eCommerce MasterPlan

Epizody

• Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand 29.06.2026 37min

  Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill.  Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success.  Hit PLAY to hear: 🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model 🍷 Why they spent 5 years building a vineyard before earning a single penny from it ♻️ The surprising checklist they use before launching products from new waste streams 🚀 How purpose-driven brands can create growth opportunities competitors miss 📈 Kresse's advice for finding a marketing agency that actually delivers results 💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever  Key timestamps to dive straight in: [04:06] Sustainability goals on the farm [09:14] Embracing regenerative farming practices [10:48] Criteria for choosing projects [13:46] Concerns about microplastic pollution [16:10] Corporate responsibility and transparency [19:34] Wine production practices and additives [24:07] Struggling with rapid changes [28:28] Listen to Kresse’s Top Tips!  Full episode notes here: https://ecmp.info/601--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas 22.06.2026 44min

  Success stories are easy to find in eCommerce.  The mistakes, failures, and expensive lessons? Not so much.   To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe Thomas takes a refreshingly honest look at the missteps that have shaped her 20+ years in business and the recurring mistakes she still sees brands making today.  In this special solo episode, Chloe shares a mix of industry-wide pitfalls and personal screwups, revealing the lessons hidden inside each one. From costly hiring decisions and inventory challenges to bad advice and overlooked opportunities, every mistake is pulled at random from her infamous bowl of business blunders—making for an entertaining and insightful episode packed with practical takeaways.  Hit PLAY to hear: 💸 The hiring mistake that cost Chloe £36,000 — and how to avoid making the same one 📦 Why holding too much inventory could be quietly killing your cash flow 🚫 The surprisingly common reason some brands still turn off their websites (and why it's a terrible idea) 📊 How misunderstanding your margins can wreck your marketing performance 🔄 Why "launching it" is only the beginning — and where most brands go wrong after go-live ⚠️ The 14 costly mistakes Chloe sees eCommerce businesses make again and again after 20+ years in the industry  Key timestamps to dive straight in: [05:58] Costly hiring mistake [09:10] Managing cash flow with seasonal sales [11:17] Finding the Right Agency Fit [15:51] Crafting an effective discount strategy [18:11] Understanding and recalculating margins [22:23] Avoiding burnout with balanced work [24:42] Testing newsletter growth strategies [28:23] Evaluating eCommerce Strategies [32:06] Choosing the right product [36:25] Navigating perimenopause and business impact [38:45] Dealing with health challenges in business [40:44] Updating seasonal and automated content  Full episode notes here: https://ecmp.info/600--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• 5 Big Wins You Get with an AI Shopping Assistant 15.06.2026 38min

  Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than 10,000 online stores worldwide use the platform to create faster, smarter, and more intuitive shopping experiences through AI-powered technology. In this episode, they break down how AI shopping assistants are changing the eCommerce experience for both brands and customers. From improving product discovery and increasing conversions to uncovering hidden customer insights, this conversation is packed with practical ideas for eCommerce businesses looking to grow smarter with AI. Hit PLAY to hear:  1️⃣ How AI shopping assistants close the eCommerce “finding gap” and recover lost sales2️⃣ The smarter way to upsell and cross-sell without frustrating customers3️⃣ How your store can keep selling and answering questions 24/74️⃣ Why “no results” searches could reveal your next biggest sales opportunity5️⃣ How AI shopping data can uncover UX issues, product gaps, and growth opportunitiesKey timestamps to dive straight in: [05:48] Using AI tools effectively [07:14] Closing the eCommerce Finding Gap [11:14] Optimizing cross-sell strategies [14:08] Using AI to boost sales [18:10] Importance of integrated AI in eCommerce [22:00] AI in everyday shopping [25:01] Finding your ideal customer [26:37] Listen to Yaël and Anna’s Top Tips! [34:02] Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com. Full episode notes here: https://ecmp.info/599  Episode sponsored by Doofinder. Grab their 15-day trial at Doofinder.com. --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• The Search-Driven Fashion Strategy That Helped Spirithoods Scale 08.06.2026 41min

  Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009, they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year.  In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming. It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market.  Hit PLAY to hear: 🔍 How Spirithoods uses SEO data to decide which products to create 📈 The search trend strategy behind their $4M fashion brand growth 🛍️ Why timing your product launches can massively impact sales 🎯 The tiny SEO tweaks that help products rank higher on Google 🔥 How festival season and pop culture drive ecommerce demand ⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos  Key timestamps to dive straight in: [04:38] Launching eCommerce after trade show [07:50] Preparing for business changes [11:02] Microplastic pollution and solutions [14:37] How Spirit Hoods took off [18:48] Using SEO to guide trends [19:38] Spotting trends in yellow fashion [24:44] Timing product launches with trends [26:21] Tying product development to SEO [30:13] Listen to Latif’s Top Tips!  Full episode notes here: https://ecmp.info/598--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns 01.06.2026 32min

  Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in the footwear and clothing space. They resell 10,000s of sub-prime shoes and garments a year with growth at 30% year on year.  In this episode, Simon joins Chloe Thomas to explore how resale commerce, changing consumer behavior, AI, and upcoming sustainability legislation are reshaping the future of fashion retail. They discuss why secondhand is becoming mainstream, what ESPR means for brands, and how retailers can turn returns and resale into long-term opportunities.  Hit PLAY to hear: Why secondhand fashion is becoming mainstream faster than brands expected 👟 The surprising way retailers are turning returns into revenue 💰 How AI is helping identify and resell thousands of unique products What Europe’s new ESPR legislation could mean for eCommerce brands ⚖️ Why platforms like Vinted are changing consumer behavior forever The big question fashion brands may soon have to face: produce less or lose relevance? 👀  Dive in: [05:21] Using AI for product identification [07:34] Focusing on product returns and resale [10:32] Rise of social live shopping [14:57] Challenges with product traceability [16:58] Sustainability and product reuse challenges [20:40] Trends in UK retail shopping [24:20] Future of production and sustainability [25:53] Listen to Simon’s Top Tips!  Full episode notes here: https://ecmp.info/597--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand 25.05.2026 32min

  Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range.  In this episode, Steve explains how Uncle Matt's Hats has built every part of the business around its mission — from product design to packaging to customer acquisition. It’s a smart look at how purpose-led brands can create stronger differentiation, generate organic content, and grow without relying on big ad budgets.  Hit PLAY to hear: 🎯 How Steve Willicott built Uncle Matt's Hats around purpose — and why that makes customer acquisition easier 📦 The clever packaging idea that turns every order into organic UGC 💸 How a startup with a tiny ad budget gets more from every customer touchpoint 🧠 Why the inside of the product matters more than most brands realize 🚀 The simple customer insight that led to launching beanies and T-shirts next 🔥 How storytelling can help your brand stand out in a crowded, competitive category  Key timestamps to dive straight in: [06:38] Focusing on mission over product [09:27] Designing meaningful, ethical hats [11:34] Expanding beyond baseball caps [15:13] Organic UGC and giftable packaging [20:01] Sharing mental health stories and support [22:42] Reducing customer acquisition costs [23:54] Listen to Steve’s Top Tips!  Full episode notes here: https://ecmp.info/596--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones 18.05.2026 29min

  Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell via their Shopify store & Etsy store doing over £1million a year.  In this episode, Hayley shares how the business has evolved from a fast-growing startup into a mature, highly seasonal brand with a loyal customer base. She breaks down the strategies behind their success today—from email-first marketing and pre-orders to finding a breakout product and building a business that thrives despite its “peaky” nature.  Hit PLAY to hear: How Moon Phase Studios grew from £0 to £1M+ (and what they’d do differently) 🚀 Why email marketing now beats Facebook ads for their revenue 📧 The 13 Moon Journal that changed everything (and why it sells so well) 🌙 How pre-orders bring in cash months early (and reduce peak stress) 💸 The truth about running a “peaky” seasonal business—and making it work 📈 Why they brought fulfilment back in-house (and boosted profits) 📦  Key timestamps to dive straight in: [05:14] Launching the 13 Moon Journal [09:36] Pre-order strategy and benefits [11:52] Building the Initial Team [14:59] Challenges with US fulfillment centers [18:31] Exciting 2026 customer-driven projects [22:34] Listen to Hayley’s Top Tips!  Full episode notes here: https://ecmp.info/595--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé 11.05.2026 30min

  Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year.  In this returning guest episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way. It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity.  Hit PLAY to hear: How Moyu turned everyday customers into high-value B2B clients 💼  The exact shift that helped them scale to €1.5M revenue 🚀  Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️  The smart (and cheaper) way they’re expanding internationally 🌍  How sampling and real-world experiences are driving sales 🤝  The simple process fixes saving them hours of wasted time every week ⏳  Key timestamps to dive straight in: [04:42] Balancing current projects and development [07:30] Streamlining quoting and retail growth [11:53] Promoting the notebook via sampling [13:35] Corrugated stone paper packaging [17:31] Challenges of international expansion [21:24] Flexible work arrangements for agents [23:28] Listen to Roel’s Top Tips!  Full episode notes here: https://ecmp.info/594--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How to Grow Profits in 2026 04.05.2026 55min

  In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026?  Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now.  From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026.  Hit PLAY to hear: Why most brands are losing money with discounts (and how to fix it) 💸  The simple shift that separates demand creation vs demand capture 🎯  How to stop pouring budget into a “leaky bucket” of customers 🪣  The truth about conversion rate – dead metric or still king? 📊  How to grow sales AND profit at the same time (yes, really) 📈  The #1 mindset top brands use to consistently improve performance 🧠   Key timestamps to dive straight in: [07:55] Intelligent Offers [19:15] The advice I've been giving most often to brands to help them improve their profits is... [27:00] How to measure success? KPIS, Metrics, Benchmarks and more [35:00] CRO improvements are the only way to improve ALL your marketing performance [44:26] You CAN grow profits and sales at the same time [52:30] Final takeaways  Full episode notes here: https://ecmp.info/593--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley 27.04.2026 36min

  Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK.  In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers.  Hit PLAY to hear: 🐝 How a single moment saving a bee turned into a £2M eCommerce brand 🚀 The exact steps Beevive used to grow from idea to multi-channel success 💡 Why community-led marketing (not ads) drove real traction 🎯 The smart way they use Kickstarter to fund and launch new products 🛍️ How wholesale + DTC unlocked faster, more stable growth 🌱 The simple brand mission that made customers care—and keep buying  Key timestamps to dive straight in: [03:53] Saving a struggling bumblebee [06:41] Creating eco-friendly bee solutions [11:40] Viral video boosted early growth [14:02] Giving back through education [16:55] Launching through Kickstarter [22:45] Preparing for a product launch [25:11] Listen to Faye’s Top Tips!  Full episode notes here: https://ecmp.info/592--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success, with Nathan Rothstein 20.04.2026 28min

  Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.  Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations.  Hit PLAY to hear: How they built a $12M eCommerce brand by not launching new products 🚫 The “triple down” strategy that turned one idea into long-term success 💡 Why trust is the #1 factor driving conversions (and how to build it fast) 🔐 The “nice nagging” email strategy that turns procrastinators into customers 📩 What really happened to their business after Apple’s iOS changes 📉➡️📈 How Meta’s new algorithm helps small brands find the right customers 🎯  Key timestamps to dive straight in: [06:00] "T-Shirts Into Memory Blankets" [07:19] "Turning T-Shirts Into Memories" [10:48] Remote Team Dynamics. [15:40] "T-Shirt Prep & Deadlines" [18:30] Women Athletes & Trust Building [20:46] Listen to Nathan’s Top Tips!  Full episode notes here: https://ecmp.info/591  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques 13.04.2026 36min

  Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years. Now selling via their Shopify site and Amazon they are on track for £12million this year.  In this episode, Joe shares how he transformed a centuries-old games company into a modern eCommerce brand. He talks about pivoting into educational toys, building a highly data-driven marketing strategy, and navigating the challenges of rapid growth, financial restructuring, and rebuilding the business stronger than before.  Hit PLAY to hear: 🚀 How an 8th-generation family business reinvented itself as a £12M eCommerce brand 📊 Why obsessing over your data is the key to surviving rising CAC and scaling profitably 🧸 The surprising strategy behind pivoting from classic games to educational toys for under-5s 📦 How running their own warehouse in China gives Jakes of London a huge quality advantage 💥 The behind-the-scenes story of their COVID boom, debt crisis, and business rebuild 🤖 How Joe uses AI and data tools to uncover hidden eCommerce growth opportunities  Key timestamps to dive straight in: [06:09] "Educational Play for Early Childhood" [08:07] In-House Operations and Control [13:04] Rooted Values and Solid Growth [14:57] "Facing Collapse After Growth" [18:11] "Navigating Challenges with Support" [22:22] "AI for Data Analysis" [24:19] "In-House Creative and Personas" [25:47] Listen to Joe’s Top Tips!  Full episode notes here: https://ecmp.info/590--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• Fashion and Sustainability - what do consumers want now, and how can brands benefit from it? 06.04.2026 33min

  Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.Hit PLAY to hear:Why shoppers say they want sustainable fashion—but still buy fast fashion 👀The 2 biggest barriers killing sustainable sales (and how to fix them)How adding the right data to product pages can boost conversions 📈Why sustainability should be treated like a product feature—not a marketing messageThe resale opportunity most fashion brands are still missing ♻️How upcoming regulations could become your biggest competitive advantage 🚀Dive in:[05:57] "Sustainable Fashion: Price & Trust"[09:22] "Sustainable Shopping by Values"[12:25] Sustainability: Asset, Not PR Stunt[16:47] "Sustainability Data Boosts Conversions"[17:31] "Resale Market and Circular Design"[23:40] "Plan Early for Brand Success"[25:40] Listen to Vishy’s Top Tips![29:57] Episode sponsored by Reloom. Visit the Reloom website.Full episode notes here: https://ecmp.info/589Episode sponsored by Reloom. Visit the Reloom website.--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream 30.03.2026 36min

  Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon.  In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond.  Hit PLAY to hear: How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀 The £50k loan + Facebook ads decision that triggered explosive growth Why Luke believes most brands should run their ads in-house (not with agencies) The creative testing strategy behind ad accounts running thousands of ads How Valentte gets 80% of orders from returning customers 🔁 Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖  Key timestamps to dive straight in: [05:48] Breaking Business Growth Limits [07:54] "Scaling: A Personal Business Choice" [10:36] "Challenges in Scaling Growth" [14:31] Reducing Complexity in Manufacturing [19:16] In-House Creative: Key to Ads [20:17] "Ad Strategy Requires Scale" [23:34] "Embracing Iteration and Letting Go" [26:45] Listen to Luke’s Top Tips!  Full episode notes here: https://ecmp.info/588--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward 23.03.2026 26min

  Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.  In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing subscriptions, and expanding lifetime value through a “probiotic life” strategy. It’s a candid conversation about balancing mission and margin, managing multiple channels, and scaling sustainably without compromising your values.  Hit PLAY to hear: How Microbz scaled toward £1M in revenue without slashing their product range 💰 The smart way to introduce subscriptions after 2–3 purchases (and boost LTV) 🔁 Why starting with customer pain points beats leading with brand vision every time 🎯 How to balance D2C, Amazon, B2B & agriculture without losing focus 🌱 The unexpected growth upside of sticking to your mission over “expert” advice 🚀 How giving away a free cleaner can unlock a whole new category sale 🧴  Key timestamps to dive straight in: [03:58] Nature's Solution for Wellbeing [07:21] Microbial Fermentation and Herbal Remedies [11:32] "Managing Business Complexity Effectively" [13:29] "Healthy Soil, Nutritious Life" [18:25] "Probiotics: Educating and Building Trust" [20:36] Listen to Katie’s Top Tips!  Full episode notes here: https://ecmp.info/587--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark 16.03.2026 44min

  Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.  In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand. From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control.  Hit PLAY to hear: The exact first 90-day plan for a new CEO stepping into an 8-figure eCommerce brand How to find the real “truth” in your numbers (and the costly mistakes most brands miss) The simple Where to Play / How to Win framework to cut complexity and drive growth Why most 8-figure brands are structured for survival, not scale — and how to fix it The hidden growth opportunity in CRM and customer insight most teams ignore 📈 A low-cost traffic tactic that can deliver 70–90% off media rates 👀  Key timestamps to dive straight in: [05:52] eCommerce Evolution and Increased Competition [09:19] "Defining Truth Across Business Metrics" [11:45] "Financial Analysis by GP Bands" [14:46] Strategic Alignment and Execution Framework [17:09] "How to Win with Strategy" [22:41] Scaling Strategy and Future Planning [25:39] "Developing Leaders Through Cross-Discipline" [28:33] "Testing Strategies for Business Growth" [31:29] Listen to Rich’s Top Tips!  Full episode notes here: https://ecmp.info/586--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton 09.03.2026 32min

  Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.  In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.  Hit PLAY to hear: How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀 The hero product strategy that powers customer acquisition (and why it works) How to balance Meta performance with smarter channel diversification The retention playbook for products with a long repurchase cycle Why founder stories can outperform polished brand ads How to grow faster by focusing on lifetime value—not just new customers 📈  Key timestamps to dive straight in: [05:44] "Dragon’s Den Success Momentum" [07:19] "Growth Beyond Customer Acquisition" [11:56] "Embracing Hero Product Strategy" [14:01] Driving Repurchases Through Storytelling [17:05] Diversify Advertising Beyond Meta [23:07] Listen to Ed’s Top Tips!  Full episode notes here: https://ecmp.info/585--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• What Would You Do if you were embarking on a replatform in 2026? – with James Gurd 02.03.2026 31min

  James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership.  In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes.  If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss.  Hit PLAY to hear: Why replatforming without a business case is a costly mistake 💸 The real question you must ask before choosing Shopify How to map your data flows (and avoid tech stack chaos) 🔄 The hidden costs most teams miss in their TCO spreadsheet How to get C-suite buy-in without triggering internal friction 👀 The 15–20% rule that could save your launch timeline ⏳  Key timestamps to dive straight in: [06:09] Platform Limitations Driving Transition [07:56] Shopify's Market Strength Explained [12:40] "Replatforming: Goals, ROI, Consensus" [15:37] "Understanding Data Flows in Replatforming" [17:42] AI Strategy vs Tactical Adoption [22:11] "Effective Team Roles and Accountability" [23:21] Listen to James’ Top Tips!  Full episode notes here: https://ecmp.info/584--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight 23.02.2026 24min

  Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website.  In this episode, Amy shares how obsessive cash-flow control, customer-first thinking, and owning their tech stack helped Must Have Ideas scale at speed without outside funding. It’s a candid, practical conversation packed with lessons for eCommerce founders looking to grow sustainably, stay in control, and stand out in a crowded market.  Hit PLAY to hear: 🚀 How Must Have Ideas scaled from £3k to £80m without outside funding 💸 The cash-flow discipline that made bootstrapping possible at scale 🧠 Why building an in-house tech stack unlocked faster growth and better decisions ❤️ How customer experience became a key acquisition and retention lever 📦 The real reason they keep fulfilment, marketing, and CX in house 🌍 What finally made Amy decide it was time to expand beyond the UK  Key timestamps to dive straight in: [05:53] Building Trust Drives Customer Loyalty [08:19] "Customized Software for eCommerce" [12:40] Bootstrapping Success: Key Lessons [13:30] "Focused Cash Flow Management" [17:33] "Struggles with Space and Facilities" [20:10] Listen to Amy’s Top Tips!  Full episode notes here: https://ecmp.info/583--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
• Driving Profits Through Customer Service with eDesk’s Gareth Cummings 16.02.2026 32min

  Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s list of America’s Best Customer Service 2026. In this episode, Gareth explains how eCommerce brands can use customer service, AI, and automation to increase conversion rates, improve retention, and turn support teams into profit-driving growth engines. Hit PLAY to hear: How faster replies can lift conversion rates by 50–60% ⚡ Why 30–40% of customer service queries happen before checkout 🛒 The real reason 9–5 support is killing your evening and weekend sales 🌙 How AI can handle half your support tickets without hurting CX 🤖 Where customer service hides revenue leaks, return drivers, and product issues 🔍 How top eCommerce brands turn support teams into profit creators, not cost centers 💰  Key timestamps to dive straight in: [03:25] "From Customer Service to CTO" [07:08] Pre-Sales Engagement Trends Expand [12:31] "AI, Automation, and Customer Focus" [13:11] Customer Loyalty Flywheel Impact [16:28] "Prioritizing Customer Experience Transformation" [20:41] "Automating and Enhancing Customer Support" [22:40] "Customer Service Empathy Practice" [24:19] Listen to Gareth’s Top Tips! [29:33] Episode sponsored by eDesk. To learn more, visit eDesk.com  Full episode notes here: https://ecmp.info/582  Episode sponsored by eDesk. To learn more, visit eDesk.com --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy