The FMCG Marketing Daily

Episoder

• 
  CMO Tenure Crisis, Reese's Halloween Push & Beer's Decline 03.10.2026 6min

  A new study finds CMO tenures shrinking under multiplying demands, Reese's launches a multichannel Halloween activation, and midsize brewers rethink marketing as Americans drink less.
• 
  CMO Tenure Crisis, Guinness Closes Baltimore Brewery 02.10.2026 6min

  New data exposes shrinking CMO tenure; mid-size brewers rethink marketing as US drinking declines; Diageo closes Guinness Open Gate in Baltimore.
• 
  Reese's Hunts America's Best Street, Cakes Ditches TikTok 01.10.2026 6min

  Reese's launches a multichannel Halloween campaign, Danone appeals a UK water site block, and beauty brand Cakes builds owned media to escape TikTok dependency.
• 
  Diageo Upgrades McDowell's, Danone Bets €50M on Volvic 30.09.2026 6min

  Diageo reformulates McDowell's No.1 for India's mass premium segment; Mondelēz names new France marketing VP; Danone invests €50m in Volvic's green credentials.
• 
  Diageo Targets Wine, Huel Ad Banned, BrewDog Gets £50m 29.09.2026 6min

  Diageo pushes mid-strength spirits into wine territory, the ASA bans a Huel ad for overclaiming, and Tilray commits £50m to rebuild BrewDog.
• 
  Twisted Tea Goes Camo, Hunter Turns 170 with Kate Moss 28.09.2026 6min

  Twisted Tea launches a camo collab to deepen community ties, Mondelez exits its Harmony wheat scheme, and Hunter marks 170 years with Kate Moss.
• 
  AB InBev Settles Trademark Row, Creators Demand Equity 27.09.2026 6min

  AB InBev ends dispute with Stateside Vodka, creators push for equity over flat fees, and French FMCG spending rose just 0.8% in back-to-school.
• 
  M&M's Goes Genre-Bending, McDonald's Builds Media Network 26.09.2026 6min

  Mars bets on M&M's mascots with BBDO's 'Screentime' campaign, Crosta Mollica merges with Nestlé's pizza spin-off, and McDonald's launches a retail media network.
• 
  AB InBev Settles Trademark Fight, Creators Demand Equity 25.09.2026 6min

  AB InBev resolves trademark dispute with vodka brand Stateside; Royal Unibrew moves Nørrebro Bryghus production; creators push for equity over flat fees.
• 
  M&M's Mascots Go Genre, Tim Hortons Keeps Its Agency 24.09.2026 6min

  Mars runs M&M's mascots through TV and film parodies, Tim Hortons retains Gut after a full agency review, and Crosta Mollica merges with Nestlé's old European pizza business.
• 
  Diageo's New CFO & Impossible Foods Hits Tesco 23.09.2026 6min

  Diageo appoints Joanne Wilson as CFO, Impossible Foods launches in UK Tesco stores, and McDonald's builds a proprietary retail media network.
• 
  The FMCG Marketing Daily | How Chili's marketing works — and | Converse pulls advert and apologises after | Some marketers see 'no ceiling' for 22.09.2026 6min

  The FMCG Marketing Daily — September 23, 2026 In this episode: • Chili's deliberate category-targeting strategy offers a masterclass in how challenger brands can systematically dismantle category leaders by picking fights they can win. • Converse's rapid ad withdrawal after consumer backlash is a live case study in brand crisis response and the hidden risks embedded in visual creative production at scale. • Beauty and personal care marketers are declaring sports sponsorship their most powerful brand-building channel — a shift with direct implications for FMCG brands competing for the same audiences and inventory. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Why Campari updated a classic ad | Subway skewers modern dining landscape with | Media Buying Briefing: Handicapping the fight 21.09.2026 6min

  The FMCG Marketing Daily — September 22, 2026 In this episode: • Campari's decision to revive and modernise a heritage ad with a celebrity talent is a masterclass in balancing brand nostalgia with contemporary cultural relevance. • Subway's first campaign from its new agency Martin uses Will Arnett to position the brand as the antidote to an overcomplicated, overpriced fast-food landscape — a bold repositioning play from a brand fighting for relevance. • The contest to win Coca-Cola's North American media account is reshaping agency holding group dynamics and signals how the world's most valuable beverage brand is rethinking its media architecture. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Dr. Squatch's Partnership Strategy Reveals a | 'Get back to old-fashioned barter': Why | Nestlé reviews options as Russia seizes 20.09.2026 6min

