Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table

Putting Profits First. Make Profits a Decision and Priority, not a Leftover. 26.05.2026 36Min.

Money, profit, probably isn’t the only reason you own a law firm. But it is an important part of it. Guest Ben Hockema is a financial planner who specializes in helping business leaders focus on long-term profits and understand why focusing on, and delivering, profit is so important. Hockema’s company, Illuminate Wealth Management, works closely with law firms and their owners. Perhaps no one told you owning a law firm is owning a business. But the reality is you can’t effectively serve clients without focusing on your business and making it work. Law school may teach you the law, but no firm functions without profits. It’s important that you build a firm that pays you first. A profitable firm starts with your mindset. If you’re distracted by financial insecurity, if your firm isn’t delivering the profits that allow you to practice without worry, you aren’t doing your best work. The profit-first mindset isn’t about being selfish, it’s about eliminating distractions. Hear how Hockema helps law-firm owners reshape their understanding of how a firm works. Generating sustainable profit is a leadership decision, a conscious goal, not simply what’s left over at the end of the month. Consider these vital tips that can change your thinking (and understand the biggest mistake law firms make). Mentioned in This Episode: “Profit First,” by Michael Michalowicz Clio legal software Legal Talk Network

A Seat at the Table: Maximizing the Value of Non-Attorney Salespeople 12.05.2026 39Min.

In this episode of the Un-Billable Hour’s Seat at the Table: Get past the stigma: Law firms sell a service, and that’s no different than any other service business. It makes sense to hire a sales pro to find and sign customers What makes for a good non-attorney sales pro? What skills do you look for and where do you find them? Attorneys practice law. They aren’t trained in sales. Don’t waste time giving free advice during a “consult.” Let a sales professional sign the client, then focus on solving their problem. Take a “seat at the table,” with host Christopher T. Anderson and guests Rob Leitner and Elliot and Erik Alicea, experienced pros in building and running successful law firms. In this episode, law firms have grappled for a while with the idea of employing non-attorney salespeople to drive leads. That discussion is probably over, it’s time to talk about maximizing the value of these sales professionals. Let’s remove the stigma, law firms sell services. And lawyers aren’t salespeople. Hire a pro. Whether you call them salespeople or client/attorney liaisons or whatever else, the job of non-attorney salespeople is to welcome clients to the firm while ensuring the firm is a good fit for them, and the clients are a good fit for firm. But who are they? Where do you find them? Remember, this is the face of your firm. You’re looking for “personality plus,” meaning empathy, an understanding of the firm’s role and culture, and conversation skills. They don’t need legal skills, they need sales skills, that might include pros from high end car dealers or luxury item sales, even real estate professionals. In this episode of the Un-Billable Hour’s Seat at the Table, our panel of practice management and marketing professionals share inside tips for finding non-attorney sales pros to represent your firm, how to train them, and how to turn that hire into profit. Mentioned in This Episode: Dyson Vacuum Commercial, YouTube Clio ClioCon 2026, Oct. 26-27, 2026 Legal Talk Network Unbillable Hour

Your Firm’s Reputation Matters. It Starts With Who You Hire. 28.04.2026 43Min.

Reputational management and referral marketing in a crowded field are valuable commodities. But how are law firms and legal leaders building their business through reputational development? Guest David Craig is an experienced and recognized attorney specializing in trucking accidents and liability. He developed a reputation through legal acumen, public service, and as the author of the book “It’s Never Been Easier to Hire the Wrong Attorney.” But he also says a firm’s reputation can be defined by the people it hires. Craig is the managing partner and a founder of the Indiana personal injury firm Craig, Kelley, and Faultless LLC. He shares what he learned about reputational development over years of work. It all starts inside the firm, not the courthouse. You can’t say one thing but have anyone inside the firm doing another. Start with hiring. The people you hire represent your firm as much as you do. Hiring, monitoring performance, talking with clients, and online reviews all matter. Strong firms (and leaders!) take an interest in how every member of the team both performs and represents the firm’s bedrock principles. Clients don’t want to hire the wrong attorney, but sometimes they don’t know how to hire the right one. Building a reputation creates positive reviews, community support, and referrals. Hear how your firm – from top to bottom – can ensure a consistent positive client experience that turns into repeatable business. Everything you and your team do, starting with informational meetings and helping prospects feel welcome and appreciated, down to making sure clients remain comfortable and informed, builds your firm’s reputation. Mentioned in This Episode: “It’s Never Been Easier to Hire the Wrong Attorney,” by David Craig Clio legal software Legal Talk Network

