The Fashion Startup

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• Ep20: The real story of building a children's clothing brand from scratch 21.06.2026 42Min.

  From first idea to first collection: the real story behind building a children's fashion brand from scratchIf you've ever thought about starting a clothing brand but had no idea where to begin - or felt that creeping doubt of "who do I think I am to do this?" - this episode is going to feel very familiar.Michelle is joined by Sabrina Campbell, founder of Solly Little, a children's nightwear brand based in Cambridgeshire, UK. Sabrina is a professional makeup artist with no fashion industry background who turned a personal frustration - not being able to find the timeless, nostalgic children's nightwear she was looking for - into a brand she's built from the ground up.In this honest, wide-ranging conversation, Sabrina shares what the startup journey has really been like: the overwhelming early stages, the identity wobbles, the moment her collection stopped feeling like a pipe dream and became something real, and the unglamorous patience required when working with overseas manufacturers.She also talks openly about what it was like to try to find help in an industry that doesn't always make it easy - and why getting the right guidance early made the difference between guessing and actually moving forward.This is a founder story worth listening to whether you're right at the beginning of your journey or somewhere in the middle of it.What you'll learnWhy the fashion industry can feel like a closed door to outsiders - and how to find your way in anywayWhat the design and tech pack process actually looks like for a first-time founderWhy manufacturing is the stage that tests your resilience the mostHow to get out of your own way and stop treating your brand idea as just an ideaWhat it feels like when your collection stops being a vision and becomes a real thingReady to start your fashion brand? Grab my free Fashion Brand Launch Blueprint ⁠⁠Links mentionedSolly LittleSolly Little on Instagram Solly Little Website⁠The Fashion Expert®⁠⁠The Fashion Startup Academy⁠ ⁠Free Fashion Brand Launch Blueprint ⁠The Fashion Expert on InstagramAbout The Fashion Startup The Fashion Startup is the podcast for aspiring founders who want the courage and know-how to start their own clothing brand. Hosted by Michelle Ramsay, ⁠The Fashion Expert®⁠, a fashion designer and startup mentor with over 20 years of industry experience. If you’re thinking about starting a fashion brand or building a product-based business, this podcast offers real insight at what it takes to turn an idea into a growing fashion startup.Instagram: ⁠@thefashionexpertuk⁠⁠The Fashion Startup Academy⁠ - 6 month 1:1 private mentorship programme for first-time founders to fast-track their fashion brand with an industry expert. Subscribe & reviewFollow The Fashion Startup on Spotify or Apple Podcasts and leave a 5 star review to help more future founders discover the show.About Michelle RamsayMichelle Ramsay is a fashion designer, startup mentor, and founder of ⁠The Fashion Expert®.⁠ With over 20 years of industry experience, she helps first-time founders design, manufacture, and launch their own fashion brands - without the costly mistakes most people make along the way. Find out more at ⁠thefashionexpert.com
• Ep19: The secret nobody tells you when starting a clothing brand 10.06.2026 26Min.

