The Entrepreneurial Therapist Podcast

Epizody

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  EP 240: Stop Marketing Everywhere: What Actually Grows a Group Practice with Laurel van der Toorn 19.08.2026 27min

  What would happen if you stopped trying to market your practice everywhere and focused only on what actually works? In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers. Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.   Topics Covered in this Episode: 2:45 - The unexpected source of Laurel's best-fit clients 5:10 - Why she stopped trying to be everywhere online 7:02 - The networking system that keeps relationships going 10:18 - How she uses AI to make networking easier 14:06 - What actually makes referrals turn into clients 17:24 - The SEO strategy that helped her virtual practice grow 20:11 - How she built hundreds of backlinks   If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!   Resources Mentioned: Connect with Laurel: www.laureltherapy.net  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
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  EP 239: How to Prepare Yourself to Make More Money 12.08.2026 19min

  What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my own business, along with why your capacity to receive more revenue starts long before the money ever arrives. We also talk about what it really looks like to prepare for growth by strengthening your systems, learning how to manage larger amounts of money, surrounding yourself with people who can support your next level, and becoming someone who acts decisively instead of waiting until success forces you to change.   Topics Covered in this Episode: 1:18 - Why wanting more money and being ready for more money are not always the same thing 3:10 - The simple question that can expose what's really holding your business back 6:22 - How to know if your business could actually handle a major increase in sales 13:08 - Why the people around you can influence how much success you're willing to create 17:05 - The habit that separates entrepreneurs who move forward from those who stay stuck 18:12 - How acting like your future self can change the way you lead your business   If you're ready to stop hoping for more income and start preparing for it, you don't want to skip this episode.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
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  EP 238: How AI is Changing SEO for Therapists with Kristie Plantinga (And What Actually Works) 05.08.2026 24min

  SEO is changing faster than ever, and what worked even a year ago might already be outdated. In this episode, I'm joined once again by SEO expert Kristie Plantinga to unpack what therapists actually need to know about ranking online in 2026. We dive into the rise of AI search, whether AI optimization (AIO) is really different from SEO, and why therapists may have more of an advantage than they realize as tools like ChatGPT and Google's AI Overviews continue to shape how potential clients find providers. We also talk about what strategies are still worth your time, what advice has become outdated, and why Google Business Profiles may now be one of the highest leverage marketing tools available. Kristie shares her thoughts on blogging in the age of AI, how to position yourself as the go to expert in your niche, and why being known for one specific thing matters more than ever. If you've been wondering where to focus your marketing efforts without wasting time on tactics that no longer work, this conversation will give you clarity and direction.   Topics Covered in this Episode: 4:48 - Why ChatGPT is recommending private practices over big tech companies 10:45 - The biggest SEO priorities therapists should focus on right now 14:20 - Why your Google Business Profile may matter more than your website 16:55 - What Google actually rewards in an AI driven world 18:10 - Is blogging still worth your time in 2026? 21:00 - The search terms and specialties therapists should be targeting 23:00 - How becoming known for one thing can transform your visibility   Resources Mentioned: Connect with Kristie: placedigital.com  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 237: BTS How I Made $8k/ in One Hour 29.07.2026 27min

  How did a simple one hour workshop turn into an $8,000 revenue day? In this episode, I take you behind the scenes of one of the most unexpected launches I've ever had and break down exactly what happened, what I think made it successful, and what I'd do differently next time. I share why I finally stepped outside my comfort zone to talk numbers, how a spontaneous idea from a coffee shop became a profitable offer, and why understanding my audience mattered far more than having the perfect launch strategy. I also dig into the bigger lessons this experience taught me about marketing in today's AI driven landscape. We talk about creating low ticket offers that genuinely solve a pressing problem, why I trusted my instincts instead of asking for permission, how simple marketing outperformed overcomplicated strategies, and why being willing to pivot may be one of the most valuable business skills you can develop.   Topics Covered in This Episode: 6:45 - The surprising ingredient that made people buy immediately 9:58 - Why I stopped asking for validation before launching new ideas 13:41 - The simple marketing strategy that outperformed my expectations 17:36 - What today's online buyers are actually looking for 20:51 - The failed workshop that completely changed my perspective 23:58 - An email from one therapist that reshaped my entire mission 25:47 - The seven hour breakdown behind an $8,000 launch   If you've been wondering whether now is the right time to launch something new, simplify your offers, or adapt your business to the changing AI landscape, this episode will give you plenty to think about. If you want to purchase the $47 AIO Workshop to help your practice show up in ChatGPT and be recommended by AI, you can purchase it here.   Resources Mentioned: Join the AIO Workshop: https://danielle-s-school8.teachable.com/p/seo-workshop Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
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  EP 236: How to Implement Profit First with Andrea Rotondo 22.07.2026 26min

