Marketing Vanguard

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  Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of ŌURA 23.07.2026 8Min.

  Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of ŌURA. In this conversation, Doug shares how ŌURA has evolved from a sleep-focused wearable into a broader health and readiness platform, helping people understand what is happening inside their bodies before it shows up in their day. He gets into how ŌURA’s mission-led positioning, hardware innovation, and partnership ecosystem are helping the brand define what the next phase of wearable health looks like.Doug Sweeny is the Chief Marketing Officer at ŌURA, a leading smart ring and wearable health technology company. With 15 years of agency experience and leadership roles across brands like Levi’s, Nest and One Medical, Doug has built a career around mission-driven companies that combine technology, usefulness and real-world impact. At ŌURA, Doug leads marketing for a brand that has moved beyond sleep tracking into a wider health platform spanning stress, resilience, cardiovascular health, metabolic health and women’s health. His work focuses on positioning ŌURA not just as a device, but as a way for people to better understand their bodies, build readiness and make smarter decisions about their wellbeing.What You'll Learn:How ŌURA evolved from sleep tracking into stress, resilience, and broader health insightWhy younger female consumers are the brand’s fastest-growing segmentHow women’s health features are expanding ŌURA’s relevance and category positionWhy stress and resilience are becoming core reasons people stay with ŌURAHow ŌURA Ring 5 removes friction through smaller hardware and longer battery lifeWhy mission-driven brands attract leaders who want to build products with real utilityHow “readiness” connects elite athletes, executives and everyday consumersThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman.  Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI 21.07.2026 17Min.

  If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa Flores, Chief Product and Growth Officer at Treasure AI. In this one, Rafa cuts through the noise around AI adoption and AI-selling and gets into the real issue CMOs are facing: teams are not just unsure about AI; they are scared of what it could mean for their roles. He reveals how forcing AI adoption from the top can backfire, royally and why real AI success should be measured through revenue and conversion impact. Rafa Flores is the Chief Product and Growth Officer at Treasure AI, where he brings nearly two decades of experience across product development, engineering, growth strategy and partnerships. With an engineering background and a deeply practical view of how enterprise teams adopt technology, Rafa works at the intersection of AI, product-led growth and human-centered transformation. At Treasure AI, Rafa helps global brands rethink how AI can be adopted without creating fear, confusion or organizational resistance. His perspective is especially valuable for CMOs navigating pressure from boards, teams and vendors at the same time. What You'll Learn:Why fear of AI is real and should not be ignored by marketing leadersHow to measure AI success through revenue, conversions and churn mitigationWhy forcing AI adoption creates anxiety and resistance inside teamsHow CMOs can set guardrails that protect the business while empowering teamsWhy modern tech buyers expect to try products, not just sit through demosHow product-led growth changes the customer journey in an AI-first marketWhy creativity in the AI era means orchestrating systems, agents and human judgmentThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman  Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard 20.07.2026 12Min.

  Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this conversation, Jill reveals the false binaries marketing keeps boxing itself into: AI vs. creativity, brand vs. performance, strategy vs. execution, “what’s in” vs. what’s "dead." Her point is clear: the strongest marketing does not live at the extremes. It lives in the gray area where accountability, emotion, creativity, and business outcomes all have to work together.Jill Kramer is the Chief Marketing and Communications Officer at Mastercard, bringing deep experience across brand strategy, creative leadership and enterprise marketing transformation. Before joining Mastercard, she held senior leadership roles at Accenture, where she progressed from Head of Advertising, then brand, and finally, to Chief Marketing and Communications Officer. Earlier, she also built her foundation on the agency side at BBDO. At Mastercard, Jill brings a perspective shaped by both sides of the table: the agency instinct for creative craft and the brand-side understanding of business complexity, accountability, and internal alignment. Her leadership is rooted in balance: brand and performance, creativity and AI, strategic vision and hands-on involvement.What You'll Learn:Why AI should sharpen creative focus, not replace the human craftHow brand and performance marketing became a false choiceWhy the best marketing happens in the “soft emotional middle”How prioritization can become a creative act for a new CMOWhy leaders now need to go high and deep at the same timeHow to shift from doing everything yourself to enabling the teamWhy the industry needs to stop arguing in extremes and talk more about the workThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman  Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Vanguard at Cannes: How Saying No Made LEGO Stronger ft. Julia Goldin of LEGO 15.07.2026 11Min.

