Full Time Lash Artist Podcast with Cosmina Esanu

Episoder

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  👁️ Why Every Lash Client Needs a Customized Refill Schedule - 107 17.08.2026 6min

  Not every lash client should come back at the exact same time for a refill. Natural lash growth, medications, hormones, lifestyle, diet, exercise, and even how much someone sweats can all affect how quickly their lashes grow and how long their extensions stay in the right position. In this episode of the Full Time Lash Artist Podcast, I break down why the consultation before the appointment matters so much and how I decide if a client should return in 2 weeks, 3 weeks, or occasionally longer....
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  💰 How Much Should a Beginner Lash Artist Charge? - 106 10.08.2026 12min

  One of the hardest questions for a new lash artist is knowing when practice should turn into paid work. There is no magic number of models, sets, or weeks that makes you officially “ready.” What matters is your confidence, your consistency, and your ability to deliver a professional experience from start to finish. In this episode of the Full Time Lash Artist Podcast, we break down how to know when it is time to start charging, how to price your first services, and what to do once you have yo...
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  🎩 The 3 Hats Every Lash Artist Must Wear to Build a Real Business - 105 03.08.2026 14min

  Being great at lashes is only one part of building a successful lash business. At the beginning, you also have to learn how to market your services, turn interested people into paying clients, protect your business, and make smart decisions about pricing and growth. In this episode of the Full Time Lash Artist Podcast, we break down the 3 different roles every new lash artist has to learn: the marketer, the salesperson, and the service provider. You’ll learn: ✨ Why marketing, sales, and lash ...
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  🛡️ LLC, Insurance, Hiring & Pricing: What Every Lash Artist Needs to Know - 104 27.07.2026 14min

  When should you form an LLC? Do you really need liability insurance? Should you work from home, rent a room, hire another lash artist, or simply raise your prices? In this episode of the Full Time Lash Artist Podcast, we break down the business decisions every lash artist eventually has to make as they move from taking their first clients to building a real, profitable company. You’ll learn: ✨ What an EIN is and why your lash business may need one ✨ How an LLC can help separate your business ...
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  🎯 How to Start Marketing Your Lash Business Without Overcomplicating It - 103 20.07.2026 13min

  Starting a lash business can feel overwhelming when you’re thinking about content, websites, ads, business names, Instagram, Google, and where you’re even going to take clients. In this episode of the Full Time Lash Artist Podcast, I break down a simple way to get started without trying to build everything at once. You’ll learn: ✨ Why before-and-after photos still work so well for lash promotions ✨ How to use ChatGPT to write captions, ads, blog topics, and website copy ✨ The first 3 platform...
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  🔍 How Clients Actually Find Your Lash Business - 102 13.07.2026 11min

  Should you focus on Google or Instagram when you’re trying to get your first lash clients? It’s one of the most common questions new lash artists ask—and the answer isn’t as complicated as you might think. In this episode of the Full Time Lash Artist Podcast, we break down the difference between search marketing and social media, explain why every lash artist needs both, and show you how to build a simple marketing system that actually brings in clients. You’ll learn: ✨ The difference between...
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  📍 The First 2 Platforms Every Lash Artist Needs - 101 06.07.2026 11min

  Do you really need a website to start getting lash clients? The answer might surprise you. In this episode of the Full Time Lash Artist Podcast, we break down the exact platforms every beginner lash artist should focus on first, why Google Business Profile and Instagram matter more than anything else, and how to build an online presence that attracts clients from day one. You’ll learn: ✨ Why Google Business Profile should be your first marketing priority ✨ How to optimize your business listin...
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  📱 How to Get Your First Lash Clients with Instagram Ads - 100 29.06.2026 10min

  Do you really need thousands of followers to get lash clients? Not anymore. In this episode of the Full Time Lash Artist Podcast, we break down a simple Instagram marketing strategy that beginner lash artists can use to start attracting clients, building trust, and booking appointments—even if they’re starting from zero. You’ll learn: ✨ Why Instagram Stories build trust faster than posts ✨ How sharing your personality helps clients connect with you ✨ The purpose of Highlights, Reels, and pinn...
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  🚀 The Simple Marketing Plan That Gets Your First Lash Clients - 99 22.06.2026 8min

  Starting a lash business can feel overwhelming. Should you focus on Instagram? Google? Facebook? Ads? Reviews? Content? In this episode of the Full Time Lash Artist Podcast, we break down a simple marketing strategy that beginner lash artists can use to start getting clients without wasting time, money, or energy on every platform available. You’ll learn: ✨ The 3 platforms every new lash artist should focus on first ✨ Why Google Business Profile and Instagram are the foundation of your market...
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  📅 The Refill Strategy Every Lash Artist Should Be Using - 98 15.06.2026 6min

  Do your clients disappear after their first lash appointment? The problem might not be your retention. It might be your communication. In this episode of the Full Time Lash Artist Podcast, I share some of the most important client retention strategies every lash artist should know. From educating clients about the natural lash cycle to properly booking refill appointments, these small details can make a massive difference in your retention rate and long-term client relationships. You’ll learn...
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  👩‍🏫 3 Secrets That Helped Me Become a Successful Lash Trainer - 97 08.06.2026 5min

