Totally On Brand
Totally On Brand Podcast
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Totally On Brand is a podcast that explores entrepreneurship, career development, branding, marketing, and real-life challenges. Hosted by @misshamilton and @temia55, it offers insights and discussions for professionals and aspiring entrepreneurs.
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Are Nigerian Workplaces Optimised for People with Special Needs? Ft Adenike Dasola Lawal 02.07.2026 1Std. 1Min.Most workplaces weren't intentionally built to exclude. But many still do. This week on Totally On Brand, we're asking the questions many organisations avoid: What does an inclusive workplace actually look like? And are we doing enough for persons with disabilities? Joining us is Mrs. Adenike Dasola Lwaal, who has spent years advocating for more inclusive workplaces for persons with disabilities in Lagos, Nigeria. Through her work, she has championed conversations around accessibility, equal opportunity, and creating work environments where everyone can thrive. In this episode, she challenges the way we think about accessibility, disability, and what genuine inclusion should look like at work. Together, we explore why many workplaces continue to exclude people not always by intention, but by design and what organisations can do to change that. Whether you're a business leader, HR professional, entrepreneur, policymaker, or someone passionate about creating equitable workplaces, this episode will challenge your assumptions and leave you with practical insights you can apply. We'd love to hear from you: Do you think most workplaces are truly inclusive, or do we still have a long way to go? Share your thoughts in the comments. Watch, share, like and subscribe. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya
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The Truth About Office Politics: How to Win Without Playing Dirty ft Adetoun Adele 25.06.2026 1Std. 4Min.Most people hear "office politics" and immediately think of gossip, favouritism, and unhealthy competition. But the truth is, workplace dynamics are a part of every organisation, and understanding them can make a huge difference in your career.In this episode, we sit down with Adetoun Adele – a seasoned human resources professional and the founder of Bridgemead Consulting and PeoplePulse Africa to have an honest conversation about navigating the workplace without losing your integrity.We talked about:• The recruitment process and how workplace dynamics begin long before you get the job• Understanding workplace relationships and influence• The reality of office politics• Building influence without playing dirty• Growing your career while staying true to your valuesIf you've ever wondered how to stand out, build meaningful relationships at work, and progress in your career without getting caught up in unnecessary drama, this episode is for you.Watch, share, and let us know your thoughts in the comments.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandApple podcast: @TotallyonbrandConnect With the Hosts:Tobi: @misshamiltonTemi: @temimakinsanya
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Redefining Success in Your 20s, 30s & 40s: Winning on Your Own Terms 18.06.2026 51Min.This week, we have no guests, and the ladies are diving into a topic that feels more relevant than ever: what does success really look like when you're no longer trying to prove yourself to the world? In this episode, we explore what it means to win on your own terms, even when your journey looks different from everyone else's. From career pivots and business growth to personal fulfillment and evolving priorities, this is an honest conversation about embracing your season, trusting your path, and creating a life that feels meaningful to you. If you've ever felt behind, questioned your progress, or wondered whether the life you're building truly reflects what you want, this conversation is for you. Join the conversation and tell us: How has your definition of success changed over the years? Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya
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The Power of Authentic Influence: Building trust, community, and long-term impact ft Nicole Chikwe 11.06.2026 1Std. 2Min.Everyone wants influence, but not everyone understands what it truly takes to build it. In today’s world, influence is often measured by reach, numbers, and visibility. But real, lasting influence goes deeper than that. It is built on trust, authenticity, and the ability to create genuine impact that outlives trends and algorithms. This week on Totally On Brand, we are joined by The Premium Pie. And if you have ever called yourself a Premium Pie, then you already know how deeply Nicole Chikwe’s influence runs—beyond media, beyond entrepreneurship, and into real community impact. We sit down with Nicole Chikwe—media personality, entrepreneur, screenwriter, and founder of The Premium Pie Collective for a powerful conversation on The Power of Authentic Influence: Building Trust, Community, and Long-Term Impact. Together, we explore what it really means to build influence that matters: From creating meaningful communities, to building opportunities beyond social media algorithms, Nicole shares timeless insights on how to cultivate a brand and voice that people don’t just see but remember. If you are a founder, creator, marketer, or personal brand builder, this episode is your reminder that authentic influence isn’t about being everywhere—it’s about being impactful where it counts. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya
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Nigeria’s New Tax Reform Policy: What MSMEs & Investors Must Know ft Stephanie Anyamele 04.06.2026 1Std. 11Min.We have our first guest of the season — Stephanie Anyamele. She is a chartered accountant, the Founder and Managing Principal of Charles Ardor and Company, and serves as an Independent Non-Executive Director at Addosser Finance. With extensive experience working closely with MSMEs and investors, she brings deep clarity to today’s evolving financial landscape. In this episode, we break down Nigeria’s New Tax Reform Policy and what it truly means for MSMEs, entrepreneurs, and investors operating in today’s economy. We go beyond headlines to understand how these reforms will affect business structure, compliance, profitability, and long-term investment strategy. In this episode, we discuss: - What the new tax reform policy actually means in practical terms for Nigerian businesses - Key changes MSMEs need to urgently understand to stay compliant - How the reforms may impact cash flow, pricing, and business operations - Opportunities hidden within the new tax structure for small and growing businesses - How MSMEs can position themselves for sustainability under the new system Whether you’re a business owner, investor, or simply trying to understand how Nigeria’s tax landscape is evolving, this conversation gives you clear, actionable insight to help you stay ahead. If you’re building a business or investing in Nigeria, this conversation is essential listening for staying informed and ahead of the curve. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya
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Building a Podcast From Idea to Business: Figuring it Out as we Grow TOB 07.05.2026 44Min.In this episode, we’re sharing the real story behind how two women met at a restaurant, instantly connected, and slowly built a podcast into a growing business. From the early uncertainty to creating structure, systems, partnerships, and scaling intentionally, we’re breaking down every stage of the journey. This conversation is for anyone with an idea they can’t stop thinking about — especially if you’ve ever considered building something with another person and wondered what makes a partnership actually work. We talk honestly about figuring things out as we grow, making decisions without having all the answers, building a brand from scratch, and learning how to turn passion into something sustainable. In this episode, we discuss: - How do you start a podcast with no clear roadmap? - What does it take to grow a creative idea into a business? - What should you consider before going into a partnership? - How do you build systems and structure while still evolving? We hope this conversation reminds you that growth doesn’t always come from having everything figured out — sometimes it comes from starting anyway. Don’t forget to like, comment, and subscribe for more conversations on business, branding, creativity, career and growth. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Connect With the Hosts: Tobi: @misshamilton Temi: @temimakinsanya
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Collaboration Over Competition: How Smart Businesses Leverage Innovative Partnerships 01.05.2026 1Std. 1Min.We are back… and we can’t believe it’s already Season 4! If there’s one thing Temi and Tobi loves, it’s analysing brands—and in this episode, we’re taking it up a notch. This time, we are diving deep into brands that have mastered the art of collaboration, both globally and locally, we’re analysing the partnerships that didn’t just make noise—but actually worked. - Why are more brands choosing collaboration over competition? - What separates a successful partnership from a failed one? - And how can businesses leverage strategic alliances to scale faster, smarter, and stronger? Temi and Tobi unpack: 1. Iconic brand collaborations and what made them click 2. Why they are a strategic fit 3. Key lessons brands (and even creators) can apply immediately If you’re a brand owner, marketer, entrepreneur, or just love seeing how collaboration can help you scale, this episode is for you. Don’t forget to like, comment, and subscribe—and tell us your favourite brand collaborations! Stay connected with us:Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple Podcast: @Totallyonbrand Follow the hosts: Tobi: @misshamilton Temi: @temimakinsanya
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If Your Brand Could Speak, What Would It Say? - How To Build a Brand Identity that Sticks ft Ayanda Carter 11.12.2025 1Std. 2Min.What a journey it has been! To wrap up this incredible season of Totally On Brand, we’re ending on a high note with a powerful conversation that every business owner, creator, and brand builder needs to hear.If Your Brand Could Speak, What Would It Say?In this finale episode, we dive deep into how to build a brand identity that truly sticks one that speaks with clarity, connects with emotion, and stands out in any crowd.And we’re joined by the inspiring Ayanda Carter, CEO of Iroko Interiors and Melanin Creative. Ayanda brings her signature blend of culture, design, Marketing, Branding and storytelling to help us explore what it really means to create a brand with a voice of its own.Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi: @temimakinsanya