  The “Marketing Vanguard at Cannes” series continues as host Jenny Rooney sits down with Julia Goldin, Chief Marketing and Product Officer at LEGO. In this conversation, Julia shares how LEGO has grown from a children’s toy company into a global experience brand loved by kids, teens and adults, without losing the creative system that made it iconic in the first place. She offers insights into the discipline behind that growth: knowing what to say no to, protecting authenticity, taking calculated risks and treating mistakes as part of the work. Julia Goldin is the Chief Marketing and Product Officer at LEGO, where she has spent 11 years helping shape the brand into a multi-generational creative experience. Under her leadership, LEGO has grown across children, teens and adults, while expanding its connection with girls and women builders. From LEGO SmartPlay to high-profile partnerships with Formula 1 and World Cup campaigns, she has helped LEGO push into new spaces while staying grounded in authenticity, trust and the limitless possibilities of the LEGO system in play. Her leadership philosophy is clear: creativity grows when teams are curious, willing to make mistakes and disciplined enough to protect what the brand stands for.What You'll Learn:How LEGO expanded from a toy brand into a multi-generational creative experienceWhy saying no is one of the most important brand-building decisions a CMO can makeHow to balance innovation risk with consumer trust and brand authenticityWhy mistakes are essential to learning, unlearning and relearningHow LEGO SmartPlay uses technology to enhance physical play without adding more screensWhy human creativity is the real competitive advantage in the age of tech How partnerships like Formula 1 and World Cup campaigns become bigger than product launchesThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman  Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg 09.07.2026 22Min.

  This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences Officer at Virgin Voyages. They discuss why the best and most real marketing happens when a customer is telling their friends the story of what they experienced, how Virgin Voyages turns crew culture into customer loyalty, and why repeat rate should sit much closer to the center of marketing strategy.Nathan Rosenberg is the Chief Marketing and Brand Experiences Officer at Virgin Voyages, where he has spent 14 years building one of the most distinctive experience-led brands in travel. With 26 years across the Virgin organization, Nathan brings a deeply human-centered approach to marketing, culture, and brand strategy. At Virgin Voyages, his work spans far beyond campaigns. He champions the full experience of the brand, from how guests feel when they step onto a ship to how crew members are supported to deliver memorable service. His philosophy is simple but demanding: if you take care of your people, they take care of your customers, and customers take care of the outcomes.What You'll Learn:Why marketing is irrelevant if the experience does not hold upHow repeat customers can lower acquisition costs and change the growth equationWhy crew experience directly shapes customer experience and brand memoryHow Virgin Voyages turned an adults-only cruise model into its clearest differentiatorWhy marketers need to stop drowning in reports they will never act onHow AI can amplify creative teams instead of replacing themWhy soft skills like empathy, vulnerability and listening are now the hardest leadership skillsThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman Hosted on Acast. See acast.com/privacy for more information.
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  Is This the End of Tech-Spec Marketing? ft. Sarah Larsen 06.07.2026 26Min.

  Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing tech-speak out the window and rebuilding marketing around sell-out, consumer behavior, and real-life relevance. As Hisense’s first overarching CMO, Sarah shares how she’s reinforcing one sharp mandate: marketing needs to move product.Sarah Larsen is the Chief Marketing Officer at Hisense USA, where she is the first leader to hold the company’s newly created overarching CMO role. With 30 years of experience across PR, earned media, social, digital, paid media, sponsorships, and consumer electronics, Sarah brings a nontraditional path to modern marketing leadership. Before joining Hisense, Sarah built deep category expertise through roles connected to brands like LG, Samsung, and Motorola. At Hisense, she now leads a broad remit spanning product marketing, product management, retail, insights, communications, and go-to-market strategy, with one clear goal: marketing that drives sellout.What You'll Learn:Why consumer electronics brands need to stop leading with tech specsHow Sarah defines marketing success through sellout, not vanity metricsWhy CMOs should act as the great unifiers across product, retail, sales and consumer insightHow to turn global sponsorships like FIFA World Cup into real consumer connectionWhy research needs to be continuous, not a one-time path-to-purchase studyHow future-proofing your brand means investing in the buyers who are not yet your core demographic Hosted on Acast. See acast.com/privacy for more information.
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  Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder 02.07.2026 18Min.