  Money stress doesn't have to be the price of running a successful therapy practice. In this episode, I sit down with Profit First expert and therapist bookkeeper Andrea Rotondo to talk about one of the most overlooked parts of private practice: creating a financial system that gives you clarity instead of constant anxiety.  We unpack how the Profit First framework works specifically for therapists, why simply looking at your bank balance can be misleading, and how organizing your money with intention can help you prepare for taxes, annual expenses, payroll, vacations, and future growth without the last minute panic. We also discuss the difference between paying yourself and earning true profit as a business owner, why even starting with just 1% can make a meaningful difference, and how building healthy financial systems can create more freedom, confidence, and sustainability in both your business and your personal life.   Topics Covered in this Episode: 2:18 - Why so many therapists avoid their finances and what it may be costing them 6:08 - The real meaning behind the Profit First philosophy and why it is not about putting money before people 10:45 - The simple bank account system that can completely change how you view your business finances 14:32 - How often you should move money and why timing matters more than you think 17:42 - The financial habit that can help you finally feel in control of your practice 20:12 - Why your profit account should never be confused with your paycheck 21:58 - The surprisingly simple way to start implementing Profit First without overwhelming yourself 24:08 - How quarterly profit distributions can become one of the most rewarding parts of owning a practice   Resources Mentioned: Andrea's Website: https://www.liquidcentsbookkeeping.com/ Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrearotondo1/ Connect with Andrea on IG: https://www.instagram.com/andrea.rotondo/   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 235: Q2 Review: Business Growth, Personal Challenges, and My Biggest Takeaways 15.07.2026 25min

  The biggest wins in business don't always tell the whole story. In this quarter two review, I'm pulling back the curtain on what the last three months actually looked like behind the scenes, from hosting my first retreat and traveling to multiple business events to refining my Scale Up Mastermind, experimenting with Instagram ads, and preparing for new opportunities. I'm sharing what paid off, what I'd approach differently, and why moving quickly, even when things aren't perfect, became my theme for the quarter. I'm also opening up about the personal challenges that existed alongside those business milestones. I talk about balancing entrepreneurship with motherhood, navigating family addiction, the toll of compartmentalizing difficult emotions, and why I'm prioritizing nervous system regulation over simply chasing more growth.   Topics Covered in this Episode: 2:10 - Why "move fast and break things" became my guiding philosophy for Q2 5:45 - The behind the scenes changes I'm making to my Scale Up Mastermind 10:30 - What taking my daughter to a business conference unexpectedly taught me about success 14:55 - The biggest lessons from hosting my very first in person retreat 18:20 What was happening behind the scenes while business appeared to be thriving 21:05 - Why I'm investing in EMDR and focusing on nervous system regulation this summer 23:10 - My early results with Instagram ads and what's changing in my marketing strategy 24:40 - The mindset I'm taking into the second half of the year   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 234: How to Become a Paid Speaker as a Therapist with Gabrielle Juliano-Villani 08.07.2026 26min

