Six Figure Flower Farming

Episoder

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  112: Farm Hacks + Systems That Easily Saved Us Thousands of Hours 27.07.2026 24min

  The way you grow, harvest, and handle flowers can make or break your flower farm’s profitability. In this episode, Jenny shares practical flower farming systems that have saved her cut flower farm hundreds of labor hours, from pre-sprouting ranunculus and streamlining tulip planting to using equipment for faster dahlia production. You’ll also learn how to make harvesting and bouquet production more efficient, identify the hidden cost of repetitive tasks, and use Jenny’s “50% faster” exercise to improve one system at a time. Because sustainable flower farm growth is not always about earning more revenue. Sometimes, the biggest opportunity is creating the same results with less labor, less stress, and better systems.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  111: The Secret to Consistent Social Media with Kalin Sheick (Sweetwater Floral) 20.07.2026 56min

  If social media feels like one more thing on your never-ending flower farm to-do list, this conversation with Kalin Sheick of Sweetwater Floral is the breath of fresh air you probably need. Jenny and Kalin talk honestly about using social media to grow a flower farm business without letting it take over your life, from setting boundaries and avoiding comparison to showing your face, telling better stories, and creating content that actually helps people know, like, and trust you. This episode is packed with real talk for flower farmers building sustainable farm businesses in the messy middle of life, kids, customers, harvests, and all the dropped balls. You’ll hear practical encouragement around choosing simple content buckets, sharing authentic behind-the-scenes stories, protecting your privacy, and using social media as a tool for flower farm marketing and sales without burning yourself to a crisp.Find Kalin OnlineCheck out her website: www.sweetwaterfloral.comFollow her on Instagram: @sweetwaterfloral Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  110: Why Some Flower Farmers Make More Money Than Others. 13.07.2026 19min

  For flower farmers who feel like they’re working hard, growing beautiful flowers, and still not seeing the sales they hoped for, this episode takes a closer look at what actually makes a flower farm business profitable. Jenny Marks breaks down why money follows value, how to stop feeling guilty about charging for your flowers, and why the most successful flower farms aren’t just growing what they love. They’re creating something customers truly want, need, and are willing to pay for.   You’ll learn how to think through your own flower farming “sweet spot” using what you love, what you’re good at, what your local market needs, and what people will actually buy. From flower CSAs and farmers market bouquets to weddings, sympathy flowers, gifting, and farm experiences, this episode will help you shift from “How do I make more money?” to “How do I create more value for my customers?” and build a more sustainable, profitable flower farm business.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Join Jenny for a FREE live training: www.trademarkfarmer.com/training Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  109: Making Money Matters 06.07.2026 19min

  What if your flower farm doesn’t just have a profit problem, but a money relationship problem? In this episode of the Six Figure Flower Farming Podcast, Jenny Marks has a real, farmer-to-farmer conversation about why it's okay to want your flower farm to make money, pay you well, and support your family. Profit does not make you selfish, greedy, or less passionate about flowers. It's what keeps a flower farm business alive. Jenny walks through the money myths that keep flower farmers undercharging, overworking, and avoiding the numbers that actually matter. You’ll hear why profitability needs to show up on your calendar, not just in your goals, and how tracking your costs, improving your marketing, following up with customers, and making data-based decisions can help you build a profitable flower farming business without guilt. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  108: The Pricing Shift That Changes Everything on a Flower Farm 29.06.2026 18min

  One of the fastest, least exhausting ways to increase profit on a flower farm: pricing. When flower farmers feel stretched thin, their first instinct is often to grow more flowers, find more customers, or push harder on marketing and sales. But if your margins are tight and your season already feels full, a small price increase may create more profit than adding more work ever could. Jenny Marks walks through simple bouquet pricing math, why chronic underpricing keeps so many flower farms stuck, and how even a $1, $5, or 10–20% price shift can add thousands of dollars in pure profit across a growing season. Sustainable flower farm business growth sometimes comes from trusting the value of your flowers, using pricing as a strategic tool, and making one small change that helps your farm finally pay you back. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
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  107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know 22.06.2026 1t 1min

  If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making. Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient. Find Michelle OnlineCheck out Michelle's Website: www.rootscutflowerfarm.comFollow Michelle on Instagram: @rootsflowerfarmLearn more about the Association of Specialty Cut Flower Growers at ascfg.org Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
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  106: How We Structure Our Flower CSA For Profit and Retention 15.06.2026 29min