  This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at Autodesk. Together, they explore why this AI era is also the “golden era” for creatives, why human ingenuity still runs the game while AI raises the floor and why trust is the one thing that isn’t up for debate. She raises a valid point: knowing what not to do with AI is just as important as knowing what to do with it. Dara Treseder is Chief Marketing and Commercial Officer at Autodesk, renowned for her expertise in B2B brand storytelling and AI-integrated marketing strategy. With a background in transforming major enterprise organizations including GE and Carbon, she has pioneered approaches that balance human creativity with technological innovation. Her leadership in establishing Autodesk as the official design and make platform for the LA 2028 Olympics and her commitment to a $350 million initiative for AI workforce credentialing demonstrate her ability to align business growth with meaningful societal impact - a model of particular relevance for enterprise marketing leaders seeking to drive both profitability and purpose. What You'll Learn:How to balance AI integration with authentic brand storytellingThe "Facts and Feelings" framework for B2B marketing that moves beyond boring product specsWhy hands-on AI fluency as a CMO is non-negotiable for strategic vision and system designHow to operationalize workforce development as a competitive advantage by investing in AI knowledge transfer The time-optimization secret weapon: using AI-powered calendar analytics and briefing tools to reclaim hours dailyHow to execute big strategic swings like Autodesk's sports marketing partnerships with LA28 Olympics and NFL teamsThis episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman  Hosted on Acast. See acast.com/privacy for more information.
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  Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan 26.06.2026 32Min.

  While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon. Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticated marketing strategy offers actionable frameworks for CMOs navigating the balance between personalization and human-centered brand building.What You'll Learn:How to uncover customer needs before they articulate themWhy sticking to vision while staying flexible on tactics drives long-term successThe Minimum Lovable Product (MLP) framework beats MVP in building customer loyaltyHow to reposition a transactional brand into an emotional platformThe case for full-funnel marketing over direct response in reshaping perceptionWhy AI democratizes authenticity as your competitive moat Hosted on Acast. See acast.com/privacy for more information.
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  The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza 18.06.2026 28Min.

  Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lexus, Toyota, and Wells Fargo, to name a few. He shares why customer-centricity is still the foundation of great marketing, how CMOs can build stronger alignment with business partners, and why understanding the P&L is no longer optional for marketing leaders who want a bigger seat at the table.Michael Lacorazza is the Executive Vice President and Chief Marketing Officer at U.S. Bank, one of the nation’s largest banks. With more than two decades of experience across automotive, hospitality, financial services, agency leadership and private equity-backed business transformation, Michael brings a deeply commercial view of brand, customer experience and enterprise growth. At U.S. Bank, Michael leads marketing, customer experience, and enterprise analytics, helping the organization strengthen its brand, serve a wide range of customer segments and build more integrated financial experiences.What You'll Learn:Why commercial fluency is essential for CMOs who want to influence business strategyHow to translate marketing metrics into growth, customer accounts, margin expansion, and business outcomesHow U.S. Bank is using AI across key business imperativesWhy financial app fragmentation creates an opportunity for banks to deliver more integrated customer valueHow Michael’s experience across automotive, hospitality, agency, financial services and private equity shaped his leadership styleWhy authentic cultural integration beats transactional brand sponsorships Hosted on Acast. See acast.com/privacy for more information.
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  The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa 11.06.2026 29Min.

  CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Tim Rosa, CEO of Somnee, to explore the rare and valuable career trajectory from Chief Marketing Officer to Chief Executive Officer, and why brand-driven leaders are uniquely positioned to scale transformative companies in the health and wellness space. He shares valuable insights from Somnee’s journey of disrupting a $585B industry. Tim Rosa is the CEO of Somnee, a clinical-grade sleep technology and neuroscience company, bringing expertise in brand building, go-to-market strategy, and scaling consumer health companies. With a distinguished background spanning agency work, sports marketing, and seven years as CMO at Fitbit, Tim has developed a unique playbook for translating complex science into compelling consumer narratives. His work at Fitbit and now at Somnee has demonstrated that CMOs with operational acumen and cross-functional experience are uniquely positioned to lead companies at the highest level, making this conversation essential for marketing leaders aspiring to executive roles.What You'll Learn:How to leverage CMO experience to accelerate CEO successWhy clinical-grade data is non-negotiable in AI-driven health techThe challenger brand playbook for emerging health categoriesHow to build enterprise and B2B revenue streams alongside DTCThe counterintuitive marketing strategy of "zigging when others zag"Why self-awareness and surrounding yourself with complementary talent is essential for CMO-to-CEO transitions  Hosted on Acast. See acast.com/privacy for more information.
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  Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol 05.06.2026 28Min.