Seat At The Table: How To Avoid Wasting Money On Marketing 14.04.2026 38Min.

In this episode of the Un-Billable Hour’s Seat at the Table: Establishing a brand is one thing, sharing that brand with potential clients who need what you’ve established as a brand – your solutions – is next It’s easy to waste money on marketing when your efforts are unfocused. Be strategic. Learn from others. What works? Don’t just pursue all the potential clients in the world, speak directly to the clients you want. The ones who are ready to hire you, not just kick the tires. Take a “seat at the table,” with host Christopher T. Anderson and guests Rob Leitner, John Reed, Kristen David, and Elliot and Erik Alicea, all experienced pros in building and running successful law firms. In this episode, dig into marketing, the next step once you’ve established your brand identity. How does marketing share your vision and attract the clients you want? Share how, and why, you and your firm are the solution to your potential clients’ problems. Because that’s what clients want: solutions. As we’ve learned, branding is who you are and what you stand for. But marketing is about connecting with potential clients, sharing that brand, and creating that “Bam, that’s who I want to work with” revelation. Learn to connect your value proposition to your target audience. Define your ideal clients, find them, and let them know you understand their situation and can help. Then, after the initial contact, get them in the door and cement that connection. Avoid wasted effort by connecting your brand to your marketing, making your voice heard and your capabilities recognized. It all has to work together to help you interest, connect with, and land the clients you want. Mentioned in This Episode: Clio ClioCon 2026, Oct. 26-27, 2026

Getting Control of Your Practice (and Your Life). Beat Burnout, Live Better. 24.03.2026 41Min.

Lawyers, even busy lawyers, deserve to feel joy and satisfaction. Burnout, time management crises, and stress are signs that your business is running you instead of you running you. The secret may lie in better energy management and better focus on what makes us happier and more productive. Guest Wendy Meadows runs a successful family law firm. But a few years ago, she realized her busy practice wasn’t as fulfilling as it could be. She turned inward and focused on what made her happy. She transitioned her practice from litigation to mediation. And she learned how to let herself experience her own successes and recognize the bright moments around her. Meadows turned what she learned into a coaching practice and a top-selling book, “Sparkle & GRIT,” helping other attorneys reboot old habits and create purpose to build their best life. Learn to understand how you work best and what makes you happy. Sometimes just spending five minutes on yourself at the beginning of the day can help you enjoy a more purposeful, and less stressful lifestyle. If you won’t “manage yourself,” it’s hard to manage a firm. Take a moment to reflect on your day prior, what made it a good day? Think about the upcoming day, what will you focus on? Make tomorrow the day you wake up feeling great. Mentioned in This Episode: “The Power of Now: A Guide to Spiritual Enlightenment,” by Eckhart Tolle Clio legal software Legal Talk Network

Seat At The Table: How To Establish My Firm’s Brand (Series Premiere) 10.03.2026 41Min.

