that way? In this episode, John Haskell and Amos Troester explore how ranchers can increase their profitability by understanding the opportunity cost of their time, focusing on high-value work, and putting the right people in the right roles. From buying and selling cattle to planning ahead and learning from others' experience, Amos shares how knowing your worth and better time management can create significant value without simply working more hours.The conversation digs into the real economics of delegation, employee strengths, and focus. Amos and John discuss how to calculate what your time is worth, why paying someone else to handle a lower-value task can actually make you money, and how clear roles, trust, and planning allow everyone on the team to work where they create the most value. They also explore how continually improving your skills can increase the value of your time as your business evolves.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why time is one of the most valuable assets in your ranching businessHow learning from other people's experience can help you avoid costly mistakesWhy planning ahead can help you save time and avoid unnecessary workHow to calculate the opportunity cost of your time and identify your highest-value workWhy putting the right people in the right roles can dramatically increase efficiencyHow trust and clear responsibilities help ranch teams stay focused and productiveWhy continually increasing your skills and value is essential to long-term business growthConnect with Amos:Follow on FacebookCheck out his websiteSend an email at TBarACattle@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Buy Back Your Time by Dan MartellSlackBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  The Sims Family (Part 2) — How the Sims Family Keeps Getting Better With Every Generation [Ranchonomics Stories Ep 9] 06.08.2026 59min

  In Part 2 of the Sims family's story, John Haskell continues the conversation, focusing on how their approach to ranching has continued to evolve across generations. They discuss changes to grazing management, calving dates, genetics, and drought planning, along with the lessons they've learned from testing new ideas and paying attention to what the land and cattle are telling them.The conversation also dives into what it takes to build a family business that gets better with every generation. The Sims family shares how they approach succession, involve the next generation, create space for different perspectives, and use regular strategy meetings to make sure everyone has an opportunity to be heard. At the heart of their story is a commitment to continued learning, experimentation, and listening, both to the people around the table and to the land itself.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How the Sims family has continued evolving its grazing and drought management strategiesWhy they changed their calving date and how that decision affected weaning weights and economicsHow adaptive genetics and experimentation have shaped their cattle operationWhat the Sims family has learned about bringing the next generation into the ranch at the right timeHow regular strategy meetings give every family member a chance to contributeWhy listening, observation, and monitoring are essential skills for both ranch management and family businessHow a commitment to continued learning and trying new ideas keeps the ranch moving forwardConnect with the Sims:Check out their websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Ranchonomics Stories Episode 8. The Sims Family (Part 1) — From $2 an Acre to a Four-Generation RanchBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  109. How to Build a More Resilient Farm Business with Cover Crops — Kevin Wiltse 04.08.2026 24min

  In Part 2 of John Haskell's conversation with Kevin Wiltse, the focus shifts from implementing cover crops to building a resilient farming business that can withstand changing markets and weather. Kevin explains why resilience comes from designing flexible production systems, reducing dependence on expensive inputs, and treating forage as a profitable enterprise rather than simply a tool for soil health. By integrating livestock, perennial forages, and annual crops, he shares how his operation has become more adaptable while improving both profitability and land stewardship.The conversation also explores the importance of making management decisions based on economics instead of tradition. Kevin discusses when annuals outperform perennials, why he adjusts his cropping plans based on projected profitability, and how lowering operating costs helped eliminate the need for an annual operating loan. The episode offers practical insights for producers looking to build businesses that are financially resilient, environmentally sustainable, and prepared to adapt as conditions change.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why perennial and annual forage systems each have a place in a resilient farming operationHow integrating livestock can reduce costs while improving soil health and profitabilityThe management changes that allowed Kevin to eliminate the need for an annual operating loanWhy projected losses should trigger a change in management, not business as usualHow flexible forage systems create opportunities to custom graze cattle and generate additional revenueWhy profitable farms are managed as integrated systems, not individual enterprisesConnect with Kevin:Green Cover Seed Podcast: Building a Drought Resilient Grazing Operation Using Perennials and Cover Crops with Kevin WiltseGreen Cover Seed Podcast: Kevin Wiltse - Integrating Livestock Producer Stories Webinar SeriesConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Covers & Co.Green CoverNo-till on the PlainsCCTABook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  The Sims Family (Part 1) — From $2 an Acre to a Four-Generation Ranch [Ranchonomics Stories Ep 8] 30.07.2026 46min

