Run a Profitable Gym

Epizode

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  Close More Gym Sales in 5 Steps 17.08.2026 17min

  Fill out the State of the Industry survey and get a free report card showing how your gym stacks up. Most gym owners either avoid the sales conversation altogether or waste an hour giving a tour without ever asking for the sale. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper break down the No Sweat Intro: Two-Brain’s proven consultative sales framework. They walk through it step by step using the COACH method: connect, open, amplify...
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  How to Sell Without Feeling Slimy (For Gym Owners) 13.08.2026 13min

  Get the full resource kit for this series—the exact frameworks and scripts to help you sell gym memberships without feeling slimy. Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help. In this episode of "Run a Profitable Gym," Two-Brain founder Chris Cooper shares the three mindset shifts that changed the way he sells. He explains why most gym owners struggle to ask for the sale, why great coaching alone won't grow your ...
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  Why Your Gym Isn't Converting Leads Into Members 10.08.2026 17min

  Steal our Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation. Gym owners constantly say they need more leads. The data says otherwise. The average gym gets 420 leads a year, but only 84 of them ever book an appointment. Fix that gap, and you can add tens of thousands of dollars in revenue without spending another dollar on ads. Today, Two-Brain CEO John Franklin and founder Chris Cooper share proven tactics gym owners can use to transfor...
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  The 5 Biggest Sales DM Mistakes Gym Owners Make 06.08.2026 9min

  Turn social media leads into paying members with our free sell-by-chat scripts. What if your gym doesn’t have a lead problem? What if the real issue is what you’re saying to the leads you already have? In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin presents the five common mistakes gym owners make in lead-nurture conversations and the exact fix for each one. John explains why sounding scripted and robotic kills trust, and shares a simple rule: If your messa...
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  How to Turn Online Followers Into Paying Gym Members 03.08.2026 25min

  Turn followers into paying members with our free sell-by-chat scripts. You don’t need a huge following to sell more gym memberships. You need better conversations. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper and CEO John Franklin break down how to turn Instagram followers, commenters, story repliers and even former members into paying clients using simple, word-for-word DM scripts—no pushy sales tactics required. John explains the “more conversations equals m...
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  The Gym Owner's Shortcut I Wish I Had 20 Years Ago 29.07.2026 10min

  Get Chris Cooper's books free on Kindle this week: https://twobrain.co/4bitrbb Chris Cooper has written 10 books, and he says it's not because he loves writing. It's because he kept watching gym owners hit the same walls over and over, at every stage of ownership. In this episode of "Run a Profitable Gym," Chris breaks down which book he'd hand you depending on exactly where you are in your journey. "Founder, Farmer, Tinker, Chief": for gym owners who feel stuck and need to know their...
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  Why Your Gym Feels Stuck (And What to Do Next) 27.07.2026 32min

  Get Chris Cooper’s book “Founder, Farmer, Tinker, Chief” free on Kindle this week (Jul. 27-31): https://twobrain.co/4gLvR5E If you’re a gym owner who feels stuck, you probably don’t need more information. You need focus. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to break down the four distinct phases of the entrepreneurial journey, based on his book “Founder, Farmer, Tinker, Chief.” Chris explains why the Founder phase is about narro...
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  Are the CrossFit Games Dead? 22.07.2026 35min

  Want to run an in-gym event that brings in new members and keeps them around? Download our step-by-step Intramural Open guide. Are the CrossFit Games dead? And should gym owners even care? In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper joins CEO John Franklin to discuss the state of the Games, as it heads into its 20th year. Chris has been on both sides of this conversation. He worked for CrossFit HQ, recently interviewed the brand’s new CEO Bruce Edwards, and m...
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  How This Gym's Content System Generates 140 Leads a Month 20.07.2026 30min

  Use our AI-powered Instagram audit to identify the biggest gaps in your gym’s social media and generate more leads: https://gymig.com/ Isaac Morgado’s gym content system generates 140+ leads per month. In this episode of “Run a Profitable Gym,” John Franklin sits down with Isaac to break down his exact Monday-morning process for batching a full week of lead-generating content. Isaac explains why he shifted away from trend-chasing reels toward value-based, saveable content, and he reveals...
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  How to Know Exactly What to Charge at Your Gym 15.07.2026 7min

