Product Marketing Life

Episoder

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  How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap 03.06.2022 45min

  In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team.
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  Running a product marketing focused agency | Raechel Lambert, Olivine 11.02.2022 46min

  This week on Product Marketing Life, host Mark Assini is joined by Raechel Lambert, Co-Founder and VP of Product Marketing at Olivine. Rachel has held a variety of product marketing roles throughout the course of her career. In fact, she was one of the first product marketers to join Intercom in its early years.The pair discuss how product marketing changes across company stages and industries, as well as what it's like running a product marketing-focused agency, and how that differs from running product marketing in-house.
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  Transitioning into product marketing | Yi Lin Pei, Teachable 28.01.2022 33min

  This week on Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, the Director of Product Marketing at Teachable. She has over 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles.The pair discussed how anyone can make the transition into product marketing, even without prior experience, and the differences between what being a product marketer means at different companies, whether they are B2B, B2C, SaaS, a startup, or a mature business.
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  Navigating buy versus build conversations with prospective customers | Jack Preece, Linnworks 24.12.2021 26min

  This week on Product Marketing Life, host Mark Assini is joined by Jack Preece, Product Marketing Executive at Linnworks.Jack is a data and design-led product marketer with 5 years of experience building and scaling ambitious startups. He's driven by working with a variety of stakeholders and putting end-users first, at all times.
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  Differentiating developer product marketing from traditional product marketing | Averie Wong, LinkedIn 29.11.2021 39min

  This week on Product Marketing Life, host Mark Assini is joined by Averie Wong, Product Marketing Manager, Developer Platform & Experience at LinkedIn.Before diving into the world of product marketing head first, Averie was a classically trained accountant turned customer success manager, jumping from Credit Suisse to Princess Cruises in an accounting capacity, and then from Nielsen to App Annie in client-facing roles. Throughout her career, Averie has balanced her quantitative mindset against the need for a qualitative approach, which has paid dividends in her role as a product marketer at LinkedIn.Averie and Mark dig into the nuances that differentiate developer product marketing from traditional product marketing. They also discuss the unique challenges and benefits of marketing to developers, and why developer product marketing is likely to become an increasingly big part of the larger product marketing landscape in the coming years.
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  Technical career guidance on how to start (and grow) your PMM career, with Al Dea | Product Marketing Life 17.09.2021 50min

  This week on Product Marketing Life, host Mark Assini is joined by Al Dea, host of PMA's newly released series Product Marketing Careers. An experienced product marketer with a variety of insights, Al offers his guidance on how to start (and grow) your product marketing career.
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  The ups and downs of introducing product marketing at a start-up company | Saad Asad, ChartHop 03.09.2021 35min

  This week on Product Marketing Life, host Mark Assini is joined by Saad Asad, Senior Product Marketing Manager at ChartHop. Saad shares his experiences of working in product marketing at start-up companies, focusing on the triumphs and tribulations in his career so far.
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  Transitioning from education to PMM, with Chad Meirose 20.08.2021 31min

  This week on Product Marketing Life we’re joined by Chad Meirose, Product Marketing, Core User Engagement at Clever Inc.Chad's experiences in the Education sector are focused primarily grounded in classroom teaching, non-profit program management, and marketing strategy, and in his current role with Clever Inc. he's responsible for developing the product market vision, strategy, and programs to help teachers, school tech leads, districts, and families create the best learning experience for students.Maria shares her unique journey into PMM, why she loves the role, the distinction between positioning and the narrative, and why it matters, plus, tackles the MBA topic, and the one element of a PMM career that really grinds her gears.
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  The nuts & bolts of narrative building, with Maria Massad 06.08.2021 42min

  This week on Product Marketing Life we’re joined by Maria Massad, Senior Product Marketing Manager at G2 to take a deep dive into the world of narrative building. Maria shares her unique journey into PMM, why she loves the role, the distinction between positioning and the narrative, and why it matters, plus, tackles the MBA topic, and the one element of a PMM career that really grinds her gears.---"Writing is a skill that will serve you in product marketing, beyond product marketing, taking the time to really hone your writing skills and how you think critically about the world, forming your own opinions and judgments is something that will serve you throughout your entire life."
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  Product Marketing Life | Tamara Schebel, Klue 23.07.2021 43min

  This week on Product Marketing Life we’re joined by Tamara Schebel, VP of Product at Klue. Tamara shares insights, examples of success, and foundational tools on where and how you should start building the right competitive enablement program that fits your company stage, plus top tips for PMMs embarking on their CI/CE journey, and more.---"The biggest part, I think of that planning that most folks seem to miss in the early days, as you slide into CI accidentally, is figuring out to your point what success looks like. It can be any number of things, there are lots of ways to actually measure your impact against CI over time, but you have to actually think about what that's going to be. Because if you don't do it, nobody else is going to do it for you. And suddenly you find yourself two years from now with your boss going, what is it exactly you've done?"
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  How to evaluate a PMM role before you take it, with Sharon Markowitz, YourCareerWings 18.09.2026 21min

  A product marketing title can mean full-stack generalist, sales support, product-led growth, or partner marketing depending on where you land. Sharon Markowitz, whose career spans Del Monte, Intuit, LinkedIn, Zoom, and a stint in Australia, talks through how scope, reporting structure, and decision-making influence vary so dramatically across organizations, and what questions to ask in an interview to find out which one you're actually walking into.
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  Product Marketing Life | Jena Donlin, Snowflake 14.07.2021 18min