In this episode’s Seat at the Table, let’s dig into the bedrock of your business: Your identity. That’s what branding is, it’s defining yourself. Who are you? If you’re starting a new firm, or trying to grow your existing firm, start with your brand. Do you know what it is? And is what you thought you wanted One part of your brand is easy to express and hard to deliver. Do what you say you are going to do. If you promise something, if you pitch something, live up to that. Build your business on results, on meeting clients where they are, and on meeting client demands and expectations. A slick website is meaningless if you are disappointing or even inconveniencing your clients. Should you rebrand, or refresh your brand, or invest in branding? What is a brand? What’s your brand? Good intentions and hope are not a business plan. Do something tangible by defining your business and living up to your promises. In this new Un-Billable Hour series, “Seat at the Table,” we dig into helping lawyers attract clients, build the business flow, and branding, all while turning your vision into reality, profit, and success. New guest hosts Kristen David, Rob Leitner, and brothers Elliot Alicea and Erik Alicea are experienced pros in business development and marketing for law firms. With proven track records, they join host Christoper T. Anderson and dig into the real needs of growing firms. If you’re getting started, hear how creating a brand – and building trust – sets you on the right path. Are you doing the things you say you’re going to do? It’s important to deliberately help potential new clients understand who you are and what you do (and avoid the most common branding mistakes startups trip over). Mentioned in This Episode: Michael Gerber “The E-Myth Revisited” Pragmatic Institute Clio ClioCon 2026, Oct. 26-27, 2026

Networking and Referrals, the Forgotten Marketing Channel 24.02.2026 36Min.

A part of the legal marketing landscape we don’t talk about enough is referral marketing. Sure, we focus on digital marketing, search engines, and paid advertising. But maybe one of the best – and cheapest – forms of marketing could be referral marketing, working with other layers who know, like, and trust us. Guest John Reed is a former practicing attorney and the founder of Rain BDM, a marketing firm that helps lawyers build exceptional relationships. Hear how professionals learn and play “the referral game.” Asking for referrals may not feel natural, even a bit awkward. But like any marketing campaign, it can be planned, initiated, and tracked. And it can be fun and rewarding. Don’t try to make a relationship “transactional,” just go out and meet and help people. Let it be more relaxed and natural. Hear about the “four questions” and a personalized “grid” plan that can get the ball rolling when you meet another attorney. If you’ve struggled with building intentional relationships with other attorneys and expanding your network, you’ll want to hear this free “relationships 101” lesson from a proven, experienced pro. Mentioned in This Episode: “Endless Referrals” by Bob Burg “Never Eat Alone” by Keith Ferrazzi

Community Table: Explaining the Process to a New Client The Correct Way 10.02.2026 26Min.

In this episode’s discussions around the Community Table, explaining to clients what to expect, marketing, and getting your tech up to speed. With new clients, take the time to set expectations and explain the process. Assumptions and miscommunication can lead to lower satisfaction when a client’s uninformed expectations don’t meet reality, even with a successful outcome Starting with a clear explanation of the process can lead to more favorable outcomes. Will the case go to trial, our would a settlement be better? How much would one route cost vs. another? Give clients the big picture. Real life is not a television TV drama. Is your marketing attracting the clients you want? Casting the widest net isn’t always the best choice. Explain who you are and what you do honestly. And then live up to those promises. (And for Heaven’s sake, get your tech in order. Clients today expect at least that: Hear the common tech shortfalls that turn clients off.) Mentioned in This Episode: Clio ClioCon 2026, Oct. 26-27, 2026

What Can Today’s Tech and AI Do for You? Expert Insights (and Predictions) 27.01.2026 48Min.

The world of legal technology can seem overwhelming. Fortunately, we have a guide in Chelsey Lambert, founder and author at the legal tech education, consulting, and guidance platform Legal Tech Decoded, which features articles, reviews, and opinions on the latest in legal tech. This episode is kind of about marketing, but kind of about operations, but also kind of about AI, because tech is coming for every aspect of your legal practice. What developments will drive your firm forward, and what’s smoke and mirrors? Lawyers who’ve been in the business long enough have gone from reviewing cases on paper and in books, maybe even yellow legal pads, to the Internet revolution, to online research and filing, to today’s AI revolution. Is AI remaking the practice of law, or just the next progression? (Spoiler, it’s kind of a big deal.) “I don’t know that we’ve ever trained lawyers how to buy technology in the first place,” Lambert says. Now add the complexity of AI, a tool you have to train, guide, and trust. Hear about the evolving world of legal tech, even developments you probably haven’t heard of, and the evolution of the profession, including the potential for non-lawyer ownership and private equity. Don’t fear or ignore the revolution, embrace it. Mentioned in This Episode: Association for AI in Legal, A4l.law CaseMark RocketLawyer LegalZoom Nolo Foundation AI

Community Table: Getting Teams on Track and On the Same Page 13.01.2026 34Min.