  In this Ranchonomics Stories episode, John Haskell sits down with the Sims family to trace the roots of a ranching operation that began with leased ground at $2 an acre and has grown into a thriving four-generation business. Scott and April Sims, along with their son Shannon and daughter-in-law Melinda, reflect on the pivotal decisions, financial challenges, and mindset shifts that shaped their four-generation ranch over the years. From surviving periods of heavy debt to embracing new management ideas, they share how a willingness to learn and adapt laid the foundation for future generations.The conversation also explores the power of a shared family vision and the role it has played in guiding major business decisions. The Sims family discusses developing a holistic vision, creating space for every family member's voice, and using that vision to evaluate opportunities, genetics, grazing management, and long-term succession. More than anything, this episode is about building a ranch that reflects shared values while preparing the next generation for success. Stay tuned for part 2 of this conversation.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How the Sims family grew a ranching business from leased ground into a four-generation operationThe financial decisions that helped them overcome debt and improve profitabilityWhy creating a shared family vision became a turning point for the businessHow their vision guided decisions around adaptive genetics, grazing, and business growthWhy embracing new ideas and calculated risks has shaped each generation of the ranchThe importance of building a business that creates opportunities for future generationsConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  108. Cover Crops, Cattle & Cash Flow: A Better Ranch Management Strategy — Kevin Wiltse 28.07.2026 21min

  Can cover crops actually make your operation more profitable? In this episode, John Haskell sits down with Kansas farmer and rancher Kevin Wiltse to discuss how integrating livestock into a dryland cropping system has transformed the economics of his operation. Kevin shares how his family's fifth-generation farm shifted from viewing cover crops as an expense to treating them as a profitable forage enterprise, creating additional income while reducing herbicide and fertilizer costs.The conversation explores the practical realities of making cover crops work in a semi-arid environment, including grazing management, species selection, seed costs, and measuring profitability. Kevin explains why success comes from evaluating the entire system instead of individual enterprises, and how stacking multiple sources of revenue on the same acres has helped his operation remain profitable, even during challenging years for traditional row crop farming. Stay tuned for Part 2 of this conversation.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why Kevin transitioned from viewing cover crops as a cost to treating them as a forage enterpriseHow integrating livestock can offset lower crop yields through additional revenue and reduced input costsPractical guidelines for selecting cover crop species and managing grazing in a dryland systemHow cover crops have reduced herbicide and fertilizer costs on Kevin's operationHow stacking livestock, forage, seed production, and cash crops can significantly increase profit per acreWhy adapting farming systems to local rainfall and growing conditions is essential for long-term successConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Brian & Jill Munger — Help Enough People and Everything Else Follows [Ranchonomics Stories Ep 7] 23.07.2026 51min

  In this episode of Ranchonomics Stories, John Haskell sits down with Brian and Jill Munger to share the journey of building a diversified ranch business while continually creating new opportunities. From taking over family responsibilities at a young age to expanding into registered cattle, custom grazing, educational ventures, and even hospitality, the Mungers reflect on the decisions, relationships, and mindset that have shaped their business. Their story is one of embracing change, saying yes to opportunity, and learning that growth often comes from stepping outside your comfort zone.Throughout the conversation, Brian and Jill discuss balancing family and business, navigating rapid growth, and the challenge of deciding what deserves their time and attention. They share lessons on leadership, succession planning, continuous learning, and the value of building strong relationships throughout the ranching industry. More than anything, this episode is about living with a mindset of service, believing that when you help enough other people succeed, success has a way of following.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:How Brian and Jill built a diversified business by continually pursuing new opportunitiesWhy relationships have been one of the greatest drivers of their successThe challenges of balancing multiple businesses while protecting time and focusLessons learned from expanding into hospitality and other non-traditional venturesHow Brian and Jill are preparing for succession and the next generationWhy continuous learning and personal development have shaped their journeyConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  107. Don’t Step Over Dollars to Pick up Pennies: Time, Focus & Opportunity Cost with Amos Troester 21.07.2026 21min