  In the first Product Marketing Life podcast of 2021, we got together with Jena Donlin, Senior Product Marketing Manager at Snowflake, and discussed onboarding as a new product marketer. Jena shares how she prepared for her move to Snowflake, what she thinks helped her secure the role, expectation versus reality, personal KPIs, tips for nailing working from home, and more. ---I think we often feel this pressure to put on this act, that we're perfect at everything. I think one of the things that I really appreciate in colleagues and I'm trying to live is showing that vulnerability and being really open and honest about 'here's what I think I bring to the table and here's where I'm leaning in on you to be the excellent professional that you are'.
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  The AI marketer's blind spot with Josh Porter 04.09.2026 38min

  When every company generates copy from the same handful of models, brand identity starts to collapse. Josh Porter, founder of Thunderwolf Consulting and former Google Cloud AI marketer, talks through the four layers of the AI tech stack, why the shift from generative to agentic AI changes what product marketers need to know, and the distinction between companies genuinely operating in AI versus those wrapping existing tools. His core argument: marketers need to act as editors, not passengers, and customer interviews are the one input AI still can't replicate.
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  Product marketing inside one of America's largest regulated banks with Pallavi Shrivastava 07.08.2026 36min

  Product marketing in banking operates under constraints most PMMs never encounter. Pallavi Shrivastava, VP of Product Marketing at US Bank, came from scaling startups and has spent her time since learning what changes when regulatory compliance, transparency, and long-term customer trust sit at the centre of every campaign and positioning decision. She talks through how her team uses AI for product positioning, why technical fluency matters more than people expect, and what it means to invite customers into the product journey rather than just market to them.
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  Why AI governance in product marketing is failing, with Tom Crist 23.07.2026 36min

  Only 15% of organisations have effective AI governance, and product marketing is feeling that gap. Tom Crist, Principal at Fluvio, has spent his career building product marketing functions across industries, and he thinks most teams are using AI in ways that quietly erode the quality of their output. He talks about where human synthesis still matters, how to build trust through content, and what it actually means to differentiate when everyone has access to the same tools.
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  The best of Product Marketing Life: Game-changing insights from 2023 22.12.2023 34min

  In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing. This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.We've explored various topics, from the intricacies of horizontal product marketing strategies to the art of quantifying marketing's impact in a tangible way. You were treated to an array of episodes that delved into the heart of PMMs' challenges, from navigating go-to-market strategies and effectively demonstrating marketing impacts to leveraging customer feedback for sustained growth.Featuring a diverse group of guests, including: Robert Kaminski from FletchZoey Morck from Logz.ioDevon O’Rourk from FluvioRyan Cueller from TruVoiceOlga Laul from GoogleStuti Dutt from Compass DigitalKevin Chan from FleetioThis episode – the final episode of 2023 – offers a recap of some of Mark’s favorite conversations of the year. Key takeawaysHow to achieve GTM successHow to demonstrate impact in a role that doesn’t always get tied to quantifiable metricsWhy companies often fail at the hands of their inability to sustain and repeat successful launches.What a win-loss program is and isn’t What it’s like to be a PMM on a truly global scaleWhat’s the difference between being a solo PMM vs. working in a large team?
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  Product marketing is messy (but that’s the fun part), with Wendy Werblin, ScriptPro 25.06.2026 42min

  What happens when you’re hired as the first product marketer in a 30‑year‑old, engineering-led company? In this episode, Wendy Werblin, Director of Product Management, Product Marketing, and Strategy at ScriptPro.
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  Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule 08.12.2023 56min

  In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of AssetMule. During their chat, Justin shares his thoughts on the difference between good and great enablement and what product marketers can do to build enablement into a function that delivers enough value to warrant its own dedicated resourcing.As a veteran in the tech and SaaS industry, Justin shares his comprehensive journey that spans from a foundational role in sales to an evolution into product marketing, culminating in his current entrepreneurial venture. Mark and Justin get to the core of effective sales enablement, emphasizing the importance of a strategic approach where ongoing dialogue between the enablement and sales teams leads to more dynamic and impactful support. By moving beyond the traditional reactive nature of enablement, organizations can develop sustainable, scalable strategies that truly support their sales teams in a rapidly evolving market.Not only that, Justin shares the inspiration and vision behind AssetMule, talking about addressing the common challenges in creating sales assets, especially for non-designers in product marketing roles.Key takeawaysWhy product marketers make strong entrepreneursThe ups and downs of self-launchingThe benefits of partnering with PMMs with diverse strengths and expertiseWhy many experienced product marketers still seek validationHow financial acuity is integral in driving impactAnd more insights throughout the episode!
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  Product Marketing Life | Vincent Xu, Google 14.07.2021 20min

  We got together with Product Marketing Manager at Google, and PMA ambassador, Vincent Xu, for a fascinating discussion on digital accessibility in APAC’s emerging markets. Vincent shares some of the major tech trends in APAC, the accessibility of tech in emerging markets as well as some of the biggest roadblocks, plus the role PMMs play in tackling accessibility, his personal approach, and heaps more. ___other reason why digital accessibility has become increasingly important is because of an enduring post COVID era, essentially, where schools are forced to move learning online, or potentially having a lot of doctor tele-consulting services, which is not only helpful in terms of personal hygiene, personal safety, but also can have massive impacts in terms of mitigating the strain on over flooding hospitals. --- The rise in digital accessibility, because of all the innovations taking place, and because of this enduring post COVID era where things are slowly moving online, or rapidly moving online, for that matter. This is something that I think is pretty important in emerging markets.
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  PMM in industries that run on gut feel, with Maitri Gandhi, Hoshizaki 11.06.2026 35min

  Most product marketers learn their craft in SaaS, where data is everywhere. Maitri Gandhi, product marketing specialist at Hoshizaki America, works without it. She talks about building ICP messaging across sectors like food service, hospitals, and education using qualitative signals and trial and error, and why she thinks sales enablement is less about assets and more about giving a sales team something to talk about.