  There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey. CMO Deena Bahri joins the conversation to share how she went from a customer of the brand to its CMO, how they’re redefining the hair health conversation, why scientific credibility is your most defensible competitive advantage, and how to balance startup agility with enterprise-scale growth. As she reminds us, the marketing playing field is level. The only real differentiator is your brand expression. Deena Bahri is Chief Marketing Officer at Nutrafol, bringing over 20 years of experience building disruptive consumer brands in wellness and fashion. Known for her expertise in blending science-backed positioning with emotional brand storytelling, Deena has led the transformation of hair health from a fear-based narrative to an empowerment-driven movement. Her insights offer actionable frameworks for those navigating the intersection of performance marketing and brand-building in the nutraceutical and wellness sectors.What You'll Learn:How to pivot from fear-based to empowerment-driven brand positioning in categories historically rooted in insecurity marketingWhy clinical validation and third-party accreditations are non-negotiable trust-builders in the wellness spaceThe "before and after" messaging framework that moves consumers from shame and urgency to hope and accountabilityHow to destigmatize taboo health topics through authentic brand voice The strategic shift from lower-funnel performance marketing to full-funnel brand Why startup DNA within scaled organizations drives competitive advantage Hosted on Acast. See acast.com/privacy for more information.
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  How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly 28.05.2026 23Min.

  How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing fast" is essential to breaking culture, and the strategies behind building authentic brand narratives in an age of AI and collaboration fatigue.Terence Reilly is Chief Brand Officer at Crocs, renowned for his expertise in brand transformation, cultural relevance and innovative marketing strategy. With a background spanning financial services, retail and consumer goods (including leadership roles at Stanley, Footaction, and Famous Footwear), Terence has a proven track record of being able to elevate iconic brands through bold creative risks and collaborative partnerships. His strategic vision has contributed to making Stanley and Crocs household names globally, with his Stanley car-fire TikTok campaign generating $50 million in additional revenue and 100 million views. His unique marketing insights make him a valuable voice for any marketer (regardless of experience) who’s looking to navigate brand transformation successfully.What You'll Learn:How to flip negative brand perception into a competitive advantage by leaning into criticismWhy the "drive it like you stole it" philosophy for scaling wins fast, and the story behind the iconic Michael Jackson momentWhy collaboration fatigue is real and how to recapture your brand's own narrativeThe power of empowering frontline insights to drive viral moments and the truth about the Crocs-Post Malone moment How to create proprietary eponyms that make your brand synonymous with the categoryThe non-linear career path that builds better marketers Hosted on Acast. See acast.com/privacy for more information.
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  If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance 21.05.2026 29Min.

  The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling down on empathy, service, and human-led experiences while building relevance with younger consumers.Tory is Chief Marketing Officer and Executive Vice President at Amica Insurance, the nation's oldest mutual automobile insurance company with 119 years of heritage. With 27 years of experience in the insurance industry and previous leadership roles at Travelers Insurance and Hanover Insurance, Tory brings deep expertise in brand transformation, direct-to-consumer marketing, and building customer loyalty in highly competitive categories. His work modernizing Amica's brand platform while preserving its legendary customer loyalty culture makes his perspectives essential listening for marketing leaders seeking to balance heritage with innovation. What You'll Learn:How to leverage brand heritage as a competitive moatWhy share of voice matters more than market share in commoditized categoriesThe "consumer as hero" creative frameworkHow to use AI for product discovery, not just operational efficiencyThe player-coach leadership model for scaling transformative changeWhy do direct distribution models require different marketing investments Hosted on Acast. See acast.com/privacy for more information.
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  Mastering Human Centred-Marketing in an AI-Driven World ft. Lauren Weinberg of Supergoop! 14.05.2026 33Min.