  In Part 2 of John Haskell's conversation with Amos Troester (listen to Part 1 here), the focus shifts from forage systems to business thinking. Amos explains why many producers miss profitable opportunities by focusing on minimizing expenses rather than maximizing returns. Through real-world examples, he shares how integrating livestock with cover crops and annual forages can generate additional revenue, increase carrying capacity, and improve profitability, all while making better use of the same acres.The conversation also explores the mindset required to adopt new systems, from starting small and learning through experience to viewing biomass as a marketable crop. Amos discusses the economic and agronomic benefits of integrating grazing into cropping systems, including improved weed suppression, erosion control, soil health, and overall resilience. The episode is a reminder that the biggest opportunities often come from thinking differently about the resources you already have.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:Why producers should focus on return, not just cost, when evaluating new opportunitiesHow grazing annual forages can increase carrying capacity and improve profitabilityWhy biomass should be viewed as a valuable crop, not just a byproductThe importance of starting small when adopting new grazing and cropping systemsHow cover crops can reduce herbicide costs while improving soil health and erosion controlPractical strategies for managing mud, compaction, and grazing intensityWhy staying open to new ideas can unlock opportunities that transform your businessConnect with Amos:Follow on FacebookCheck out his websiteSend an email at TBarACattle@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Episode 105. From Row Crops to Forage Crops: A New Way to Think About Your Acres with Amos TroesterBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Pete Ferrell — Five Generations and a Ranch Worth Fighting For [Ranchonomics Stories Ep 6] 16.07.2026 48min

  In this episode of Ranchonomics Stories, John Haskell sits down with longtime friend Pete Ferrell to share the remarkable story of a ranch worth fighting for that has remained in his family since 1888. Pete reflects on the generations that came before him, the responsibility of stewarding a family legacy, and the difficult decisions required to keep the ranch financially viable through changing markets, family transitions, and decades of uncertainty. His story is one of resilience, continual learning, and a commitment to leaving the ranch stronger than he found it.Throughout the conversation, Pete shares how mentors, financial discipline, custom grazing, and a willingness to rethink traditional approaches transformed both the ranch and his outlook on management. He discusses succession planning, separating land ownership from the operating business, and why the ultimate goal is not simply to preserve a ranch but to create opportunities for future generations to build meaningful lives connected to it. More than anything, this episode is a story about stewardship, adaptability, and building something that lasts.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:The history of the Ferrell Ranch and the responsibility of carrying a five-generation legacy forwardHow Pete used custom grazing and cash flow planning to navigate financial challengesThe influence of mentors like Stan Parsons on Pete's approach to ranch managementWhy separating land ownership from the operating business created a stronger succession planHow continually adapting management has kept the ranch resilient through changing conditionsWhy preserving a ranch means creating opportunity, not just protecting assetsConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Knowledge Rich Ranching by Allan NationBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  106. Screwworm 2026: What's Happening, What to Watch, and What to Do with Travis Krause 14.07.2026 20min

  With screwworm confirmed in Texas for the first time in decades, producers across the country are asking what it means for their operations. In this special episode of the Ranchonomics Podcast, John Haskell is joined by Travis Krause to separate fact from fiction and explain what ranchers need to know about the outbreak. Travis discusses the biology of screwworm, why it poses such a serious threat to livestock and wildlife, how the sterile fly program has historically controlled its spread, and what producers in affected areas should be doing right now.The conversation also explores how the outbreak could affect cattle movement, biosecurity, and markets across the United States. While producers in South Texas face the greatest immediate impact, John and Travis emphasize that most ranchers should focus on preparation rather than panic. They discuss practical steps for monitoring livestock, documenting animal movements, strengthening biosecurity, and adapting management plans as regulations continue to evolve.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:What screwworm is and why it poses a serious threat to livestock and wildlifeHow the sterile fly program successfully eradicated screwworm and why it's back in the U.S.What producers in affected areas should do to monitor, treat, and report suspected casesHow quarantine zones and changing regulations may affect cattle movementWhy stronger biosecurity practices benefit every cattle operation, regardless of locationHow the outbreak could influence cattle markets and marketing decisionsThe practical changes Travis has made to his own operation in response to the outbreakConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Josh Lucas — Building a Ranch Without Waiting for the Perfect Opportunity [Ranchonomics Stories Ep 5] 09.07.2026 56min

