Lucentlands Podcast | Harvesting Agriculture Knowledge

Episoder

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  From Post-Harvest Science to Risk Management | Ep. 164 12.10.2026 1t 9min

  What does it take to protect fruit quality from the orchard all the way to the market — and how has agricultural research had to evolve to meet the changing needs of growers, exporters and the wider fresh produce industry?In Episode 164 of the Lucentlands Podcast, Dewald Kirsten and Louise Brodie speak to Dr Martin Taylor, Research Fellow at ExperiCo, and Dr Ian Crouch, Managing Director of ExperiCo.The conversation traces the history of ExperiCo from its roots in the research structures of South Africa’s deciduous fruit industry, through deregulation, Unifruco and Capespan, to the independent agricultural research business it has become today.Martin and Ian explain how a team originally focused heavily on post-harvest research and cold-chain management has expanded into a much broader range of agricultural R&D. Today, ExperiCo works across fruit and other crops in areas including post-harvest quality, product and registration trials, molecular diagnostics, plant pathology, entomology, soil science, physiology and risk management.They also discuss the importance of independent scientific testing. New products and technologies may arrive with impressive claims, but ExperiCo’s role is to provide an answer backed by sound scientific method — even when that answer is not necessarily the one a client hoped to hear.Other topics include the development of technologies and programmes that have influenced the South African fruit industry, the role of 1-MCP in extending fruit storage life, innovation in packaging and cooling, identifying pathogens at molecular level, the transfer of institutional knowledge, and the challenge of developing the next generation of agricultural scientists.It is also a conversation about adaptation. ExperiCo has survived major changes in the structure of South African agriculture by continually expanding its capabilities while retaining its focus on scientific integrity, confidentiality and practical problem-solving.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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  Why Compliance Has Become Essential for South African Farmers | Ep. 163 06.10.2026 1t

  Compliance has become an unavoidable part of modern agriculture – particularly for South African producers supplying demanding international markets. But can compliance offer growers more than simply another audit to complete?In Episode 163 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Nic Dicey, HORTGRO Chairman and deciduous fruit producer, about the development of SIZA – the Sustainability Initiative of South Africa – and its role in South African agriculture.As SIZA celebrates ten years, Dicey reflects on why the industry needed a South African standard that could meet international ethical requirements while remaining grounded in South African legislation and farming conditions.He explains why growers should view compliance as more than a once-off audit. When ethical, labour, health and safety and environmental standards become part of everyday farm management, they can help create stronger systems, safer workplaces and more efficient businesses while protecting access to international markets.The conversation explores:• Why SIZA was established• The burden of multiple and repetitive farm audits• How SIZA benchmarks South African requirements against international expectations• Ethical compliance, labour practices and worker welfare• SIZA’s continuous-improvement approach• Unannounced audits and annual self-assessments• The growing importance of environmental compliance• Water, energy and resource management• The role of international retailers and export markets• Compliance relating to foreign workers• Why South African growers need to “live” compliance rather than prepare for it once a year• The strength of South Africa’s organised agricultural structuresIn the latter part of the conversation, Dicey also shares the remarkable history of his family in South African deciduous fruit production. A fourth-generation producer, he traces the Dicey family’s farming roots from the pioneering Cape Orchard Company era through to the family’s present-day fruit operations and discusses the possibility of another generation entering the business.It is a conversation about compliance, industry leadership, market access and the systems that have helped South African fruit agriculture build credibility internationally.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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  HORTGRO’s Next Chapter: Anton Rabe Hands Over to Jacques du Preez | Ep. 162 01.10.2026 1t 5min