In this episode’s discussions around the Community Table, getting a worrisome associate, and the entire team, on track. Plus, communicating with clients and assuring them you have their back: A manager struggles to help an associate manage tasks and produce work on time, could tools help through redundancies and accountability. Daily “standups” or “scrums” can help legal teams clear logjams and stay on track. Christopher offers a concise explanation of how time management and accountability systems drive productivity. Assuring clients you have their best interests at heart is vital, especially when they think you’re “part of the system.” What are “The Four Agreements” and how can they help you understand clients and communicate? Ask, listen, and explain. Mentioned in This Episode: “The Four Agreements” by Don Miguel Ruiz Notion legal software Asana Microsoft Teams PCLaw Microsoft 365 Trello Todoist Book, “The Lean-Agile Way” Scrum.org Clio ClioCon 2026, Oct. 26-27, 2026

What Would the Brand Do? Marketing Without a Big-Firm Budget 23.12.2025 38Min.

Every firm knows it should be marketing. But go deeper. How should you be thinking about your firm’s own individual goals, brand, and budget? If you’re at a smaller or mid-size firm, you don’t get a pass on marketing. You still need to reach potential clients. But you’ll have to do it on a smarter, scaled level. Guest Erika Steinberg spent decades developing marketing strategies for large firms, then she formed her own company, CMO2go, which helps smaller and mid-size firms develop and execute marketing strategies that fit their budgets. Don’t feel overwhelmed by the word “strategy” or be intimidated by the very idea of marketing. Strip it down to the essentials and take it step by step. A good marketing brainstorming can help you not only focus your strategies but also understand your firm’s goals and target audience. Are you committing the sin of “random acts of marketing?” Find out on this episode of the Un-Billable Hour. Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern.

Community Table: Client Relations From First Call to Alternative Fee and Payment Methods 09.12.2025 26Min.

In this episode’s discussions around the Community Table, recorded in person at the October 2025 ClioCon legal tech conference: After a new client comes on board, within a week, your team needs to check back in. This is your chance to delight. If there’s an issue, a misunderstanding, or a question, this is an opportunity fix it. Delighting a client is always better than simply satisfying a client. The right team answering incoming calls is vital. But how do you outsource that? How do you pay someone and where do you find them? And when is it time to hire your own, in-house, full-time employees to convert those calls to clients? Modern times lead to modern solutions. Today’s buy now, pay later tools can help your firm retain clients by helping them manage payments. Alternative fee arrangements work, and innovative payment methods can remove barriers to attorney/client relationships. Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3 p.m. Eastern. Mentioned in This Episode: Clio Capital LawPay Affirm buy now pay later Sunbit buy now pay later Highlights from ClioCon 2025 Clio ClioCon 2026, Oct. 26-27, 2026

What Are You Working For? Money, or Wealth. There’s a Difference. 25.11.2025 37Min.

Today’s episode is about you and your mindset as it pertains to generating wealth through your business. Guest Lauren A. Klein was a corporate attorney when she came to a crossroads, would she follow the corporate path and accept a paycheck, or strike out on her own and build wealth on her terms. She started by asking questions about how lawyers make money and build wealth. What does it actually mean to make partner at a firm? And she came to the conclusion that there had to be more, that she could do better on her own, knowing full well, as she says, running a law firm is “not for the weak of heart.” In addition to driving the elder law and estate planning firm Flourish Law Firm she co-founded with her best friend, she’s also the host of the podcast “The Wealthy Law Squad.” She learned from corporate law that getting a salary and spending it on lifestyle isn’t wealth. Wealth is investing, creating tools that generate passive income, and building net worth. What can you invest in today that gives you the financial freedom to do whatever you want later? A “wealth mindset” is about creating freedom, not being chained to the golden handcuffs of a paycheck. What are you working toward? Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern. Mentioned in This Episode: The Wealthy Lawyer Squad podcast Clio

Community Table: From ClioCon 2025, Navigating a Tech Show 11.11.2025 27Min.

In this episode’s discussions around the Community Table, recorded in person at the October 2025 ClioCon legal tech conference: When you attend a legal tech conference such as ClioCon, how do you keep from being overwhelmed by the firehose of information and new tech tools. AI? E-discovery? Vendors? Marketing? It’s a lot. Working in a rural area, it can be difficult to find and hire new attorneys. Step up your recruiting marketing and consider that with today’s remote tools, maybe your next hire doesn’t have to live in your region. When hiring a non-attorney salesperson, how do you prepare them? Trying to teach them “the law” can be both irrelevant and perilous. Listening to potential clients and demonstrating how your firm can solve their problems is what matters. Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3 p.m. Eastern. Mentioned in This Episode: Highlights from ClioCon 2025 “Who: The A Method for Hiring” by Geoff Smart and Randy Street Clio ClioCon 2026, Oct. 26-27, 2026

AI Is Shaking Up the Legal Field (But Humans Are Still Vital) 28.10.2025 33Min.

AI helps us do a lot, and a lot faster. But there are still tasks that need the human touch. Guest Jens Erik Gould is the founder and CEO of the Amalga Group, a specialized staffing outsourcing service that helps tech and legal businesses (among others) find and employ cost-saving staffing services outside the United States but located close to the country, a function known as “nearshoring.” With services available in Latin America, close to the United States, Amalga Group helps legal services providers and law firms with tasks such as record retrieval, paralegal services, discovery, transcription, and legal assistance. By employing teams in Latin America, employers get a similar time zone and a close cultural fit. AI is making great strides accomplishing routine tasks such as contract review, document retrieval, billing, and summarization. But AI can’t (yet) match the human capacity for making ethical decisions, understanding and solving nuanced problems, and finding creative answers. Hear where Gould sees AI making gains and where it falls short and how law firms still need trained staffers to ensure accuracy and professional results, and how firms can adopt a hybrid model that leverages the capabilities of both AI and human near-sourced staffing. What will the new model look like, and how will successful firms meld tech and people? Ask us anything for the Community Table. Leave us a question online! Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern. Mentioned in This Episode: Clio Smokeball Filevine Westlaw LexisNexis Ray Kurzweil, “Singularity” books at Amazon Forbes article

Community Table: Origination Fees for New Hires, “It Gets Weird” 14.10.2025 29Min.

In this episode’s discussions around the Community Table: How do you implement origination percentages when a new attorney joins the firm. What’s important is clarity, making sure everyone knows who originated the case (and how, including prior websites, phone numbers, and relationships) and how those payments will be calculated. What if your new hire has a few existing cases in the pipeline? Can a new hire continue to work independently to wrap up existing cases on the side? Would these cases involve your professional liability policies or include the new hire using the legal software your firm pays for? On any team, different members prefer different communication channels. But it’s important to develop consistent policies. Consistency matters because in a law firm, speed of retrieval trumps speed of information flow. The ability for any member to see the entire case at a glance is vital. Ask us anything for the Community Table. Leave us a question online Join the next Community Table discussion live! Always the third Thursday of the month at 3 p.m. Eastern Mentioned in This Episode: “Come up for Air,” by Nick Sonnenberg Clio

Lights, Camera, Marketing! Making a Better Impression on Camera. 23.09.2025 39Min.

How you appear on camera is how you appear to future clients. And today, you’re pretty much always on camera. Guest Kerry Barrett, an Emmy Award-winning television journalist, helps attorneys present their best self on camera, whether that’s on a Zoom call, on YouTube, or when being interviewed by a TV crew. Project authority, build trust, and attract high value clients through video. As Barrett says, that “little red light” can seem like the devil. It’s hard to avoid looking camera shy and stiff. But she taps into 20 years of on-camera experience to coach and guide attorneys. Being on camera doesn’t come naturally, it takes training and practice. Barrett’s lessons apply across the board, whether you’re a lawyer offering an expert opinion, a law firm marketer producing content, or an attorney coaching clients to appear on video in recorded depositions. Think it’s not important? The reality is that today we’re all pretty much on camera all day. You are how you look, and connecting with your audience matters. When the camera turns its eye on you, do you look genuine and engaging, or do you look like you’re reading a hostage note? Improving your video skills is no longer an option. Ask us anything for the Community Table. Leave us a question online Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern Mentioned in This Episode: “'I’m not a Cat': Lawyer Gets Stuck on Zoom Kitten Filter During Court Case,” The Guardian Previous appearance on the Legal Talk Network “The Caitlin Clark Experience; Being a Camera-Ready Professional; and ‘Candid Camera,’” on The Legal Toolkit podcast

Community Table: Ditching Billable Hours, Maximizing Earning Potential 09.09.2025 25Min.

In this episode’s discussions around the Community Table: The Un-Billable Hour takes on a very real move away from the “billable hour.” As Christopher says, the billable hour “is the worst thing that ever happened to law.” Clients pay for results, not time. Examine alternative fee structures as technology changes the practice of law. Young lawyers looking to maximize lifetime earnings have choices. Big firm partnership track or solo practice? Ask yourself if you have the “fire” under you to build a practice from nothing, because there’s no ceiling on earnings when you build your dream. But if that’s not you, maybe the big law firm path is right. No matter where you are, knowing where you want to get to is hard. Christopher explains how charting a career path takes a real, conscious effort, and it can change over time. Make time for contemplation and move with purpose. Ask us anything for the Community Table. Leave us a question online, Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern Mentioned in This Episode: InfoTrack InfoTrack Legal Up 2025 Clio Legal Trends Report Cliocon 2025

Niche Marketing, a Podcast About Marketing Through Podcasting 26.08.2025 42Min.

Did your firm “set and forget” its marketing strategy? Today’s marketing has evolved beyond Google ads and billboards. Finding new, niche channels can tap new markets. Imagine a firm still relying solely on a Yellow Pages ad, that would be crazy. Times change. Guest Carrolee Moore is the CEO and chief strategist at the Podcast Pitching Society, a firm dedicated to matching experienced experts to influential podcasts hungry for guests. Connect to listeners in your target audience, listeners who don’t know (yet) that they want to work with you. And pay you. Moore helps clients stand out as thought leaders, experts, and trend setters. If you’ve been listening to The Un-Billable Hour (celebrating its 200th episode right here), you know the value of podcasts. Maybe you’ve been that captive audience listening on your commute or your morning jog. Learn to become a sought-after guest and to turn those appearances into revenue. These are tips some traditional marketing agencies don’t want you to hear. Don’t hide your business or your expertise. You have wisdom to share, so get out there and shout. Reach new audiences that want to hear from you and hire you. Ask us anything for the Community Table. Leave us a question online Join the next Community Table discussion live! Always the third Thursday of the month at 3pm Eastern

Community Table: Live From InfoTrack Legal Up Conference 12.08.2025 28Min.

In this episode’s discussions around the Community Table: Growth is the big issue firms repeatedly face. Set reasonable expectations and know what you want. Is it revenue growth? Why? Is it a lifestyle? What does that look like? Growth without a destination in mind is a fool’s errand. As Christopher says, “Clarity of purpose aligns everything.” It’s vital to start planning for the future when you know your firm is at capacity, but you just can’t justify hiring more staff (yet). You feel pressure to expand, but you’re afraid of overextending. Make a detailed plan, don’t guess, and trust the process. Burnout. There’s no reason or excuse for it. Burnout stems from unreasonable expectations for yourself and others. Know your limits. Running yourself into the ground to meet unreasonable demands helps no one. Not you, and not your clients. Mentioned in This Episode: Ask us anything for the Community Table. Leave us a question online Join the next Community Table live. What’s on your mind? InfoTrack InfoTrack Legal Up 2025 Clio Legal Trends Report Cliocon 2025