  In this episode of Ranchonomics Stories, John Haskell sits down with Josh Lucas to share the story of building a ranching business from the ground up in Vermont. Starting with rented land, a side job, and a willingness to pursue every opportunity that generated cash flow, Josh reflects on the early years of hauling livestock, leasing overlooked pastures, and steadily growing his operation one decision at a time. Along the way, he shares how working for someone else became a form of paid education and laid the foundation for building his own successful business.The conversation explores the mindset shifts that helped Josh move beyond simply working harder to building a business that creates both profitability and freedom. From learning to focus on the right enterprises to outsourcing low-value tasks, investing in relationships, and protecting time with his family, Josh shares the lessons that transformed both his ranch and his life. More than anything, this episode is a story about creating opportunity through persistence, continual learning, and a willingness to think differently.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How Josh built a ranching business by starting small and pursuing every cash flow opportunityWhy working for someone else can be one of the best investments in your own futureLessons learned from leasing overlooked ground and creating value where others didn't see itHow Ranching for Profit changed the way Josh evaluated enterprises and managed his businessWhy protecting your time can be more valuable than doing everything yourselfThe role of mentors, relationships, and long-term planning in building a successful operationWhy Josh believes there are still tremendous opportunities for people willing to start from scratchConnect with Josh:Follow on FacebookConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  105. From Row Crops to Forage Crops: A New Way to Think About Your Acres with Amos Troester 07.07.2026 20min

  Many producers think of cover crops as an added expense, but what if they could become a profitable enterprise? In part one of a two-part conversation, John Haskell sits down with Amos Troester to explore how integrating livestock with cover crops and annual forages can unlock new revenue streams while improving soil health and reducing input costs. Amos shares how his first-generation farming operation has evolved from a conventional row-crop system into a diversified business centered on cattle, cover crops, seed production, and custom planting services.The conversation explores row crops to forage crops, the economics of grazing annuals, and why biomass production may be a more useful metric for evaluating land than bushels alone. Amos also explains how reducing fertilizer use, extending the grazing season, and viewing farmland through a livestock lens can create new opportunities for both crop and cattle producers.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How integrating livestock can increase the value of row crop acresThe difference between cover crops and forage cropsWhy biomass production may matter more than crop yield aloneHow annual forages can reduce fertilizer and feed costsThe economics of grazing cover crops and small grain systemsWhy diversified enterprises create greater resilience in challenging commodity marketsConnect with Amos:Check out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Ben Habig — 45 Goats, a Rented Duplex, and a Business Nobody Else Was Building [Ranchonomics Stories Ep 4] 02.07.2026 46min

  In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain experience and create new opportunities, and ultimately launching a business focused on helping landowners manage invasive weeds through targeted grazing.The conversation explores the realities of entrepreneurship, including risk, uncertainty, relocation, and the constant need to adapt while building a business nobody else was building. Ben reflects on lessons learned from entering unfamiliar environments, building new relationships, finding opportunities where others saw obstacles, and creating a scalable business model from the ground up. More than anything, this episode is a story about persistence, flexibility, and being willing to evolve your vision while staying committed to the larger goal.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How Ben went from 45 goats and a rented duplex to building a prescribed grazing businessWhy selling a successful goat operation created new opportunities instead of ending the journeyThe challenges and rewards of moving 1,500 miles to pursue a new visionHow prescribed grazing became the foundation for a scalable business modelLessons learned from adapting to a completely different climate, landscape, and production environmentWhy relationships, mentors, and professional networks accelerate opportunityHow Ben and his wife Lauren have navigated entrepreneurship as partners with complementary strengthsConnect with Ben:Check out his websiteFollow on Instagram @habiglivestockFollow on FacebookSubscribe on YouTubeConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  104. You Can’t Build a Sustainable Ranch on Unsustainable Effort — Josh Lucas 30.06.2026 24min

