Word of Mouth
Word of Mouth Podcast
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Word of Mouth explores how good ideas spread, examining the science and stories behind word-of-mouth marketing, social influence, and cultural trends. Each episode features interviews with experts and practitioners who share insights on what makes ideas contagious. The podcast aims to help listeners understand and apply the principles of viral communication.
Episoder
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We should have gone out of business twice | Native Coffee | Episode 125 14.08.2026 1t 8minMatt Flinn is the founder of Native Coffee in Jackson, MS. His resume in coffee world started with world class baristas in North Carolina. He is a husband, father, dreamer, and leader. There are many reasons why Native Coffee should have failed but Matt's persistence and God's grace have carried them to the point now where they are growing and better than ever!SOCIALShttps://www.instagram.com/nativecoffeejxn/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod -
Intentions over everything | Brock Kelly | Episode 124 07.08.2026 1t 17minBrock Kelly is paving the way as a creator in Jackson, MS. He is an avid runner and began his journey creating content around his running. He has since built a following creating beautiful and authentic videos documenting his journey becoming a man pursuing an intentional life.SOCIALShttps://www.instagram.com/bkelly5192/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod -
Telling the story of Birmingham | Chip Creates Bham | Episode 123 31.07.2026 58minChip Ferrell is Chip Creates Bham! He has quickly built a following exploring the hidden spots around town.
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Building a boxing empire | Battle Republic | Episode 121 24.07.2026 58minBattle Republic is one of the hottest new gyms in the southeast. Lindsey Miller Neal and Leah Drury are the founders and builders responsible for Battle. They are a dynamic duo with crazy careers from wallstreet to the WNBA. This is the latest of their projects and they are building this to scale. This is the story of Battle Republic.SOCIALShttps://www.instagram.com/battlerepublic/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.podVisit Battle Republic!https://www.battlerepublic.com/
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Making a living videoing broken cars | Elsea's World | Episode 120 17.07.2026 1t 53minMichael Elsea is the man behind Elsea's world. He has built a life for himself flying across the country and buying broken cars and making them road worthy once again. It's a job that wouldn't have been possible 30 years ago and it's a pretty cool story how he got here. Michael has literally turned his passion into his every day job!SOCIALShttps://www.instagram.com/elseasworld/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.podCheck out Michael’s youtube channels!https://www.youtube.com/@ElseasWorldhttps://www.youtube.com/@ElseasOtherWorld
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Running 335 miles in 5 days, 6 hours, and 39 minutes | Ashlie Ithurburn | episode 119 10.07.2026 1t 7minAshlie Ithurburn is a long distance runner best known for setting the course record on the Pinhoti Trail which runs from central Alabama to north west Georgia.Obviously you have to be pretty crazy to attempt a feat like this. I sat down with Ashlie to learn about her relationship with running and how she manages to do such crazy miles while being a mom and working full time.SOCIALShttps://www.instagram.com/ashlieithurburn/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.podCheck out Ashlie’s Substack here!https://substack.com/ashlieithurburn
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Why should you care about architecture? | Amanda Loper | Episode 118 03.07.2026 1t 11minAmanda Loper is a nationally recognized architect known for her work in housing and dense city environments. She and her team have won awards for creating beautiful affordable housing projects all over the country. She is an advocate for bringing good design to ordinary people and places.Good design is for everyone.SOCIALShttps://www.instagram.com/amandaloper/https://www.instagram.com/davidbakerarchitects/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod
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If you're not cringing, you're not trying hard enough | Bennett Looper | Episode 117 26.06.2026 1t 28minBennett Looper is a film maker who started his career in the fitness industry. His most recent evolution has been turning the camera around on himself and helping others do the same. Bennett helps other creators overcome their insecurities and create businesses out of their work. We chopped it up and worked through his story on how he got to where he is now, and where he is going with his brand and business.SOCIALShttps://www.instagram.com/bennettlooper/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 What do you say to people who say it’s cringe to post?18:00 Wrestling with ambition and humility 26:00 Mentors33:00 Turning the camera around on himself44:00 People he admires and has learned a lot from 47:00 Wrestling with rest59:00 The education business1:22:00 The future
