Sports + Outdoor Mentors

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• Business Failure Is Not Personal Failure with Dave Hanney CEO of Alpkit 09.06.2026 53Min.

  Most people assume leadership gets easier with experience. Dave Hanney, CEO of Alpkit, would probably tell you the opposite. The problems change. The context changes. The market changes. And every time you think you've found the playbook, something comes along and proves it doesn't exist. Dave has spent more than two decades building businesses in the outdoor industry. He helped scale GO Outdoors from three stores to forty, walked away during what he describes as a purple patch in his career, and set out to find a path of his own. That journey eventually led him to Alpkit, where the highs have been incredible, and the lows have been just as real. What stood out to me in this conversation wasn't the growth stories. It was how Dave thinks about uncertainty. He talks openly about making hard decisions when there isn't an obvious answer, why leadership is a craft rather than a title, and why the failures that stay with him have very little to do with spreadsheets, strategy, or performance metrics. They are the moments when he feels he let people down. We also get into why he believes too many businesses become disconnected from the customers they serve, why customer insight should travel all the way back to the design table, and why some of the biggest opportunities in the outdoor industry come from simply paying attention to how people actually spend time outside. There is a humility in Dave's approach that I found refreshing. The willingness to admit he didn't always know the answer. The recognition that every phase of leadership demands something different. And the belief that when things get difficult, you have to separate business failure from personal failure. If you're leading a team, building a business, or trying to figure out your next move, there's a lot in this one. EPISODE HIGHLIGHTS[00:00:] Introduction[00:06:01] Scaling GO Outdoors from 3 stores to 40[00:07:39] Why leadership is a craft, not a trait[00:10:40] The accountability that comes with board-level leadership[00:15:28] Why you need to throw your hat in the ring[00:18:34] Risk-taking, family, and having a Plan B[00:20:19] How Alpkit started with a phone call[00:24:01] Seeing opportunities others overlooked[00:27:50] Why observation beats assumptions[00:31:01] Challenging the outdoor industry's seasonal model[00:36:21] Building community beyond products[00:40:49] Making hard decisions when the path isn't clear[00:44:56] Why leadership failures are usually people failures[00:47:19] What the outdoor industry is getting right and wrong[00:52:01] Advice for founders and future leaders KEY TAKEAWAYS Leadership changes with context. What works in growth often fails in crisis. Functional expertise gets you promoted. Broader perspective is what helps you lead. Most career opportunities come from opening doors yourself. The hardest leadership decisions are rarely commercial. They are human. Business failure and personal failure are not the same thing. Every company has its own context. Copying someone else's playbook rarely works. The strongest brands stay close to their customers and the places they serve. Innovation starts with observation, not assumptions. When uncertainty disappears, difficult decisions often become easier. Caring for customers is still one of the most durable business strategies there is. If this episode resonates with you, subscribe to the show, share it with someone building a business or leading a team, and leave a review so more people in the outdoor industry can find it. Our Host   Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for busi
• Why the Best Leaders Move Faster on Tough Decisions with Georgina Kirby General Manager at Kari Traa 12.05.2026 49Min.

