The RevOps Review
Cognism
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Interviewing leading revenue operators - reviewing the ever changing landscape of GTM operations to keep your revenue engine on track.
Episoder
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Inside Jeff Ignacio’s RevOps AF keynote: The future of RevOps with AI 22.05.2026 22minRecorded after closing out the RevOps AF Conference, Jeff Ignacio unpacks the ideas behind his keynote on AI and the future of revenue operations. A tactical and strategic look at how AI is reshaping pipeline management, coaching, forecasting, win-loss analysis, and the role of the modern RevOps operator.
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Rip it out or build around it? with David Winslow, VP of RevOps at Aurasell 08.05.2026 24minDavid Winslow of Aurasell breaks down the real tradeoffs facing RevOps leaders today - from consolidating your tech stack to embracing agentic workflows, and why waiting for the dust to settle may be the riskiest move of all.
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From Reactive to Proactive: Building AI-Powered RevOps with Nikko Georgantonis of Hightouch 01.05.2026 22minNikko Georgantonis, Head of Revenue Systems at Hightouch, joins the show to share how he's transforming RevOps from a dashboard-pulling function into a proactive, insight-driven engine. From AI-powered MEDDPICC inspection agents to rep onboarding milestone tracking, Nikko breaks down the practical ways his team is building, and learning, at the frontier of applied AI in go-to-market.
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From Inherited Chaos to Strategic Control with Melissa Coleman, VP of RevOps at nShift 24.04.2026 25minMelissa Coleman breaks down what really happens when you inherit a go-to-market engine, and how top RevOps leaders turn complexity into clarity. From 30-day diagnostics to board-level influence, this episode explores how to evolve RevOps from a support function into a true strategic driver of growth.
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AI Will Handle the Tasks. Sellers Will Own the Outcome with Martin Garvey, Director of Enterprise Sales at Gong 20.04.2026 20minAs AI takes over admin, forecasting, and even prospecting, the role of the seller is changing fast. Martin Garvey explores what’s left for humans in the sales process, from navigating complex buying groups to managing the psychology behind enterprise deals.
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Why Governance Is the New Growth Lever in Modern GTM, with Adrian Rosenkranz, CRO at Webflow 10.04.2026 25minWebflow CRO Adrian Rosenkranz breaks down how go-to-market teams are evolving in an AI-first world. From unifying PLG and enterprise motions to treating governance as a driver of growth, this episode explores how to design revenue systems that scale, without sacrificing control.
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How RevOps scales companies from $10M to $250M ARR with Franco Anzini, SVP of GTM Strategy & Operations 03.04.2026 20minIn this episode, Jeff is joined by Franco Anzini, a GTM operations executive who has helped scale multiple SaaS companies from $10M to $250M ARR and led organisations through IPO and acquisition.Franco shares what RevOps actually looks like at different stages of growth, and how the role evolves as companies scale. From building the operational foundations in early growth, to creating forecasting discipline before IPO, he explains the systems, data infrastructure, and decision-making frameworks that allow revenue teams to grow sustainably.They also discuss the shift from systems thinking to business impact, the rise of GTM engineering, and why AI initiatives often fail without clean, centralised data.
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Reinventing revenue in healthcare AI with Guy Raber, VP of RevOps at Kontakt.io 27.03.2026 21minIn this episode, Jeff sits down with Guy Rayer, VP of Revenue Operations at Kontakt.io, to explore how RevOps is evolving in a world of AI, limited TAM, and complex healthcare buying cycles.Guy shares how operating in a concentrated healthcare market, just 300 target health systems representing 80% of the opportunity, fundamentally changes go-to-market strategy. Instead of volume-based outbound, his team leans into depth: account-based execution, persona mapping, proximity strategy, and face-to-face influence at industry events like HIMSS and ViVE.
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When compensation breaks with Jaap Westrik, Founder of Mordern Revenue 20.03.2026 21minIn this episode, Jeff sits down with Jaap Westrick, Founder of Modern Revenue, to explore the hidden disconnect between finance and go-to-market team, and why compensation plans are often blamed for problems they didn’t create.Drawing on his background in finance and advisory work with 30+ companies, Jaap explains why CRO–CFO misalignment stems from fundamentally different training, incentives, and languages. They unpack why comp plans are usually a symptom of deeper strategic issues - from poor planning cycles and unclear definitions to flawed capacity models and disconnected data strategies.
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Architecting Scalable, AI-Safe Revenue Systems with Pranav Lal, Head of Business Technology at Gusto 13.03.2026 25minIn this episode, Jeff sits down with Pranav Lal, Head of Business Technology at Gusto, to unpack what it really means to build a commerce engine, not just a tech stack.Drawing on experience from high-growth journeys at Slack, Eventbrite, and Ethos Life, Pav shares hard-won lessons on lead-to-cash architecture, IPO readiness, SOX compliance, and designing systems that scale without drowning in tech debt.
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How the Bowtie Model Aligns Marketing, Sales & CS with Clark Dixon, VP of RevOps at EverDriven 06.03.2026 15minClark Dixon, VP of Revenue Operations at EverDriven, joins the show to discuss how revenue architecture creates clarity, alignment, and focus across go-to-market teams.EverDriven is a mission-driven company providing modern transportation solutions for K–12 students with unique needs, including those experiencing homelessness or requiring specialised support. Clark shares how the bowtie data model became a powerful unifying framework in his previous roles, transforming disconnected funnels into a single, measurable revenue system.