  Episode 162 of the Lucentlands Podcast brings together Anton Rabe, outgoing CEO of HORTGRO, and Jacques du Preez, incoming CEO, for a conversation about HORTGRO’s leadership transition and the changing realities facing South Africa’s deciduous fruit industry.Hosted by Dewald Kirsten and Louise Brodie, the conversation looks back at Anton’s decades in the industry and the changes that followed deregulation, as well as the growth and development of HORTGRO, transformation, research, market access and the organisation’s expanding responsibilities.For Jacques du Preez, the transition into the CEO role is about continuity as much as change. He describes the approach as “evolution rather than revolution”, building on a stable foundation while ensuring HORTGRO continues to adapt to changing conditions.Among the major priorities discussed are market access and logistics. Jacques reflects on the importance of retaining existing markets while continuing to diversify South Africa’s export opportunities, while both guests discuss the serious logistical pressures facing growers, particularly through the Cape Town Container Terminal.The conversation also explores succession within HORTGRO, developing internal expertise, research capacity, transformation, industry funding, climate and production risks, and the importance of maintaining a strong collective industry structure for growers.Key topics include:• HORTGRO’s evolution following deregulation• Anton Rabe’s reflections on his career and the development of the organisation• Jacques du Preez’s move from market access into the CEO role• Market access and export diversification• Port and logistics challenges• Transformation and grower support• Building internal skills and succession within HORTGRO• Research, technology and production efficiency• Climate and production risks facing growers• The future role of HORTGRO in a changing fruit industryAnton may be stepping away from the day-to-day operational role, but the conversation makes clear that the knowledge and experience built over decades will continue to inform the industry. For Jacques, the task now is to build on that foundation while keeping HORTGRO ahead of changing local and global conditions.Subscribe to the Lucentlands Podcast for conversations with the people shaping agriculture, horticulture and the international fresh-produce industry.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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  Building the Next Generation of South African Citrus | Ep. 161 22.09.2026 32min

  More than 400 young people have been supported through the Citrus Academy Bursary Fund over the past 20 years – but Jacomien de Klerk says the real objective has never simply been to help students obtain qualifications.It is about building careers and developing people who can make a long-term contribution to South Africa’s citrus industry.Recorded at the 2026 CRI Citrus Research Symposium, Jacomien joins Lucentlands Podcast hosts Dewald Kirsten and Louise Brodie to discuss the development and impact of the Citrus Academy, its bursary programme and the wider initiatives being used to introduce young South Africans to opportunities across the citrus value chain.Since the bursary fund was established in 2006, more than 1,000 bursaries representing over R26 million in investment have been awarded. Jacomien says approximately 95% of funded students have completed the qualifications for which they received support, while around two-thirds remain involved in the broader agricultural industry.She explains why financial support alone is not enough. Citrus Academy students are given opportunities for vacation work, internships, graduate placements, industry events and additional training so that they can understand how their academic studies connect with the commercial realities of agriculture.The conversation also looks at the Citrus Secondary Programme, which is introducing high-school learners in citrus-producing regions to citrus production and the wider value chain. Around 19 schools and approximately 600 learners are currently participating.Jacomien also discusses the growing Citrus Student Community, which now has more than 2,000 members and extends access to training, work experience, networking and other Citrus Academy opportunities beyond students who receive bursaries.Topics include:• 20 years of the Citrus Academy Bursary Fund• More than 400 students supported through the fund• Over R26 million invested and more than 1,000 bursaries awarded• A 95% qualification completion rate• Building careers rather than simply funding qualifications• Internships, vacation work and graduate placement• Bringing young people into agricultural careers• The Citrus Secondary Programme in citrus-producing regions• Exposing school learners to farms, packhouses and nurseries• The Citrus Student Community and its 2,000+ members• Succession and transformation in South African citrus• Developing the next generation of researchers, growers and industry professionals• The need for additional industry partners to support bursary fundingFor Jacomien, sustainable human-resource development starts with creating the opportunity – and then giving people the support, exposure and industry connections they need to make something of it.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  What SA Citrus Must Get Right | Ep. 160 22.09.2026 27min