  The reality of building a career in founder-led businesses and then stepping into leadership yourself.   Today’s guest is Georgina Kirby, General Manager at Kari Traa.   Georgina is an experienced outdoor industry leader with over 20 years in premium brand-led businesses. She’s built her career across fast-growing, founder-led brands and now leads the instantly recognisable base layer brand, Kari Traa, part of the PE-backed Active Brands.   Her background spans senior marketing and general management leadership roles at brands including Icebreaker, Le Chameau, and Bradshaw Taylor, where she has worked across strategy, brand development, and commercial delivery.   We talk about working with founders, the energy, the pace, and the freedom that comes with it, but also the challenges that sit underneath that, and how those early experiences shape the way you lead.  People and decision-making, especially hiring, getting it wrong, spotting it too late, and what it costs the team.   As you move into more senior roles, expectations increase, the environment becomes more structured, and imposter syndrome doesn’t really disappear even at a senior level, but instead becomes something you learn to manage through preparation and awareness.   We also spend time on something that doesn’t get talked about enough: balancing ambition with life outside of work. Georgina shares her experience stepping back at points in her career, navigating personal challenges, and what she’s learned about support, flexibility, and the environments that actually allow people to perform well.   If you’re leading a team, working with founders, or stepping into a bigger role yourself, there’s a lot in here that will feel familiar. Episode Highlights[00:00] Stepping into leadership while relocating your entire life[02:20] What Kari Traa actually is beyond a base layer brand[05:46] Learning retail from the shop floor at live events[10:38] When founder energy drives chaos and rapid pivots[16:11] Why global leadership is about communication, not language[20:21] The upside and volatility of working with founders[26:29] Moving from founder-led speed to private equity discipline[30:01] Why good leaders fail by not acting fast enough on people issues[33:41] What she would do differently in hindsight (career advice reflection) [35:59] The hardest leadership mistake: keeping the wrong people too long [41:21] The hidden cost of underpricing yourself as a leader[45:05] Imposter syndrome doesn’t disappear, it just gets managed Notable Quotes “The best thing about founders is the passion. The hardest part is managing the emotion that comes with it.” Georgina “You don’t need to be perfect as a leader. You need to create clarity and bring people with you.” Georgina “Imposter syndrome never really goes away, you just get better at managing it.” Georgina “If someone isn’t the right fit, waiting too long helps no one.” Georgina “You can step back in role, but you don’t have to step back in value.” Georgina Episode Takeaways Working with founders brings energy and purpose but also complexity Hiring decisions have a huge impact, and timing matters more than you think  Culture and people drive performance more than strategy alone Imposter syndrome is normal even at senior levels Preparation and clarity are key leadership tools Career paths aren’t always linear and that’s okay The right environment and support system make a big difference Great teams are built through diversity of thinking, not similarity Our Host   Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses o
• The mistakes no one talks about, with Bergans of Norway CEO, Silje Garberg Ree 14.04.2026 51Min.

  What does it actually feel like to step into a CEO role for the first time… especially when the business needs fixing fast? In this episode, I sit down with Silje Garberg Ree, CEO of Bergans of Norway, to talk about what it actually looks like to step into a CEO role for the first time. We get into the shift from consulting to “real business,” why strategy is often the easy part, and what it really takes to actually make things happen inside an organisation.  Silje shares what surprised her most stepping into the CEO role, why clarity is everything, and how quickly you sometimes have to make the hard calls. We also talk about one of the toughest parts of leadership: making decisions that affect people’s jobs and how to handle them effectively. Silje is refreshingly open about the mistakes she’s made along the way, especially when it comes to hiring the wrong people, and why waiting too long to act can cost more than making the wrong call. There’s also a bigger conversation here around culture, trust, and why people, not strategy, are what drive results. If you’re leading a team, stepping into a bigger role, or thinking about it… this one’s worth your time. Episode Highlights [00:00] The reality of stepping into a CEO role[03:29] From consulting to “real business”: What changes[07:29] Why Execution Is Harder Than Strategy[09:44] Letting go of perfection and moving faster[14:37] Big company vs private equity: what actually changes[18:43] The shift from execution to clarity as a CEO[22:53] Why communication is the most important leadership skill[28:01] Making tough calls early (and why timing matters)[31:24] Connecting with Consumers and Driving Industry Innovation [36:38] Why culture and energy matter more than you think[41:40] Trusting your instincts vs waiting for perfect data[47:07] The real cost of hiring the wrong people[50:08] Advice for future female leaders Notable Quotes [07:29] “The hard thing isn’t making the strategy, it’s making it happen.” - Silje [49:48] “Perfection is the enemy of action.” - Silje [45:08] “If you promise something, you deliver.  That’s non-negotiable.” - Silje [25:56] “You can’t wait for perfect data, sometimes you just have to trust your instincts.” - Silje Episode Takeaways Strategy is the easy part; execution is where things break down Clarity and direction are a CEO’s most important jobs Hiring the wrong people is one of the most expensive mistakes you can make You can’t wait for perfect data.  Speed matters Culture and trust are critical, especially during tough periods Communication builds alignment and momentum Leadership is about people first, always Our Host   Dan Trapp is the Founder of Sports+Outdoor Search recruitment business and host of the Sports+Outdoor Mentors podcast.  With 30 years of leadership experience in the sports and outdoor industry, he has built and led global teams and, more recently, developed a strong reputation for helping brands and retailers source, assess, attract and retain exceptional leadership talent.  Having lived and worked in the UK, Switzerland, France, and Finland, for businesses owned by stakeholders from North America, Europe, and Asia, Dan brings a global lens to every conversation.  On the podcast, he connects with industry leaders to share the real lessons, hard-won insights, and career advice shaping the future of sports and outdoor.  When he’s not working, you’ll usually find him having fun on the trail, water or snow with his family. Resources and Links Sports + Outdoor Mentors Podcast YouTube Silje Garberg Ree LinkedIn Bergans website Dan Trapp Website Linkedin Subscribe to Sports+Outdoor Mentors for more insights on leadership, culture, and mentorship in the sports and outdoor industries.
• What 20 Years as CEO Teaches Us About Leadership with Martin Axelhed, CEO of Fjällräven 19.03.2026 1Std.

