Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Epizody

• 
  #761 - The E-Commerce Brand Doing $10M a Month 17.08.2026 30min

  How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.
• 
  #760 - Taking a $500M Brand to Amazon 10.08.2026 34min

  How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales.
• 
  #759 - Amazon Exit Turned Into a $600K Nightmare 03.08.2026 37min

  After a multimillion-dollar Amazon exit, one seller lost almost $600K in a card scheme then rebuilt through reputation, resilience, stronger branding, and timely marketing lessons for sellers.
• 
  #758 - The Low-Price, High-Volume Amazon & Wholesale Strategy 27.07.2026 32min

  How does an $8 Amazon product stay highly profitable? Today’s guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.
• 
  #757 -Inside A 9-Figure K-Beauty Brand 20.07.2026 28min

  How did a home-based reseller become a global e-commerce leader for a 9-figure K-beauty brand? Discover her Amazon strategy, future-customer targeting, TikTok tactics, and smart AI tools.
• 
  #756 - Million $ Amazon Business Without Selling In The US? 13.07.2026 32min

  How did a European Amazon seller use AI, logistics, keyword data, and Helium 10 to scale millions without selling in the U.S.? Today’s guest reveals the hidden plays most sellers overlook.
• 
  #755 - He Almost Hit $10M Then Lost It All 06.07.2026 36min

  After losing Amazon accounts, brands, and $700K in inventory, one seller reveals how he rebuilt to 7 figures, and the costly mistake other sellers should avoid.
• 
  #754 - Reviving an Amazon Brand On Life Support 29.06.2026 42min

  Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.
• 
  #753 - The 6-Figure Amazon Launch Sprint 22.06.2026 39min

  A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how…   ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft   What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning.The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank.Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by. In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss: 00:00 - Introduction To Spencer’s Amazon Story 03:00 - Learning Business From The Ground Up 05:03 - Launching His First Amazon Store 09:18 - Moving Into A New E-Commerce Role 11:21 - Inside Leanin’ Tree Greeting Cards 13:34 - Starting Amazon From Scratch 15:59 - Hitting Six Figures In Year One 16:41 - Choosing Products And Keywords 22:03 - New Product Launch Strategy 23:05 - Testing Amazon Keyword Relevancy 27:37 - Long-Tail PPC Ranking Campaigns 37:06 - Main Image Optimization Strategy
• 
  #752 - This PPC Launch Strategy Blew My Mind 15.06.2026 40min

  An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.
• 
  #751 - Selling Online For 25 Years! 08.06.2026 33min

  An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.
• 
  #750 - The Maldives Honeymoon Product Launch Strategy 2026 30.05.2026 37min

  Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster.
• 
  #749 - From $100K To $7M On Amazon 25.05.2026 31min

  How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.
• 
  #748 - 7-Figure Amazon Strategies From Eastern Europe 18.05.2026 40min

  Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces.
• 
  #747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop 12.05.2026 39min

  Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales.
• 
  #746- TikTok Live, Shopify, & Reddit Playbook for Amazon Brands 04.05.2026 44min

  In this episode, our guest shares how his men’s underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy.
• 
  #745 - Their 8-Figure Amazon & TikTok Shop Brand 27.04.2026 45min

  A husband-and-wife team shares how they survived crushing setbacks, pivoted beyond Amazon, and built a $20 million brand with smart product pivots, TikTok Shop, and resilience.
• 
  #744 - The Truth About Competing With Chinese Sellers 20.04.2026 31min

  A seller in an unexpected niche and a Chinese entrepreneur who once farmed in Africa reveal how Chinese Amazon sellers think, launch products, build brands, and compete today.
• 
  #743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand 13.04.2026 41min

  How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.
• 
  #742 - An 8-Figure Amazon Seller From China Tells All 07.04.2026 26min

  An 8-figure seller in China reveals what US sellers get wrong about Chinese competition, black-hat tactics, global expansion, and the data-driven moves behind his Amazon growth.