  Recorded at the 2026 CRI Citrus Research Symposium, Dewald Kirsten and Louise Brodie speak with Hoppie Nel, Fruit Industry Consultant, about a career spanning decades in the South African citrus industry and the lessons that experience has brought.From his early career in soil science to managing major citrus developments and becoming closely involved in organised citrus industry structures, Hoppie has witnessed significant changes in South African citrus production, exports and industry cooperation.A central theme of the conversation is the industry's focus on volume. Hoppie argues that producing or exporting more fruit does not necessarily mean creating more value. The more important questions are how much fruit is exportable, what returns reach the farm and whether South Africa can position itself as a higher-value citrus exporter rather than simply pursuing ever-growing volumes.The discussion also looks back at difficult export seasons, including the collapse of the Japanese market in 2005, and how oversupplying attractive markets can have consequences across other destinations.Hoppie reflects on the development of the Citrus Growers' Association, cooperation between different citrus-producing regions and the importance of growers working collectively even when their immediate interests differ.They also discuss:• Why exportable quality matters more than headline tonnage• The risks of becoming too volume-driven• Grower returns and where value is distributed across the citrus supply chain• Lessons from previous citrus market downturns• The development of the Citrus Growers' Association• The importance of research and Citrus Research International• Cooperation between citrus-producing regions• The competitiveness and resilience of South African growers• Why difficult seasons need to be viewed within the longer agricultural cycle• Hoppie's advice to people entering the citrus industryFor growers facing difficult conditions, his message is grounded in decades of experience: study the numbers, respect the environmental limitations of where you farm, and once the fundamentals are right, have faith and patience.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  How South Africa’s Citrus Industry Supports Communities | Ep. 159 22.09.2026 19min

  Recorded at the 2026 CRI Citrus Research Symposium, Dewald Kirsten and Louise Brodie speak with Sive Silo, Programme and Project Manager at Citrus Academy and Orange Heart Coordinator for the Citrus Growers’ Association of Southern Africa (CGA).Orange Heart is the CGA’s community-development initiative, providing a structured way for the citrus industry to support communities in and around South Africa’s citrus-growing regions.One of its key initiatives is the Orange Heart Fruit Drive, through which surplus citrus is distributed to established beneficiary organisations rather than going to waste. But its work extends much further.Sive discusses Orange Heart’s involvement in early childhood development centres, youth initiatives, after-school programmes, sports projects and other community-development projects across citrus-producing regions. She also explains how the initiative works with established organisations that already understand the needs within their communities.The conversation includes the story of a youth football programme supported by Orange Heart, assistance provided during the COVID-19 period and the 2021 KwaZulu-Natal unrest, and a more recent project addressing mental-health support for agricultural workers.Sive also reflects on the role growers themselves play in their communities — from supporting childcare facilities and schools to helping create environments in which farm employees and their families can access practical support.In this episode:• What Orange Heart is and how it developed• How surplus citrus is redistributed through the Fruit Drive• Supporting ECD centres and schools in citrus-growing communities• Youth development and after-school programmes• The role of beneficiary organisations in identifying genuine community needs• Community support during COVID-19 and the 2021 KZN unrest• Mental-health support for agricultural workers• How citrus growers can contribute surplus fruit, resources or funding• Sive Silo’s journey from a legal background into the citrus industrySive also explains how growers who identify needs within their own communities can engage with Orange Heart to explore ways of providing support through established structures.About Sive SiloSive Silo is Programme and Project Manager at Citrus Academy. She also coordinates Orange Heart for the Citrus Growers’ Association of Southern Africa and serves as liaison for the Citrus Grower Development Chamber.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Can Biological Products Transform Agriculture? | Ep. 158 22.09.2026 33min

  At the 2026 CRI Citrus Research Symposium, Dewald Kirsten and Louise Brodie spoke with Debbie Matteucci, CEO of the South African Bioproducts Organization (SABO), about the growing role of biological products in agriculture and the challenges involved in moving towards more sustainable farming systems.SABO has grown significantly over the past two years, and Debbie explains how the organisation has expanded its focus beyond regulation to address the wider barriers to adoption across the agricultural value chain.The conversation covers:•The growing interest in biological products and bioproducts in agriculture•Why regulation and compliance remain important for the biological sector•The challenges farmers face when transitioning to different farming systems•Why biological products cannot simply be viewed as one-for-one replacements for synthetic pesticides•The importance of soil health, plant resilience and beneficial microorganisms•How integrated pest management fits into the transition•The role of biodiversity and natural predators such as bats, owls and other organisms•Why consumer education about food production and farming is important•The need for financing mechanisms to help farmers through the transition period•SABO's vision of becoming a trusted knowledge and industry hub for biological agricultureDebbie also discusses the importance of collaboration between growers, manufacturers, researchers, regulators, retailers, financiers and consumers if biological solutions are to become a more integrated part of modern agriculture.The conversation was recorded during the 2026 CRI Citrus Research Symposium, where the Lucentlands Podcast recorded a series of conversations with agricultural industry leaders.About Debbie MatteucciDebbie Matteucci is the CEO of the South African Bioproducts Organization (SABO), which focuses on naturally derived products and their use within agricultural systems.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Ports and Fresh Produce Logistics | Ep. 157 14.09.2026 1t 5min

  South Africa produces world-class fresh fruit, but getting that fruit to international markets requires a complex logistics network operating under immense pressure.In Episode 157 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Delena Engelbrecht, CEO at GoReefers, about the evolution of South Africa’s fresh-produce logistics sector and the challenges facing exporters today.Delena shares how GoReefers began with three people in 2001, shortly after deregulation transformed the fruit industry. The company has since developed into an international logistics business handling more than 700,000 pallets annually.The conversation explores:•The logistical disruption that followed deregulation•How GoReefers grew by finding solutions during periods of change•Why fresh-produce logistics still depends heavily on people•The effect of port delays on growers, exporters and international customers•Why South Africa must improve the performance of its ports•The importance of protecting fruit throughout the supply chain•Leadership, workplace culture and empowering employees•Preparing employees for artificial intelligence and new technology•Opportunities for South Africa to become a larger contributor to the global food supplyDelena explains that GoReefers approaches difficult decisions by asking one central question: What is best for the fruit?Her message to exporters is equally clear: “You pick, you pack and you sell — we will do the rest.”Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Can Farmers Use Fewer Chemicals Without Risking Their Crops? | Ep. 156 07.09.2026 44min

  Can farmers reduce their reliance on conventional chemicals without placing their crops at risk?Jean Kuiper, Director at RealIPM, joins Lucentlands Podcast hosts Dewald Kirsten and Louise Brodie to explain how integrated pest management combines biological crop-protection products, carefully selected chemicals, beneficial organisms and effective monitoring.Jean shares how problems with chemical resistance in her commercial rose operation led her to explore biological alternatives. After seeing the results firsthand, she began helping farmers introduce fungi, bacteria and other biological solutions into practical commercial production systems.The conversation explores:•Why integrated pest management does not mean abandoning chemicals•How biological products can complement conventional crop-protection programmes•The importance of scouting and spraying only when necessary•How beneficial insects help control agricultural pests•Why biological crop protection is not necessarily more expensive•The role of cover crops, soil health and companion planting•How consumer demand for reduced residues is changing agriculture•Why growers must measure results and remain open to new approachesJean also shares a simple message for commercial growers: use these products, measure the benefits and allow the results to guide your decisions.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Why Entomology Matters | Ep. 155 31.08.2026 57min

  Episode 155 of the Lucentlands Podcast explores why entomological knowledge remains essential to the future of agriculture.Hosts Dewald Kirsten and Louise Brodie speak with Dr Elleunorah Allsopp, an entomologist who spent more than four decades conducting agricultural research, primarily within South Africa’s grape and wine industries.Dr Allsopp reflects on entering agricultural research when women were first being admitted into research positions, earning the trust of growers and helping to advance equal opportunities within a traditionally male-dominated field.The conversation examines the commercial and phytosanitary risks posed by insect pests, including how a pest can destroy a crop shortly before harvest or threaten access to an entire export market. Dr Allsopp also explains why sustainable farming and integrated pest management require far more knowledge and decision-making than conventional spray programmes.
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  Building TIQI, a New Global Grape Brand | Ep. 154 26.08.2026 45min

  Dewald Kirsten and Louise Brodie speak to Jacobus van der Merwe, Business Development Manager of Fruitips, about the development and global launch of TIQI—a new premium table grape brand built around exceptional flavour, long shelf life and carefully controlled production.Developed through the partnership between Grapa Global and TopFruit International, TIQI brings two distinctive pink grape varieties together under one consumer brand. After a successful trial in 2025, the branded grapes are set to launch exclusively in Marks & Spencer stores in the United Kingdom on 26 August 2026.Jacobus explains why Fruitips aims to build a brand rather than simply sell grapevine material. This includes selecting growers, controlling the number of hectares planted, developing production and packing protocols, protecting consistent quality and coordinating supply between countries.The discussion also explores:•Why more than 20,000 UK consumers participated in the grape tasting•TIQI’s distinctive flavour, aroma and unusually long shelf life•The strategy of keeping supply controlled to protect value•Current plantings in California, Mexico, Brazil, China and Namibia•When commercial plantings could begin in South Africa•Why production protocols must be adapted for each country•The challenge of delivering consistent quality throughout the year•How the model could support premium returns for selected growers•Why agriculture needs to communicate its wider impact to young professionalsSubscribe to the Lucentlands Podcast for conversations with the people shaping agriculture, horticulture and the international fresh-produce industry.
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  Tiny Worms, Big Impact: Soil Health & a South African Biopesticide | Ep. 153 24.08.2026 49min

  Lucentlands Podcast Episode 153 explores the largely unseen world beneath agricultural crops and why soil testing is becoming increasingly important for modern farming.Dewald Kirsten and Louise Brodie speak to Sheila Storey, Consultant to Nemlab & Soil Health Support Centre and Director at NemaBio.Sheila explains how microscopic nematodes can damage plant roots, restrict nutrient uptake and contribute to costly production losses. However, not all nematodes are harmful. Beneficial, free-living nematodes can serve as valuable biological indicators of soil health and help identify whether soil is degraded, enriched or biologically balanced.The conversation also explores Sheila’s journey from starting Nemlab in her home in 1987 to building a highly specialised agricultural laboratory serving producers, researchers and agricultural companies across Southern Africa.A major focus is the development of a South African entomopathogenic nematode-based biopesticide. The locally sourced biological product is intended to control the soil stages of certain insect pests. Sheila discusses its potential advantages, the lengthy research and registration process, and why South Africa should invest in developing biological solutions from its own biodiversity.
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  Biological Farming: Balancing Food Safety and Security | Ep. 152 18.08.2026 50min

  How can agriculture reduce its reliance on synthetic chemistry without compromising crop yields, farmer profitability or global food security?Dewald Kirsten and Louise Brodie speak to Michelle Lesur, CEO of Andermatt Madumbi, about the expanding role of biological solutions in modern farming and why successful adoption requires far more than simply replacing one product with another.Michelle explains why biologicals and conventional crop protection should not be treated as opposing systems. Instead, farmers need an integrated approach that balances soil health, plant vitality, pest and disease management, food safety and productivity.The conversation explores:•The story behind Madumbi and its partnership with the Swiss-based Andermatt Group•The difference between biocontrol products and biostimulants•Why export-market residue requirements are accelerating biological adoption•The importance of reliable products, technical advice and correct application•Regulatory challenges facing biological products in South Africa and internationally•Why Africa’s cold-chain infrastructure matters for living biological organisms•The role of biologicals in commercial, smallholder and row-crop farming•How AI could support pest and disease management without replacing human expertise•Why consumers need a better understanding of what food production involvesMichelle also shares her journey from building an accounting business after a devastating farm fire to becoming CEO of a company working to change how food is produced.As she explains, biological farming is not an overnight switch. It is a journey that must meet farmers where they are while protecting productivity and profitability.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  How DNA Technology Is Transforming Agriculture | Ep. 151 12.08.2026 1t 3min

  In this episode, hosts Dewald Kirsten and Louise Brodie speak with Dr Renee Prins, Founder and Director of CenGen (Pty) Ltd, about the role of molecular genetics and DNA technology in agriculture.Dr Prins explains how DNA markers allow plant breeders to identify desirable genes while plants are still seedlings. This helps breeding programmes focus their land, infrastructure and resources on the most promising material. Although DNA technology does not remove the need for years of field evaluation, it can make the breeding process considerably more efficient.The conversation explores CenGen’s growth from a small laboratory in Worcester into an agricultural genetics company serving clients across numerous crops and industries. Its work has expanded from wheat and barley into fruit, grapevines, groundnuts, indigenous plants, insects and biodiversity research.Dr Prins also discusses CenGen’s participation in the 1KSA initiative, which aims to sequence the genomes of 1,000 indigenous South African organisms. In the past 18 months alone, the CenGen team has sequenced more than 106 important plants, along with several insects.Another important focus is CenGen’s educational outreach. Since 2021, more than 1,000 learners have participated in its genetics workshops, where they experience real DNA extraction and learn how concepts from the school curriculum are applied in a working laboratory.The discussion covers:•How DNA markers support plant-breeding decisions•Why field evaluation remains essential•Genetics in fruit, grain and grapevine production•Identifying pollination compatibility in orchards•Genome sequencing of indigenous South African species•The role of molecular genetics in food production•Making genetics accessible to high-school learners•Creating opportunities for young people in science•The challenges of building a private agricultural laboratory•Why applied research must respond to producers’ immediate needs•Building a scientific team and a sustainable organisationDr Prins also reflects on founding CenGen despite being warned that the business might not succeed. Her journey demonstrates what can be achieved through persistence, scientific curiosity and a determination to apply research to real agricultural challenges.Subscribe to the Lucentlands Podcast for conversations with the people shaping agriculture, fresh produce and food production.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Building Fruit Brands That Consumers Trust | Ep. 150 03.08.2026 39min