  Becoming a CEO is challenging under any circumstances. Doing it at 29, after a phone call from the company’s founder, is something else entirely. In this episode of Outdoor Voices, host Dan Trapp sits down with Martin Axelhed, CEO of Fjällräven, to explore a leadership journey that began on the shop floor of a retail store and eventually led to running one of the world’s most respected outdoor brands. Martin has spent more than three decades with the company and over 20 years as CEO, giving him a rare perspective on how brands grow while staying true to their roots. Martin shares the story of how his early retail experience shaped the way he still thinks about customers, products, and leadership today. He also reflects on the mentorship he received from Fjällräven founder Åke Nordin and the moment during an Arctic expedition when Nordin asked if he would one day lead the company. The conversation dives into the realities of leading a global brand through decades of change. Martin discusses why consistency matters in brand building, how strong ownership influences long term decisions, and why protecting a clear strategy can be more difficult than creating one. He also speaks candidly about failure, including a centralization effort during COVID that did not work as expected and the lessons the company learned from that experience. Martin also  explains Fjällräven’s approach to retail, manufacturing, and product development, as well as the values that guide decision making through the company’s compass of Nature, Well being, Economics, and Society. Tune in to hear Martin’s lessons on long-term leadership, navigating failure, protecting a brand’s identity, and building a company designed to last for generations.   Key Takeaways How Martin Axelhed rose from retail employee to CEO at 29 The Arctic moment that set his leadership journey in motion Why consistency matters more than chasing industry trends How Fjällräven expanded from Sweden to more than 70 markets The organizational change that failed and what it taught him Why every employee is encouraged to work in a retail store Why patience and craftsmanship still matter in modern leadership   In This Episode: [00:00:02] The mindset of taking action today [00:00:20] Introduction to Martin Axelhed and Fjällräven [00:01:55] Describing Fjällräven in one sentence [00:03:09] 2026 industry outlook and challenges ahead [00:06:26] Leading in a volatile and uncertain world [00:08:36] Lessons from early retail experience [00:10:06] Family influence and entering the business [00:15:04] The Arctic conversation that changed everything [00:21:31] Early ambitions and career vision [00:24:25] The challenge of staying consistent as a leader [00:25:30] Navigating COVID and leadership under pressure [00:27:34] A major failed decision and lessons learned [00:30:43] The most valuable leadership advice ever received [00:34:20] What it takes to stay CEO for over 20 years [00:36:50] Innovation vs consistency in business [00:37:14] The future of manufacturing and supply chains [00:43:09] Managing complex business channels [00:47:44] Living the mission: getting people outdoors [00:50:41] The compass decision-making tool. [00:53:36] Confidence, growth, and mindset as a leader [00:55:38] Three pieces of advice for future leaders. [00:59:10] Martin’s message for the next generation [01:00:25] Next episode teaser   Notable Quotes [00:00:02] “One thing that I always bring with me is do it today. Tomorrow it might be too late.” — Martin Axelhed [00:31:49] “Stop doing that. Stop taking away zeros. Because the same second you do that, you lose respect for the money.” — Martin Axelhed [00:31:58] “Keep the zeros. Then you understand the scope and the size of the cost.” — Martin Axelhed [00:48:34] “A mission statement is something that I think you'd really need to live and not just preach, but actually practice.” — Martin Axelhed [56:50] “We have a saying that do not just show how, but know how.” — M
• Leadership Has a Price | Johannes Jurecka, CEO of All4Golf, Europes largest golf ecommerce store 15.02.2026 1Std. 12Min.

  In this episode of the Sports+Outdoor Mentors Podcast, host Dan Trapp is joined by Johannes Jurecka, CEO of All4Golf, Europe's leading e-commerce golf retailer.   Johannes shares his experience navigating leadership, strategy, and organisational transformation in the sports and outdoor retail space.   We explore what it really takes to drive meaningful change inside organisations, from engaging teams to setting clear direction and staying relentlessly consistent.   Drawing on his leadership journey, including his previous role as Chief Operating Officer at Globetrotter and his retail operations leadership at Foot Locker Europe, Johannes breaks down the real challenges and opportunities leaders face today.   We discuss: - How to build buy-in and align teams during transformation - The importance of clarity and communication over buzzword strategy - Practical approaches to culture change and consistent execution - Insights from retail and outdoor leadership experience - Knowing when to pivot or persevere in leadership   Whether you’re leading change or preparing to do so, this conversation offers actionable insights to drive alignment, shape culture, and create real momentum in your organisation.   🎙️ Sports+Outdoor Mentors is a leadership-focused podcast and video series featuring senior voices shaping the future of the sports & outdoor industry.   👉 Please follow us for more leadership perspectives, honest conversations, and industry insight.   Follow Johannes Jurecka https://www.linkedin.com/in/johannes-jurecka-17aaa434/ Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors on YouTube: https://www.youtube.com/@S_OM1 #sportsandoutdoormentors  
• What the Outdoor Industry Gets Wrong About Leadership with Martin Riebel, CEO of Schwan-STABILO Outdoor 11.01.2026 1Std. 1Min.

  In this episode of Sports+Outdoor Mentors, we sit down with Martin Riebel, CEO of Schwan-STABILO Outdoor, to challenge some long-held assumptions about both digital and physical retail, leadership decision-making, and how the outdoor industry adapts to change.   Martin shares candid reflections on what leaders thought they knew about brick-and-mortar retail and why some of those assumptions no longer hold true. We explore how consumer behaviour, organisational culture, and leadership mindset must evolve, particularly in an industry that often talks about values, purpose, and sustainability.   This conversation goes beyond brand strategy. It’s about: ✳️ Relearning how to listen to customers and teams ✳️ Questioning “industry truths” that no longer serve us ✳️ Leading with clarity, responsibility, and consistency ✳️ Understanding why action matters more than narrative   For leaders in the sports & outdoor industry, this is a timely reminder that transformation doesn’t start with trends; it begins with honest self-assessment and the courage to rethink what we believed was certain.   🎙️ Sports+Outdoor Mentors is a leadership-focused podcast and video series featuring senior voices shaping the future of the sports & outdoor industry.   👉 Please follow us for more leadership perspectives, honest conversations, and industry insight.   Follow Martin Riebel https://www.linkedin.com/in/martin-riebel-1ab7ba26b Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors on YouTube: https://www.youtube.com/@S_OM1 #sportsandoutdoormentors  
• Opening up the outdoors and closing the nature gap with Anthony Owosekun, CEO of EMPOCA 21.12.2025 57Min.

  In this episode of Sports+Outdoor Mentors, I sit down with Anthony Owosekun, Founder & CEO of EMPOCA, to explore an essential leadership challenge and opportunity: closing the nature gap and making the outdoors truly accessible.   Anthony shares his personal journey into outdoor leadership and the realities faced by Black children and young people across Europe regarding access to nature, environmental education, and outdoor spaces. We discuss how systemic barriers are created, why representation matters, and what genuine inclusion looks like beyond well-intentioned words.   This conversation goes beyond programmes and policies. It examines leadership responsibility, authenticity, and the growing disconnect between what organisations say about sustainability and belonging—and how they actually show up. Anthony challenges leaders, brands, and institutions to lead by example, act with integrity, and reconnect people not just to nature, but to each other.   This episode is essential listening for leaders, educators, outdoor brands, and anyone who believes that the future of the outdoors must be inclusive, credible, and human-centred.   🔔 Subscribe for more conversations with leaders shaping the future of the Sports & Outdoor industry.   Follow Anthony Owoseku https://www.linkedin.com/in/anthonyowosekun Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors on YouTube: https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• Go Further, Lead Smarter: Xavier Le Guen’s Playbook for Career Adventure and Bold Leadership 16.11.2025 1Std. 4Min.