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Scaling from $0 to $200M with Precision Revenue Operations with Alex Kusters, VP of RevOps at Impact Networking 27.02.2026 21minHow do you grow faster while creating fewer opportunities? Alex Kusters explains how Impact Networking redefined its ICP, built a formulaic targeting model, and embraced signal-based selling to drive 114% growth in net-new logos. A masterclass in modern RevOps, mid-market positioning, and building systems people actually want to use.
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How to Build Data-Led Outbound with Jordan Crawford, Founder of Blueprint 20.02.2026 25minJordan Crawford explains the Permissionless Value Prop, a way of combining internal and external data to create outreach that earns attention.- Why most AI SDR tools produce identical messages- The limits of firmographic ICPs- How to define a “paying qualified segment”- Vertical vs. horizontal GTM trade-offs- Where RevOps should start with AI
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Why AI Doesn’t Wait for Perfect Data with Stuart Watson, Head of RevOps at ResolveAI 13.02.2026 27minIn this episode, Jeff is joined by Stuart Watson, Head of Revenue Operations at ResolveAI, to unpack how modern AI workflows are changing what’s possible in RevOps.From deploying hundreds of autonomous agents to clean and qualify messy account data, to using Claude Code to cut territories, build internal tools, and replace legacy dashboards, Stuart shares real-world examples of how AI can close data gaps instead of waiting for them to be fixed.The conversation explores why “AI-ready data” doesn’t mean perfect data, how agentic workflows are turning RevOps leaders into digital workforce managers, and what skills will matter most as AI becomes embedded in go-to-market operations.
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Turning GTM Plans into Real Business Impact with Pedrum Khosravi Senior Director of Growth Operations at Paytient 30.01.2026 18minIn this episode, Jeff talks with Pedrum Khosravi, Senior Director of Growth Operations at Paytient, about how to connect GTM work directly to business outcomes. They dig into building a usable revenue model, mapping initiatives to the right KPIs, using AI for enrichment and handoffs in tools like HubSpot, and why RevOps leaders should take more high-upside risks to truly move the needle.
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Habits, Processes & the Path to Real Productivity with Colin Brown, VP of RevOps at DDN 23.01.2026 22minIn this episode, Jeff sits down with Colin Brown, VP of Revenue Operations at DDN, to unpack what AI adoption actually looks like in go-to-market teams. From distinguishing AI-supported habits vs. AI-enabled processes to evaluating build vs. buy, Colin shares candid lessons, the tooling he trusts, why custom workflows matter, and the real challenges of change management. A pragmatic, no-fluff look at where AI drives genuine productivity, and where it doesn’t.
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From Guessing to Predictability: How RevOps Drives Alignment and Forecast Confidence 16.01.2026 24minJeff sits down with Mat Rodriguez to explore how RevOps turns guesswork into predictable revenue. They dig into why forecasting breaks down without data discipline, how owning Salesforce as a true source of truth changes the quality of forecast conversations, and what it takes to build operational rigor without slowing the business down.The conversation also covers the role of alignment in driving GTM execution, from narrowing ICPs and coordinating account plans to creating SLAs that improve top-of-funnel credibility. If you’re looking to replace reactive forecasting with confidence and bring your GTM teams into real alignment, this episode delivers practical, hard-earned lessons.
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How RevOps Leaders Turn Customer Insight into Growth with Rutger Katz, Founder of Neon Triforce 09.01.2026 21minIn this episode, Jeff sits down with Rutger Katz, Founder of Neon Triforce and fractional VP of Revenue Operations, to unpack how modern RevOps teams should think beyond funnels and start managing revenue as a system.Drawing on Winning by Design frameworks, lean manufacturing principles, and 15 years of consultancy experience, Rutger explains how to turn customer insights into action using models like the bow tie, why governance and decision rights matter more as companies scale, and how RevOps leaders can shift from ticket-takers to true strategic partners.
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First Principles GTM: Scaling PLG, Sales-Assist, and the AI-Powered Revenue Machine with Gaurav Agarwal 02.01.2026 24minJeff sits down with Gaurav Agarwal to unpack how first principles thinking helps leaders build repeatable growth without falling back on stale playbooks. They dig into the mechanics of a revenue machine, generate demand, close demand, grow customers, and how ClickUp has evolved from pure PLG to sales-assist and into true sales-led growth.Gaurav also shares a sharp POV on AI agents: where they drive real productivity, why “more output” can create misalignment and “slop,” and what operators must do to keep teams (and agents) pulling in the same direction. If you’re navigating GTM strategy, annual planning, or the AI era of execution, this one’s packed with frameworks you’ll actually use.
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Vibe Coding: The Skill Every GTM Team Will Need by 2027 with Manny Bernabe 19.12.2025 24minManny Bobe joins Jeff to break down the fast-emerging world of vibe coding — AI-guided software creation that’s turning non-technical people into product builders. Manny shares his journey from CFA to data scientist to AI evangelist, explains why coding skills became his career unlock, and shows how AI removes the need for complex environments, dev setup, and backend knowledge. Together they explore real-world examples from RevOps, sales, and product teams using vibe coding to solve problems instantly and build tools no SaaS vendor ever would.
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