  This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/This August, the Lucentlands Podcast celebrates Women’s Month with a special series featuring women making an impact across agriculture.In Episode 150, Dewald Kirsten and Louise Brodie speak with Liza Matthews, Marketing Manager at TopFruit (Pty) Ltd and incoming Managing Director of Greenhouse Creative Brand Studio.Liza shares the story behind the growth of Pink Lady® apples, explores the importance of quality, branding, packaging and consumer trust, and explains why marketing should form part of the journey from the very beginning.She also introduces Greenhouse Creative Brand Studio, a new TopFruit-affiliated marketing agency that will use its agricultural expertise to help businesses build and grow strong brands.Key insights from this episode•Why marketing should form part of the strategy for a new fruit variety from the beginning.•How a quality agricultural product becomes a trusted consumer brand.•Why tastings are valuable when introducing consumers to unfamiliar products.•How Pink Lady® developed strong consumer recognition in South •Africa and other African markets.•Why quality and brand consistency matter to informal fruit traders.•The relationship between Cripps Pink, approved mutations and the Pink Lady® trademark.•Why clear brand guidelines support long-term brand growth.•How packaging influences consumer attention and perceptions of value.•Why branded fresh-produce packaging has become increasingly important in supermarkets.•How specialist agricultural knowledge strengthens marketing strategy.•The services Greenhouse Creative Brand Studio will offer agricultural businesses.•The range of career opportunities available throughout the agricultural value chain.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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  Can Fruit Growers Cut Chemical Use by 50%? | Ep. 149 30.07.2026 23min

  Can fruit growers use fewer chemicals without compromising crop protection?Dr Peter Triloff of the Lake Constance Fruit Cooperative joins Dewald Kirsten and Louise Brodie to explore how orchard design, sprayer selection and airflow management influence the effectiveness of spray applications.Drawing on decades of experience in European fruit production, Dr Triloff explains why more power does not necessarily produce better results. The real objective is to distribute droplets accurately across the target canopy while limiting losses to the ground, the air and neighbouring rows.The discussion covers:•Why sprayers must be matched to individual orchards•How tree height, canopy structure and row spacing affect spray drift•The importance of correct fan selection and airflow adjustment•Why excessive airflow can reduce application efficiency•The potential to reduce chemical dose rates in slim canopies•The opportunities and limitations associated with spray drones•How better application technology can save growers money•Why spray application is far more technical than it may appearDr Triloff believes the industry should develop the best available application technology, align pesticide registrations with improved efficiency and help growers achieve the same crop-protection results with fewer chemical inputs.This conversation was recorded at the Hortgro Technical Symposium 2026.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Why Good Science Needs Better Communication | Ep. 148 27.07.2026 42min