  Burnout, stress, and mental health are not topics often discussed in ranching, but they affect nearly every producer at some point. In this episode, John Haskell sits down with Vermont rancher Josh Lucas to discuss the realities of balancing business ownership, family responsibilities, and the pressures that come with building a ranch. Josh shares his personal experience with burnout, a panic attack that forced him to reevaluate his approach to work, and the lessons he learned about sustainability beyond the balance sheet.The conversation explores the connection between mental well-being, relationships, leadership, and business performance. Josh explains why caring for yourself is not selfish, how financial stress can compound burnout, and why sustainable businesses require sustainable effort. They also discuss the importance of focusing on what you can control, building strong support systems, and recognizing that no one succeeds alone.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:Josh's experience with burnout and what led to a panic attackHow family responsibilities and business growth can compound stressWhy caring for yourself is essential to caring for othersThe relationship between mental health, leadership, and ranch profitabilityHow the "circles of control" framework can reduce overwhelmWhy financial stress often drives burnout and poor decision-makingThe importance of mentors, friendships, and having someone to call when life gets difficultConnect with Josh:Follow on FacebookConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:7 Habits Of Highly Effective People by Stephen R. CoveyFor the Love of Land by Jim Howell12 Rules for Life by Jordan B. PetersonBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Roger & Betsy Indreland — Decades of Grit, Learning & Building Something That Lasts [Ranchonomics Stories Ep 3] 25.06.2026 44min

  In this episode of Ranchonomics Stories, John Haskell and Wally Olson sit down with Roger and Betsy Indreland to share the story of building a ranching operation over nearly five decades. Starting with just 13 bred heifers in 1977, Roger pursued a lifelong dream of ranching, gradually growing the business through persistence, continuous learning, and a willingness to embrace new opportunities. Along the way, Roger and Betsy navigated expansion, changing markets, family transitions, and the many challenges that come with building a business over time.The conversation explores the role of education, mentorship, relationships, and long-term thinking in creating lasting success. Roger and Betsy reflect on lessons learned from decades of grit in the cattle business, the importance of staying curious and adaptable, and why opportunities still exist for people willing to get started today. More than anything, their story is a reminder that meaningful success is rarely built overnight, but through years of persistence, improvement, and commitment to a vision.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How Roger grew from 13 bred heifers to a 12,000-acre ranching operationThe role of passion, persistence, and continuous improvement in long-term successWhy education and professional development accelerated their growthLessons learned about leasing land, building relationships, and finding opportunitiesHow Roger and Betsy are approaching succession and the future of the ranchWhy young producers don't necessarily need to own land to get startedThe importance of starting where you are and building over timeConnect with Roger and Betsy:Check out their websiteFollow on FacebookConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  103. When Cattle Prices Are High, Stop Looking at Price and Start Looking at Relationships with Wally Olson 23.06.2026 28min

  Record cattle prices can create just as many challenges as opportunities. In this episode, John Haskell and Wally Olson discuss why producers should stop focusing on headline prices and start paying attention to the relationships within the market. Whether you're in the stocker business or the cow-calf sector, profitability comes from understanding value, costs, and margin, not from chasing the highest prices.The conversation explores value of gain, market volatility, cow herd turnover, and the importance of making decisions based on current opportunities rather than past prices or future forecasts. Using real-world examples, John and Wally walk through how to start looking at relationships to evaluate trades, identify where profit actually exists, and avoid getting emotionally attached to inventory.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why profitability is determined by relationships and margins, not cattle prices aloneHow to evaluate opportunities using value of gain calculationsWhy market volatility can create profit opportunities for prepared operatorsThe case for cow herd turnover and focusing on overvalued versus undervalued animalsHow to think about heifer development in the current market environmentWhy producers should avoid looking backward at past prices when making decisionsThe importance of making timely decisions instead of freezing during market swingsConnect with Wally:Check out his websiteConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Steve & Sarah Hisel — Proof That Starting from Scratch in Ranching Is Possible [Ranchonomics Stories Ep 2] 18.06.2026 47min