  The secret nobody tells you when starting a clothing brandIf you're dreaming about launching a fashion brand but feel like you keep going in circles - or you've already started and something just isn't clicking - this episode is going to make a lot of things fall into place. In this solo episode, Michelle breaks down the three approaches most fashion startup founders take, why two of them lead to costly mistakes, and what the smarter, more structured approach actually looks like. Whether you're right at the beginning of your startup journey or somewhere in the middle, this is the episode to come back to again and again.Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started. thefashionexpert.com/launchplanStarting a clothing brand isn't just about having a great idea and going for it. There's a structure to it, an order to it - and when parts of that are missing, or done at the wrong time, it doesn't matter how talented you are or how much passion you've got. Things start to fall apart. Usually at the most expensive possible moment.In this episode, Michelle walks through the two most common mistakes she sees fashion startup founders make - and why they're so easy to fall into - before sharing the approach that actually works. She draws on real conversations with founders to show how jumping in at the wrong stage, or treating the process as a simple step-by-step checklist, both lead to the same place: wasted money, lost time, and a brand that stalls before it launches.This is the honest conversation about the startup journey that most people in the fashion industry aren't having.What you'll learnWhy most fashion founders start in the wrong place - and what it costs themThe difference between the scattergun approach and the linear trapWhy your launch build-up needs to start long before your launch dateWhat the smarter, more structured approach to starting a fashion brand actually looks likeHow to know what to work on, in the right order, at the right timeChapters00:00 - Introduction01:30 - The flat-pack analogy: why missing parts matter03:30 - The scattergun approach: jumping in at the wrong stage06:00 - Going straight to manufacturers without the foundations09:30 - Designing your collection before your brand is figured out12:30 - The linear trap: why a step-by-step mindset isn't the full picture15:30 - Tech packs, sampling, and why nothing is ever truly ticked off17:00 - The launch build-up mistake that catches almost every founder out18:30 - The smarter approach: structure, sequence, and spinning plates21:00 - The Fashion Startup Academy: fast-track your brand the right wayLinks mentionedThe Fashion Expert®The Fashion Startup Academy Free Fashion Brand Launch Blueprint About The Fashion StartupThe Fashion Startup is the podcast for aspiring founders who want the courage and know-how to start their own clothing brand. Hosted by Michelle Ramsay, The Fashion Expert®, a fashion designer and startup mentor with over 20 years of industry experience. If you’re thinking about starting a fashion brand or building a product-based business, this podcast offers real insight at what it takes to turn an idea into a growing fashion startup.Instagram: @thefashionexpertukThe Fashion Startup Academy - 6 month 1:1 private mentorship programme for first-time founders to fast-track their fashion brand with an industry expert. Subscribe & reviewFollow The Fashion Startup on Spotify or Apple Podcasts and leave a 5 star review to help more future founders discover the show.About Michelle RamsayMichelle Ramsay is a fashion designer, startup mentor, and founder of The Fashion Expert®. With over 20 years of industry experience, she helps first-time founders design, manufacture, and launch their own fashion brands - without the costly mistakes most people make along the way. Find out more at thefashionexpert.com
• Ep18: Starting A Product Led Fashion Brand | Gal Golander On Building Noosh 06.03.2026 45Min.

  In this episode of The Fashion Startup, I’m joined by Gal Golander, founder and CEO of Noosh, to talk about what it really takes to start a fashion brand from scratch and build a product-led business in a competitive market. We cover product development, manufacturing, direct-to-consumer marketing, hiring, and the realities of growing a fashion startup.Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.Gal created Noosh after years of frustration with traditional tights. While working in the cosmetics industry during the rise of inclusive foundation ranges, she began questioning why tights hadn’t evolved in the same way. That question eventually became the starting point for a brand determined to rethink comfort, durability, fit, and shade inclusivity in a category that had barely changed in decades.Gal shares the honest story behind launching a fashion startup without prior experience in the fashion industry. We talk about the long road of product development, the realities of working with manufacturers, and why building a strong product is the foundation of a successful fashion brand.Gal also opens up about the early challenges founders rarely see online, including imposter syndrome, navigating factories as a startup, and the moment she realised she needed to take control of her own marketing strategy rather than outsourcing it too early.You’ll also hear how Noosh tested demand through direct-to-consumer marketing, how Gal scaled the business by focusing on sustainable growth, and why hiring the right people became a turning point for the brand.What you’ll learn:How Gal turned a personal frustration into a fashion startupWhy identifying a real problem is key when launching a product-led brandWhat founders should expect during product development and samplingThe reality of working with factories and why timelines take longer than expectedHow Noosh tested demand using direct-to-consumer marketingWhy founders should understand their marketing before outsourcing itThe challenges of scaling a startup once customers start buyingGal’s advice for first-time founders thinking about launching a fashion brandChapters00:00 – Introduction01:48 – Meet Gal Golander and the story behind Noosh04:32 – The idea that sparked the brand07:59 – From idea to action10:35 – Product development and manufacturing challenges16:55 – The importance of getting the product right20:55 – Early marketing mistakes and learning to run ads herself27:40 – Hiring the right team as the business grows31:30 – Marketing strategies that helped Noosh grow39:40 – Expanding the product range and future plans45:35 – Advice for first-time fashion founders48:45 – Where to find NooshLinks mentionedNoosh: getnoosh.comInstagram: @getnooshTikTok: @nooshbodyAbout NooshNoosh is a modern tights brand founded by Gal Golander. Designed for real women, the brand focuses on inclusive shade ranges, better fit, and durable materials to reimagine what tights can be in the modern wardrobe.About The Fashion StartupThe Fashion Startup is the podcast for aspiring founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, a fashion designer and startup mentor with over 20 years of industry experience helping founders design, manufacture, and launch fashion brands.Founder of The Fashion Startup Academy 6 month 1:1 private mentorship program for first time founders to fast-track their fashion brand with an industry expert.Instagram: @thefashionexpertukThe Fashion Expert®Subscribe & reviewFollow The Fashion Startup on Spotify or Apple Podcasts and leave a 5 star review to help more future founders discover the show.If you’re thinking about starting a fashion brand or building a product-based business, this episode offers a realistic and insightful look at what it takes to turn an idea into a growing fashion startup.
• Ep17: Fashion Design That Solves Problems 26.11.2025 16Min.

  Ready to start your fashion brand? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.Have you ever thought, “Someone really needs to fix this” about a product, garment or accessory that just doesn’t work the way you need it to? In this episode, I’m talking about the founders who take that thought and actually do something with it. These are the innovators who create functional, problem solving fashion products that genuinely make life better for the people who use them.I’m sharing why the best design always begins with a problem, why frustration often sparks the most successful ideas and why you absolutely belong in the fashion industry even if you’ve never studied fashion or worked in it. I talk through real examples from inside my studio, from the triathlete who designed his own kit bag, to Tailored Athlete, to Nixi Body. Each of these founders started with a lived problem and trusted themselves enough to create the solution.I’m also diving into the fear that so many first time fashion founders have about entering the industry. Most people imagine fashion as a glossy, intimidating world, but the truth is very different. Innovation almost always comes from outsiders who understand the gap in the market better than anyone else. If you’ve been sitting on a practical, functional or niche idea, this episode will help you see why that idea might be more powerful than you think.I also talk about why niche products are often easier to sell, why speaking to a specific customer is an advantage and the question I always ask every founder. How would you feel if someone else launched your idea before you? Your answer usually tells you everything you need to know about your next step.If you’ve been waiting for permission to get started, this episode is your reminder that the fashion industry needs more problem solvers, more practical thinkers and more people willing to fix what isn’t working.Chapters00:00 Introduction and the question I always ask founders03:00 Why design is really problem solving07:30 Real examples from my own clients15:00 Why you do belong in the fashion industry22:00 The power of niche products26:00 The risk of waiting for someone else to launch your idea30:00 How it feels to launch a life changing product35:00 Final thoughts and next stepsAbout The Fashion StartupThe Fashion Startup is the go to podcast for first time founders who want the courage and know how to start their own fashion brand. Hosted by me, Michelle Ramsay, The Fashion Expert, designer and mentor to hundreds of startup founders.Subscribe and reviewFollow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.FollowInstagram: @thefashionexpertukWebsite: www.thefashionexpert.com
• Ep16: How To Launch A Petite Womenswear Brand 13.11.2025 36Min.

  Ready to start your fashion brand? Grab my free ⁠⁠Fashion Brand Launch Blueprint⁠⁠ to see the proven steps to get started.In this episode of The Fashion Startup, I’m joined by Barbara Chowaniec, founder of Fosho Petite, a Dublin-based womenswear brand creating timeless, perfectly proportioned pieces for women 145–155 cm tall. Barbara shares the real side of starting a fashion brand from scratch – the challenges, breakthroughs, and mindset shifts that helped her go from idea to launch in just twelve months.We talk about how she spotted a gap in the market for elegant petite clothing, what it’s like to transition from a full-time job to becoming your own boss, and why mentorship and self-discipline are key to a smooth journey.What you’ll learn:How Barbara turned a frustration into a fashion businessWhy self-discipline was the hardest part of being your own bossHow mentorship simplified her startup journey massivelyWhat to expect from the first year of brand buildingWhy your first launch doesn’t have to be perfectChapters00:00 – Introduction01:27 – Meet Barbara04:10 – Finding a Gap in the Market06:29 – The Lightbulb Moment09:17 – From Idea to Action11:35 – Becoming Your Own Boss13:30 – The Power of Mentorship18:35 – Building a Brand in a Year22:45 – The Launch Mindset27:38 – Barbara’s Top 3 Tips for New Founders34:09 – Where to Find Fosho PetiteLinks mentioned:Fosho Petite: foshopetite.comInstagram: @foshopetiteTikTok: @foshopetiteAbout Fosho Petite:Fosho Petite is a Dublin-based womenswear brand founded by Barbara Chowaniec. Designed specifically for women 145–155 cm tall, Fosho Petite creates timeless, elegant pieces that celebrate proportion, comfort, and confidence – with no compromises.About The Fashion Startup:The Fashion Startup is the go-to podcast for first-time founders who want the courage and know-how to start their own fashion brand. Hosted by Michelle Ramsay, The Fashion Expert®, designer and mentor to hundreds of startup founders.Subscribe & review:Follow The Fashion Startup on Spotify or Apple Podcasts and leave a review to help more future founders discover the show.
• Ep16: Why Your Fashion Startup Brand Reset Is Now 17.09.2025 15Min.

