30 Minutes to President's Club | No-Nonsense Sales

Epizode

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  #608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota 15.09.2026 42min

  Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to help you win. 🕸️ Map the “shadow” org chart to uncover who actually influences the decision 🚧 Identify blockers, understand competitor support, and build a plan to neutralize resistance 💘 “Play Cupid” by matching your executives and experts with the right customer stakeholders 🏢 “Wire the building” by creating multiple relationships across both organizations You’re one step closer to President’s Club!: 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins 10.09.2026 35min

  Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot. 📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes. 🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion living in the workflow every day. 🎯 Agree on the conversion upfront: Define success criteria before the pilot starts and establish that hitting those outcomes should lead to a paid agreement. You're one step closer to President's Club! 📝 Build vs Buy w/ Jen Allen-Knuth 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast) 08.09.2026 46min

  Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes. ⚡ Fix the energy first: Create buy-in, make tough personnel decisions fast, and build visible momentum. 📅 Install five weekly rhythms: Use Monday commitments, Tuesday and Thursday teardowns, Wednesday 1:1s, and Friday team dials to drive accountability, coaching, and culture. 🎯 Fix targeting before activity: Get reps focused on the right accounts and personas before demanding more calls, emails, or better copy. 🧠 Build simple systems that compound: Standardize calls, emails, sequences, and hiring, then improve them through real market feedback. You’re one step closer to President’s Club!: 🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #605 - How to Build a Cleaner Sales Pipeline in the Age of AI | Stevie Case 03.09.2026 34min

  Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy. Learn how to separate real pipeline from automated outreach “slop,” uncover what your best reps are doing differently, and build practical AI sales workflows without waiting on engineering. 🧱 Clean your data before layering on AI. Put governance around accounts, contacts, and opportunities so your AI systems are analyzing reality instead of CRM slop. 🔍 Inspect before you correct. When a rep misses activity benchmarks, figure out what they’re actually doing and whether they’ve discovered a better play before simply demanding more calls or emails. 🤖 Use AI to inspect deals, not replace sales leaders. Pull qualification evidence directly from call transcripts, surface gaps automatically, then use human-led forecasts to investigate the areas that need judgment. 🛠️ Start building instead of waiting for engineering. Block a few hours to create a simple Clay signaling or pipeline workflow yourself. The fastest way for sales leaders to become competent with AI is to actually use it. You're one step closer to President's Club! 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account 01.09.2026 30min

  Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their accounts. 🎯 Create expansion pipeline through value: Treat value delivery like prospecting: identify the executive outcome, deliver the proof, communicate it back, then earn the right to uncover what’s next. 🤝 Own the executive relationship: Partner with your CSM to keep execution on track while you stay above the weeds, connect the work to executive priorities, and turn customer success into expansion opportunities. 📈 Map whitespace with 7 expansion levers: Look for product attachment, scope expansion, and commercial changes, then activate them through new use cases, modernization, consolidation, and M&A or organizational change. You’re one step closer to President’s Club!: 📈 Master Sales Leadership with Mark: https://www.30mpc.com/course/leadership-course 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald 27.08.2026 41min

  Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your deal. 🎙️ ACTIONABLE TAKEAWAYS: 🪑 Build the three-legged stool: Get every critical stakeholder group to “green” instead of treating enterprise deals like a linear sales process. 🤝 Sell the executive meeting: Broker peer-to-peer introductions between executives instead of asking the C-suite to meet with another salesperson. 🗺️ Map the real power base: Whiteboard the org with your champion to uncover who matters, who has influence, and who you still need to win over. 🚧 Neutralize blockers fast: Find out why they’re blocking, how much influence they have, and either win them over or build enough support around them to overpower their veto. You're one step closer to President's Club! 📝 The Ultimate Multi-Threading and Selling to the C-Suite Report  🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare) 25.08.2026 38min

  Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She shares how she segments accounts, researches Tier 1 prospects, leverages signals and partners, writes messaging, and organizes her calendar so prospecting actually gets done. 🎯 Segment your territory by effort: Divide accounts into Signals, Tier 1s, and Volume so your time and personalization match the opportunity. 🤝 Use every path into Tier 1 accounts: Combine account research with internal connections, channel partners, previous conversations, and relevant trigger points to create warmer ways in. 📅 Turn prospecting into protected calendar blocks: Decide exactly which accounts you’ll work, link the necessary notes, time-box the activity, and treat prospecting time like a customer meeting. You’re one step closer to President’s Club!: 📓 Charly’s Sales Impact Planner: https://a.co/d/05wjAEhA 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt 20.08.2026 34min

  Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, run better pipeline reviews, and catch performance problems before they hit quota. 📅 Eliminate calendar white space: Review reps’ calendars weekly and build two weeks ahead with net-new meetings, referrals, target accounts, and prospecting blocks so cancellations don't kill pipeline. 📊 Track “Days Without” key activities: Identify the leading indicator that drives revenue, then track how many days reps go without it to trigger coaching before performance slips. 🔍 Make pipeline reviews teach discovery: Ask the same qualification questions every week so reps learn exactly what they need to uncover from buyers and stop filling gaps with assumptions. You're one step closer to President's Club! 📱 Connect with Tara on LinkedIn! 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #600 - Prospect Says “We’re Doing This In-House” You’ll Say… 18.08.2026 36min

  Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to build trust, uncover the beliefs behind their decision, and guide them toward seeing the risks of DIY for themselves. You’ll learn to: 🔎 Seek to understand before you sell: Uncover why they want to build, how far along they are, who’s involved, and what they’re already worried about before trying to change their mind. 🤝 Help them succeed with DIY first: Lower their defenses by advising them on resources, technology, success metrics, and even peer introductions before you ever pitch against the in-house option. ⚖️ Make build vs. buy impossible to ignore: Surface the hidden costs, maintenance, employee adoption, and cross-functional buy-in of building internally, then contrast those pitfalls directly with what your solution handles for them. -- You’re one step closer to President’s Club!: 💼 Selling to the C-Suite Course: https://hubs.li/Q04thbhX0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry 13.08.2026 34min

  Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales performance, and build a stronger sales culture without micromanaging. 🎯 Find the 10x change: Prioritize the one change that improves performance across the entire sales team instead of fixing dozens of small problems. 📈 Measure behavior before results: In your first 90 days, track whether reps and managers are adopting the right behaviors before expecting lagging revenue results. 🤖 Use AI as a thought partner: Feed AI team feedback and sales data, then ask it to identify patterns, surface risks, and pressure-test your leadership plan. -- You're one step closer to President's Club! 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough) 11.08.2026 58min

  Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelligence Layer" using custom markdown documents ad CRM exports. 🎯 The step-by-step workflow to surface hot accounts with rich first-party signals. 🔄 How to build a continuous flywheel that gets your AI seller smarter every single week. – You’re one step closer to President’s Club!: 📧 Jason Bay’s Cold Email ChatGPT Prompts :https://hubs.li/Q04sv-pC0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus 06.08.2026 33min

  Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo videos early. Stop hiding your product behind meetings. ⚡ Use async content to speed up deals. Share quick videos buyers can watch anytime. 📊 Follow buyer engagement. Video views are stronger buying signals than promises. You're one step closer to President's Club! 6️⃣ 6 Steps to Hitting 72% Close Rates 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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  #596 - This Cold Email Formula Gets +20% Replies (Exact Templates) 04.08.2026 19min

  Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Engineering "Show Me You Know Me" subject lines that guarantee opens 🎯 Preempting objections inside the body copy to sell the meeting 📅 Executing weekend follow-up emails and soft LinkedIn touches that convert – You’re one step closer to President’s Club!: 📧 Cold Email Course:https://hubs.ly/Q04rMw790 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  Introducing: The 30MPC Enablement Program 03.08.2026 5min

  Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement Most sales training programs are an absolute waste of time.   A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and then disappears. 48 hours later your team hasn't changed a damn thing.   That's why we built the 30MPC Enablement Program: Your Team’s Step-By-Step Path to President's Club. Actionable Courses: We teach your reps literally any skill from cold calling to negotiation. Tailored Playbooks: We partner with you to build out all of your company-specific playbooks. Real-World Reinforcement: We provide the tools and management to make sure the training actually sticks. Book your first training sprint → https://www.30mpc.com/course/team-training
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  #595 - 6 Ways You're Killing Your Own Discovery Calls 30.07.2026 29min

  You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo. In this episode, Jen Allen-Knuth breaks down her exact playbook, including: 📉 The 6 lethal discovery mistakes that make buyers lose respect for you—and how to fix them. 🎯 How to anchor your discovery to top-down CEO objectives instead of low-level pain points. 📋 The 7-step discovery flow that gets buyers to realize their status quo is too expensive to maintain. You’re one step closer to President’s Club!: 📝 The Ultimate Multi-Threading and Selling to the C-Suite Report: https://hubs.ly/Q04rbRjx0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging 28.07.2026 31min

  Most sellers burn great accounts by spamming the exact same pitch 14 times. In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including:  🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates 🎯How to write 4-sentence cold emails using a single piece of research 📞The cold call opener and voicemail script that triples email reply rates -- You're one step closer to President's Club! 📦 Outbound Care Package: https://hubs.li/Q04qYFdF0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days 23.07.2026 46min

  Burning through 20 meetings a week with zero revenue to show for it? In this episode, Armand Farrokh breaks down their exact playbook, including: 🎯 How to define "The Slot" and purge low-intent deals from your pipeline. 🐉 The 3-Headed Hydra strategy to multi-thread directly to decision-makers. 🚗 How to run "Pimp My Ride" demos that show only what solves their specific pain. You're one step closer to President's Club! 📦 Sales Leadership Care Package: https://hubs.li/Q04qnWYp0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #592 - The Sales Process That Took Outreach From $0 To $250M 21.07.2026 47min

  Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions. In this episode, Mark Kosoglow breaks down their exact playbook, including: 🚀Shifting from traditional meeting-based stages to a 5-stage psychological agreement framework that prevents late-stage deal stalls. 💡Deploying a "Problem Hypothesis" led discovery call that builds instant executive authority and forces buyers to expose their real gaps. 🔥Using reference calls and deep-dive demos fluidly across any stage to dismantle justification anxiety and consensus paralysis. – You're one step closer to President's Club! 🧱 How to build your own sales process: https://hubs.li/Q04q1XLV0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #591 - $250M CRO Teaches: How to Master Sales Metrics 16.07.2026 30min

  Nobody ever shows first-time sales leaders how to actually know their numbers. In this episode, Mark Kosoglow breaks down their exact playbook, including:  📉 How to isolate L1 lagging metrics like qualified pipeline and use L2 conversion rates to pinpoint exact process gaps.  ⚙️ The operational framework to instantly determine if a drop in your revenue chain is a team skill issue or a RevOps routing error.  📊 Why relying on simple historical time-based win rates lies to you, and how to transition to cohort tracking for true forecast accuracy. - 🔢 Sales Metrics Pack: https://hubs.li/Q04pGGVv0 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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  #590 - The Complete Discovery Call Playbook (Build It From Scratch) 14.07.2026 48min

  Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund. In this episode, Armand and Nick break down their exact playbook, including: 🚀 Flipping the script on your agenda using the Purpose, Plan, and Outcome framework to disarm prospects in the first 90 seconds. 🌲 Dialing in your Discovery Tree to systematically force champion-level pain down into executive-level business impact. ⏱️ Running the 5-Minute Drill at the tail end of the call to prescribe the buying path, flush out tire kickers, and lock in multi-threaded next steps on the spot. - - You're one step closer to President’s Club! 🎁 The Discovery Care Package: https://www.30mpc.com/blog/the-discovery-care-package 🏋 30MPC Training: https://www.30mpc.com/course/team-training 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0  📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube