The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Episoder

• How Thin Website Content Hurts Your Rankings and AI Visibility 02.07.2026 11min

  Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search. This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them. ⚡ Episode we...
• How to Optimize Your Social Media Profiles for Local SEO and AI Search 30.06.2026 18min

  Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optim...
• The Website Mistakes Costing Clinics Patients 25.06.2026 13min

  Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to h...
• 7 Mid-Year Marketing Moves Every Clinic Should Make 23.06.2026 9min

  Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months. In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger tha...
• Why AI Won't Fix Your Clinic's SEO 18.06.2026 10min

  AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode ...
• 5 Google Review Mistakes Clinics Make And How To Fix Them 16.06.2026 9min

  Most clinic owners know they need Google reviews. What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business. >> Episode webpage: https://propelyourcompany.com/google-review-mistakes/ In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at ...
• Apple Business For Clinic Owners With What To Do First 11.06.2026 14min

  Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s brea...
• Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too) 09.06.2026 18min

  Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth. ⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week) Save your spot: https://propelyourcompany.com/june/ ** Can’t make it li...
• How to Manage Google’s Suggested Changes Before They Hurt Your Visibility 04.06.2026 13min

  Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. 👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/ Send in your questions. ❤ We'd love to hear from you! Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right...
• Google and Bing Just Told Us How AI Search Works for Clinics 02.06.2026 23min

  Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter. In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT,...
• How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO 28.05.2026 16min

  ​Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work. So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs? That’s what we’re exploring today: how ...
• Missing Google Reviews? Here's What Clinic Owners Need to Know 26.05.2026 15min

  Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile. In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time. If you've ever wondered why r...
• 5 quick AI hacks to improve your Google Business Profile & "near me" searches 21.05.2026 12min

  Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay) Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/...
• Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design 19.05.2026 15min

  Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/ Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from ...
• The Outdated Website Tactics Clinics Need to Stop Using 14.05.2026 13min

  Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/ Send in your questions. ❤ We'd love to hear fr...
• Blogs Are Not Dead, But Clinics Need a New Strategy 12.05.2026 18min

  AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients? In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients. You’ll learn: Why blogging for clinics h...
• Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors) 05.05.2026 11min

  Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice? This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries. In this episode, you’ll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt yo...
• Thin Content Is Killing Your SEO, Here’s How to Fix It 30.04.2026 11min

  Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/ Many healthcare providers fall into this common trap. They...
• Apple Maps for Clinics: What Changed and Why It Matters for Local SEO 28.04.2026 14min

  Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s brea...
• Preventative Care Marketing That Works 23.04.2026 21min

  In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts. If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral. ...