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The Evolution of an Idea: From Paper to Impact – The Smart Money Woman as a Disruptor ft Arese Ugwu 04.12.2025 1Std. 7Min.Every groundbreaking movement starts with a simple idea, before the accolades, the headlines, the milestones, and the global recognition, there’s always a moment , a spark when someone dares to think differently. In this episode, we sit with Arese Ugwu, the brilliant mind behind The Smart Money Woman — a story that began as a personal frustration, became a book, grew into a series, and evolved into a cultural and financial literacy revolution across Africa. Who should watch this? Entrepreneurs, creatives, women in business, authors, screenwriters, and anyone looking to turn their ideas into something impactful. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi: @temimakinsanya
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How To Sell to Nigerians: The Psychology Behind What Makes Us Buy ft Ayo Akinola 27.11.2025 59Min.In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately to grow your business. We talked about everything: – How Nigerians make buying decisions – What makes us loyal to a brand – The emotional and cultural cues that influence us – And the small things that make a huge difference when selling to a Nigerian audience If you're trying to understand the Nigerian market better, this conversation is your cheat code. You can get a copy of Credit Alert by Ayo Akinola at www.readca.com. Plus, Ayo has a business grant for small business owners, and the book tells you exactly how to participate. We are rooting for you. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi: @temimakinsanya
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What Happens To Your Business After You Die 20.11.2025 36Min.What really happens to your business when you’re not there to run it — or when life takes an unexpected turn?This week’s episode dives deep into a rarely discussed but absolutely essential conversation many entrepreneurs avoid.This is not about succession plans or who takes over when you're gone.Instead, we’re talking about something far more practical and urgent:- Building processes.- Creating structures.- Designing a business that can operate and thrive even in your absence.We break down the structured approaches you can start implementing in your business today, no matter the size. We also get candid and share real experiences from our own journey - moments when life happened, things spiraled beyond our control, and how the systems we put in place helped us navigate those unexpected seasons.If you’re serious about building a sustainable, resilient business that outlives your daily involvement, this episode is a must-watch and before.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandApple podcast: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
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Dear Business Owner, You’re Not Your Business Account ft Ibi Ibru 06.11.2025 46Min.This week, we have our first repeat guest, Ibi Ibru — the founder of Moneystart, Certified Financial Education Instructor, and Personal Finance Advocate.In this episode, we dive into a topic many entrepreneurs avoid but desperately need to confront: the habit of treating your business account like your personal wallet.If you are running a business but your personal expenses are always being withdrawn from the company purse, this conversation will challenge your mindset, expose financial blind spots, and guide you toward building a business that is truly structured, sustainable, and financially healthy.What we discussed;1. Understanding the Core Concept2. Why Business Owners Often Mix Accounts3. Risks and Consequences of Mixing Business and Personal Finances4. The Importance of Separating Yourself from Your Business5. How to Separate Personal and Business FinancesTune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth.You can also listen to us on spotify and apple podcast.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
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Analyzing The Brands We Admire, and What They’re Doing Differently 30.10.2025 56Min.Why do some brands stand out effortlessly, attract loyal customers, and stay top-of-mind—while others struggle to stay relevant?In this episode, Temi and Tobi break down the brands we admire and unpack the strategies, mindset, and unique positioning that make them irresistible. From storytelling to customer experience, innovation, and culture we’re analyzing what these brands are doing differently and how you can apply the same principles.If you’re building a brand, scaling one, or simply fascinated by world-class brand strategy, this is an episode you’ll love!Brands We Analysed:1. Kilentar2. Calendly3. Skims4. Amazon5. Quacktail6. Moniepoint7. God is GoodTune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comSpotify: @TotallyonbrandApple podcast: @TotallyonbrandTobi: @misshamiltonTemi:@temimakinsanya
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Monetizing Knowledge and Expertise - The Power of Intellectual Property ft Kike Ojewale 23.10.2025 56Min.Another week, another amazing guest! This time, we’re joined by Kike Ojewale - a fashion-loving legal practitioner skilled in Intellectual Property, Media, Sports, and Entertainment Law. In this episode, we dive deep into the world of Intellectual Property (IP) and explore how you can monetize your knowledge and expertise because what you know and create can be one of your most valuable assets! Kike breaks down the real meaning of IP, how it has evolved over time, and why it’s a critical tool for anyone looking to build, protect, and grow their brand or business. Whether you’re a creative, entrepreneur, or corporate professional, this conversation will help you see your ideas through a new lens as intellectual property that can be protected and monetized. Here’s what we discussed: 1. What is Intellectual Property (IP)? 2. The Evolution of Intellectual Property 3. Corporate IP vs Creative IP 4. What part of your knowledge should you monetize? 5. How different industries monetize their expertise 6. How IP affects partnerships Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi:@temimakinsanya
