Prime Suspects
Prime Sports
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Prime Suspects is a podcast about the U.S. sports betting industry, hosted by Joe Brennan Jr and Adam Bjorn. Each episode covers developments in the betting market, the hosts' new venture Prime Sports, and notable plays of the week. The show offers conversation and analysis for listeners interested in sports wagering and industry trends.
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Ep. 151: Prime Suspects - September 29, 2026 29.09.2026 33minPrime Suspects is back with Ep. 151, hosted by Matt Landis alongside Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. Hear the guys discuss: Backup quarterback performances, NFL results, and whether the gap between starters and backups is shrinking. Adam’s Circa Survivor strategy and early betting action for Week 4 of the NFL and Week 5 of college football. Sportsbook VIP programs, losing bettors, responsible gambling, and the roles of operators, regulators, and lawmakers. MLB postseason betting, Wild Card upset potential, the Phillies-Braves matchup, and World Series contenders. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 150: Prime Suspects - September 22, 2026 22.09.2026 33minPrime Suspects is back with Episode 150, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr. Hear the guys discuss: The latest NFL, college football, MLB, and UFC betting results and the latest Survivor pool carnage. The impact of early-season quarterback injuries and whether the gap between starters and backups has narrowed across the NFL. New York’s record NFL Week 1 betting handle, the 2.8% hold, and how prediction markets like Kalshi and Polymarket are impacting sportsbook volume and liquidity. Early NFL and college football action, the MLB playoff picture, and what to expect from the upcoming G2E conference amid its scheduling clash with SBC Summit Lisbon. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 149: Prime Suspects - September 16, 2026 16.09.2026 30minPrime Suspects is back with Ep. 149, hosted by Matt Landes and featuring Adam Bjorn. Hear the guys discuss: The 49ers-Rams matchup in Melbourne, Adam’s experience at the MCG, and Australia’s potential as an international NFL market. Week 1 results for Prime Sports and Betcris, Circa Survivor strategy, the Chargers’ early exit, and Adam’s approach to Week 2. The explosive growth of prediction markets, their impact on sportsbook volume, the influx of professional bettors and syndicates, and whether the current growth can be sustained. Key college football and NFL betting action, inefficient lines, sharp vs. recreational money, sportsbook risk management, and the importance of NFL key numbers. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 148: Prime Suspects - September 9, 2026 09.09.2026 25minPrime Suspects is back with Ep. 148, hosted by Matt Landes and featuring Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. Hear the guys discuss: The latest results across the sports betting landscape, including a relatively quiet opening college football weekend, difficult results in baseball and tennis, and the NFL season finally arriving. Underdog's decision to scale back its daily fantasy sports product in several states to focus on prediction markets, and whether other operators could soon face similar choices. Kalshi's premature settlement of the Michigan-Western Michigan game, the reversal of $18.6 million in payouts, and why prediction markets need stronger settlement processes, redundancy, and more reliable data. The NFL season ahead, including the 49ers-Rams matchup in Melbourne, early-season betting opportunities, Circa Survivor strategy, and the guys' 2026 Super Bowl More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 147: Prime Suspects - September 2, 2026 02.09.2026 19minPrime Suspects is back with Ep. 147, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: The latest results across the sports betting landscape, including a difficult week for baseball, strong performances from MMA and the WNBA, and what the opening college football and US Open action meant for the books. NFL Week One market activity, the lack of major movement ahead of kickoff, and the return of football betting contests, survivor pools, and Australia's first-ever NFL regular season game in Melbourne. Why sports betting information is increasingly being monetized privately, along with the latest Ninth Circuit ruling on Kalshi, the growing circuit split over prediction markets, and why the hosts believe a final legal resolution could take longer than many expect. College football futures and Week One matchups, including the books' biggest conference and national championship exposures, Joe's interest in Notre Dame's future, and the guys' national championship picks for the season. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 146: Prime Suspects - August 26, 2026 26.08.2026 33minPrime Suspects is back with Ep. 146, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss: NFL preseason betting trends, including the debate around teasers, the impact of major line movement, and how injuries and late-breaking information can create opportunities across sportsbooks and prediction markets. Australia's proposed gambling advertising reforms, the growing challenge of competing with offshore operators, and why the hosts believe excessive advertising is contributing to backlash against the betting industry. The latest developments involving BetMGM, Kalshi, and Polymarket, including prediction market-style odds displays, major league and team partnerships, and the growing tension between traditional gaming stakeholders and emerging market platforms. The return of college football and the US Open, including lopsided opening-week matchups, the evolving college sports landscape, and how player injuries and live information can create new trading opportunities in tennis markets. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 145: Prime Suspects - August 19, 2026 19.08.2026 28minPrime Suspects is back with Ep. 145, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss: NFL preseason betting trends, including major line movements, the importance of betting numbers instead of teams, and how to identify value after significant market steam. Some of the week's biggest sports stories, including the reported $12.5 billion Lakers sale, a historic MLB debut, and the controversy surrounding sportsbooks offering betting markets on the Little League World Series. The latest developments involving Kalshi, Polymarket, and Smarkets, along with why banking and payment processing could become the biggest obstacle facing prediction markets. Early European soccer futures, growing global liquidity in sports markets, and why the hosts believe soccer could play a major role in the future growth of sports betting and prediction markets. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 144: Prime Suspects - August 10, 2026 10.08.2026 31minPrime Suspects is back with Ep. 144, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss: The challenges and lessons from Prime Sports’ expansion across Kentucky, New Jersey, and Ohio, including regulatory approvals, the share purchase, and the need to build customer liquidity. The biggest takeaways from BetBash 6, including the rise of prediction markets, the influx of younger traders, and opportunities in market making, arbitrage, and trading. Whether BetBash needs greater diversity among operators, regulators, legislators, and customers, and why bringing more perspectives into the betting ecosystem matters. Circa’s arrival in Arizona, Prime Sports’ approach to competition and customer education, and the guys’ thoughts on NFL preseason betting, Fernando Mendoza, and the many storylines they believe are mostly noise. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 143: Prime Suspects - July 29, 2026 29.07.2026 25minPrime Suspects is back with Ep. 143, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss: LeBron James signing with the Philadelphia 76ers, whether the move actually improves their championship chances, and why the betting markets may have overreacted. How sportsbooks, prediction markets, and bettors responded to Philadelphia’s shortened NBA title odds, plus why fading the hype could present value. Their reactions to Netflix’s Prediction Games documentary, what it reveals about Kalshi and Polymarket, and the ongoing debate surrounding prediction markets, regulation, and consumer protection. A preview of Bet Bash 2026, including networking opportunities, emerging betting technologies, prediction market conversations, and why events like Bet Bash remain invaluable for both operators and bettors. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 142: Prime Suspects - July 20, 2026 20.07.2026 27minPrime Suspects is back with Ep. 142, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss: Spain's dominant World Cup victory over Argentina, why La Roja proved to be the tournament's best team, and the biggest betting swings from the final. The World Cup's biggest betting trends, including the popularity of both teams to score, totals markets, late-goal swings, and what stood out across Prime Sports and Betcris. How prediction markets exploded during the tournament, Kalshi's reported growth, institutional betting activity, and what it could mean for the future of regulated sportsbooks. A look ahead to the quieter summer sports calendar, reflections on The Open Championship, and how sportsbooks shift their focus toward NFL season after a record-breaking World Cup More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 141: Prime Suspects - July 13, 2026 13.07.2026 31minPrime Suspects is back with Ep. 141, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: A recap of the World Cup quarterfinals, why Spain remains