Beauty Industry Leaders

Episoder

• Busy, Burnt Out, and Nothing in the Bank: The Pricing Problem Nobody Is Fixing 13.07.2026 23min

  Send us Fan Mail You can be fully booked. Working six days a week. Getting new clients every week from your marketing. And still have nothing left in your bank account. That is not a revenue problem. That is a pricing problem. In this episode I am walking you through the exact step-by-step process inside the Profitable Pricing Calculator, the same tool I have used with over 400 business owners to help them stop running a business that looks successful on the outside while quietly falling ap...
• Six Things That Took Me From Struggling to Half a Million Dollars in My Personal Brand 06.07.2026 50min

  Send us Fan Mail Most people think success comes from one big moment. It does not. I made over half a million dollars in my personal brand. I helped build a multimillion dollar business with my family. I turned $1,800 of ad spend into $81,000 in ticket sales from a single conversation most people would have never thought to have. None of it happened by accident. It came down to six specific things. In this solo episode I am walking you through all of them. Including the story of the billionai...
• The New Financial Year Reset: Five Habits Every Beauty Business Owner Needs Before 1 July 29.06.2026 44min

  Send us Fan Mail If you worked for another company and every single year you worked harder, took on more responsibility, and never once received a pay raise, you would quit. So why are we doing it to ourselves? This is the final episode of the 2025/26 financial year, and I am not sending you into the new year with another motivational pep talk. I am giving you five habits that will actually change how the next twelve months feel: in your bank account, in your calendar, and in your body. Be...
• "Will My Clients Leave?" The Price Increase Question Every Beauty Business Owner Is Scared to Answer 22.06.2026 38min

  Send us Fan Mail IMPORTANT UPDATE *Please note that some of the stats from Fresha will be incorrect as their surcharge fees have changed since the time of recording. Fresha have changed their fees from In-person Previously: 2.29% + $0.20 per transaction (plus additional $0.10 tap to pay authorisation) TO NOW: 1.29% + $0.26 per transaction (plus additional $0.10 tap to pay authorisation). Online Previously: 2.29% + $0.20 per transaction TO NOW: 1.59% + $0.28 per transaction ...
• The Messy Middle: What Business Really Looks Like When Nobody's Watching 15.06.2026 33min

  Send us Fan Mail It is 9:00 PM on a Friday night and I am sitting in the podcast studio. I am supposed to be packing for Bali. But I need to talk to you first. The last six months have been the hardest season I have gone through in business. A retreat that barely broke even. A podcast studio that cost ten times what I budgeted for. A $7,000 credit card balance just to cover wages. Months of $20K revenue against $19K in expenses. And in the middle of all of it, finding out I was a top five f...
• Your Story Is Already Worth Telling. You Just Don't Know How to Pitch It Yet. 08.06.2026 1t 27min

  Send us Fan Mail She applied for Big Brother ten times. Ten rejections. Ten "not this time." Ten times she came back anyway. And she eventually got on. That is the entire PR philosophy in one story. Keep going. Stay in the room. Your no is someone else's not yet. In this episode, I sit down with Heidi Anderson: PR strategist, keynote speaker, author of Drunk on Confidence, and one of the most genuinely unfiltered and practical voices on pitching yourself and building media credibility I...
• The Business Was the Barrier: Tamika Sharp on IVF, Burnout, and Rebuilding on Her Terms 01.06.2026 1t 11min

  Send us Fan Mail She built a salon she was proud of. She hired a team. She signed a lease. She showed up to treat clients the morning after egg retrievals. Then she ended up in hospital with a heart rate she couldn't bring down. And she was still thinking about work. In this episode, I sit down with Tamika Sharp, founder of Skin and Beauty Collective in Perth, for one of the most raw and honest conversations this podcast has ever had. Tamika has been publicly documenting her IVF journey, and ...
• WA Finally Has Its Own Beauty Awards — Here's the Story Behind WASSABA 25.05.2026 1t 7min

  Send us Fan Mail She applied for awards twice and went home with nothing. No trophy. No feedback. Just the bill. Then she won Australian Clinic of the Year, only the third WA business in history to ever take that title. And now? She's building an entirely new awards program so nobody else has to go through that process blind. In this episode, I sit down with Rachel Diaz from Love Beauty Skin Clinic and Elke Richter from Skin Inspired, two of the three founders behind WASSABA, the brand new W...
• 100 Episodes In. $500 in My Bank Account When I Started. Here's the Full Story. 18.05.2026 1t 21min

  Send us Fan Mail 100 episodes. $500 in my bank account when I started. A $25,000 contract I had no idea how I was going to pay for. And a rebrand I've been sitting on for over 12 months. This is it. The full, unfiltered story of how Beauty Industry Leaders went from a post in a Skool community to 25,000 downloads across 1,247 cities, and why the next 100 episodes are going to look very different. I'm not holding anything back in this one. I talk about the woman who tried to bully me out of...
• My 79-Year-Old Grandma Taught Me More About Business Than Any Course Ever Could 11.05.2026 1t 13min

