Lives of Tomorrow

Episoder

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  The Joy of Getting Lost – Rediscovering Serendipity in Travel 18.08.2026 26min

  WGSN CEO Carla Buzasi is joined by WGSN Senior Commissioning Strategist of City by City Joanna McGinn to unpack how travel is transforming from passive escapes into meaningful journeys. They explore the forces reshaping the 2026 to 2029 travel landscape, including wellness, creative migration, noctourism and the growing demand for local connection.If you are a brand, hotel and or retailer, find out how to meet travellers where they are and where they will be as they seek awe, friction and experiences that feel culturally rooted rather than globally standardised.
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  Generation Grazia – What Millennial Women Want 04.08.2026 25min

  How are Millennial women’s priorities changing alongside their attitudes to wellness and beauty? WGSN and Grazia collaborated on The Generation Grazia report revealing what Millennial women want and strategies to address their needs meaningfully in the long-term. Grazia Editor-In-Chief Hattie Brett and WGSN CEO Carla Buzasi discuss why so many women feel frustrated by companies marketing to a younger version of themself. Find out how brands can adapt to resonate with them through tangible solutions and capture their spending potential.
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  Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury 07.07.2026 28min

  Luxury travel is emerging as a powerful growth engine as consumer spending shifts from traditional goods to meaningful, wellness-driven experiences. In this episode, WGSN CEO Carla Buzasi and Mandarin Oriental's Alex Schellenberger explore the transformation of the affluent consumer, the rise of "meaning-led" hospitality, and how heritage brands are leveraging AI and human expertise to redefine elite service in the modern era.From the rise of meaning-led hospitality to the integration of AI in elite service, we explore how heritage brands are redefining relevance today where everyone wants to be recognised. Listen in to find out how generosity is the new luxury and how to empower recovery in the sector.
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  Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty 23.06.2026 21min

  This episode is the second in a three-part series recorded live at Shoptalk Luxe in Abu Dhabi featuring our host, WGSN CEO Carla Buzasi and CEO of JOSEPH Barbara Campos. As part of our exploration into the Future Consumer 2028, Barbara shares her strategic vision for JOSEPH, discussing how the brand is navigating the shifting luxury landscape. They delve into the evolution of accessible luxury, the power of age-agnostic branding and how JOSEPH is strategically balancing its timeless heritage with the demands of a modern, global consumer. Join us to understand the values driving the future of the luxury sector.
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  Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z) 09.06.2026 30min

  This episode is the first in a series of conversations with leaders in luxury retail. Join WGSN CEO, Carla Buzasi and chairman of the board and co-founder of footwear brand Axel Arigato, Albin Johansson, at the ShopTalk Luxe event in Abu Dhabi 2026.They discuss the future of retail, diving deep into how modern brands are cultivating loyalty with Gen Z. Listen to uncover strategies for balancing aspirational design with accessible pricing, fostering powerful brand communities and future-proofing the retail experience for tomorrow’s consumer.This interview was recorded prior to Albin's transition from CEO to Chairman of the Board. References to his role throughout reflect his position at the time of recording.
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  “Cashier number Al, please!” 26.05.2026 27min

  The retail world is shifting, trading reactive discounting for proactive value design and radical transparency in a cost-of-living crisis. WGSN CEO Carla Buzasi invites Laura Saunter Head of Retail and APAC Forecasting to explore the forces shaping retail in 2027 and beyond.Laura discusses AI’s role in the rise of goal-based commerce and how climate-adaptive planning is essential. Discover why intentional physical stores and trust will be the ultimate differentiators.
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  Dressed in Data: The New Language of Labels 12.05.2026 26min

  Explore how Digital Product Passports (DPPs) are increasing transparency, restoring storytelling and strengthening accountability. Nature of Fashion author Carry Somers joins WGSN CEO Carla Buzasi to discuss the relationship between textiles and identity, and how tech can reweave that connection.They reveal how reintroducing meaningful friction can lead to more intentional, high-value purchasing, moving from product-centric to process-centric. Find out why consumers want a simplified way to understand a product’s impact, similar to nutritional labelling in the food industry. 
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  Do We Still Care About Sustainability? 28.04.2026 29min

  Discover how to bridge the say-do gap between what consumers say about sustainability and their actual purchasing behaviour. Join Carla Buzasi in an insightful conversation with Imperial College London’s Professor of Marketing Eduardo Andrade, as they explore the psychological, market and policy barriers influencing sustainable consumption and how brands can better align strategies with real consumer behaviour.
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  How Fourth Spaces Are Redefining Community 31.03.2026 28min

  Imagine a world where your online interests seamlessly transform into real-life communities. WGSN CEO Carla Buzasi invites Director of Creative Intelligence Quentin Humphrey to shed light on this emerging movement shaping culture, brands and social landscapes.As digital fatigue sets in, the urgency to find meaningful, hybrid experiences grows stronger. Dive into this episode to uncover how fourth spaces are poised to become the incubators for the next generation of start-ups and cultural shifts.
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  Future Consumer 2028: Meet The Challenge of The Challengers 17.03.2026 26min

