MarTech Podcast ™ // Marketing + Technology = Business Growth

Epizody

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  Will CTV merge fully with digital advertising? 25.07.2026 3min

  Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, breaks down why CTV is merging with digital advertising. She explains how video fits inside a unified digital strategy, why omnichannel buys across TV, display, and social work as one plan, and how brand perception now feeds AI-driven marketing outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How to move marketing budget into CTV 24.07.2026 3min

  Connected TV is becoming a performance channel, not just a brand play. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, explains how video fits inside a unified digital strategy. She breaks down why marketers should stop separating CTV from digital advertising, how omnichannel buying across television, display, and social works as one strategy, and why brand perception now shapes AI-driven discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Will AI create more video ads or better video ads? 23.07.2026 3min

  Connected TV is becoming a performance marketing channel. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video will fold into digital strategy rather than stay siloed, how omnichannel buying spans television, display, and social in a single plan, and why brand perception now shapes performance in an AI-first world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The biggest misconception marketers still have about CTV 22.07.2026 2min

  Most marketers still treat CTV as separate from digital. Alison Clark, CTV and Go-to-Market Strategy Lead at AdRoll, brings 20 years of programmatic, CTV, and digital media experience to make the case for CTV's performance era. She explains why video belongs inside your digital strategy, not beside it, and how omnichannel buying across television, display, and social works as one strategy. She also covers why brand perception now shapes AI-driven discovery and outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Which live sport is still the most valuable advertising property in America? 21.07.2026 3min

  Connected TV is becoming a performance marketing channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20 years of media experience across programmatic, CTV, digital, and linear. She explains why video strategy is merging into digital strategy instead of standing apart. Learn how omnichannel buying across television, display, and social works as one campaign, and why brand matters as much as tracking in an AI-first world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How CTV Became Performance Marketing’s Next Channel 20.07.2026 29min

  Connected TV is shifting from a brand awareness play to a performance channel. Alison Clark, CTV Go-to-Market Strategy Lead at AdRoll, brings 20+ years across programmatic, CTV, digital, and linear media. She explains why video belongs inside your digital strategy instead of being managed separately, how omnichannel media buying works across TV, display, and social as one strategy, and why brand perception now feeds AI-driven performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What's more important in the AI era: trust, traffic, or personalization? 10.07.2026 4min

  AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic matters most as AI reduces website visits, why LLM-driven personalization risks repeating the "creepy factor" of early automation, and why human judgment still determines whether personalization builds trust or breaks it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  If you could delete one category from the MarTech stack tomorrow, what would it be? 09.07.2026 3min

  Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What's one thing marketers still believe about websites that won't be true three years from now? 08.07.2026 3min

  Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy factor, how trust outperforms tailored messaging when audience equity already exists, and why AI-driven personalization trained on mediocre human data still falls short. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What's the scariest part of putting your revenue at risk? 07.07.2026 4min

  AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audience equity already exists, and what content intelligence reveals about conversions across the full path to purchase. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why LLM visibility is yet another vanity metric, why static websites can't serve AI-shaped journeys 06.07.2026 39min

  Static websites can't serve buyers who arrive already researched by AI. Anda Gansca, Co-Founder and CEO of Knotch, explains why LLM visibility metrics mislead marketers and what websites must become when agents and humans need separate experiences. She breaks down content atomization—structuring knowledge into semantically tagged "Lego blocks" that serve agents as invisible code and humans as dynamic, self-directed experiences. The conversation covers why 80% of LLM-referred visitors bounce, how to build a hidden agent layer beneath an experiential human interface, and why the website is now a validation and nurture tool, not a top-of-funnel research hub. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The most human skill that becomes more valuable as AI gets better 27.06.2026 6min

  Marketing teams struggle with AI implementation while maintaining human connection. Amanda Cole, Chief Marketing Officer at Bloomreach, explains how authentic storytelling becomes more valuable as automation increases. She demonstrates using Claude for daily research workflows, building custom share-of-voice tracking tools with Supabase integration, and organizing strategic insights through NotebookLM project folders. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Are we heading toward a future where brands matter less or more? 26.06.2026 3min

  Brand differentiation becomes harder as AI commoditizes marketing capabilities. Amanda Cole, CMO at Bloomreach, explains how ecommerce personalization platforms maintain competitive advantage. She discusses moving beyond "AI marketing" terminology, implementing real-time individualized experiences across channels, and building sustainable differentiation through integrated customer and product data strategies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  One thing marketers should stop doing immediately 25.06.2026 3min

  Marketers need to stop overusing "AI" in every campaign and keynote presentation. Amanda Cole, Chief Marketing Officer at Bloomreach, explains why artificial intelligence should be treated as standard marketing practice rather than a buzzword. She advocates for eliminating jargon like "democratize" from marketing vocabulary and treating AI-powered personalization as fundamental to modern ecommerce strategy. Cole also discusses how Bloomreach's platform integrates customer data to deliver individualized experiences without relying on trendy terminology. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Ban this phrase from every AI marketing keynote 24.06.2026 2min

  AI marketing buzzwords obscure real business value. Amanda Cole, CMO of Bloomreach, explains why marketers should stop using "AI" and "democratize" in presentations. She advocates for focusing on practical customer data unification and real-time personalization strategies. Cole discusses how modern ecommerce platforms should seamlessly integrate predictive models without the marketing hype. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Stop obsessing over this marketing metric 23.06.2026 2min

  Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why great marketing is like baking Cookies 22.06.2026 32min

  Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The most slept-on product from Adobe that people should be using 13.06.2026 6min

  Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  This marketing job became more valuable thanks to AI 12.06.2026 2min

  Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The most overrated use of AI right now 11.06.2026 4min

  Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.