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She started a gym in her basement | Augusta Cole | Episode 116 19.06.2026 51minAugusta Cole is a wife, a mom, an entrepreneur, and many other things. She is the cofounder of Supertone fit and she is building a world of strong, empowered women in Birmingham, Alabama.SOCIALShttps://www.instagram.com/supertone.fit/https://www.instagram.com/augusta_cole/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 — Intro: a re-record after the lost audio1:14 — From wedding planner to fitness instructor2:48 — Two bikes on Black Friday → a basement studio9:51 — When your friends teach you to charge them13:10 — The friends who built Supertone17:50 — "Doors started flinging open"24:14 — Fun AND challenging: the Supertone thesis25:39 — "There's room at the table" (Birmingham fitness)29:05 — Why we travel with our kids35:21 — Business partnership with Catherine "Kitty"40:25 — Motherhood, the brick phone, and never shutting off47:32 — The future of Supertone + book your first class
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Stop being ambitious | William Gray, CEO Wavelink Secure | Episode 115 12.06.2026 56minWilliam Gray is only 27 yet he's already worked 5 jobs and found his way into becoming a CEO. He is one of the wisest guys i know and i wanted to sit down with him to learn about how he got to such a significant role at such a young age. William has an intimate relationship with God and we unpacked how that has informed his perspective on work and ambition.SOCIALShttps://www.linkedin.com/in/william-gray-101010/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.podCheck out Wavelink Secure right herehttps://wavelinksecure.com/0:00 intros1:00 Growing up 6:00 Are you ambitious?13:00 The beginning of William’s career21:00 Why did you want to own your own business?24:00 How to appropriately use personal development 27:40 Mentors39:00 How did you find Jesus Christ?46:00 Wavelink Secure51:00 What’s the dream?55:00 fin -
From the dish pit to Iron Chef America | Chef Chris Hastings | Episode 114 05.06.2026 1t 40minChef Chris Hastings is one of the most accomplished and celebrated chefs in the south.He's won Iron Chef America, he's been on the today show, and he's worked with some of the best and brightest in the restaurant industry. His story is a wild one so buckle up!SOCIALShttps://www.instagram.com/hotandhotfishclub/https://www.instagram.com/ovenbirdrestaurant/https://www.instagram.com/chrishastings00/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 Intro4:00 The Journeyman Chef Philosophy6:30 Meeting His Wife13:30 First Big Chef Job18:00 Cooking Competitions26:00 Cooking in California33:00 Coming Back to Birmingham40:00 Beating Bobby Flay56:00 Hot & Hot Fish Club1:07:00 Ovenbird1:15:00 Life as an Outdoorsman1:24:00 Building a Business With Your Wife1:32:00 Birmingham Restaurant Picks1:37:00 The Time He Almost Died at Johnny's -
From iPod videos to the world stage | Tyden Rickard | Episode 113 30.05.2026 1t 19minTyden has travelled the world making videos and marketing campaigns for some of the biggest brands in the world. He's done more in his short career than most do in their entire careers. His next venture has been coming back to Alabama to invest in young creators. This is his story.Check out Total Dermatology and get started on your skin health journey!https://totalskinandbeauty.com/SOCIALShttps://www.instagram.com/tydenrickard/https://www.instagram.com/alabamacreates/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros3:00 Making his first films21:00 Dreaming of NYC28:00 The big move36:00 Having a stroke55:00 The infancy of Alabama Creates1:09:00 The end of the program1:14:00 Starting over grassroots 1:18:00 fin -
Making the Michelin guide 7 months after opening | Rêve | Episode 112 22.05.2026 1t 59minChef Jacob Stull has worked with the best chefs across the country and his latest venture has been opening Birmingham's first tasting menu restaurant, Reve. Chef's fiancé, Cate, joined us as she is the pastry chef at Rêve. These two are building one of the coolest new restaurants in the south and we sat down to learn their story on how they got here. It's a wild one so buckle up.SOCIALShttps://www.instagram.com/reve_bham/https://www.instagram.com/jacob.m.stull/https://www.instagram.com/cate_the_chef/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.podCheck out Total Dermatology and get started on your skin health journey!https://totalskinandbeauty.com/0:00 intros1:00 What is Rêve?3:30 Cate’s background10:00 Jacob’s story becoming a chef 18:00 Staging23:00 Pushing back against negative kitchens46:00 Breaking his hiatus from the kitchen57:00 Rêve is born (pop ups)1:07:00 Rêve is born in its physical spot1:11:00 The Michelin awards1:23:00 Elevating the experience 1:42:00 The future of Rêve
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What do people in Commercial Real Estate do? | Jordan Weaver | Episode 111 15.05.2026 1t 5minJordan Weaver is a young gun in the commercial real estate (CRE) industry. He is paving a path in an industry that is cut throat. He is also the husband of WOM alumni, Eliza Weaver (Episode 71). I wanted to learn about how commercial real estate works and why those people seem to work so much!Check out Total Dermatology and get started on your skin health journey!https://totalskinandbeauty.com/SOCIALShttps://www.instagram.com/jordanweaver21/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros6:00 Economics and business nerding out 13:00 Getting out of college and finding a job15:00 Finding CRE22:00 Meeting Jordan’s wife30:00 Finding his first deal45:00 Day in the life50:00 Valuing real estate 1:00:00 the hard part of the business 1:04:00 fin