  Ready to get paid to speak? In this episode, I'm joined by returning guest Gabrielle Juliano-Villani to talk about one of the most overlooked ways therapists can diversify their income and expand their impact through paid speaking.  We unpack what it actually takes to build a speaking career, how speaking can become much more than conference keynotes, and why podcasts, workshops, trainings, retreats, and social media all play a role in creating visibility. Gabrielle also shares her own journey from scaling and selling a seven figure group practice to building a business centered around consulting, retreats, education, and speaking.   Topics Covered in this Episode: 6:48 - The surprising first step Gabrielle took despite being terrified of public speaking 10:12 - How one trip to Italy completely changed her approach to speaking 14:05 - The networking mindset that creates speaking opportunities without feeling salesy 17:28 - The contract details most first time speakers never think to ask about 20:01 Why saying yes to the "right" unpaid opportunity can lead to thousands in paid work 22:16 - The habits Gabrielle uses to become a stronger speaker every time she steps on stage 24:09 - What therapists need to know before turning speaking into a sustainable revenue stream   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Resources Mentioned: Connect with Gabrielle on IG: instagram.com/gjvconsulting Gabrielle's Website: gabriellejulianovillani.com Medicare Consulting: medicareconsultingfortherapists.com  Gabrielle's Facebook Group: https://www.facebook.com/groups/createanabundantgrouppractice Therapists Guide to Income Streams: https://gabriellejulianovillani.com/therapists-guide-to-income-streams/ Courage to Speak Webinar: https://gabriellejulianovillani.com/courage-to-speak-webinar    Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.  
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  EP 233: What I've Invested In My Business in 2026 01.07.2026 24min

  I'm sharing everything I've invested in during the first half of 2026, both in my business and in myself. From hiring an AI integrator and expanding my team to exploring hormone testing, EMDR, and nervous system support, I'm covering the real thought process behind every decision.  More importantly, I'm talking about how I decide what's actually worth my time, money, and energy, and why every investment has to support the life and business I'm trying to build. I also dive into the lessons I've learned while growing my team, experimenting with Meta ads, and creating a business that doesn't constantly leave me running on empty. Topics Covered in this Episode: 6:42 - The team structure that completely changed how I run my business 10:08 - The leadership lesson that transformed how I onboard new hires 13:04 - Why building a business that supports your nervous system matters more than hustling harder 16:18 - The health investments I'm making this year and what I'm hoping to learn from them 21:08 - Why I finally decided to invest in Instagram ads after years of organic growth 23:05 - The question I'm encouraging every entrepreneur to ask themselves this summer   If this episode challenged you to think differently about investing in yourself or your business, I'd love to hear what resonated most. Take a screenshot while you're listening, share it on Instagram, and tag me @entrepreneurialtherapist so I can cheer you on.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 232. The AIO Strategy Therapists Need in 2026 24.06.2026 22min

  What if your next high-paying client finds you through AI before they ever visit your website? In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider.  What happened next revealed just how dramatically the client journey is changing. I walk you through the search process, the differences between the practices I contacted, and why some therapists are getting recommended while others are being overlooked. This conversation explores what AI search means for private practice owners and why the traditional marketing playbook may not be enough moving forward. Topics Covered in This Episode: 4:18 - The unexpected experiment that changed how I think about therapist marketing 7:42 - Why one practice earned my attention before I ever spoke to a clinician 9:55 - The client behavior shift that therapists can no longer afford to ignore 12:07 - A simple question every private practice owner should ask themselves right now 14:31 - The surprising places AI is pulling recommendations from 16:48 - A marketing advantage many therapists are overlooking 18:52 - The reason niche practices may have an edge in AI search 20:36 - The trust signals that could influence who gets recommended and who doesn't If you're looking to get help with making sure your practice is showing up in ChatGPT this year, join me for my one-time, live workshop on Tuesday, June 30th at 12PM Et/ 9AM Pt. A recording will be provided if you're away during that time.   You'll learn my 3- Hour Weekly Marketing Framework. In just one hour together, we'll demystify what to actually focus on: Map out exactly how to spend 3 focused hours a week on marketing (so it doesn't take over your life) Learn the priority order: foundation, content, then community signals Walk through real examples of therapists doing this well Resources Mentioned: Simple SEO + AIO for therapists: https://danielle-s-school8.teachable.com/p/seo-workshop
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  EP 231: How to Hire a House Manager with Kelly Hubbell 17.06.2026 24min