  Calculate exactly what you should be charging with our Revenue Per Session (RPS) Calculator, linked below. Don’t set your prices by copying the gym down the street (and maybe knocking off $10). Instead, there’s a data-backed way to do it, using real numbers from thousands of gyms and one metric that tells you if your price is pulling its weight: revenue per session (RPS). In this episode of "Run a Profitable Gym,” Two-Brain CEO John Franklin explains what revenue per session (RPS) is and w...
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  How to Add Small Group Training to a Large Group Gym 13.07.2026 45min

  Semi-private training is one of the most talked about revenue plays in the fitness industry, but there’s rarely a clear roadmap for adding it to an already packed group training schedule. In this episode of “Run a Profitable Gym,” John Franklin sits down with Jamie Warren, CEO of Iron Tribe Fitness, who took his gyms from nearly 100% group training revenue to a 50/50 split with small group—without blowing up his schedule or losing his culture in the process. Jamie explains how he made the c...
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  How HYROX Affiliates Actually Make Money 09.07.2026 29min

  Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X return on their affiliation fees. In this episode of “Run a Profitable Gym,” John Franklin sits down with Lisa Palmer, a Two-Brain mentor and HYROX affiliate in London. The U.K. is one of the most mature HYROX markets in the world, roughly three years ahead of North America. Lisa walks through how she layered HYROX onto her CrossFit schedule, replacing low-attendance classes instead of ...
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  How to Run Your First HYROX Competition in Your Gym 06.07.2026 20min

  HYROX is everywhere right now, and your gym doesn’t necessarily have to become an affiliate to cash in on the trend. In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin breaks down the “mini sim,” a scaled-down HYROX-style competition any gym can run without paying affiliation fees or buying new equipment. John walks through the exact blueprint: cutting the running volume, running it as a doubles event to build in referrals and setting a financial target (Two-Bra...
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  How Smart Gym Owners Beat the Summer Slump 02.07.2026 12min

  Summer hits gym owners hard. Revenue drops, leads dry up and members cancel. In this episode, Chris Cooper shares five strategies gym owners can use to generate revenue during the slow summer months. Coop knows the pain firsthand. In 2009, he was juggling two locations and the summer slump almost put him out of business. He swore he’d never let that happen again. Now, after working with over 3,000 gym owners through Two-Brain Business, he knows exactly what works. The summer slump is...
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  From $300k in Debt to Millionaire Gym Owner 29.06.2026 30min

  Braeden Cordts bought a struggling gym with $300,000 in debt, no marketing knowledge and everyone telling him it wouldn’t work. Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Braeden, who was just certified as a net-worth millionaire. They talk about Braeden’s five-year journey from a 28-member gym losing money to a 230-member gym generating over $55,000 every month. Braden opens up about a rough stretch in college and how finding CrossFit—and eventually buying...
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  How to Turn Your Gym’s DMs Into a Client-Closing Machine 25.06.2026 15min

  Learn how to build all four marketing funnels with our Never-Ending Leads training for gym owners, linked below. Nearly 15% of gym owners don’t contact their leads at all. The interest is there. The hands are raised. But nobody sends the message. In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy. He shares a real story of ho...
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  Steal These 8 Content Ideas From a Viral Gym Owner 22.06.2026 43min

  This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym." Get a comprehensive, AI-powered audit of your gym’s Instagram at GymIG.com. Joe Strada just won Two-Brain Business Gym of the Year. Here’s exactly how he built one of the best content strategies in the gym industry. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin sits down with Joe Strada of Unleash’d Strength to break down his content playbook....
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  How I Get More Leads From Facebook Than Paid Ads 18.06.2026 11min

  Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel. Today on “Run a Profitable Gym,” Coop shares how he writes Facebook posts that start real conversations, bring back lapsed members and attract new clients. The core idea is simple: Start capturing what’s already happening in your gym. The breakthroughs, the mistakes, the 6 a.m. class where only three people showed up and everyon...
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  How to Make Your Gym Stand Out Online in 2026 15.06.2026 15min

  This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym." Is your gym’s Instagram converting members? Audit it with our custom AI tool: https://GymIG.com/ If you stripped your gym’s name and logo from your website and social media, would anyone know what makes you different? For most gym owners, the honest answer is no. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin lays out the five steps gym owners ...
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  The Future of CrossFit With Bruce Edwards 11.06.2026 33min

  Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job. At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the future of CrossFit. Bruce isn’t a newcomer to CrossFit. He was an original client of Greg Glassman in the late 1990s, one of the early guinea pigs who helped shape the methodology. He later owned CrossFit Aptos, served as COO of CrossFit and has now returned as...