the tournament's quiet contender, and their predictions for the semifinal matchups and eventual champion Conor McGregor's disappointing UFC 329 return, the betting fallout, and whether the UFC is sacrificing quality in pursuit of bigger events Betting insights from Wimbledon, the Scottish Open, and MLB All-Star Week, including the latest market trends and futures action Michael Burry's investments in Flutter and DraftKings, the future of prediction markets, and what ongoing regulatory battles could mean for sportsbooks More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 140: Prime Suspects - July 10, 2026 10.07.2026 12minPrime Suspects is back with Episode 140. Matt Landes coming to us from inside LA Stadium ahead of the Spain-Belgium match in the World Cup, is joined by Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. for a World Cup quarterfinal special, breaking down the biggest betting storylines, surprising tournament results, and where the sharp money is heading as the race to the trophy heats up. Hear the guys discuss: The biggest surprises from the Round of 16, including England's resilience, Egypt's collapse against Argentina, and the host nations' exits from the tournament How bettors are approaching the World Cup quarterfinals, with France emerging as the tournament favorite and Spain quietly flying under the radar The Golden Boot market, player prop trends, and why stars like Mbappé, Messi, Kane, and Haaland continue to attract betting action Spain vs. Belgium betting angles, low-scoring expectations, and why Spain's disciplined defense could be the key to advancing More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 139: Prime Suspects - June 30, 2026 30.06.2026 32minPrime Suspects is back with Ep. 139, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Wimbledon kicking off right in the middle of World Cup fever, highlighting Serena Williams' highly anticipated return as a slight underdog , Jannik Sinner surviving a grueling five-set opener , and how bookmakers handle an overlapping 24-hour summer sports calendar. The absolute chaos marking the start of the World Cup knockout stage, featuring Germany's historic penalty shootout exit, Morocco schooling the Netherlands, and a preview of Team USA's high-stakes round of 32 matchup against a gritty Bosnia squad. Massive developments in the prediction market space as Kalshi eyes a $40 billion valuation, reactions to Meta quietly building its points-based "Arena" app to sidestep legal battles, and Joe’s warning regarding how future Supreme Court decisions could abruptly reshape the legality of sports trading. A heartfelt tribute to legendary Sports Betting Hall of Fame inductee Stephen "Fats" DiNardo following his passing, remembering his immense impact on the industry and the timeless gambling wisdom he left behind. More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 138: Prime Suspects - June 23, 2026 23.06.2026 24minPrime Suspects is back with Ep. 138, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: Giannis Antetokounmpo’s blockbuster trade to the Miami Heat, how early betting markets and NBA draft prices reacted, and why Joe fears American sports leagues are drifting toward a top-heavy, European soccer-style "global city" model Mid-tournament World Cup insights, including massive handles on unexpected matchups, how the expanded 48-team format alters team strategies, and sharp betting angles for late group-stage lineup changes and Golden Boot contenders like Haaland The emergence of sports-native prediction markets ProfitX and Novig, whether these platforms pose a legitimate threat to traditional operators, and the regulatory fallout from Polymarket’s fake influencer bet controversy Polymarket and Splash Sports’ new $21 million NFL survivor pool, how its digital-first model challenges Circa's iconic Las Vegas contest, and why the resulting competition and potential overlays are a massive win for consumers More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 137: Prime Suspects - June 16, 2026 16.06.2026 26minPrime Suspects is back with Ep. 137, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear them discuss: Prime Sports’ successful New Jersey transition, updates on Ohio licensing, and what the company’s new structure means heading into football season Why the Knicks and Hurricanes captured their respective championships, plus what bookmakers learned from both finals Early World Cup betting trends, including the surge in draw betting, Team USA’s impressive start, and how the expanded tournament format is changing team strategy The broader World Cup business story, from global betting handle and international visitors to the opportunities sportsbooks may have missed compared to prediction markets More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 136: Prime Suspects - June 9, 2026 09.06.2026 42minPrime Suspects is back with Ep. 136, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: How the NBA Finals, Stanley Cup Final, and French Open performed from a bookmaker’s perspective, plus Prime Sports’ biggest positions heading into pivotal games Why Joe and Adam believe the 2026 World Cup could create unique betting opportunities, from Asian handicaps to weather, field conditions, and Team USA’s surprising value Their reactions to new products from Bet365, DraftKings, and SpeedLabs, and whether the industry is innovating or simply repackaging existing betting concepts The growing influence of prediction markets, Sportradar’s partnership with Kalshi, and why operators, regulators, and startups are all being forced to rethink the future of sports betting More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 135: Prime Suspects - June 3, 2026 03.06.2026 25minPrime Suspects is back with Ep. 135 featuring Joe Brennan Jr. and Adam Bjorn, guest-hosted by Jack Fitzpatrick. Hear the guys discuss: Updates on Prime Sports’ regulatory approvals, market access changes, and ongoing restructuring process Why the World Cup could deliver record betting volume and what bookmakers are expecting from the tournament The outlook for the U.S. Men’s National Team, plus dark horse contenders including Japan, Mexico, Senegal, Ecuador, and Norway World Cup betting strategies, key futures markets, biggest liabilities on the board, and their tournament predictions More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 134: Prime Suspects - May 26, 2026 26.05.2026 22minPrime Suspects is back with Ep. 134, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: NBA & NHL playoff exposure, Knicks Finals hype, heavy Spurs action, and how Prime Sports and Betcris are managing futures liability DraftKings closing its Wrigley Field sportsbook, the struggles of retail betting venues, and why mobile convenience continues dominating the industry Prediction markets offering action on controversial events sportsbooks avoided, including PED-sanctioned competitions and influencer fight cards facing integrity concerns Circa Survivor’s record-breaking $20 million guarantee, Survivor strategy debates, and why Circa’s contest model has become a powerful sportsbook branding tool More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 133: Prime Suspects - May 18, 2026 18.05.2026 22minPrime Suspects is back for Ep. 133, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: A Preakness Stakes recap detailing Napoleon Solo’s 10-to-1 upset victory , how laying the favorites resulted in a strong day for the bookmaker , and early thoughts on the upcoming third leg of the Triple Crown Sporttrade's sudden exit from online sports betting and whether state-by-state licensing models can truly survive when pitted against a federal framework DraftKings co-founder Matt Kalish’s viral Twitter tirade against Kalshi , the structural realities of exchange liquidity , and the blatant irony of established industry giants complaining about market disruptors The real math behind prediction market margins and why Adam completely rejects claims that exchanges gouge users compared to the high hold rates of mainstream sportsbooks An upcoming Senate subcommittee hearing on sports integrity and prediction markets , Minnesota's historic state-level ban , and why federal gridlock will likely leave the industry's future to the courts Deep sportsbook exposure updates for the NBA and NHL conference finals , massive backing for the Thunder over the Spurs , and why the Carolina Hurricanes look like an unstoppable steamroller in the Stanley Cup playoffs More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER. -
Ep. 132: Prime Suspects - May 13, 2026 13.05.2026 21minPrime Suspects is back for Ep. 132, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: NBA and NHL conference semifinal betting trends and the "rest versus rust" debate for advancing teams like the Knicks, Thunder, and Hurricanes Suspicious betting patterns at UFC 328 and how social media "whispers" can easily manipulate large markets without actual substance New Jersey’s legislative push for a 10% World Cup surcharge and a "twisted" bill that would punish players for using responsible gaming limits Earnings season fallout for "FanKings" including DraftKings' pivot toward market-making profitability and the sudden firing of FanDuel CEO Amy Howe NFL schedule release reveals such as the Eagles-Cowboys Thanksgiving clash and skepticism about Patrick Mahomes’ availability for Week 1 A "ho-hum" Preakness at Laurel Park and why the absence of Kentucky Derby winner Golden Tempo has Adam looking for longshots in a weak field More: Register at PrimeSports.com Download the Prime Sports app Follow Prime Sports on Twitter/X Follow Prime Suspects on Twitter/X Follow Joe Brennan on Twitter/X Follow Adam Bjorn on Twitter/X You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
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