Future Rainmakers

What It’s Like to Work With Steve Fretzin, “The Be That Lawyer Guy” (A Client Conversation with Siobhan Briley) 06.07.2026 23Min.

In this episode of the Future Rainmakers podcast, host Steve Fretzin delves into the transformative journey of business development for lawyers with guest Siobhan Briley. Siobhan shares her experience of transitioning from a random approach to a structured, strategic method under Steve’s guidance. The conversation highlights the importance of having a clear plan, selecting the right clients, and employing a system like sales-free selling to enhance business growth. Steve emphasizes the significance of listening more than talking, understanding client needs, and maintaining humility in practice. The episode provides valuable insights into the challenges lawyers face in business development and the benefits of adopting a systematic approach. Listeners will gain practical tips on how to improve their business development skills and achieve consistent success in their legal practice.

Activating Warm Contacts Into Real Opportunities (Without the Awkwardness) 22.06.2026 22Min.

In this episode of the Future Rainmakers Podcast, host Steve Fretzin explores the art of re-engaging with warm contacts to drive legal success. Steve, a seasoned coach for attorneys, emphasizes the importance of leveraging existing relationships over meeting new people. He shares strategies for identifying valuable connections within a lawyer’s network and offers practical advice on how to revive these connections using tools like LinkedIn. The episode delves into methods for categorizing contacts into A, B, and C lists, ensuring lawyers focus their efforts on the most promising relationships. Steve also discusses the power of nostalgia and genuine curiosity in rekindling conversations, while highlighting the importance of maintaining visibility and adding value to these relationships. Listeners will gain actionable insights on how to nurture their network effectively, ultimately leading to more opportunities and growth in their legal practice.

Breaking the Plateau: Moves That Create the Next Level of Growth 08.06.2026 21Min.

In this episode of Future Rainmakers, host Steve Fretzin delves into the common issue of professional plateaus faced by lawyers and how to overcome them. The discussion centers on identifying signs of stagnation, such as consistent revenue without growth and ineffective networking strategies.

Strategic Visibility: Being Seen by the Right People 25.05.2026 17Min.

In this episode of *The Future Rainmakers with Steve Fretzin*, Steve Fretzin discusses the importance of lawyer visibility and offers strategic advice on how to stay in front of the right audience without spreading yourself too thin.

The Lawyer’s Sales Meeting System: Running Conversations That Lead Somewhere 11.05.2026 22Min.

Learn how to structure client meetings effectively to lead to actionable outcomes. Discover the importance of preparation, asking the right questions, and managing the flow of conversation to build trust and identify clients’ needs.

What It Really Means to Be a Rainmaker: Discipline, Organization, and Consistency 27.04.2026 23Min.

In this episode, Steve Fretzin and Casey Grabenstein discuss the essential qualities of a Rainmaker in the legal world. They delve into the discipline, organization, and consistency required to build a successful law practice over time. Casey shares his personalized gamification scoring system for business development, emphasizing the importance of focusing on processes over immediate results. Steve highlights the significance of team support, time management, and strategic delegation in fostering a sustainable rainmaking approach.

Calendar Design for Growth: Structuring Your Week for Business Development 13.04.2026 24Min.

In this episode, Steve Fretzin discusses the importance of designing a work week that supports growth for lawyers. He emphasizes the need to prioritize business development and time management to achieve career success.

Power Partners for Lawyers: How to Build Relationships That Consistently Send Work 30.03.2026 22Min.

In this episode, Steve Fretzin delves into the importance of building a strategic partner dream team to drive high-quality work through referral relationships. He emphasizes the significance of cultivating deep connections rather than wide networks to generate business effectively.

The Follow-Up Formula: Staying Top-of-Mind Without Feeling Pushy 16.03.2026 23Min.

In this episode, Steve Fretzin dives into the essential skill of follow-up for lawyers. He discusses the importance of organization, time mastery, and prioritization in staying connected with clients, prospects, and referral partners. Steve shares practical tips on reframing follow-up, creating effective long-term follow-up processes, and utilizing tools like CRMs and email management systems to streamline communication.

Delegation Without Disruption: Freeing Up Time for High-Value Work 02.03.2026 21Min.

Lawyers often find themselves overwhelmed with tasks, juggling billable hours, client emergencies, and personal commitments. Steve Fretzin discusses the importance of delegation for lawyers to focus on high-value work and avoid burnout. Delegation not only frees up time but also allows for efficient business growth and client relationship management.

Future Rainmakers in Action: A Client Conversation with Michael Educate 16.02.2026 22Min.

In this episode of *Future Rainmakers*, attorney Mike Educate shares his journey of working with Steve Fretzin to drive results in his law practice. Mike discusses how he shifted his mindset, improved his communication skills, and built better relationships to achieve significant growth.

Personal Branding and Thought Leadership for Lawyers 02.02.2026 21Min.

In this episode, Steve Fretzin breaks down how lawyers can create a powerful personal brand and establish themselves as thought leaders in today’s competitive legal market. He shares actionable strategies for developing visibility, credibility, and consistency across multiple platforms — from social media to speaking and writing. Steve explains why having a personal brand separate from the firm’s identity is vital for career growth, and how authenticity plays a central role in building trust and connection with potential clients and peers. He also opens up about his own life-changing plane crash experience, the lessons it taught him about purpose, and how it shaped his mission to help lawyers take control of their professional and personal destinies. Listeners will learn how to effectively use platforms like LinkedIn, avoid common branding mistakes, and create a structured marketing plan that supports long-term success. Whether you’re just starting out or looking to grow your reputation as a rainmaker, this episode provides a clear roadmap for transforming your presence into impact.

From Networking to New Business: Turning Conversations into Paying Clients 19.01.2026 19Min.

Episode Summary:In this episode, Steve Fretzin shares how lawyers can transform everyday networking interactions into real business opportunities. Through proven strategies, Steve discusses how to build authentic relationships, ask the right questions, and develop trust that leads to long-term referrals. He breaks down the key elements of effective networking — from having the right mindset and following up strategically to qualifying prospects and establishing meaningful partnerships. Listeners will learn actionable steps to shift from casual conversations to purposeful business development, ensuring that every connection counts. Steve also provides practical techniques for organizing contacts, maintaining relationships, and tracking follow-ups to maximize networking results and build a consistent pipeline of new clients. Key Timestamps:00:01 - Introduction to Future Rainmakers and Steve Fretzin01:10 - Why Lawyers Struggle to Turn Networking into Business02:40 - Building the Right Mindset for Networking Success04:00 - How to Create Conversations That Lead to Relationships05:45 - Asking Value-Based Questions Without Sounding Salesy07:20 - What to Listen For When Qualifying New Connections09:10 - Effective Follow-Up Strategies After Networking Events10:45 - How to Transition from Small Talk to Meaningful Dialogue12:00 - Controlling the Flow of a Networking or Client Meeting13:30 - Common Mistakes That Prevent Lawyers from Converting Leads15:00 - Creating a System to Track and Manage Networking Contacts16:30 - The ABC Method for Prioritizing Professional Relationships17:45 - The Power of Qualifying Prospects to Maximize Time and Results18:30 - Final Takeaways and How to Connect with Steve About the Show:“Future Rainmakers with Steve Fretzin” is dedicated to helping lawyers master the skills law school didn’t teach — business development, networking, marketing, and time management. Through insightful conversations and proven strategies, Steve equips legal professionals with the tools to build stronger client relationships, develop referral networks, and create sustainable business growth. Each episode is designed to help attorneys become confident rainmakers and take control of their professional future.

Building Deeper Relationships That Grow Your Practice 04.11.2025 20Min.

Episode Summary: In this episode, Business development coach Steve Fretzin shares actionable strategies for building deeper, more meaningful relationships with clients. By focusing on client loyalty rather than constantly chasing new leads, attorneys can strengthen connections that lead to long-term business growth and professional success. Steve breaks down practical steps for prioritizing top clients, engaging them in meaningful ways, and moving beyond transactional interactions to become a trusted advisor. Key Timestamps: 00:01:10 – The Value of Deepening Existing Client Relationships00:02:45 – Prioritizing Clients for Maximum Impact 00:04:15 – Benefits of In-Person Meetings 00:05:00 – Creating a Client Loyalty Plan00:07:30 – Becoming a Trusted Advisor 00:10:00 – FaceTime and Business Development 00:11:45 – The BILL Method for Client Engagement00:15:00 – Long-Term Business Benefits 00:18:00 – Practical Action Steps for Attorneys About the Show: Future Rainmakers is the podcast where top attorneys come to learn how to grow thriving, self-sustaining practices without the burnout, bravado, or BS. Hosted by business development coach Steve Fretzin, each episode delivers practical strategies and mindset shifts to help lawyers build authentic relationships, win business ethically, and take control of their careers.

Time Management and Productivity for Busy Attorneys 21.10.2025 19Min.

In this episode of Be That Lawyer Coach’s Corner, Steve Fretzin, a five-time best-selling author and business development coach for attorneys, shares actionable strategies for mastering time management and productivity. Busy lawyers often struggle to balance billable hours, client demands, and business development, leaving little time to grow their practices. Steve breaks down the most common time traps, explains how to prioritize high-value tasks, and offers practical tools and mindset shifts that help attorneys regain control of their schedules while building a successful book of business.

Effective Networking Strategies for Lawyers 07.10.2025 20Min.

In this episode, business development expert Steve Fretzin discusses practical strategies for attorneys to master networking and convert relationships into sustainable growth. He explores common networking mistakes, preparation techniques, and the importance of building authentic, long-term connections. Fretzin also shares actionable tips for introverted lawyers and highlights how social media and traditional networking intersect to expand professional influence.

What Does a Business Development Coach Do? 23.09.2025 23Min.

In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney who has worked with Fretzin, discusses her personal experience and the tangible impact coaching has had on her practice.

Selling Without Being “Salesy”: Ethical, Consultative Approaches 09.09.2025 24Min.

In this powerful episode of Be That Lawyer, Coach’s Corner, business development coach and five-time author Steve Fretzin unpacks one of the biggest mindset traps for attorneys: selling. Steve introduces his concept of “sales-free selling,” a consultative approach that helps lawyers guide conversations without pressure, pitching, or bravado. He explains why traditional sales methods fail, how lawyers can qualify clients more effectively, and why building real relationships leads to stronger, more sustainable practices. Attorneys will walk away with actionable strategies to grow their business while staying authentic and ethical.

Why Lawyers Struggle with Business Development and How to Fix It 25.08.2025 19Min.

In this premier episode of Be That Lawyer: Coach’s Corner, internationally recognized lawyer coach and five-time author Steve Fretzin shares his remarkable journey and reveals why so many attorneys struggle with business development—and how to overcome it. From surviving a near-fatal plane crash to building one of the most successful legal coaching practices in the country, Steve’s story is one of resilience, transformation, and purpose.