  Good science can change lives—but only if people can understand it, trust it and see why it matters.In Episode 148 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Prof Marina Joubert, Associate Professor of Science Communication at the Centre for Research on Evaluation, Science and Technology (CREST) at Stellenbosch University.Recorded at the Hortgro Technical Symposium 2026, the conversation explores why effective science communication must be treated as an essential part of research rather than an afterthought.Prof Joubert explains that communicating science does not mean “dumbing it down”. It means removing unnecessary jargon, explaining complex ideas in everyday language and connecting scientific evidence to the concerns, experiences and decisions of real people.The discussion also examines the relationship between scientists, agricultural media, growers and the wider public. Prof Joubert argues that good communication should be a reciprocal process in which scientists share their knowledge but also listen to the people and communities affected by their research.Key topics discussed:•Why scientific research must be visible and relevant to society•How storytelling makes complex science easier to understand•The importance of trust in scientists and scientific institutions•Why scientists should communicate uncertainty openly•The difference between misinformation and deliberate disinformation•How to recognise exaggerated or unsupported scientific claims•Why growers should ask questions before investing in agricultural products•The role of agricultural journalists and communication professionals•How scientists can build communication into research proposals and budgets•The potential benefits of public engagement for research impact and funding•Why communication must involve listening as well as speaking•How scientists, growers and the media can work together more effectivelyThe episode also considers the growing volume of questionable claims confronting farmers—particularly around crop protection products and other agricultural inputs. Prof Joubert encourages growers to investigate the evidence, ask critical questions and be cautious when products promise multiple benefits without credible research to support those claims.She also challenges scientists to move beyond journal articles and conference presentations. As she explains, good science is essential, but effective communication is what makes that science visible, relevant and capable of creating meaningful impact.For young people entering science, her message is equally clear: remain curious, be humble, listen to communities and be willing to invest in effective communication.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  Taking South African Fruit from Farm to Global Shelf | Ep. 147 23.07.2026 1t

  In Episode 147 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak to Trevor Dukes, CEO of The Fruit Farm Group South Africa, about the changing realities of farming, fruit exports and the international fresh produce supply chain.Having worked across farming, packhouses, procurement, exports and international fresh produce markets, Trevor brings a valuable understanding of the journey from the orchard to the retail shelf. He explains why fresh produce remains a hands-on business, why every season requires a different response and why “the devil is in the detail.”The Fruit Farm Group operates as a modern producer, packer and exporter. Its South African activities span subtropical and deciduous fruit, including avocados, apples, pears, bananas, mangoes and litchis. The business combines its own farms and packhouses with grower partnerships and international commercial relationships.Trevor discusses how relationships between growers, exporters, importers and retailers have evolved. Security of supply is no longer enough: modern supply chains must deliver consistently throughout the year while addressing sustainability, affordability, accessibility and changing consumer expectations.The conversation also examines South Africa’s expanding market access. New opportunities, particularly in Asian markets, could support future growth, but Trevor cautions that market access is not a silver bullet. South African exporters still need to understand each market, establish reliable supply chains, compete for shelf space and create a clear point of difference.Key insights from the conversation• Why every agricultural season is different and businesses must remain agile• How The Fruit Farm Group connects production, packing and exporting• The value of combining farming experience with commercial market knowledge• Why South Africa’s avocado sector is exploring new production regions• How new export markets must be developed through careful, long-term building blocks• Why South African fruit enjoys a positive international reputation• The influence of retailers and consumers on modern fresh produce supply chains• How convenience helped elevate ripe-and-ready avocados in retail markets• The growing importance of genetics, new varieties, automation and agricultural technology• How global industry networks create opportunities for learning and commercial collaboration• Why simplicity and a clear focus can help businesses find better solutionsTrevor also explains what happens when an avocado is “triggered” or partially ripened, how ripe-and-ready fruit is assessed and why consistency is essential when supplying retailers and consumers.Despite challenges involving ports, infrastructure and supply-chain execution, Trevor remains positive about South African agriculture. Investment in orchards, varieties, genetics, technology, cold storage and production infrastructure continues across the country’s fruit industries.His central message is clear: success depends on understanding the product, remaining close to production, adapting to changing circumstances and building solutions that create value from the farm through to the consumer.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
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  Why Consumer Demand Must Shape What Growers Plant | Ep. 146 20.07.2026 37min