  Ready to start your fashion brand? Grab my free ⁠Fashion Brand Launch Blueprint⁠ to see the proven steps to get started.September is the perfect reset for fashion entrepreneurs.In this episode, I explore why this month feels like a fresh start in the fashion industry and how first-time founders can harness the momentum. From overcoming self-doubt to setting clear, realistic goals, I’ll walk you through a framework to plan the next four months and keep your fashion brand launch on track.What you’ll learn in this episode:Why September is the “new year” of fashion entrepreneurshipHow to align your fashion brand with the industry’s natural rhythmThe mindset shifts to overcome barriers and get startedPractical tips for goal setting and planning your next steps00:00 Embracing the September Reset 03:40 Aligning with the Fashion Industry's Rhythm 07:50 Reflecting and Planning for Success 12:35 Dreaming Big: Setting Future Goals 15:26 Taking Action Now Whether you’re in the early stages of your fashion startup or looking for a motivational boost, this episode will help you reignite your spark and move forward with confidence.Ready to start your journey? Grab my free Fashion Brand Launch Blueprint to see the proven steps to get started.Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review to help me see which content you love.See you in the front row!Michelle Ramsay - The Fashion Expert®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep15: What Holds Fashion Startups Back With Raquel Braganza Empowerment Lifecoach 05.06.2025 39Min.

  In this episode of the fashion startup I’m joined by empowerment lifecoach Raquel Braganza to talk all things mindset and what's holding you back as a fashion founder.We cover so much inspiring content such as the inner critical voice, saying yes to your dreams, waiting for that "right" time to start and overcoming fear to embrace something new.Raquel also has a special gift for you so make sure to liten to the end.You can find out more about Raquel here: ⁠⁠⁠⁠WEBSITE⁠⁠⁠ ⁠ ⁠⁠⁠I⁠NSTAGRAM⁠⁠⁠⁠ ⁠⁠⁠⁠LINKEDIN⁠⁠ ⁠⁠⁠If you'd like to contact Raquel to take advantage of her free gift for the first 3 listeners, or any other enquiries you can email her joy@raquelbraganzalifecoach.comIf you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠⁠⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠⁠⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch.Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.See you in the front row!Michelle Ramsay - The Fashion Expert®⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep14: Branding For Fashion Startups With The Ideas Club® Agency 15.05.2025 34Min.

  In this episode of the fashion startup I’m joined by branding experts Scott and Shona Watson from creative agency The Ideas Club. A Glasgow based agency helping bring creative ideas to life. The duo share some gold on choosing a brand name, how a brand identity is more than just. logo and some of the startup mistakes to avoid.You can find out more about The Ideas Club here: ⁠⁠⁠WEBSITE⁠⁠ ⁠ ⁠⁠I⁠NSTAGRAM⁠⁠⁠ ⁠⁠⁠LINKEDIN⁠⁠ ⁠⁠If you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch.Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠⁠Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.See you in the front row!Michelle Ramsay - The Fashion Expert®⁠⁠⁠⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep13: Wholesale For Fashion Brands With Therese From Small Business Collaborative 26.11.2024 33Min.

  In this episode of the fashion startup I’m joined by retail and whoesale expert Therese Oertenblad of Small Business Collaborative who works with purpose-led, product-based business owners who want to grow their wholesale and create consistent income. Therese shares her wisdom and advice for fashion startups who want to explore the world of wholesale and we chat about how to get started and what important things to consider. You can find out more about Small Business Collaborative here: ⁠⁠WEBSITE⁠ ⁠ ⁠I⁠NSTAGRAM⁠⁠ ⁠⁠LINKEDIN⁠ ⁠FACEBOOK⁠ If you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch. Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep12: Launching A Menswear Brand With Sorsa 05.11.2024 27Min.