  What if AI could bring more humanity to marketing, instead of taking away from it? In this episode of Marketing Vanguard, Lauren Weinberg, CMO of Supergoop! and veteran CMO at Square, Intuit and Peloton, reveals why brand authenticity matters more than ever in an AI-driven world, how CMOs should lead their teams through rapid technological transformation and the key strategies to balance budget discipline with bold creative thinking.Lauren is an accomplished Chief Marketing Officer with extensive experience leading marketing transformations at industry-leading companies including Square, Intuit and Peloton. Currently serving as the CMO of Supergoop!, Lauren brings expertise in brand strategy, growth marketing and AI integration, offering a unique perspective that bridges creative storytelling with data-driven decision-making. Her proven track record of driving growth while maintaining P&L sensibility, combined with her advisory role at Emory University's Data Science and Decision Department, makes her a trusted voice for senior marketing leaders navigating digital transformation. What You'll Learn:How to position AI as a catalyst for brand authenticity rather than automationThe strategy-first framework for saying "no" in high-intensity environmentsWhy P&L sensibility is now non-negotiable for CMO credibilityThe three C's of hiring for an AI-driven future - conviction, courage and curiosityHow to create organizational AI literacy without overburdening teamsWhy CMOs should shift from efficiency conversations to strategic AI conversations with the C-suite Hosted on Acast. See acast.com/privacy for more information.
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  How Keisha Taylor Starr Turned ION Into a Women's Sports Powerhouse in 24 Months 08.05.2026 25Min.

  EVP, GM, or CMO - why pick one when you can be all 3? In this episode of Marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and General Manager of Scripps Networks, proves that intersectionality and a diverse skill set can take your marketing game to the next level. Tune in for their discussion on how strategic repositioning can drive record-breaking audience engagement, why marketers must balance creative risk with financial rigor and the leadership moves required to shape an industry built for diverse voices. Keisha Taylor Starr is Executive Vice President, Chief Marketing Officer, and General Manager of Scripps Networks at The E.W. Scripps Company, bringing expertise in media marketing, brand strategy, and P&L management. With a career spanning agency work at BBDO, leadership roles at CNN, Turner Broadcasting, and Warner Bros. Discovery, as well as experience in collegiate sports marketing, she has consistently driven innovative transformations across news, entertainment, and sports properties. Her leadership in ION's rebrand into a general entertainment network with pioneering women's sports programming has resulted in record-breaking audience engagement and Google TV's most-watched free live channel designation in 2024, demonstrating how CMOs can balance creative vision with financial accountability.What You'll Learn:How to transition from CMO to General Manager by gaining P&L ownershipWhy sports franchises are essential programming investmentsThe strategy behind rebranding a legacy network for new audiencesHow to balance creative ambition with financial rigor as a CMOThe importance of diverse representation in leadership and decision-makingHow to expand sports definition and create inclusive programming Hosted on Acast. See acast.com/privacy for more information.
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  The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, Instacart, and Chime 04.05.2026 28Min.

  A new age of Super Bowl marketing has dawned upon us, and it’s time to embrace it. In this episode of Marketing Vanguard, marketing leaders from Meta, Instacart, and Chime reveal how their brands are redefining Super Bowl marketing by prioritizing social-first strategies, earned media, and authentic creator partnerships over traditional metrics. Tune in to learn why the biggest marketing opportunities now live in subcultures and algorithmic feeds and how to tap into conversations happening off-screen.What You'll Learn:How to shift from awareness metrics to earned social conversation as your primary Super Bowl success measureWhy a social-first strategy is non-negotiable and why niche communities outperform monoculture campaignsHow to design ads that crack culture through hyperbole and surpriseThe strategic partnership framework beyond logo placementHow to unlock innovation by protecting brand fundamentals while experimenting relentlesslyWhy in-house creative teams, powered by AI, can deliver portfolio-defining work at a fraction of agency costsThe non-negotiable marketing-product alignment tactic Hosted on Acast. See acast.com/privacy for more information.
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  Refusing to Become Irrelevant: Victoria Lozano on her Crayola Journey 23.04.2026 15Min.