  In this episode of Ranchonomics Stories, John Haskell sits down with Steve and Sarah Hisel to share their journey of building a ranching business from scratch. Without inheriting a family operation, they navigated a series of unexpected turns, difficult decisions, and calculated risks to create opportunities for themselves and their growing family. Along the way, they discuss the mindset shifts, education, and persistence that helped them move from dreaming about ranching to actually making it a reality.Steve and Sarah reflect on lessons learned about financial discipline, surrounding yourself with the right people, evaluating opportunities, and resisting the temptation to overinvest in equipment and infrastructure too early. They also share how mentorship, business education, and a willingness to adapt have shaped their operation. More than anything, this episode offers encouragement for aspiring ranchers who have been told that starting from scratch is impossible.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:How Steve and Sarah built a ranching operation without inheriting land or livestockWhy education, mentorship, and networking accelerated their progressThe importance of evaluating opportunities and being willing to change courseWhy starting small can be an advantage when building a businessHow financial discipline helped them avoid unnecessary debt and expensesThe role of accountability, shared goals, and community in long-term successWhy ranching is still possible for people willing to commit to the journeyConnect with Steve and Sarah:Check out their websiteFollow on Instagram @genuinely.saraFollow on Facebook at Trinity S RanchConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:The Zig Zag Principle by Rich ChristiansenNever Burn Your Moving Boxes by Jolyn YoungBook a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  102. The Land Is the Unit of Production: Joel Ham on Ranching That Actually Works 16.06.2026 26min

  In this episode, John Haskell and Wally Olson sit down with longtime West Texas rancher Joel Ham to discuss the management principles that have transformed the way he thinks about ranching, grazing, and profitability. Drawing on decades of experience and mentorship from leaders such as Bud Williams, Joel explains why the land, not the animal, must be viewed as the true unit of production. The conversation explores how improving land productivity, stockmanship, and grazing management can dramatically impact long-term ranch profitability and resilience in harsh, low-rainfall environments.Joel also shares lessons learned from low-stress stockmanship, holistic management, and adapting to the realities of ranching in West Texas. From grazing planning and drought management to integrating sheep with cattle and reducing predator pressure through better systems, the episode emphasizes personal responsibility, observation, and continual replanning. At its core, this conversation is about learning to work with animals and ecosystems instead of against them, while building a ranch business that is both productive and sustainable over time.Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover:Why the land must be the unit of production, not the animalHow improving production per acre impacts long-term profitabilityWhy successful stockmanship requires reading and responding to cattleThe importance of grazing planning, monitoring, and replanningHow Joel combines sheep and cattle to increase overall stocking capacityWhy ranch management ultimately comes back to responsibility, observation, and adaptationConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the website Check out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLC Mentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call
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  Dave & Carol Perry - From 10 Cows to the American Dream [Ranchonomics Stories Ep 1] 11.06.2026 54min

  In the first episode of the new Ranchonomics Storytelling series, host John Haskell sits down with Dave and Carol Perry to share how they built a ranching operation from humble beginnings through decades of hard work, financial discipline, and persistence. Starting with just 10 cows and very little capital, the Perrys discuss the sacrifices, setbacks, and unconventional decisions that allowed them to gradually grow their business while staying focused on long-term sustainability and family goals.Throughout the conversation, Dave and Carol reflect on lessons learned from droughts, debt, injury, volatile cattle markets, and raising a family while building the ranch. They discuss the importance of cash flow planning, creative thinking, education, mentorship, and knowing your numbers, while emphasizing that success in ranching is still possible for those willing to commit fully to the lifestyle. More than anything, this episode is a story about resilience, sacrifice, faith, and building a life around purpose rather than comfort.Make sure to hit subscribe/follow so you never miss an episode!In this episode, we cover:How Dave and Carol built a ranching operation starting with just 10 cowsWhy financial discipline and principal payments accelerated their growthHow creative thinking and unconventional decisions improved profitabilityThe role of cash flow planning and knowing your numbers in surviving tough yearsWhy education, mentorship, and holistic management shaped their operationLessons learned from drought, injury, debt, and volatile cattle marketsWhy ranching success still depends on passion, sacrifice, and long-term commitmentConnect with Dave and Carol:Email them at perrycattleco@gmail.comConnect with Ranch Right:Subscribe on YouTube Follow on Instagram @ranchrightllc Follow on Facebook Check out the websiteCheck out all of our past webinars hereResources & Links:Book a Free Discovery Call to Learn More Ranching for Profit Ranching.FYI Wally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call