Beginners SEO Podcast

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• How To Win At Local SEO: From The Vaults 05.07.2026 10Min.

  Ask Me Your SEO Questions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide! And if you're not already, follow me over on Instagram for easy SEO tips! Website: theplansuccess.com Instagram - @theplansuccess
• SEO Case Study: Traffic Grew By 141% Just By Doing This (No Ongoing SEO) 15.06.2026 11Min.

  Ask Me Your SEO Questions! In this Beginner's SEO episode, I share a real SEO case study where a small service business website’s organic traffic grew by 141% simply by optimising the existing site structure and pages, without any ongoing SEO work afterwards. I break down exactly what was changed, why these improvements made such a difference, and why getting the foundations right can sometimes outperform months of new content or backlinks. If you’re wondering whether your business webs...
• 5 Controversial Things You Shouldn't Care About With Your SEO 08.06.2026 10Min.

  Ask Me Your SEO Questions! There are a lot of things the SEO industry loves to obsess over… but honestly, some of them just don’t matter that much when it comes to growing your small business website. In this Beginner's SEO episode, I share five controversial things I genuinely don’t care about in SEO, and why focusing on them often distracts people from what actually drives rankings and traffic. If you’ve ever felt overwhelmed by conflicting SEO advice, this episode will help you refocus on ...
• When To Pivot Your SEO Strategy: How To Know And What to Do Next 01.06.2026 11Min.

  Ask Me Your SEO Questions! SEO isn’t something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I’ll also walk through how to assess what’s actually happening and how to adapt your strategy so you’re focusing on what will drive grow...
• Organic Traffic Drop by 77% But The Business Is Still Growing? Why Traffic Can Be a Vanity Metric 25.05.2026 8Min.

  Ask Me Your SEO Questions! In this Beginner's SEO episode, I walk through a real SEO case study where website traffic dropped by 77%… but the business continued to grow. How is that possible? We talk about why traffic alone is often a vanity metric, how AI Overviews and changing search behaviour are reshaping SEO, and why conversions, intent, and the right kind of visibility matter far more than raw traffic numbers. If you’ve ever panicked about a drop in traffic, this episo...
• SEO For E-commerce Small Businesses: Your Beginner 2026 Guide 18.05.2026 12Min.

  Ask Me Your SEO Questions! Running an online store but struggling to get traffic? In this episode, I break down how small e-commerce businesses can compete in search results without massive budgets or huge teams. We’ll cover the beginner SEO foundations that actually drive sales, how to optimise product and collection pages, and the biggest mistakes I see small stores making. If you want more organic traffic, more visibility in Google, and more sales from search, this episode will show you wh...
• What I’ve Learned About AIO From Clients’ Websites (And How It Can Help You!) 11.05.2026 11Min.

  Ask Me Your SEO Questions! AI traffic is no longer theoretical. It’s showing up in GA4, influencing impressions, and quietly reshaping what “ranking” actually means. In this episode, I’m sharing what I’m seeing across my clients’ websites when it comes to AI traffic and AI Overviews. Where it’s appearing, which types of pages benefit, what kind of content gets pulled in, and how it’s affecting branded vs non-branded search. This isn’t hype. It’s real data, real patterns, and real shifts in be...
• Why Your Traffic Isn’t Converting (And Why More SEO Won’t Fix It) 04.05.2026 10Min.

  Ask Me Your SEO Questions! Getting traffic is exciting. But if it’s not converting, more SEO is not the answer. In this episode, I’m breaking down the uncomfortable truth: sometimes the problem isn’t rankings, it’s search intent, messaging, positioning, UX, or even the offer itself. I’ll explain how to diagnose whether you’ve got a traffic problem or a conversion problem, the common mistakes small businesses make when they blame SEO, and what to fix before you invest in more traffic. If you’v...
• SEO Case Study: Growing A Brand-New Website From Zero To Leads In 3 Months 28.04.2026 11Min.

  Ask Me Your SEO Questions! What do you do when a brand-new B2B SaaS website launches with zero traffic, zero rankings and zero authority? In this episode, I’m breaking down the exact SEO strategy we used to grow Easy T from scratch. We niched down into specific recruitment sectors, built targeted service pages, created in-depth industry guides to support conversions, and used LinkedIn strategically to amplify what was already gaining traction. I’ll walk you through the structure, content deci...
• The 80/20 Principle In SEO: A 30-Day Roadmap To Move The Needle 21.04.2026 10Min.