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I spent 2 weeks in Europe! | Episode 110 09.05.2026 1t 4minMyres just spent 2 weeks traipsing across Europe with his wife. Stephen joined to help recap all of his adventures abroad.Check out Total Dermatology and get started on your skin health journey!https://totalskinandbeauty.com/SOCIALShttps://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros1:00 Myres went to Europe for 2 weeks 3:00 Things Myres missed most8:00 Is Amsterdam actually cool?23:00 Where would you actually move?26:00 London39:00 60 seconds on coffee40:00 How did Europe inspire me to change54:00 Edinburgh1:00:00 fin -
A modern day sculptor | Kevin Mclean | Episode 109 01.05.2026 1t 23minKevin Mclean is a man from another time. He is carving out a career as a sculptor in a town in Alabama. He's scrappy, curious, and makes some really cool art. This is his story.Check out Total Dermatology and get started on your skin health journey!https://totalskinandbeauty.com/SOCIALShttps://www.instagram.com/kevin.j.mclean/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros 2:00 finding sculpting11:00 Figuring out how to make it a job29:00 Finding his style32:00 The Alabama art community38:45 Kevin’s first big break 51:00 The roles of discipline and inspiration in making art 1:03:00 Kevin’s fiancé 1:07:00 The dream -
Don't network, make friends. | Jarrod Stisher | Episode 108 23.04.2026 56minThe time is now! Jarrod Stisher is the head of marketing at Tech Birmingham. He is responsible for many of the live events creating culture and connection around Birmingham, Alabama. We sat down to talk about how to be effective in marketing and what actually makes a networking event fun and not corny.SOCIALShttps://www.instagram.com/j_stisha/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros1:00 Growing up and going to college8:00 Getting into the workforce 13:00 What is Tech Birmingham 24:00 Networking stigmas 29:00 Bringing in the networking events to Tech Birmingham 36:00 Is Birmingham a tech city?38:00 Sloss Tech45:00 AI integrations 55:00 fin -
It's about more than just old clothes | Collected Vintage | Episode 107 17.04.2026 1t 19minTate and Leslie are veterans in the vintage reselling industry. They have been reselling, designing, and creating clothes for years. They got married 3 months after meeting, Leslie turned down a job at Nike headquarters, Lil Yachty helped Tate launch his first store... Lots of crazy ups and downs in this story!Check out Collected! And go to their store opening in Birmingham!collectedatl.usSOCIALShttps://www.instagram.com/collectedbham/https://www.instagram.com/93amg/https://www.instagram.com/trynaborganic/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros1:00 Tate getting into clothes12:00 Leslie getting into clothes16:00 The first storefront 34:00 Falling in love50:00 Moving to Birmingham53:00 Combining the brands 1:02:00 Building the brand in Birmingham 1:07:00 What is the most challenging part of selling vintage? -
What do you do when your son dies? | Lisa Bright | Episode 106 10.04.2026 1t 2minLisa Bright experienced one of the absolute worst things any person could ever experience: the death of her child. In an immense act of strength and dependence on God, she has turned that tragedy into something good. The Will Bright foundation is a non-profit focused on helping men who have been addicted to drugs come clean and become productive members of society. Many of these sorts of programs exist with mixed success. Lisa's organization WORKS. She came on the podcast to tell us her story of redemption and faith in Jesus Christ. SOCIALShttps://www.instagram.com/willbrightfoundation/https://www.facebook.com/willbrightfoundationhttps://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 Who was Will Bright?8:00 Negotiating with your spouse when a child is struggling 11:00 Sisters and the family12:30 Wrestling with God when your son dies13:30 Starting the foundation 22:00 How do you ACTUALLY help people?29:00 Helping people be hire able 34:00 What role does government play?37:00 How do you fund raise?45:00 Work in DC52:00 Finding your path in life1:00:00 Husband helping1:02:00 fin -
She shopped only locally for a year | The Localist Podcast | Episode 105 03.04.2026 1t 18minCarrie Rollwagen is an OG in the podcasting space. She has been creating podcasts for the last 10 years and her biggest one, The Localist, has been going for more than half a decade. Carrie is a journalist, an author, a podcaster, and a proud promoter of local business. She has built her career around celebrating and uplifting local businesses. Sound familiar? We had a great chat learning about Carrie's journey on this episode of Word of Mouth.SOCIALShttps://www.instagram.com/crollwagen/https://www.instagram.com/myresense/https://www.instagram.com/word.of.mouth.pod/https://www.facebook.com/profile.php?id=61552402096552https://twitter.com/podcast_womhttps://www.tiktok.com/@word.of.mouth.pod0:00 intros2:30 Writing8:00 Learning to buy local 13:00 The Localist starts 36:00 Honing the vision50:00 What is the hardest part about a podcast56:00 Infomedia and the day job1:09:00 What it’s like running a podcast1:16:00 fin
