I Am That Content Creator Podcast

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  Ep#134 Why Your AI Sounds Generic (And How a Second Brain Fixes It) 17.08.2026 18Min.

  Send us Fan Mail In this episode, Kristen Werner explains why AI output so often feels generic or "sloppy," and how she and Mia fixed it by building a second brain: a place their whole business offers, SOPs, brand voice, terms and conditions lives so their AI has a real foundation to draw from instead of guessing. She covers why Notion works better than Google Docs for AI-connected business systems, and real examples from blog automation, email campaigns, and even vineyard record-keeping. She...
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  Ep#133 How I Built an App Overnight With Claude Code, No Coding Experience (Just a Mum Who Needed to Help Her Son) 12.08.2026 34Min.

  Send us Fan Mail Kristen's son had a meltdown over the word "probably." Ripped the page, screamed, cried and Kristen, dyslexic herself, recognised every bit of it. She couldn't sleep that night. By the next afternoon she'd sat down with Claude, then Claude Code, and built him a spelling and handwriting tool that speaks to him, never uses a red pen, and gamifies the exact process that used to break him. This one's for more than one kind of listener. If you're a parent raising a dyslexic or neu...
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  Ep#132 ADHD, Dopamine and Business: Coming off ADHD medication and finding my spark again 10.08.2026 19Min.

  Send us Fan Mail 100 Biz Ideas Series The weirdest part of getting your life together is realising you might not like who you become. Mia's a week off her ADHD meds and something's returning: the creativity, the impulsivity, the ideas that won't shut up, the chaotic energy that made her, her. This episode is not health advice (do not take health advice from a podcast). It's the honest conversation about ADHD medication, dopamine, identity, and what happens to the risk-taking part of you that ...
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  Ep#131 From Corporate Polish to Content: How to Create Videos Without Freezing 05.08.2026 19Min.

  Send us Fan Mail A double rainbow, a car recording, and a real conversation about why so many smart women freeze the second they try to post a video. If you spent years in corporate learning how to sound polished, considered and edited, of course Instagram Reels and TikTok feel like a completely different sport. You're not lazy. You're trained. Mia and Kristen trace the shift from 2015 Instagram (curated squares, perfect captions) to what content asks for now (voice, video, personality, a bit...
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  Ep #130 Female Friendship in Your 40s: Why Girls' Trips Matter More Than Ever 03.08.2026 9Min.

  Send us Fan Mail You know that feeling when you've laughed so hard your face aches and your brain finally goes quiet? Kristen recorded this one on the drive home from a girls' weekend, still buzzing, because she wanted to catch it before it faded. This episode is about the magic of long-term female friendship, what changes about it in your late 30s and 40s, and the honest case for why these weekends away aren't indulgent; they're how you refill the cup. Plus, a first look at something M...
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  Ep #129 You Can Build A Business That Still Works When You Can’t Show Up 14.07.2026 28Min.

  Send us Fan Mail You know that feeling when you open your phone to create… and instead you get hit with dread, brain fog, and a scroll of bad news that makes your work feel pointless? Mia gets real about falling off the content wagon for months, what an ADHD slump actually looks like behind the scenes, and why forcing “consistency” can make everything worse. We unpack what helps when you’re juggling executive dysfunction, rejection sensitivity, school holidays, life, and the hormone chaos of...
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  Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again 05.06.2026 14Min.

  Send us Fan Mail You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: "Oops, I accidentally created some content." It sounds silly. It works. Kristen explains why overthi...
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  Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down 04.06.2026 20Min.

  Send us Fan Mail You have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what nobody selling you a niche will say: you don't need to pick one lane. You need a through line. That single thread ...
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  Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding. 14.05.2026 21Min.

  Send us Fan Mail You opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself. That's not a you problem. That's a foundation problem. In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like you. If you're a content creator, female founder, or woman 40+ trying to figure out how to actually start with ...
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  Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It) 06.04.2026 18Min.

  Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single question that unlocks everything when it comes to building an online business that actually converts. If you've be...
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  Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle 30.03.2026 20Min.

  Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time push and pull with creating on camera watching herself, judging herself, and then catching exactly what's happening ben...
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  Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs 23.03.2026 19Min.

  Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone. This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle u...
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  Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer) 19.03.2026 24Min.

  Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. ...
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  Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead! 13.03.2026 24Min.

  Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box. In ...
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  Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey 05.03.2026 12Min.

  Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story. Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip...
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  Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online 02.03.2026 24Min.

  Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small. From personal stories to practical tools, we break down how to turn hesitation into horsepower. Why one negative comment outweighs 100 positive ones (negative bias...
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  Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You 27.02.2026 15Min.

  Send us Fan Mail Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilliance. In This Episode We Cover: Why “shiny objects” aren’t proof you’re flaky they’re proof you’re ...
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  Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout 25.02.2026 40Min.

  Send us Fan Mail ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income. If you’ve struggled with: Imposter syndromeInconsistent contentPricing fearOverdelivering and burn...
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  Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income 23.02.2026 49Min.

  Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down...
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  Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free 12.02.2026 37Min.

  Send us Fan Mail What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it. We start by pulling apart the old story: the uniform, the good grades, the fear of visibilit...