  What if the thing holding back your business growth has nothing to do with your business at all? In this episode, I sit down with Kelly Hubbell, founder of Sage House, to explore a concept that is gaining traction among ambitious women and entrepreneurs: the house manager. We unpack what a house manager actually does, how the role differs from a nanny or family assistant, and why so many high-achieving professionals are realizing that support at home can be just as important as support in the workplace.  If you've ever felt stretched thin by the invisible labor of running a household, this conversation will challenge the way you think about delegation, productivity, and capacity.   Topics Covered in this Episode: 5:48 - What a house manager actually does day to day 8:37 - Why household support is becoming the next big conversation for working women 11:12 - The systems that make a house manager successful long term 19:05 - How to know if you're ready to bring support into your home 21:42 - The hiring, vetting, and matching process behind finding the right fit   Resources Mentioned: Follow Kelly on Instagram: https://www.instagram.com/mysagehaus   Connect with Kelly: www.sagehaus.com    Kelly's Free Guide: https://sagehaus.com/rebalance-guide    Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.  
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  EP 230: I Hosted My First Retreat for Therapists 10.06.2026 30min

  In this episode, I take you behind the scenes of hosting my very first in-person retreat for entrepreneurial therapists and share what actually happened, what surprised me most, and why this experience impacted me far beyond the business results. From choosing the location and designing the attendee experience to navigating fears about logistics, finances, and leadership, I walk you through the realities of bringing a retreat from idea to execution. I also share exactly what we covered during our three days together, including identity work, business strategy, SEO, social media, hot seats, breathwork, and community building.   Topics Covered in this Episode: 4:12 - Why I chose a local destination over a more ambitious retreat location 8:47 - The fear that almost stopped me from hosting the event altogether 12:35 - What creating the right energetic environment actually looked like 16:18 - The business workshop topics that generated the biggest conversations 18:54 - Why we spent time inside attendees' Google Search Console accounts 21:41 - The unexpected retreat experience that brought nearly everyone to tears 25:07 - The power of hot seats and what therapists were really struggling with 28:12 - The lesson about leadership, community, and calling that I'll carry into future retreats If you're interested in joining me for the next retreat in Spring 2027, be sure to get on the interest list.   Resources Mentioned: Get on the retreat interest list for 2027:  https://www.theentrepreneurialtherapist.com/retreat  Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
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  EP 229: How to Deal with a Crisis in Private Practice with Maria Winters 03.06.2026 30min

  What happens when a client says, "I don't want to be here anymore," and you're the only clinician in the room? In this important conversation, I sit down with therapist and former ER mental health clinician Maria Winters to discuss one of the most challenging situations therapists can face: assessing and responding to suicidal ideation in private practice. Drawing from 12 years of experience in emergency psychiatry, Maria shares what therapists often misunderstand about suicide risk, why asking direct questions matters, and how to distinguish between suicidal thoughts and an active crisis. We talk through intent, plans, access to means, substance use, emergency petitions, hospitalization decisions, and what actually happens after a client arrives at the emergency room. This episode is especially relevant for therapists in private practice, group practice owners, and clinicians who want to feel more confident navigating high-risk situations. We also discuss common fears around liability, when to involve crisis response teams or law enforcement, and why ongoing training in suicide assessment is something every therapist should prioritize. Whether you're a seasoned clinician or early in your career, this conversation offers practical insight into having life-saving conversations with greater confidence and clinical clarity.   Topics Covered in this Episode: 3:35 - Why many clients never disclose suicidal thoughts unless they're directly asked 6:45 - The critical difference between suicidal ideation, intent, and planning 9:10 - What therapists often misunderstand about when hospitalization is actually necessary 12:50 - How ER clinicians evaluate risk once a client arrives at the hospital 27:05 - What therapists should know about HIPAA during psychiatric emergencies   If this episode gave you a new perspective or helped you feel more prepared as a clinician, I'd love for you to subscribe, leave a review, and share it with a colleague. These conversations help us become more confident, ethical, and effective therapists, and your support helps bring them to more clinicians who need them.   Note: If you or someone you know is experiencing a mental health crisis please call 988 or go to your local emergency room. For more resources on how to get help please check out https://988helpline.org/   Resources Mentioned: Maria's Website: www.thecoachingtherapist.com Connect with Maria on Instagram: coaching_therapist   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 228: The Top 3 Marketing Strategies I'm Focused on Right Now 27.05.2026 24min