  In this Lives of Tomorrow episode, WGSN CEO and host Carla Buzasi welcomes WGSN Consumer Researcher Natacia Lim to discuss the final Future Consumer persona of our Future Consumer 2028 series, The Challengers.Discover how the Challengers cohort is shaping consumer trends by 2028, driven by values like truth, transformation and fearless authenticity. Tune in to learn their unique psychographic traits, purchasing priorities and how brands can authentically engage with this influential group.
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  Future Consumer 2028 – The Awakened Ascendants 24.02.2026 26min

  Our special Lives of Tomorrow series continues with the third of four episodes about the four cohorts of our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and VP of Insight Clare Varga present The Ascendants persona, the joyful, progress-driven consumers shaping future markets.Discover how emotional connection, playful innovation and resilience are key to engaging this diverse and influential group.
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  Future Consumer 2028 – The Kinship of the Keepers 10.02.2026 27min

  Our special Lives of Tomorrow series continues with the second of four episodes about the four cohorts within our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and Senior Consumer Strategist Allyson Rees present The Keeper persona. Allyson reveals how they value verified trustworthiness, pay more for durability/sustainability, and demand proof, privacy and ethics. Discover how to speak to this cohort by making trust core to your brand, designing for life transitions, positioning permanence and repairability as premium and building for long-term stewardship.
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  Future Consumer 2028 – The Rise of the Restorer 28.01.2026 27min

  Our special Lives of Tomorrow series kicks off with the first of four episodes about the four cohorts within our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and Interiors Content Director Gemma Riberti introduce the Restorer persona. This rapidly expanding consumer group is defined by their commitment to intentional living, prioritising nourishment and overall wellbeing.Gemma explores key consumer trends like the rise of quietude and simplicity, underscoring the Restorer’s values. Learn about the crucial role of narrative and sustainability in appealing to this cohort. Brands will gain actionable insights on how to innovate and align their strategies with the Restorer’s values, ultimately shaping the future of consumer trends.
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  Life Through the Lens – What's Coming in 2026 13.01.2026 14min

  In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecasts consumer and product trends.The hosts of the two WGSN podcasts, Lives of Tomorrow and Create Tomorrow, also explain how the two podcasts work together to help you better understand tomorrow’s world whether you work in consumer lifestyle products or you're just interested in how the world's evolving. Listen in for a taste of what’s to come on our podcasts in 2026.
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  CEO in the Hot Seat: WGSN’s Year in Review 30.12.2025 20min

  In this special episode of Lives of Tomorrow, host Akeem Nicol discovers 2025’s highlights from WGSN CEO Carla Buzasi. They reflect on WGSN’s major achievements; acquiring BevAlc industry leader IWSR and launching WGSN TikTok Dashboards. Carla reveals insights on adapting to consumer behaviour changes, the impact of tariffs and the importance of human intelligence and interaction in the AI age. Listen to uncover 2026 trends, including ‘gatekeeping’ and the return of gold.
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  Anyone for Salmon Sperm? WGSN’s Top Trends for 2026 23.12.2025 29min

  In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content and Director of Beauty Clare Varga to discuss 2026’s top trends. They delve into Beauty’s secret ingredient tipping the scales, salmon sperm, plus digital privilege, the slow punk movement and the rise of unserious everything – exploring how these trends are shaping consumer behaviour and industries. Gain insights into digital detox, the impact of GLP-1 drugs across industries and the significance of guardian design in fashion.
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  The Story Behind WGSN’s Colour of 2026 – Transformative Teal 16.12.2025 26min

  In this Lives of Tomorrow episode, WGSN’s CEO Carla Buzasi and Head of Colour, Material, Finish (CMF) Reiko Morrison delve into the fascinating world of CMF design, focusing on WGSN’s Colour of the Year for 2026, Transformative Teal.Reiko shares her journey as a CMF designer and the rigorous process of selecting the WGSN Colour of the Year, revealing how it reflects societal shifts, embodying balance, unity and eco-accountability, making it relevant across industries and cultures.
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  Future Consumer 2028 - Navigating Tomorrow’s Trends 02.12.2025 28min

  In this episode, WGSN CEO Carla Buzasi explores the Future Consumer 2028 Forecast with Ella Hudson, Head of Consumer and Macro Forecasting, Insight at WGSN. We explain the four key consumer personas: the Ascendants, Keepers, Restorers and Challengers, and discuss how these groups will shape the future of consumer behaviour. Find out about the importance of trust, transparency and adaptability in a rapidly changing world.
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  From Crisis to Community – How Climate Change Unites Us 18.11.2025 27min

  In this episode of Lives of Tomorrow hosted by WGSN CEO Carla Buzasi, we explore the pressing issue of climate change and its impact on our daily lives. Our guests, Allyson Rees, senior lifestyle strategist and Matt Zara, consumer tech strategist share insights on how communities are adapting and the role of brands in fostering resilience. We discuss innovative strategies for future-proofing our world and the importance of community-driven solutions.
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  Redefining Masculinity Through Fashion 04.11.2025 27min

  In this Lives of Tomorrow episode, WGSN CEO Carla Buzasi explores the evolving landscape of menswear with WGSN Menswear Strategist Isaiah Isaac. Discover how new representations of masculinity are reshaping fashion trends, from colours and fabrics to societal influences. Isaiah explores the intersection of personal expression and style, offering insights into how men are embracing new ways to present themselves. Hear how these shifts are influencing both the runway and everyday life.