  A cut flower CSA or subscription can bring steady cash flow, predictable harvest planning, and stronger customer retention, but only if it’s structured in a way that ACTUALLY works for your farm. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks walks through how her flower farm built a profitable flower subscription program around peak production months, clear pickup dates, simple bouquet systems, and premium crops like ranunculus, peonies, and dahlias. Simplifying your cut flower CSA can make it easier to sell, harvest, and manage without adding unnecessary stress or labor. Jenny explains how straight bunches can be more profitable than complicated mixed bouquets, how pickup locations affect efficiency, and why customer clarity, weekly communication, and thoughtful pricing are key to building a flower farming business that feels more sustainable season after season. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  105: How to Cut Your Harvest Time by 30–50% (Without Hiring More Help) 08.06.2026 28min

  Is harvesting your cut flowers taking up your entire day? In this episode of the Six Figure Flower Farming podcast, Jenny Marks walks through the small but powerful systems that helped her flower farm cut harvest time in half, from reducing wasted steps in the field to bunching as you harvest, counting rubber bands ahead of time, and building a simple harvest plan. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
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  104: 5 Silent Profit Leaks on Small Flower Farms 01.06.2026 20min

  Most flower farmers don’t realize how much money they’re losing through small, everyday decisions that quietly chip away at profit margins. In this episode of the Six Figure Flower Farming Podcast, Jenny breaks down five of the biggest profit leaks on small flower farms, including growing too many varieties, underpricing flowers, overproduction, overspending without a plan, and managing too many sales channels at once. If your flower farming business feels busy but not truly profitable, this episode will help you identify what’s holding your farm back. From smarter flower farm crop planning to sustainable flower farm growth strategies, Jenny shares practical ways to simplify your systems, improve flower farm profitability, and make more intentional business decisions. You’ll learn how to use sales data, pricing strategies, and streamlined sales channels to build a more profitable flower farming business without adding more work to your plate. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  103: Most Flower Farmers Waste Their First $5K — Here’s What I’d Do Instead 25.05.2026 23min

  A lot of flower farmers waste their first few thousand dollars on things that feel productive… but don’t actually make them money. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks breaks down exactly how she would spend her first $5k to $10k if she was starting over from scratch on a flower farm today. From used coolers and Caterpillar tunnels to crop selection, marketing, and learning where to invest your time instead of cash, this episode is packed with practical flower farming business advice that can save you thousands. If you’ve been overwhelmed by all the tools, infrastructure, and “must haves” in flower farming, this conversation will help you slow down and think strategically about profitability, return on investment, and building a sustainable flower farm business step by step. Jenny also shares the biggest spending mistakes she sees flower farmers make, why proof should come before infrastructure, and how education and mentorship can dramatically speed up your growth. Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
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  102: Success With On-Farm Workshops And Experiences With Niki Of Flourish Flower Farm 18.05.2026 56min

  Workshops can be one of the most profitable and fulfilling sales outlets on your flower farm… but only if you treat them like a real business. In this episode, Jenny sits down with Niki Irving of Flourish Flower Farm to break down how to host on-farm workshops that actually make money. From pricing and tracking true costs to creating a high-end customer experience, this conversation covers what it really takes to run successful, repeatable workshop systems that support sustainable farm business growth. Find Niki OnlineCheckout Niki's Instagram: @flourishflowerfarmCheckout Niki's website: www.flourishflowerfarm.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  101: Why Your Prices Might Feel "Too High" (And Why They Aren't) 11.05.2026 16min

  If your bouquet prices make you hesitate or feel “too high,” this episode is your reminder that the problem usually isn’t the number… it’s the discomfort. Most flower farmers are underpricing because they’re basing decisions on their own budget instead of their ideal customer. You’re not just selling stems, you’re selling an experience, and your pricing should reflect the value, transformation, and kind of buyer you actually want to attract. We also dig into what your prices really need to cover to build a sustainable flower farm business. Overhead, labor, slow weeks, and growth all have to be accounted for, or you end up subsidizing your customers. Underpricing doesn’t make you more competitive, it makes your business fragile. When you price with intention, you create margin, attract better customers, and build a calmer, more profitable farm.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  100: Copy This Marketing Strategy To Grow Your Flower Farm Fast 04.05.2026 21min

  Most flower farmers are chasing more Instagram followers… but that’s not what actually builds a profitable, sustainable flower farm. In this episode, Jenny Marks breaks down the shift from “rented” attention on social media to owned attention through email marketing... and why your email list is one of the most valuable business assets you can build. From algorithm-proof communication to higher open rates and repeat sales, this is about creating a system that works even when social media doesn’t. If you’ve been stuck in “hope marketing” or struggling to turn followers into paying customers, this episode shows you how to build real relationships that drive consistent flower sales and long-term growth.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  99: Hard Truths About Hiring On A Flower Farm 27.04.2026 34min