  How do you know when you're ready to become a lash trainer? Many lash artists dream about teaching, creating their own courses, and building an education business, but very few know what it actually takes to make that transition successfully. In this episode of the Full Time Lash Artist Podcast, I’m sharing the 3 biggest lessons that helped me go from a beginner lash artist to an international lash trainer, speaker, and educator who has trained hundreds of students. You'll learn: ✨ How to kno...
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  🎓 How to Create a Lash Training Program Your Students Actually Succeed With - 96 01.06.2026 6min

  Thinking about becoming a lash trainer? One of the biggest mistakes new educators make is trying to teach everything at once. In this episode of the Full Time Lash Artist Podcast, Cosmina shares the lessons she learned from training hundreds of lash artists and explains why keeping things simple at the beginning leads to better student results. You’ll learn how to structure your lash classes, what should be included in a student kit, how to support students after training, and how to build a ...
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  🔥 The Lash Business Marketing Blueprint for Beginners - 95 25.05.2026 13min

  If you’re a beginner lash artist overwhelmed with: InstagramTikTokwebsitesbrandingadscontentand marketing…This episode will simplify everything. In this episode of the Full Time Lash Artist Podcast, we break down the ONLY two platforms beginner lash artists really need to start getting clients: 👉 Google 👉 Instagram That’s it. We talk about how to build a real lash brand, how to stand out in a crowded beauty market, and why most lash artists make marketing way harder than it needs to be. Insid...
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  🚀 How Lash Artists Should Run Their First Ads - 94 18.05.2026 13min

  Most beginner lash artists think they need: a perfect websitethousands of followersexpensive brandingor years of experience before getting clients…But that’s not true. In this episode of the Full Time Lash Artist Podcast, we break down one of the fastest ways beginner lash artists can start getting booked using: Instagram DM adsGooglesimple offersand basic marketing psychologyWe also talk about why authority matters, how to build trust online, and why most lash artists make their business way...
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  📲 How Lash Artists Should Structure Their Instagram Page - 93 11.05.2026 13min

  Most lash artists overthink Instagram content… But the bigger problem is this: People land on your profile and leave within seconds because your account doesn’t instantly tell them: who you arewhat you doand why they should follow youIn this episode of the Full Time Lash Artist Podcast, we break down one of the simplest Instagram strategies for beginner lash artists: The “9 Post Rule.” We talk about why the first 9 posts on your profile matter so much, how people actually consume Instagram to...
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  ✨ Why Consistency Matters More Than a “Perfect” Lash Feed - 92 04.05.2026 11min

  A lot of lash artists get stuck trying to make their Instagram look perfect… Perfect photos. Perfect colors. Perfect branding. But here’s the problem — if you can’t stay consistent with it, your feed ends up looking worse, not better. In this episode of the Full Time Lash Artist Podcast, we break down the real role of aesthetics in the beauty industry — and why consistency will always outperform random “professional-looking” content. We also get into the practical side of it — how to actually...
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  🚀 The Real Reason Some Lash Artists Grow Faster Than Others - 91 27.04.2026 9min

  If you want to build a real lash business, there comes a point where excuses have to end. In this episode of the Full Time Lash Artist Podcast, we talk about the mindset shift every lash artist has to make if they want real growth: stop complaining, stop waiting, and start competing. The truth is, the tools are easier than ever. Social media platforms are free. AI tools are more accessible than ever. The opportunity is there — but the lash artists who win are the ones who are willing to show ...
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  🎬 What to Post If You’re Not Comfortable on Camera as a Lash Artist - 90 20.04.2026 13min

  A lot of lash artists say the same thing: “I know I need content… but I’m not comfortable on camera.” And honestly? That’s real. In this episode of the Full Time Lash Artist Podcast, we break down exactly what beginner and growing lash artists should post if they feel awkward filming themselves — and why hiding behind that fear for too long can slow down your growth. We talk about the easiest content types to start with, how to batch-create a full week of content in one day, and how to use to...
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  💸 Where Lash Artists Should Spend Their First Ad Dollars - 89 13.04.2026 13min

  A lot of beginner lash artists think they should start with Instagram ads first… But in this episode, we explain why that’s no longer the smartest move. With how much easier Google has become — especially with AI, automation, and Google Maps campaigns — beginner lash artists now have a much faster way to get in front of high-intent clients who are already searching for lash services near them. In this episode of the Full Time Lash Artist Podcast, we break down why Google should come before In...
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  🎥 Why Perfect Lash Content Still Doesn’t Perform - 88 06.04.2026 13min

  If your lash content isn’t growing, it’s not always because the algorithm is against you. A lot of times, it’s because your content is either confusing the platform… or you’re spending way too much time trying to make everything look perfect instead of making it perform. In this episode, we break down how Instagram and TikTok are changing, why SEO now matters more than ever, and what lash artists need to fix if they want their content to actually reach the right people. We also talk about: Wh...