  What does it really take to become a transformative leader in the sporting goods and outdoor industries? Join us for a vibrant, honest, and actionable conversation as we sit down with Xavier Le Guen, the inspiring leader behind Salomon's Winter Sports Equipment business and a 16-year veteran of the global outdoor sports industry. Xavier shares the pivotal moments and bold decisions that defined his journey, from jumping across industries and continents to following a mentor's example and learning through both celebrated wins and tough failures. Discover his secrets to building high-performing teams, recruiting for true potential, and making career moves with courage and purpose. We delve into what he has learned about sustaining company culture amid rapid change, why soft skills matter more than ever, and how to strike a balance between swift action and thoughtful adaptation. You'll find hard-earned wisdom on resilience, sustainability in the face of climate change, global relocation, work-life balance, and building a legacy rooted in human connection. Memorable moments include: Xavier's game-changing advice: "If you're convinced about something, do it until somebody stops you. Most of the time, nobody will stop you." Insights from career transitions spanning pharma, FMCG, and outdoor sports. The real story behind moving from expertise into general management, and the humility it takes to empower a team of experts. Reflections on failures, including owning mistakes and learning to fight for your convictions. How industry collaboration, sustainability, and strong values drive lasting impact. If you're aiming to accelerate your career, lead with authenticity, or love a motivating leadership story from the heart of the sporting world, this episode is for you. Follow Xavier Le Guen https://www.linkedin.com/in/xavier-le-guen-6674391 Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors on YouTube: https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• Hunting for the next Sports and Outdoor Unicorn with Armelle Solelhac 19.10.2025 1Std. 30Min.

  Join us for an inspiring conversation with Armelle Solelhac, a visionary who fearlessly pivoted from law to entrepreneurship, and now, to the competitive world of Venture Capital. In this episode, Armelle takes us on her incredible journey, sharing the raw challenges and exhilarating triumphs that led her to build her own VC fund focused on the French outdoor sports and travel industries. Discover what it takes to spot the next "unicorn" company. Armelle reveals her unconventional investment philosophy, emphasising that success isn't just about a groundbreaking idea, but the obsessive team behind it. Brace yourself for her bold perspective: "Old ways won't build unicorns." She challenges traditional thinking, offering fresh insights into market trends, the untapped potential of the "silver economy," and why innovation is non-negotiable for future growth. Armelle also talks about the ability to exercise your freedom of speech, and that is a true privilege. She explores the leadership skills required to speak your truth, even when it requires courage. Tap into your inner voice so you can express your opinions with confidence and leadership coaching. Whether you're an aspiring founder, an investor, or simply fascinated by disruptive business stories, Armelle's candid advice on resilience, mentorship, and breaking barriers is a masterclass in modern entrepreneurship. Don't miss her powerful message on trusting your instincts and learning from every setback. Follow Armelle Solelhac https://www.linkedin.com/in/armellesolelhac/ Follow Dan Trapp: https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors: https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors on YouTube: https://www.youtube.com/@S_OM1   #sportsandoutdoormentors
• Why NNormal CEO Says the Outdoor Industry is Broken (And How He's Fixing It). 21.09.2025 1Std. 9Min.

    In this episode, NNormal CEO Sito Luis Salas shares his honest perspective on the outdoor industry's challenges and explains why his brand is taking a different path forward. From challenging the dominance of other sports brands to building authentic values in a world of marketing hype, ex-Campers, Sito reveals the uncomfortable truths about brand building that most executives won't admit. Discover why being "normal" is actually radical, how trail running shaped a business philosophy, and the unexpected influence of ultra-running legend Kylian Jornet on building a disruptive outdoor brand. Plus, the strategic moves behind launching a company that refuses to play by industry rules. This isn't your typical founder story; it's a masterclass in disruption from someone who's betting everything on doing things differently. Follow Sito Luis Salas https://www.linkedin.com/in/sito-luis-salas-15255b Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• From Nickelodeon to Nikwax: Purpose-Driven Marketing insights 24.08.2025 1Std. 5Min.

    Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products.   She's a perfect example of what "outside of the industry leaders" can bring to the game!   In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries.   This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry!   Please like, comment and subscribe to help us reach more people. 🙏   Follow Laura Ball https://www.linkedin.com/in/laura-ball-group-marketing-director-nikwax Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors  https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• Becoming the first female executive at a 118-year-old company! 27.07.2025 1Std. 4Min.

  Join us for an inspiring conversation with Liz Wilson, a pioneering female leader in the sports and outdoor industry.   In this in-depth interview, Liz shares her remarkable journey, spanning 30 years of building world-class products and teams at iconic brands, including Nike and The North Face, and now as the General Manager for Softgoods at the Rossignol Group.   Episode highlights: ✳️ Career ambition and progression ✳️ Leadership Philosophy ✳️ Women's Mentorship ✳️ Industry Challenges ✳️ Advice for Future Leaders   Whether you're interested in leadership, career growth, or the evolving landscape of the sports and outdoor industry, this episode offers valuable insights and inspiration.   Please leave us a review and follow us to help us reach more people. 🙏   Follow Liz Wilson https://www.linkedin.com/in/lizwilson3739/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors
• The Secret to Standing Out at Work! 22.06.2025 1Std. 10Min.

  In this episode, Cedric Georges, CEO of North Action Sports Group, recounts his impactful career trajectory, beginning with 12 foundational years at Procter & Gamble, followed by his transition to Odlo. He details how these experiences instilled critical sales, management, and leadership skills, emphasising the importance of continuous learning and embracing challenges. He also reminds us of the importance of incorporating external perspectives and his commitment to giving back through his leadership role at Outdoor Sports Valley (OSV). He discusses his hands-on approach to leadership, emphasising the importance of setting a clear vision, executing effective strategies, and fostering a supportive team environment. According to Cedric, anyone can be a "CEO of their job" by taking ownership and continuously striving for excellence. If you want to find out how he did it, you must listen to this episode! 📺 Follow Cedric Georges https://www.linkedin.com/in/cedric-georges-b2b9115 Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• Why The Journey Matters More Than The Finish! With Rab and Lowe Alpine CEO, Richard Leedham. 25.05.2025 59Min.

  Step into the inspiring journey of Richard Leedham, CEO of Equip Outdoor Technologies, home to iconic brands RAB and Lowe Alpine. From his humble beginnings as a sales rep to becoming a leader in the outdoor industry, Richard shares invaluable lessons on leadership, resilience, and the power of loving what you do. In this engaging conversation, Richard discusses: ✅ The importance of embracing discomfort for growth ✅ How finding your "tribe" transforms your career ✅ Balancing passion, sustainability, and business success Whether you're looking to navigate your career, lead a team, or find inspiration to fuel your passion, this is a must-watch for outdoor enthusiasts and professionals alike. 🎧 Listen now to learn from one of the industry's most respected leaders! Follow Richard Leedham https://www.linkedin.com/in/richard-leedham Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1    #sportsandoutdoormentors
• How we built Irelands Fastest Growing Outdoor Lifestyle Brand 26.04.2025 1Std. 7Min.

  Are you tired of hearing the word "sustainable" thrown around without real meaning?   Matt Creighton, founder of Irish Outdoor Lifestyle brand, Bleubird, is too!   In this new episode of Sports & Outdoor Mentors, Matt gets honest about why Bluebird stopped using the word "sustainable" and what they're doing instead to be truly eco-conscious.   Matt chats about the challenges and triumphs of building an integrity-based brand, sharing valuable lessons on the problem with "Sustainable," and much more.   If you’re an entrepreneur, a brand builder, or someone who cares deeply about the outdoors and responsible business practices, this episode should not be missed!   Get ready for transformative insights and actionable strategies that will challenge your perception of "sustainability" and empower you to create a brand with a meaningful impact.   Follow Matt Creighton https://www.linkedin.com/in/mattcreighton/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors
• The Secrets of Growing a Brand from 0 to £100 million with Richard Sutcliffe Founder of Passenger 09.03.2025 1Std. 1Min.

  Join us for an inspiring conversation with Rich, founder of Passenger Clothing, as he shares his remarkable journey from electrician to founding a £100M+ outdoor brand. Discover how passion, humility, and the right team transformed a small startup into a global success story.   Key highlights: The pivotal transition from tradesman to brand founder Building an authentic outdoor brand focused on escapism Managing 80%+ year-on-year growth for 5+ years The importance of controlling ego and embracing team expertise Sustainable practices and responsible business growth Challenges of international expansion Building and maintaining company culture during explosive growth   Rich shares candid insights about: The role of self-awareness in leadership Making tough decisions about bringing in experienced leadership Balancing family life with entrepreneurship Key lessons learned over 13 years of brand building The evolution from UK-focused to global omnichannel business   Whether you're an aspiring entrepreneur, brand builder, or business leader, this episode offers valuable lessons on scaling a business while staying true to your core values.   Follow Richard Sutcliffe https://www.linkedin.com/in/richard-sutcliffe-9702b554/   Follow Passenger https://www.linkedin.com/company/passengerclothing/   Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors
• The Power of Circular Business Models: Lessons from Eva Karlsson, Houdini Sportswear's Long-Time CEO on Sustainable Innovation 16.02.2025 55Min.