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Brand Engineering - Designing a Brand That Stays True and Stands Out ft Dare Aliu 16.10.2025 1Std. 12Min.This week, Temi and Tobi are joined by our first guest of the season, Dare Aliu - engineer, entrepreneur, fashion innovator, and CEO of TDA Group. In this episode, we dive deep into brand clarity, authenticity, truly loving what you do, and the real work behind building a brand people keep coming back to. This conversation is a masterclass in building a household brand from someone who has turned brand culture into a business blueprint. Whether you’re launching a brand, growing your business, or redefining your identity Dare’s journey will show you how to do it and make it last. We talked about: 1. How to Find Your Brand’s Purpose and Identity 2. What Story Your Brand Is Telling at Every Touchpoint 3. Building Emotional Equity: Not Just Aesthetic Appeal 4. When Brands Get It Completely Wrong 5. Evolving Without Losing Your Voice Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. You can also listen to us on spotify and apple podcast. Stay connected with us:Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi:@temimakinsanya
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Business Comparison - The Silent Killer Of Contentment In Business 09.10.2025 42Min.This week, Temi and Tobi dive into a topic every business owner has faced — comparison. Whether it’s scrolling through social media or watching competitors grow faster, we’ve all found ourselves measuring our progress against others. But is comparison always a bad thing? Can it ever push us to do better, or does it silently kill our contentment and creativity? Join the conversation as they unpack: 1. The Root Causes of Business Comparison 2. How Comparison Kills Business Growth 3. How to stay focused on your own lane and build lasting success If you’ve ever felt like you’re falling behind in business, this episode will help you refocus on your own journey. Tune in, share your thoughts in the comments, and don’t forget to subscribe for more honest conversations on business and growth. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
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Build A Team That Gets It: Here’s What To Look For In Your Hires 03.10.2025 49Min.The girls are back for Season 3 of Totally On Brand - and as always, we’re dropping gems!We’re kicking things off with a hot topic every founder, boss, and creative needs to hear: " Build A Team That Gets It: Here's What To Look For In Your Hires”Because let’s be real—your brand is only as strong as the people behind it. In this episode, we are discussing:1. What does “Get it” mean? Why do you want your team to get it?2. Why Building a Team that ‘Gets it” Matters3. Traits To Look for in Your Hires4. Attitude vs Skill (Technical vs Soft Skills)5. How Did You Handle People That Didn't “Get it”?6. What Happens After you Hire the People That Get ItSeason 3 is all about leveling up—and this first episode will have you rethinking how you build your dream team.So grab your drink, tune in, and let’s get into it. Don’t forget to like, share and subscribe - because the gems this season? Unmissable.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPodEmail: totallyonbrand@gmail.comTobi: @misshamiltonTemi:@temimakinsanya
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Consumer Behaviour and its Decision-Making Unit 01.05.2025 44Min.And just like that… we’ve come to the end of season 2!The girls are back for one final episode — and we’re ending things on a thoughtful and insightful note. In this season finale, we’re diving into Consumer Behaviour and its Decision-Making Unit. Who makes the buying decisions? What influences us to choose one brand over another?Whether you're a business owner, a curious listener, or someone trying to understand why you can't stop adding things to your cart, this one's for you.Thank you for rocking with us this season. See you in season 3!Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform.Stay connected with us:Instagram: @totallyonbrandpodTikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.comTobi: @misshamiltonTemi:@temimakinsanya
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Raising Funds - Is Debt or Equity right for you? 17.04.2025 56Min.Raising capital is one of the most critical decisions every entrepreneur will face — but should you go for debt or equity funding? In this episode, Temi and Tobi are joined by Samuel Adelaja to discuss everything you need to know about raising funds the smart way. Whether you're just starting your business or looking to scale, this conversation is packed with practical insights and real talk on choosing the best funding option for your vision. Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
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From Zero to Hero: Achieving Cult Status for Your Brand ft Ore Lawani - S2E8 10.04.2025 1Std. 16Min.In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. From brand-building strategies, staying true to purpose, and cultivating a loyal community, Ore shares the behind-the-scenes journey of what it truly means to build a brand that resonates deeply with people. Whether you're an entrepreneur, brand strategist, or skincare enthusiast, this conversation will inspire you to dream big, stay authentic, and build with impact. Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: totallyonbrand@gmail.com Tobi: @misshamilton Temi:@temimakinsanya
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