  Ask Me Your SEO Questions! SEO can feel overwhelming because there’s always more you could be doing. But in reality, 20% of actions drive 80% of results. In this episode, I’m breaking down how to apply the 80/20 principle to your SEO and giving you a simple 30-day roadmap to focus on what actually matters. We’ll cover the foundational fixes, the pages to prioritise, the keyword strategy that brings traction fastest, and how to avoid wasting time on tasks that don’t move rankings or revenue. I...
• Why Most Small Business Websites Don’t Rank (And What to Do Instead) 13.04.2026 13Min.

  Ask Me Your SEO Questions! If you’ve built a website, written a few blogs and added some keywords but you’re still not ranking, this episode is for you. I’m breaking down the real reasons most small business websites don’t show up on Google. It’s usually not because you’re “bad at SEO.” It’s things like weak search intent, no clear site structure, poor internal linking, low authority, or simply targeting the wrong keywords. I’ll walk you through the common mistakes I see every single week, wh...
• SEO For Mobile: Why You Need To Be Optimising For Mobile Screens First 07.04.2026 12Min.

  Ask Me Your SEO Questions! Mobile isn’t the “second version” of your website anymore. It’s the primary experience. In this episode, we’re breaking down what it actually means to optimise for mobile screens first, not just responsive design, but speed, structure, UX, content layout, and conversion flow. I’ll walk you through the practical changes you can make today to improve rankings, engagement, and conversions on smaller screens, plus how mobile-first indexing impacts your SEO strateg...
• How A Small Ecommerce Website Increased Organic Revenue By 56% 30.03.2026 11Min.

  Ask Me Your SEO Questions! Another SEO small business website case study, showing you a realistic road map on how to audit and optimise your own website to grow your own organic traffic! This is perfect beginner SEO level stuff as it's the exact same framework I teach in the Beginner's SEO Course! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com wher...
• Benefits Of SEO For ALL Of Your Marketing 23.03.2026 10Min.

  Ask Me Your SEO Questions! If you think learning how SEO works will only affect your small business website, then I've got news for you. SEO helps all of your marketing efforts, once you understand how it works and how to do it, you'll see all of your marketing conversion rates improve. Don't believe me? Listen to this episode! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!...
• How To Choose Keywords That Turn Into Customers 16.03.2026 12Min.

  Ask Me Your SEO Questions! Understanding the foundations of SEO is imperative to unlocking the power of SEO, you need this episode to understand what it is and why search intent is so important when it comes to choosing the keywords that will drive the right sort of traffic to your small business website. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansu...
• How To Build Your SEO Confidence To Start Growing Your Website 09.03.2026 10Min.

  Ask Me Your SEO Questions! If you're nervous about breaking Google or even your website, or maybe you're feeling overwhelmed with SEO as a small business owner then this episode is perfect for you to grow your confidence and empower yourself to take control! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO ...
• Small Businesses Against Big Brand Websites: How To Compete In SEO 02.03.2026 12Min.

  Ask Me Your SEO Questions! If you're wondering if it's even worth trying to do SEO on your small business website because of the big huge brands out there, then this episode is for you! I explain why and where small biz websites have advantages when it comes to organic traffic! As well as giving away a few tips on how to compete! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enro...
• How This Small Business Website Increased Conversions By 55% 23.02.2026 11Min.

  Ask Me Your SEO Questions! An SEO case study today for all the small business owners who want to learn exactly how I go about working on clients' websites just like yours to grow their organic traffic and increase conversions. Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here! Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great...
• Do Paid Directories Actually Help Your SEO? 17.02.2026 10Min.

  Ask Me Your SEO Questions! Today's Beginner's SEO Podcast is ideal if you're a small business owner or freelancer, as it's an actual listener question! Do paid directories actually help your SEO, or are they mostly helping themselves? And I’m going to be very honest here, because this is one of those areas where a half-truth can cost you a lot of time and money. Stay tuned if you want to learn the truth behind growing your organic traffic and business via paid backlinks and paid directo...
• Why You Should Stop Chasing #1 Position On Google 10.02.2026 11Min.

  Ask Me Your SEO Questions! Ranking #1 on Google used to be the ultimate SEO goal as a small business website. You hit the top spot, traffic floods in, job done. But in 2026? That #1 ranking might sit under AI Overviews, Reddit threads, YouTube videos, shopping ads, People Also Ask boxes and four sponsored listings. In this Beginner's SEO Podcast episode, I break down why the old “rank #1 and win” mindset is outdated, what’s actually happening on modern SERPs, and how to shift your SEO strateg...