  What makes one fruit variety a commercial success while another struggles to find a market?In Episode 146 of the Lucentlands Podcast, Dewald Kirsten and Louise Brodie speak with Tom Barnes, President and CEO of Category Partners, about how consumer behaviour, retail strategy and market intelligence should inform production decisions.Recorded at the Hortgro Technical Symposium 2026, the conversation explores the connection between what growers plant, what retailers stock and what consumers ultimately choose to buy.Tom explains that growers must make long-term decisions before knowing whether sufficient demand will exist when a crop reaches commercial production. This is particularly challenging in the apple industry, where establishing an orchard requires significant investment and trees may take several years to produce commercially viable volumes.In the United States, consumers may encounter 14 or 15 apple cultivars in a single retail store. Within this competitive category, a good apple does not automatically become a commercial success. Branding, consistent quality, category management, retail support and consumer-focused marketing all influence whether a cultivar earns and retains shelf space.Cosmic Crisp® offers a valuable case study. Tom discusses the marketing investment and industry collaboration that supported its rapid rise in the United States. He also explains how increasing production has moved it from a highly differentiated premium product towards a more widely available staple.The conversation also considers the premium positioning of SugarBee®, the brand recognition achieved by Pink Lady® and the role of controlled supply in maintaining consumer interest and value.Tom examines how economic pressure affects fresh produce purchases. Consumers may reduce spending on organic products when confidence is low, yet they remain interested in distinctive flavours and memorable eating experiences. Social media and online influencers are also encouraging people to try unfamiliar products.However, producers may only get one opportunity to create a positive impression. If the eating experience disappoints, the consumer may not purchase that product again. Flavour, texture, freshness, consistency and correct handling are therefore essential.Food waste is also influencing shopping behaviour. Consumers are buying smaller quantities, shopping more frequently and showing greater interest in pack sizes that help them use the product before it deteriorates.Key insights•Why consumer demand should inform planting decisions•How category management connects growers, suppliers and retailers•Why growing performance does not guarantee market success•What drove the rapid growth of Cosmic Crisp®•How supply growth can affect premium positioning and grower returns•Why fresh produce marketing must reach consumers•How economic pressure affects organic and premium purchases•Why the first eating experience determines repeat demand•How food-waste concerns are influencing pack sizes•What blueberry growth reveals about health-led demand•What South African and American producers can learn from each otherThe central message is clear: growers must consider not only what performs well in the orchard, but also what consumers want to buy, eat and purchase again.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/
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  The Business Behind Branded Apples | Ep. 145 16.07.2026 52min

  In Episode 145 of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie speak with Peter Allderman, former TopFruit manager and consultant specialising in plant breeders’ rights and fruit-variety management.Peter reflects on the early development of TopFruit, the introduction of Cripps Pink to South Africa, and the work required to build Pink Lady® into one of the world’s most recognisable fresh-produce brands.The discussion explores how a new apple variety moved from a breeding programme into orchards, packhouses and international markets — and why that process required far more than simply planting trees and selling fruit.Peter explains how TopFruit helped establish the structures, quality standards, licensing systems and grower support needed to develop the Pink Lady® programme in South Africa. He also discusses the early resistance to royalties and brand-related fees, and why growers eventually recognised the value created through coordinated variety management and marketing.Key insights from this episode include:• How TopFruit developed during the early years of managed fruit varieties in South Africa• The origins and commercial development of Cripps Pink and Pink Lady®• Why Pink Lady® is a brand and not simply another name for an apple variety• How quality standards help protect a premium fresh-produce brand• Why royalties and licensing systems are important in plant breeding• The long timeframes and financial risks involved in developing tree-crop varieties• How plant breeders’ rights encourage continued investment in innovation• Why independent variety management became increasingly important after deregulation• The role of collaboration between breeders, nurseries, growers, packhouses and marketers• Why fresh-produce marketing requires active seasonal management• How grower education and industry buy-in support successful variety programmes• The importance of protecting brands against misuse and non-compliant fruit• How new apple varieties are evaluated for flavour, aroma, size and consumer appeal• Why small-format apples can be attractive to consumers but more expensive to harvest and packThis episode offers a detailed look at the systems behind modern fruit-variety commercialisation and the people who helped shape South Africa’s role in the international apple industry.Connect with us:Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/Facebook: https://www.facebook.com/lucentlandsmediaLinkedIn: https://www.linkedin.com/company/lucentlandsmedia/Podcast LinkedIn: https://www.linkedin.com/showcase/lucentlandspodcastSupport this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1This podcast is proudly sponsored by Agrarius. Find out more: ⁠https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo⁠Visit our agricultural stock site: https://lucentlands.smugmug.com/