  Everyone is chasing AI right now, but what if the biggest marketing opportunities for therapists are hiding in plain sight? In this episode, I'm pulling back the curtain on the three marketing strategies I'm personally doubling down on this summer and why I believe they are going to shape the future of private practice growth. From using AI to scale content creation without losing your authentic voice, to building relationships that actually lead to long term referrals and opportunities, I'm sharing exactly where I'm spending my time, energy, and investment right now.   Topics Covered in this Episode: 4:12 - Why the "work less, make more" messaging might actually be hurting entrepreneurs 9:48 - Why AI content fails for most therapists 12:35 - How I'm training AI to sound more human and authentic 15:02 - The networking strategy that still builds seven figure practices 17:40 - The mindset challenge I want every therapist to try this summer 20:11 - What ChatGPT is already recommending behind the scenes 21:46 - The tiny SEO mistake most therapist websites are making 23:08 - Why backlinks may matter more than ever in the age of AI search   Come connect with me on Instagram to let me know which of these three strategies you're most excited to try first.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.   
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  EP 227: How Robyn Isman Built a Membership Through Grief 20.05.2026 29min

  Building a successful business while navigating grief, burnout, and uncertainty is not something we talk about enough. In this episode, I sit down with therapist, creator, and founder of Parenting the Anxious Child, Robyn Isman, for an honest conversation about what it actually looks like to grow a business during one of the hardest seasons of life. We talk about building an audience from scratch, creating digital offers as a therapist, scaling beyond one to one work, and the emotional reality of entrepreneurship that social media rarely shows. Robyn opens up about growing her platform while caring for her mother during the final months of her life, the identity shifts that come with becoming a creator, and why "passive income" is rarely passive. Topics Covered in This Episode: 11:08 - The emotional cost of building an audience online 15:27 - Why Robyn's membership did not feel as "passive" as she expected 18:44 - The difference between one to one work and one to many offers 21:36 - The mindset shift that completely changed how she views launches 24:18 - Why experienced therapists still feel imposter syndrome when starting something new 26:40 - The advice every therapist entrepreneur needs to hear before scaling   Whether you are dreaming about launching your first offer, building multiple income streams, or simply trying to hold onto yourself while building something meaningful, this episode will make you feel far less alone.   Resources Mentioned: Listen to Do Less Parenting: https://podcasts.apple.com/us/podcast/do-less-parenting/id1832833211  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle
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  EP 226: Q&A: Burnout, Business Growth, and the Future of Therapy Practices 13.05.2026 27min

  This week, I'm opening up about attending a high level business retreat in Los Angeles and the surprising lessons that followed me home. From crying on the plane over mom guilt to sitting in rooms full of wildly successful female founders, I share the mindset shifts, burnout realizations, and behind the scenes truths about entrepreneurship that rarely make it onto Instagram. We talk about why protecting your time and energy is no longer optional, what successful women are actually prioritizing behind closed doors, and why implementation matters so much more than endless learning.    Topics Covered in This Episode: 1:30 - The emotional reality of leaving family behind for business growth opportunities and navigating the guilt that comes with it 5:00 - The burnout realization that only became obvious after stepping away from work for a few days 8:15 - Why implementation matters more than endlessly consuming courses, trainings, and information 11:45 - What high level female founders prioritize differently when it comes to schedules, boundaries, and energy 15:20 - The truth about hard work, freedom, and what successful entrepreneurs are actually doing behind closed doors 17:40 - Why community and accountability are becoming more valuable than information in the age of AI 19:10 - The biggest reason therapists are struggling to get intakes in 2026 and what marketing strategies are working now 24:00 - Additional revenue opportunities for therapists including intensives, EAPs, and scalable income streams Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 225: Helping Therapists in Crisis with Jeanine Rousso 06.05.2026 21min

  Everything changes when therapists finally have a safety net. In this episode, I sit down with Jeanine Rousso, founder of the Therapist Resource Network, to talk about a resource I truly believe every therapist needs to know about. We dive into the reality so many clinicians are quietly facing financial instability, burnout, and what happens when life throws something unexpected your way. I share why this conversation matters so deeply to me and how having support in those hardest seasons can change everything about how we show up in our work and our lives. Jeanine opens up about the personal experiences and industry gaps that led her to build a nonprofit dedicated to supporting therapists through crises, from natural disasters to personal emergencies. We talk about the realities of therapist income, the emotional weight of this profession, and what it actually looks like to receive support when you need it most. If you have ever wondered what happens when a therapist needs help, how to prepare your practice for the unexpected, or how we can advocate for more sustainable careers in this field, this episode is one you will not want to miss.   Topics Covered in this Episode: 2:15 - The moment that sparked the idea for a therapist support network 5:40 - What most therapists are silently struggling with right now 8:10 - The truth about therapist income and why it is a bigger issue than you think 11:25 - What actually happens when a therapist faces a crisis 13:50 - How these emergency grants work and who qualifies 16:05 - The hidden emotional toll of burnout and isolation in this field 18:20 - What needs to change for therapists to feel truly supported   If this conversation resonates with you, I encourage you to share this episode with a fellow therapist who might need it. You never know who is going through something behind the scenes. And if you are looking to build a more sustainable, supported, and empowered career as a therapist, make sure you subscribe and stay connected. There is so much more ahead. Resources Mentioned:   Therapy Resource Network: www.therapistresourcenetwork.org    Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.   
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  EP 224: When You Want to Burn It All Down in Your Luteal Phase 29.04.2026 20min

  If you've ever hit a point where you just want to burn it all down, this episode is going to feel like someone finally understands what you've been experiencing. I walk you through what's really happening during the luteal phase when your business suddenly feels heavy, frustrating, or completely out of alignment. I share why that urge to quit, burn it down, or disappear isn't random or dramatic, but often a powerful signal pointing to deeper structural issues in your business and the way it's currently relying on you. I also coach you through how to navigate those intense days without making impulsive decisions you might regret later. We explore how hormones amplify what's already there, how burnout and over-functioning show up in sneaky ways, and how to start building a business that doesn't collapse every 30 days. If you've ever questioned yourself, your capacity, or your business during this phase, this episode will help you separate truth from temporary emotion and start making more supportive, sustainable shifts. Topics Covered in this Episode: 2:10 - Why the urge to "burn it all down" isn't actually the problem 4:25 - The hidden business structure issue most women overlook 6:40 - What your luteal phase is trying to reveal to you 9:15 - The difference between intuition and hormonal amplification 11:30 - Signs your business is relying too heavily on you 13:50 - How burnout quietly builds across your cycle 16:05 - A simple way to respond instead of react in the moment 18:20 - The long-term shift that changes everything If this episode hits home, don't just listen and move on. Save it, come back to it during your next luteal phase, and start noticing what patterns are repeating for you. Then take one small step toward building a business that actually supports you through every phase, not just the easy ones. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1. Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 223: How to Improve Conversions Through Your Website with Liz Zhou 22.04.2026 29min