  Send us Fan Mail She came to Australia from Hong Kong with nothing familiar. No friends. No family nearby. No safety net. She built a business with my grandfather and ran it for decades. 👉 And she never once paid herself a salary. This episode is different from anything I've ever done on the show. I'm sitting across from my grandma, Julia Lau. I call her Po Po. She's turning 80, and she's never been on a podcast, never done an interview, and until a few years ago, had never said "...
• I Got Approached by One of the Biggest Brands in the World — and Turned It Down 04.05.2026 27min

  Send us Fan Mail A big brand offered me $985 a month to promote their products. Free samples. Commission. Cash incentives. 👉 I said no. And in this episode, I explain exactly why. I've invested over $80,000 into this podcast and $30,000 into the studio. So when one email from one of the biggest brands in the world landed in my inbox, it nearly tested everything I'd built. Not because the offer was bad, but because saying yes would have undone years of brand trust in a single Instagra...
• He's Raised $60 Million and Says Most Beauty Businesses Are Marketing Wrong — Here's Why 27.04.2026 1t 23min

  Send us Fan Mail He's raised over $60 million in capital, built an agency from scratch over 20 years, and his brand strategy breakdowns have been seen by hundreds of thousands of people online. But when Sammy asked Es Chandra what advice he'd give his younger self, his answer wasn't about funnels or ad spend. 👉 It was, "Just chill the fuck out." In this episode, Sammy sits down with Es Chandra, founder of Glide Agency and one of Perth's most respected marketing strategists, for a conversation...
• A $50K Loan, a Surprise Pregnancy & the Fitout From Hell — How Isla Grace Built Her Empire Anyway 20.04.2026 1t 46min

  Send us Fan Mail Her first employee was ready to leave the day after she went on maternity leave. She was 38 weeks pregnant. The stress was so severe her doctor induced her early. And that was just the beginning. In this episode, Sammy sits down with Isla Grace MacPherson — beauty salon owner, mum of two, and the woman behind one of Perth's fastest-growing brow and lash studios. But this isn't a story of overnight success. Isla started in her childhood bedroom with a dining chair pulled f...
• The Story I Tried to Hide Built the Life I Have Today 13.04.2026 36min

  Send us Fan Mail I don't talk about this much. And honestly, I'm embarrassed by most of it. But when I was interviewed for a book about my family, I was asked about my high school years — and I realized just how much I've been avoiding. The rebellion. The self-destruction. The complete breakdown of my relationship with my parents. The shame I carried when I moved from Albany to Perth, trying to rebuild my life from scratch. For years, I thought if I just didn't talk about it, I could leave it...
• No Room for Failure: Maria Enna-Cocciolone’s Rise to Building 3x Multi-Million Dollar Brands 06.04.2026 1t 34min

  Send us Fan Mail She put $600,000 of her family's savings into a skincare brand at 42 years old. Her husband said the budget wouldn't stretch to 13 products. Her response? "Then the budget is wrong. Fix it." Three weeks after winning the ABIA Hall of Fame — the highest honour in the Australian beauty industry — Maria Enna-Cocciolone lost her mum. She still hasn't celebrated that win. This is one of the most raw, unfiltered conversations we've ever had on this podcast. Maria is the founder ...
• How To Develop An Offer That People Will Buy 30.03.2026 25min

  Send us Fan Mail Most beauty professionals don’t have an offer problem… they have a clarity problem. In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach everything instead of selling a clear, specific result. If your offer feels hard to explain, difficult to sell, or overwhelming to deliver, this will likely show you why. I introduce my CLEAR Offer Framework, a simple but structured way to build...
• The Craziest 72 Hours of My Life (And the Business Lessons I Took From It) 23.03.2026 57min

  Send us Fan Mail The past 72 hours were some of the craziest I’ve had in both life and business. What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coaching call, a very specific “green frog” sign, and a decision to just back myself. From there, it was chaos, losing my house keys, calling a locksmith, then finding out they’d been handed in at Crown valet, all before rushing to make my flight...
• The Power of Personal Brand with Brooke Vulinovich 16.03.2026 1t 59min

  Send us Fan Mail Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come. We kicked things off with a rapid-fire Q&A where Brooke shared some personal insights, from her favourite travel destinations...
• The Hidden Tax of Self-Doubt in Business 09.03.2026 26min

  Send us Fan Mail After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt. Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as you grow, in many cases, it actually gets louder the higher you level up. In this episode, I u...
• Grief, Grit and Growing a Global Brand with AMPERNA® 02.03.2026 1t 49min

  Send us Fan Mail I’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensitive and reactive skin. Kiri shares the deeply personal journey that led to building the brand, from pustular acne and rosacea to topical steroid withdrawal and the grief of losing her father. Wesley explains how his background in operati...