  Hiring on a flower farm can feel like a breaking point… but it’s usually a growth signal! If you’ve been stretched thin, stuck doing everything yourself, or watching quality slowly slip while demand keeps rising, this episode walks through exactly when it’s time to hire and how to do it in a way that actually grows your flower farm business.  Clear roles, simple SOPs, and intentional onboarding turn chaos into consistency, so your farm can run without everything depending on you. This episode digs into building a strong team culture, giving employees ownership, and why even great hires won’t fix broken systems. If you want a more profitable, sustainable flower farm without burning out, stable hiring procedures is the foundation you need.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note    
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  98: Wholesaling On Small Acreage with Sarah from Eda Creek 20.04.2026 50min

  If you’ve ever assumed wholesale only works for big farms, this episode might change your mind. Jenny sits down with Sarah from Eda Creek Farm, who’s running a highly efficient, mostly wholesale business on just half an acre. From selling through a flower market collective to building strong florist relationships, this conversation pulls back the curtain on what’s actually possible when you focus on quality, consistency, and smart crop strategy.   Find Sarah Online:Follow Sarah on Instagram: @edacreekfarmCheck out her Website: www.edacreekfarm.com Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note      
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  97: Your Mixed Bouquet Recipes Are Probably Too Complicated (And What To Do Instead) 13.04.2026 25min

  If bouquet making is eating up your entire day... it’s a systems problem. Jenny walks through how simplifying your mixed bouquet recipes can dramatically increase efficiency, reduce decision fatigue, and boost profit margins without growing a single extra stem. Instead of cramming in every flower on the farm, she shares why 3 to 5 ingredient recipes, batch harvesting, and repeatable systems are the key to faster production and more consistent, sellable bouquets for farmers markets and retail. This episode breaks down practical flower farming strategies like building bouquets assembly line style, harvesting with intention, and factoring labor into your pricing so your time actually pays you back. The big takeaway is simple: structure creates speed, and speed protects your profit. If you’re ready to streamline your bouquet production and build a more sustainable, profitable flower farm business, this one will change how you approach your entire workflow.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note            
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  96: How to Succeed as a Flower Farmer in a Rural, Small Town, or Low-Income Area 06.04.2026 17min

  If you’ve ever caught yourself thinking “I can’t charge those prices because of where I live,” this episode is here to gently call you out. Profitability in flower farming has a lot less to do with your zip code and a lot more to do with your process, your systems, and your ability to match real demand in your area. High prices don’t equal high profit, especially when bigger markets come with bigger expenses. In smaller towns or lower income areas, lower overhead can actually give you a real advantage if you understand your costs and price with intention.  This episode walks through practical ways to build a profitable flower farm business right where you are, from a la carte weddings to farmers markets to becoming the go to flower source in your community. You’ll also learn how to use a simple SWOT analysis to identify opportunities, avoid common traps like underpricing, and make clearer decisions that actually move your business forward.Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note    
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  95: All Things Pricing with Flower Math Expert Alison Ellis 30.03.2026 57min

  Pricing can feel like a constant thorn in your side, especially when you love flowers more than spreadsheets. In this episode, Jenny sits down with Flower Math expert Alison Ellis to talk about the pricing mistakes that quietly eat away at profit, from overstuffing bouquets to undercharging for labor, design time, and the real cost of running a flower business. This conversation is a grounded look at flower farming profitability, with practical insight for farmer florists, market growers, and anyone trying to build a more sustainable farm business. Find Alison Online:Check out her Website: www.realflowerbusiness.comFollow her on Instagram: @realflowerbusiness  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note  
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  94: How to Understand Your Farm’s Finances Without Becoming an Accountant 23.03.2026 21min

  Most flower farmers didn't start growing flowers because they love spreadsheets or financial reports. But avoiding your numbers makes running a profitable flower farm much harder than it needs to be. In this episode, Jenny breaks down the simplest way to understand your farm finances without becoming an accountant. At its core, farm accounting is just three things: revenue, expenses, and profit. When you clearly track money coming in and money going out, you gain the clarity needed to make smarter decisions and build a sustainable flower farming business. The goal isn't perfection, it's awareness. Because when you understand what your farm is actually earning and spending, you can confidently move toward sustainable farm growth, better profitability, and smarter decisions for your flower farming business.   Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note
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  93: What To Prioritize When There's 1 Million Things To Do On Your Flower Farm 16.03.2026 20min

  Feeling overwhelmed on your flower farm doesn’t mean you’re doing something wrong. Most flower farmers are simply trying to fix too many things at once. In this episode, Jenny introduces the powerful Theory of Constraints and explains how sustainable flower farm growth comes from identifying the single bottleneck holding your business back. When you focus on the one skill or system that truly limits your progress, everything else becomes easier and momentum finally starts to build. Whether your farm struggles with demand, production, or profitability, learning to identify and solve your current constraint can transform how you prioritize your time, reduce overwhelm, and help you grow a more profitable and sustainable flower farming business.  Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note