  The FMCG Marketing Daily — September 21, 2026 In this episode: • Dr. Squatch's deliberate co-branding playbook — spanning Unilever to celebrity tie-ups — offers a live case study in how challenger personal care brands build equity without traditional media spend. • A growing number of brand marketers are reviving barter arrangements as a tactical response to tightening budgets, raising real questions about how FMCG teams value and protect brand equity in non-cash deals. • Russia placing Nestlé's local operations under temporary state administration is a brand and reputational crisis moment that forces the company to publicly define what its presence in the market now means. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Why WPP isn't the biggest casualty | Nestlé faces infant formula legal dispute | Úrsula Mejía asume la dirección de 19.09.2026 6min

  The FMCG Marketing Daily — September 20, 2026 In this episode: • A major agency realignment involving two of FMCG's biggest spenders — PepsiCo and Coca-Cola — is reshaping how global marketing relationships are structured at the top of the industry. • Nestlé is under regulatory fire in one of its most important growth markets, with India's food safety authority pursuing legal action over alleged non-compliance in its infant formula products — a reputationally sensitive category. • Coca-Cola has appointed a new marketing director for Iberia, bringing in a Diageo veteran — a move that signals the kind of cross-category talent flow reshaping FMCG marketing leadership across Europe. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Úrsula Mejía asume la dirección de | Nestlé faces infant formula legal dispute | German distiller Berentzen in talks to 18.09.2026 6min

  The FMCG Marketing Daily — September 19, 2026 In this episode: • Coca-Cola has appointed a new marketing director for Iberia, poached directly from Diageo — a CMO move that signals how the two biggest names in FMCG are competing for the same rare breed of marketing talent. • India's food safety regulator is taking legal action against Nestlé over infant formula non-compliance — a brand-trust crisis in one of the world's fastest-growing consumer markets. • A potential Sazerac acquisition of Berentzen would hand one of America's most aggressive spirits acquirers a European heritage brand portfolio — and raises big questions about what happens to those brands under new ownership. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Coca-Cola's Top Marketer Reveals What He's | Wonderful Pistachios spotlights first NIL roster | How Mike's Hot Honey Found Sweet 17.09.2026 6min

  The FMCG Marketing Daily — September 18, 2026 In this episode: • Coca-Cola's CMO is openly signalling that creator and retail media capabilities are now non-negotiable in its next agency brief — a landmark shift in how the world's biggest beverage brand buys marketing services. • Wonderful Pistachios is the first snack brand to build an NIL athlete roster as a structured social campaign asset — a challenger move that reframes how FMCG brands can own sports culture without paying premium broadcast rights. • Mike's Hot Honey built a genuinely new condiment category through word of mouth and creative marketing — and its growth story is a masterclass in how challenger brands can outmanoeuvre established FMCG players by owning a flavour occasion before the big players recognise it. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Unilever-McCormick deal comes under scrutiny of | Nestlé, PepsiCo join forces on paper | Sonos' brand repositioning trades specs for 16.09.2026 6min

  The FMCG Marketing Daily — September 17, 2026 In this episode: • The UK competition regulator is now reviewing McCormick's acquisition of Unilever's food assets, raising real questions about which brands change hands and what that means for their futures. • Nestlé and PepsiCo are co-investing in a paper packaging consortium, a move that signals sustainability is shifting from brand claim to shared infrastructure across the industry. • Sonos is ditching audiophile specs-led messaging in favour of emotion and experience — a classic repositioning playbook that has direct lessons for any FMCG brand trying to recover consumer trust after a damaging misstep. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Danone, Intersnack to report on 'healthy | Bristol becomes first British city to | Tribunal conditionally clears Coca-Cola bottling deal 15.09.2026 6min

  The FMCG Marketing Daily — September 16, 2026 In this episode: • Danone and peers are voluntarily disclosing 'healthy' sales data in the UK ahead of mandatory rules — a move that will reshape how FMCG brands make nutritional claims and position their portfolios. • Bristol's ban on fast fashion, airline, and SUV ads on city-owned outdoor media is a live test of whether municipal advertising restrictions can spread — and FMCG brands in adjacent 'high-impact' categories should be paying close attention. • South Africa's conditional approval of Coca-Cola HBC's acquisition of Coca-Cola Beverages Africa reshapes the brand's route-to-market across the continent — with direct implications for how Coca-Cola executes marketing and distribution in one of its highest-growth regions. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO
• 
  The FMCG Marketing Daily | Three major Diageo brands to get | Media Buying Briefing: How Publicis keeps | Campaign Trail: Cheez-It convenes Couch Committee 14.09.2026 6min

  The FMCG Marketing Daily — September 15, 2026 In this episode: • Diageo is reformulating three of its biggest spirit brands for a lower-ABV future, signalling that moderation is now a core brand strategy rather than a niche play. • Publicis landing PepsiCo's media account without a formal pitch reveals how the agency model is changing — and what that means for FMCG brands reviewing their media relationships. • Cheez-It's college football campaign shows how Kellanova's snack brands are using sports sponsorship to own a specific cultural moment rather than just buy media. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO