Seeing Senses with Sarah Hyndman

Epizody

• 
  Neuroaesthetics with Robyn Landau 12.11.2025 49min

  Neuroaesthetics with Robyn Landau Seeing emotion: The art and science of how environments shape us How do you turn what your body feels into something you can see and share? In this episode of Seeing Senses, Robyn Landau joins Sarah to explore the fast-developing field of neuroaesthetics. Robyn explains how our brains and bodies respond to everyday environments, why she and Katherine Templar Lewis founded Kinda to translate lab insights into real-world cultural experiences. Their studio-lab a...
• 
  Type & tattoos with Dan Rhatigan 29.10.2025 47min

  Type & tattoos with Dan Rhatigan Seeing words: Letraset, zines, maximalism and why fonts feel different What happens when letterforms become part of your life story? In this episode of Seeing Senses, typographer and educator Dan Rhatigan joins Sarah to talk about how letters move from page to body, from analogue to digital and from work to play. Dan brings a joyous sense of curiosity to the craft of type. He shares how making comic books as a teenager set him on the path to typogra...
• 
  Guest hosts theatre students Alayna & Zoe 14.08.2025 43min

  Guest hosts theatre students Alayna & Zoe Majoring in theatre: Anticipation, connection and the breath before the curtain rises What does the moment right before a show begins feel like? In this episode of Seeing Senses, Sarah hands the mic to two guest hosts: University of Georgia theatre majors Alayna Young and Zoe Davidson. Together, they explore the charged, sensory-rich seconds before a performance starts, both from backstage in the wings and from the velvet seats of the audience. ...
• 
  Seeing sound and hearing fonts with LJ Rich 07.08.2025 51min

  Seeing sound and hearing fonts with LJ Rich Mixing senses: Synaesthesia, AI and the unexpected music of fonts Do you hear fonts? Can you taste music? In this episode of Seeing Senses, BBC technology presenter and world renowned AI music artist LJ Rich joins Sarah for a joyfully curious journey through sound, senses and unexpected connections. From AI for good to the serendipity of symphonies created by mass transit. LJ talks about synaesthesia, sensory pattern recognition and how this ...
• 
  Immersive gastronomy with Chef Jozef Youssef 23.07.2025 51min

  Immersive gastronomy with Chef Jozef Youssef Seeing flavour: Sight, filet-o-jellyfish & the art of multisensory dining When is a jellyfish not just a jellyfish? And why might black jellies trick your brain, and your palate? In this Seeing Senses episode, Chef Jozef Youssef of Kitchen Theory joins host Sarah to explore the strange, compelling world of multisensory gastronomy. From controversial dishes designed to provoke emotional responses to the subtle influence of cutlery on taste, this...
• 
  Exhibition curation with Wellcome Collection’s Janice Li 26.06.2025 46min

  Exhibition curation with Wellcome Collection’s Janice Li Designing beyond sight: Curation, memory and multi-sensory engagement “Having something to touch really brings you to the landscape.” Janice Li What does yellow feel like? How can data become music? And what happens when a beautiful installation evokes a bad memory? In this episode of Seeing Senses, curator Janice Li joins Sarah for a conversation about designing exhibitions that engage the whole body. They explore how materials, textur...
• 
  Sonic strategy with Steve Keller 23.06.2025 54min

  Sonic strategy with Steve Keller Seeing sound: Branding, emotion and sensory congruence Can sound shift the flavour of what you're tasting, or alter how you feel about a brand? In this episode of Seeing Senses, sonic strategist Steve Keller joins host Sarah to explore the intricate relationships between sound, perception, emotion, and branding. From sensory-driven advertising to cultural soundscapes and emotionally resonant experiences, they unpack how audio operates as more than a background...
• 
  Composing perfumes with Sarah McCartney 16.06.2025 45min

  Composing perfumes with Sarah McCartney Seeing scent: Sound, memory and the emotional power of perfume “I hear smells as sounds. Mint’s really pointy, whereas oakmoss is more like music…” Sarah McCartney What does mint sound like? How do you describe something that can’t be seen? In this episode of Seeing Senses, artisan perfumer Sarah McCartney joins Sarah to explore how fragrance communicates beyond words. They delve into the rich, cross-sensory connections between scent, sound, emotion, an...
• 
  Designing for laughs with Design Week editor Rob Alderson 06.06.2025 47min

  Designing for laughs with Rob Alderson Seeing humour: Timing, tension and the sensory surprise of laughter “There aren’t many creative practices where that’s so short: that connection and that sort of intensity between the audience and the artist.” Rob Alderson What do graphic design and stand-up comedy have in common? In this episode of Seeing Senses, writer, editor, and occasional comedian Rob Alderson joins Sarah to explore how both design and humour tap into fast, emotional reactions, oft...
• 
  Crossing senses with Professor Charles Spence 22.05.2025 31min

  Crossing senses with Professor Charles Spence Seeing senses: Sight, flavour and how expectation reshapes experience “None of us believe that our senses affect us as much as, in fact, the evidence shows that they do.” Professor Charles Spence What if your eyes are misleading your tongue? In this episode of Seeing Senses, experimental psychologist Professor Charles Spence joins Sarah to explore how our senses cross paths more often than we think. From pink yoghurt that tastes sweeter to the nam...
• 
  Trailer: countdown to the launch 17.05.2025 2min

  What can you learn by going behind the scenes in an experimental psychology lab, a perfume maker’s studio, a stand-up comedy show or an immersive chef’s table supper club? This is the countdown to the launch of a brand new podcast Seeing Senses with Sarah Hyndman Where there’s more than meets the eye Launching on Thursday 22nd May Subscribe to the Seeing Senses podcast at https://seeingsenses.substack.com/ for updates and extras. The podcast is for creators, small businesses and the cur...
• 
  Seeing Senses Trailer 22.04.2025 1min

  Seeing Senses podcast Where there’s more than meets the eye What if your senses were the secret to creating unforgettable stories? I’m Sarah Hyndman, and this is Seeing Senses — a podcast that uncovers the magic and science behind what makes us feel, starting at first sight. From the colour of sound to shapes that taste sweet. I’ll take you behind the scenes with perfumers, scientists, writers, chefs, artists, musicians, makers, designers and athletes, to reveal how they connect what we see t...