  Discover how Houdini's Former CEO, Eva Karlsson, has been revolutionizing the outdoor apparel industry for over twenty years by pioneering circular business models and driving sustainable innovation.   In this insightful episode, we delve into how Houdini balances environmental responsibility with cutting-edge product design, creating a blueprint for businesses to thrive in the age of sustainability.   Learn about Houdini's journey from implementing rental, reuse, and repair systems to embracing a regenerative framework that redefines success in modern business.   Whether you're an entrepreneur, sustainability advocate, or outdoor enthusiast, this conversation offers invaluable lessons on bold leadership, creative problem-solving, and building a better future for our planet.   If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice.   Follow Eva Karlsson https://www.linkedin.com/in/eva-karlsson-5b5b9326/    Follow Dan Trapp https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1   #sportsandoutdoormentors #S+OM
• From Surf Instructor to Business Leader: Will Hayler on Building Blue Earth Summit 26.01.2025 1Std. 13Min.

  Join us for an open and honest conversation with Will Hayler, Co-Founder and CEO of Blue Earth Summit, as he shares his journey from teaching surfing in Cornwall to leading one of the most innovative sustainability platforms in the business world. Key moments in this episode: How Will built his first business, Tickets to Ride, from surf lessons to a global adventure sports company The art (or not!) of business acquisitions and mergers in your 20s Creating Blue Earth Summit and its mission to transform how the world works Balancing entrepreneurship with family life and surfing Leadership insights on building and managing successful teams Will shares candid insights about: The relationship between the outdoor industry and sustainability Building purpose-driven businesses The future of sustainable innovation If you enjoyed this or any of our other episodes, please hit the follow button on your podcast platform of choice. Follow Will Hayler https://www.linkedin.com/in/willhayler/ Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
• Tim Selby: Leadership Lessons from the Top of Merrell 12.01.2025 1Std. 12Min.

  Learn practical leadership skills from Tim Selby, Merrell's EMEA VP & GM, in this episode of Sports+Outdoor Mentors!  Key takeaways include:- The power of vulnerability in leadership- Building high-performing teams through empowerment- Overcoming obstacles and achieving ambitious goals- Strategies for navigating the evolving outdoor industry landscape Tim shares his personal and professional experiences, offering valuable insights for aspiring and current leaders in the Sports and Outdoor industry.  Subscribe now!  #outdoorcareers #leadershipcoaching #businessgrowth #outdoorretail #merrellfootwear Follow Timhttps://www.linkedin.com/in/tim-selby-54712a1b Follow Danhttps://www.linkedin.com/in/dantrapp  Follow Sports + Outdoor Mentorshttps://bit.ly/SOMentors_Linkedin  Watch Sports + Outdoor Mentorshttps://youtu.be/3t4crSqAl6k #sportsandoutdoormentors
• Leading Beyond Limits: Dave Bunting MBE on Everest, High-Performance Teams, and Life Lessons 29.12.2024 50Min.

  In Episode 38 of the Sports & Outdoor Mentors podcast, we sit down with Dave Bunting MBE, a leader who has pushed boundaries on and off the mountains. From leading a groundbreaking expedition to the West Ridge of Everest to building high-performance teams in the business world, Dave’s journey is packed with life lessons and inspirational stories.   What you’ll discover in this episode:   ✳️ The leadership insights Dave gained from 24 years in the British Army. ✳️ Behind-the-scenes challenges of a 3-year Everest expedition. ✳️ How to build and lead high-performing teams, even in life-or-death situations. ✳️ Lessons from turning failure into opportunity in business and life.   Whether you’re a corporate leader, outdoor enthusiast, or just looking for inspiration to push beyond your limits, this episode is for you!   👉 Don’t forget to follow us for more incredible stories from sports and outdoor industry leaders!   Follow Dave https://www.linkedin.com/in/dave-bunting-mbe-640b8a3   Follow Dan https://www.linkedin.com/in/dantrapp   Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin   Watch Sports + Outdoor Mentors YouTube: https://youtu.be/3t4crSqAl6k   #sportsandoutdoormentors