  Surely a legacy brand like Crayola has done all it could to grow, right? Wrong. In this episode of the Marketing Vanguard podcast, recorded live at Brandweek in Atlanta in November 2025, Victoria Lozano, former CMO of Crayola, proves that the growth work of even the most iconic brands can and should never stop. From how nostalgia can be leveraged to the advantage of expanding into unexpected categories, this conversation covers it all. Victoria Lozano, former Chief Marketing Officer of Crayola, is renowned for her expertise in brand strategy, category expansion and omnichannel marketing across iconic consumer brands. With a career spanning Fortune 500 CPG companies including HBC, beverages and confectionery, she has built a diverse track record in product innovation, location-based entertainment, and educational strategy. Her work at Crayola demonstrates how legacy brands can evolve, redefine brand categories, unlock new consumer segments and build enduring marketing strategies that transcend traditional product boundaries, all while maintaining emotional resonance. What You'll Learn:How to merge nostalgia with future-forward relevanceWhy a CMO's role with high-awareness brands requires category expansionThe framework for segmented messaging across stakeholder groupsHow to unlock hidden revenue streams in plain sight, like recognizing that 57% of Crayola purchases are made by adults without childrenThe power of branded sensory identity as a defensible competitive advantageWhy ecosystem thinking matters more than individual business unit performance Hosted on Acast. See acast.com/privacy for more information.
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  Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale 16.04.2026 19Min.

  How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur with an engineering background, is scaling a cult beverage brand through unconventional media strategy, retail partnerships and aggressive upper-funnel investment while protecting the brand's core mystique.Benoit Vatere is Chief Media Officer at Liquid Death, where he drives growth strategy and media planning for one of the most distinctive brands in the beverage industry. With a background as an entrepreneur and engineer who spent 25 years building ad tech products in Los Angeles, Benoit brings unique expertise in bridging creator marketing, retail commerce and consumer conversion. His work at Liquid Death demonstrates how data-driven media strategy, disciplined creative positioning and deep retailer partnerships can scale challenger brands into category leaders while maintaining distinctive brand equityWhat You'll Learn:How to shift from DTC obsession to retail-first strategyThe frequency-over-reach principle for mental availabilityHow to build a tech stack that bridges awareness to retail conversionWhy a CEO-CMO creates organizational competitive advantageThe conquest strategy in competitive categoriesHow to maintain brand mystique while scaling Hosted on Acast. See acast.com/privacy for more information.
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  The Art of Making Fintech Cool with Catherine Ferdon of Coinbase 09.04.2026 32Min.

  Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity matters when it comes to marketing intangibles, how to build financial brands that don't feel sterile and the key strategies behind Coinbase's high-profile Super Bowl and Oscars campaigns.Catherine Ferdon is the Chief Marketing Officer at Coinbase, bringing nearly fifteen years of fintech expertise to one of crypto's most established brands. With a background spanning Square, Cash App and Afterpay, she has built her career giving voice to complex financial products through bold, unconventional creativity. Her work exemplifies how CMOs can translate intangible, complex products into compelling narratives that drive mainstream adoption - a critical lesson for marketers navigating emerging technologies and regulatory constraints.What You'll Learn:Why understanding intangible products in depth is the key to marketing them successfullyThe risk-taking framework for breakthrough creativityWhy educational complexity requires participatory, not didactic marketingHow to design media moments for their environmentThe leadership principle of strong opinions, softly heldWhy AI amplifies human creativity rather than replacing it Hosted on Acast. See acast.com/privacy for more information.
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  How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez 02.04.2026 20Min.

  Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlanta is a top marketing hub and how brand positioning can shape a city's economic future on this episode of Marketing Vanguard.Alex Gonzales is the Chief Innovation and Marketing Officer at the Metro Atlanta Chamber, leading efforts to brand Atlanta as a premier destination for talent, business and innovation. With a background spanning finance, business development and corporate marketing at industry leaders like GE, Chubb Insurance and Equifax, Alex brings deep expertise in transforming marketing strategies for Fortune 500 organizations and emerging tech ecosystems. His work establishing the "Atlanta Where You Belong" brand and fostering the Atlanta Growth Collective has positioned the region as a model for regional marketing and innovation ecosystems. What You'll Learn:How to leverage a CMO advisory council to build authentic city branding by assembling chief marketersWhy "place branding" requires defining emotional belonging, not just economic benefitsThe talent flywheel strategy and making the most of the city’s academic ecosystemHow to position B2B companies as part of your city's DNAWhy the startup ecosystem infrastructure (Atlanta Tech Village, Russell Innovation Center, South Downtown development) should be central to city marketingThe multi-geography branding challenge and how to solve it  Hosted on Acast. See acast.com/privacy for more information.