The My Wife Quit Her Job Podcast With Steve Chou

Episoder

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  651: How YouTube Is Quietly Becoming An E-Commerce Platform 14.08.2026 38min

  In this episode, Toni and I talk about something we've been watching closely for years, the moment when YouTube finally started giving small creators a real shot at building a product business. We get into the exact strategies our own clients and friends have used to turn a modest following into serious income, including one client who made $20,000 in product sales with fewer than 10,000 subscribers. If you've ever felt like you needed a massive audience before you could sell anything, this might change your mind. Enjoy the episode!
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  650: How To Build An AI Content System That Sounds Like You, Not A Robot 07.08.2026 38min

  In this episode, Toni and I are just talking through something we've been putting off for a while, which is finally reworking our content course over at profitableaudience.com. We get into why blogging doesn't really work the way it used to, what's happening with AI and shopping right now, and this whole process we've been using to get AI to actually sound like us instead of some generic version of a person. It's a pretty honest conversation about what we're keeping, what we're cutting, and why showing up consistently still matters more than anything else we teach. Enjoy the episode
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  649: She Makes 6 Figures Selling Knitting Kits With Kari Capone 31.07.2026 42min

  In this episode, I sit down with Kari Capone, founder of The Spinning Hand, who turned a random conversation with a stranger in her shop into a 10x jump in sales overnight. She walks me through how she built her knitting kit business from nothing, and quitting her day job. We get into her margins, her sourcing decisions, and the surprising reason she shut down her brick and mortar store after just six months. Enjoy the episode!
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  648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) 24.07.2026 41min

  In this episode, Toni and I get into why so many people launch an e-commerce product completely backwards, building the whole thing first and then going "okay, now where are the customers?" We talk about how brutal Meta ad costs have gotten and share this inspiring story of someone who did a seven-figure launch without spending a dime on ads, just by building a community for a year before she ever mentioned her product. Enjoy the episode!
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  647: How To Make $2M Selling Creativity In a Box With Miroki Tong 16.07.2026 46min

  In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can't describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they still run Meta ads at a 4-5x ROAS while refusing to use AI for anything creative. If you've ever worried your product is too weird, too niche, or too hard to explain to sell online, this one is for you. Enjoy the episode!
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  646: How We’re Using Claude Code To Get Back 30 Hours A Week 10.07.2026 41min

  In this episode, Toni and I dig into Claude Code, the tool that's saving us dozens of hours a week and completely changing how we run our businesses. We share our real practical experiences with the tool, what we’re both using it for and how it can save time with your business and personal life as well. Enjoy the episode!
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  645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian 03.07.2026 45min

  In this episode, my buddy Andrew Youderian is back to walk us through his annual survey of 300 7,8 and 9 figure store owners from his community, and honestly, some of what came back caught us both off guard. We get into the stuff every store owner is quietly wondering about, where the smart money's moving, what's working, what's quietly falling apart, and a few things that genuinely surprised us. Enjoy the episode!
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  644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka 24.06.2026 47min

  In this episode, I sit down with Sohun Sanka, head of growth marketing at Reacher, who has helped brands drive over half a billion dollars in revenue through TikTok Shop creator communities. We dig into the real math behind making TikTok Shop work, from margins and affiliate commissions to why the top 0.4% of creators drive nearly all the sales and what to do about it.
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  643: We’re Ditching WordPress After 12 Years. Here’s Why 18.06.2026 41min

  In this episode, we're diving into a debate that's coming up more and more with e-commerce store owners right now, whether to keep blogging on WordPress or move everything over to Shopify. We break down why, after years of recommending WordPress as the gold standard, we've changed our minds for most situations. You'll also hear us get into the real state of blogging in 2026, what's actually still working, and why where your content lives matters more than ever for tracking, ads, and AI search.
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  642: Why Everything You Know About Ecommerce Is About To Break 08.06.2026 42min

  In this episode, Toni and I discuss agentic shopping and how I'm going to through a midlife ecommerce crisis right now. We get into Amazon scraping your website and selling your products without permission, why your Meta and Google ads might not matter much longer, and what you should actually be doing to make sure AI recommends your store over your competitors. It's a weird time in e-commerce right now and we're just trying to figure it out together.
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  641: The Reddit Strategy That Gets AI to Recommend Your Brand 04.06.2026 53min

  In this episode, I sit down with Danny Kirk, founder of ReddiReach, to talk about how e-commerce brands are using Reddit to get recommended by ChatGPT, Claude, and Perplexity. We get into the exact strategy for building up a Reddit presence from scratch, including how long it actually takes and what will get you banned. If you've ever wondered whether Reddit is worth your time as a brand, this episode will give you a very clear answer. Enjoy!
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  640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now 28.05.2026 40min

  In this episode, I'm recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy!
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  639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine 22.05.2026 46min

  In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode!
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  638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 15.05.2026 46min

  In this episode, we're going over key takeaways from Sellers Summit 2026 in Fort Lauderdale, walking through every session from AI-powered ad creative and TikTok Shop launches to sourcing strategies, Reddit SEO, and what buyers actually care about in the current M&A market By the end of this episode you'll have a full picture of where ecommerce is headed and a list of things you can actually put to work this week. Enjoy the episode!
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  637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio 07.05.2026 50min

  In this episode, Leo Sgovio breaks down the AI-powered workflows he built to automate influencer outreach, generate video ads, and launch products without relying on giveaways or PPC. He walks through the exact system he used to sell out 5,000 units before Christmas and how he clones winning competitor ads using a chain of AI tools. Enjoy the episode!
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  636: Why Smaller Creators Are Winning Bigger Than Ever In 2026 30.04.2026 42min

  In this episode, Toni and I have an honest conversation about where content creation is headed in 2026 and what it genuinely takes to stand out when everyone and their mother is making videos. We talk about why the fundamentals of great content have never mattered more than they do right now, even with all the AI tools flooding the space with noise. So whether you are just starting out or have been at it for years, I think you will walk away with a much clearer picture of what it takes.
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  635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose 24.04.2026 53min

  In this episode, my good friend Jeff Rose talk about how he built a $40K a month business doing something most people do every single day without ever getting paid for it. We walk through exactly how posting on Facebook became a full time income and how you can get started even if you have no experience and no following. If you've ever wondered whether you could actually get paid to be on social media, this episode is going to open your eyes.
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  634: Your Products Are Invisible to AI. The New Search Rules For 2026 16.04.2026 38min

  In this episode, Toni and I dig into Amazon's decision to block AI tools from indexing their product listings and why it’s a risky bet . We talk through how AI agents are quietly changing the way people research and buy products, and what that means for sellers who are still writing copy like it's 2015. If you sell anything online, this conversation will change how you think about your product descriptions. Enjoy this episode!
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  633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham 07.04.2026 47min

  In this episode Scott Cunningham and I dive into something that honestly changed everything for me when it comes to Meta ads and getting a real return on ad spend. Scott is the creator of the Storyselling Formula and the moment I came across his work I knew I had to bring him on to break it down properly. It's a simple change, and I know that sounds like a big claim, but I've seen it work across so many different campaigns and niches that I had to make a whole episode about it. Enjoy!
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  632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) 01.04.2026 42min

  In this episode, Toni and I dive into the $7 billion micro drama industry that's already taken over China and is quietly making its way into American TikTok feeds. We break down the sneaky micropayment business model that gets viewers spending $30 to $40 without even realizing it, and why the same psychology works just as well for selling ecom products as it does for cheesy kung fu movies.