  Stop chasing algorithms and start building a marketing engine that actually works for you. In this episode, I sit down with Liz Zhou, therapist turned website designer and copywriter, to unpack what's really driving client inquiries in 2026. We dive into why SEO is more than just a buzzword and how your website serves as the foundation of your entire marketing ecosystem. I explore the often-overlooked gap between getting traffic and actually converting that traffic into paying clients, and Liz shares how therapists can create websites that not only rank but resonate. We also get real about the highs and lows of social media growth, including Liz's experience going viral and the burnout that followed. I ask the questions so many of you are wondering: Do you actually need Instagram to grow your practice? What happens if you step away? And how can you create a more sustainable, long-term marketing strategy that doesn't rely on constant posting? From niching down and refining your messaging to designing a neurodivergent-friendly website that speaks clearly to your ideal client, this episode will challenge the way you think about marketing your practice. Topics Covered in this Episode: 3:12 - Why SEO is the true foundation of sustainable marketing 6:45 - The hidden reason your website isn't converting clients 10:28 - What really happens when you go viral as a therapist 14:02 - The burnout behind social media growth no one talks about 17:36 - How to step away from Instagram without losing inquiries 20:11 - The three pillars every high-converting website needs 23:07 - Subtle copywriting shifts that instantly make your site stand out 25:40 - How to design a website that works for different types of brains If you've been feeling stuck, overwhelmed, or burnt out trying to keep up with marketing trends, this episode will open your eyes to a more grounded and effective approach. Tune in and start building a marketing system that supports your practice instead of draining it.   Resources Mentioned: Connect with Liz: https://www.lizamay.com/  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.  Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.
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  EP 222: Quarter 1 Review: Content, Launches and What Worked 15.04.2026 29min

  What happens when massive growth finally hits… and you're more exhausted than excited? In this episode, I'm pulling back the curtain and walking you through a completely unfiltered behind-the-scenes look at my Quarter 1 experience… what worked, what surprised me, and what stretched me more than I expected. From multiple launches in a 90-day sprint to navigating real-life challenges happening at the exact same time, I'm sharing the honest reality of what it takes to grow a business quickly without burning out. I also dive into the strategies, mindset shifts, and unexpected wins that shaped this quarter… from selling out my first-ever in-person retreat with ease, to refining my approach to launches, to experimenting with Instagram growth in a way that actually moved the needle. Along the way, I'm asking bigger questions about what it really takes to scale sustainably, especially as a woman balancing business, life, and everything in between. If you've ever wondered how to grow without sacrificing yourself in the process, or how to navigate momentum when life doesn't slow down, this episode will give you a whole new perspective. Topics Covered in This Episode: 2:15 - Why rapid growth can feel just as challenging as slow seasons 6:40 - The surprising launch that completely changed my perspective on selling 11:20 - What actually limits your ability to scale (hint: it's not strategy) 15:05 - A major mindset shift around capacity that most people overlook 18:30 - Behind-the-scenes of a launch that almost didn't happen 22:10 - How I grew my audience (without going viral) 24:45 - What real life interruptions taught me about resilience in business 27:30 - The intentional shift I'm making in Quarter 2 and why it matters If this episode resonated with you, I'd love for you to stay connected and keep learning alongside me. Make sure you're subscribed so you don't miss what's coming next, especially as I head into Quarter 2 with a completely different focus and bring you along for the journey. Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures. 
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  EP 221: Google Ads for Therapists with Christi Underwood (Part 2) 08.04.2026 21min

  In part two of my conversation with Christi Underwood, we move beyond the basics and dive into what really matters once your ads are live. I walk through the exact metrics you should be paying attention to, how to tell if your ads are worth the investment, and the subtle signs that something needs to shift before you waste more money. We also get honest about the realities of tracking in today's privacy-first world, what to do when conversions feel unclear, and how to think about your ad strategy as your practice grows and evolves. From understanding clicks, impressions, and conversion rates to knowing when to refresh or pause your ads entirely, this episode will help you stop guessing and start making confident, data-driven decisions about your marketing. Topics Covered in this Episode: 2:10 - The first metric I always check to quickly gauge ad performance 4:35 - The "good" daily click range most therapists should aim for 6:20 - Why conversions are harder to track now and what to do instead 9:15 - The hidden tradeoff between better tracking and better user experience 12:05 - How keyword costs fluctuate and what that means for your budget 14:40 - What impression share actually tells you about your visibility 17:25 - When to pause, refresh, or completely rebuild your ads 19:10 - A simple rule of thumb for setting a sustainable ad budget   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.    Christi's Website: clevercatalystllc.com   Connect with Christi on IG @theclevercatalyst