  In this episode of the fashion startup I’m joined by founders of Sorsa menswear Sarah Jane and John who share what it’s been like for them creating their debut collection. Having just recently launched, the duo share their struggles in the beginning, the key to unlocking those, navigating the design and manufacture process and their top tips for first time founders. You can find out more about Sorsa Menswear here: ⁠WEBSITE ⁠ ⁠INSTAGRAM⁠ ⁠TIKTOK FACEBOOK If you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch. Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep11: Launching A Luxury Resortwear Brand With Lore Buta 10.10.2024 33Min.

  In this episode of The Fashion Startup I’m joined by founder Loredana Buta who has recently launched the luxury resortwear collection Lore Buta. Loredana shares her unique approach to her brand and business model, overcoming imposter syndrome as a new founder, being transparent with your collection and tips to minimising the overwhelm of starting a clothing line. You can find out more about Lore Buta here: WEBSITE INSTAGRAM PINTEREST If you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch. Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep10: Launching An Ethical & Sustainable Fashion Brand With Sara Collins 26.09.2024 36Min.

  In this episode of The Fashion Startup I’m chatting with Ethical Production Consultant Sara Collins. We chat about what sustainability and ethical production look like to a fashion founder, some of the challenges including these practices presents to a startup and Sara shares some great tips for those just starting to launch a clothing brand. We delve into how to have difficult conversations, what we should be looking for when sourcing ethically and why a sourcing trip, like Sara's upcoming trip to India could be your best investment. With 10 years of experience developing and manufacturing products ethically, Sara is now on a mission to help independent brands feel confident in their own ethical and sustainable manufacturing practices. You can find out more about Sara below Website Instagram ⁠ LinkedIn India Trip If you're considering launching a clothing line and you're not sure where to start you can download my ⁠⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠⁠ It's the blueprint I use with my clients and it covers all the stages involved from idea to launch. Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠⁠clicking here⁠⁠⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep9: Launching A Luxury Womenswear Brand With Suzanne Gill 29.08.2024 28Min.

  In this episode of The Fashion Startup I’m chatting with client Suzanne Gill of women’s luxury brand Vine & Moor. Suzanne is a renowned Miller who set out to create a brand of exquisitely tailored clothing that has been manufactured to the highest quality in the United Kingdom. An elegant collection that embraces each woman’s individuality and passion. Suzanne shares her start up journey and we focus on key pieces of advice such as why it’s ok to take a break and finding your confidence when first starting out. You can find out more about Vine & Moor below  Links to:• website vineandmoor.co.uk• Facebook Vine & Moor. https://www.facebook.com/profile.php?id=61553521640827• Instagram @vine&moor If you're considering starting a clothing line and you're not sure where to start you can download a ⁠⁠⁠free launch plan for fashion startups here⁠⁠⁠ Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠⁠clicking here⁠⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠⁠www.thefashionexpert.com⁠⁠⁠
• Ep8: What's Really Stopping You Launching Your Fashion Brand 07.08.2024 17Min.

  In this episode I'm sharing what's really holding you back from starting a fashion brand and giving you some top tips on how to move forward so you can really get started. If you're considering starting a clothing line and you're not sure where to start you can download a ⁠⁠free launch plan for fashion startups here⁠⁠ Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠⁠clicking here⁠⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠⁠www.thefashionexpert.com⁠⁠
• Ep7: Starting An Adaptive Clothing Brand With Helen Clawson 22.01.2024 41Min.

  Helen Clawson has a truly inspirational story surrounding her startup brand, trading her life as a former police officer to now the award-winning founder of Adaptive Clothing UK. Discover the road she took to get there and the highs and lows of starting a fashion brand in this episode where Helen gives some valuable advice to anyone thinking about launching their own collection. Helen shares her insights into what it has really been like for her from idea to finished product and speaks with passion about why she decided to go after her dream.   More about Adaptive Clothing UK Specialising in baby and childrenswear, Adaptive Clothing UK create fun and colourful sensory and accessible clothing that their customers love to wear. Links: Website https://adaptiveclothing.uk/  Instagram https://www.instagram.com/adaptiveclothinguk/ Facebook https://www.facebook.com/adaptiveclothinguk And if you're considering starting a clothing line and you're not sure where to start you can download a ⁠free launch plan for fashion startups here⁠ Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠clicking here⁠ Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® ⁠www.thefashionexpert.com⁠
• Ep6: Shopify & Klaviyo For Fashion Brands With Elle Williamson The Ecommerce Assistant 07.11.2023 36Min.

  All fashion brands start out with a website, but using it effectively can be a challenge. In this episode of The Fashion Startup Show I'm joined by Elle Williamson of The Ecommerce Assistant who shares valuable tips on creating more sales online through your website and email marketing. Elle helps small business owners to create successful online stores by teaching them how to use Shopify + Klaviyo. We chat about why Klaviyo and shopify are so great for startup brands, mistakes brand owners make with their websites and email marketing, how the two are intrinsically linked and Elle shares some amazing tips and insights into how to make more sales online.   More about Elle - The Ecommerce Assistant With a mixture of training, courses and done-for-you projects, Elle gives founders and solopreneurs the knowledge and power to put their own stamp on their website + emails and take them to the next level. Elle's always strives to make ecommerce easy by breaking down what might seem overly complicated or confusing, into easy-to-understand actionable guidance. Links: Website https://www.theecommerceassistant.com/   Klaviyo course waitlist https://www.theecommerceassistant.com/pages/kickstart-your-klaviyo Instagram https://www.instagram.com/theecommerceassistant/   And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. See you in the front row! Michelle Ramsay - The Fashion Expert® www.thefashionexpert.com
• EP5: Marketing Your Brand With Retail Marketing Expert Loren Nally 28.06.2023 32Min.

  One of the biggest misconceptions I hear when startups are launching a brand is that marketing starts once you have a finished product. It seems that many business owners believe customers are going to magically appear knocking down their door or storming their website to buy their collection once they have that product in stock. In reality without marketing the opposite is often true which can be hugely detrimental to sales, numbers and revenue. Marketing your brand can be a daunting prospect, one which can feel shrouded in mystery and fuelled by the fear of spending all of your cash on plans that just don’t work. On this episode of the Fashion Startup Show online retail expert Loren Nally from The Retail Marketing Academy shares advice on how to start marketing pre-launch as well as some great insight into where to spend your budget, marketing strategies that actually work and how to keep your customers coming back for more. You can find links to Loren's business below: Website https://www.retailmarketingacademy.co.uk Instagram https://www.instagram.com/retail_marketing_academy/ Facebook Free Group (full of free training) https://www.facebook.com/groups/onlineretailmarketingmastery And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. Michelle Ramsay - The Fashion Expert® www.thefashionexpert.com
• EP4: Starting An Underwear Brand With Kelly Newton of Nixi Body 19.04.2023 43Min.

  When a fashion startup creates a product because they have identified a gap in the market, I know the brand will succeed. And that's exactly what happened with Nixi Body underwear. In this episode, founder Kelly Newton chats frankly about the highs and lows of her start-up journey, and shares fabulous advice for anyone thinking about launching a fashion brand. You can find out more about Nixi Body below: http://https://www.nixibody.com/ http://https://www.instagram.com/nixibody/ http://https://www.facebook.com/bp3underwear https://www.linkedin.com/in/kellynewton007/ If you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here You can also book a free chat to see how I can help you get started here Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. Michelle Ramsay - The Fashion Expert® www.thefashionexpert.com
• EP3: Copywriting & PR For Your Fashion Startup With Molly Gould. 04.03.2022 41Min.

  Copywriting and PR can help make or break your fashion brand but is often an area surrounded by mystery for those just starting out. In this episode, I'm joined by Molly Gould founder of copywriting and PR agency Effable. Molly shares a ton of value, gives us an overview of how copywriting can help your business and reveals the top mistakes fashion brands make and how to avoid them. You can find out more about Molly's services below: http://www.itiseffable.com/ http://instagram.com/itiseffable http://facebook.com/itiseffable And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review. Michelle Ramsay - The Fashion Expert® www.thefashionexpert.com
• EP2: Launching A Childrenswear Range With Bibevie Founder Rhian Thompson. 15.02.2022 34Min.

  What better way to find out what it's like to launch a childrenswear brand than to hear from someone who has successfully launched. In this episode, I chat with the founder of Bibevie, Rhian Thompson about her journey launching her innovative and sustainable brand. We discuss the highs and lows the best bits and some of the struggles as well as navigating manufacturing, sourcing and sustainability too. Rhian also shares her top piece of advice for those fashion-preneurs who are thinking about getting started. You can find out more about Bibevie below: https://www.bibevie.com/ https://www.instagram.com/bibevie/ https://www.facebook.com/bibevie And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here  Michelle Ramsay - The Fashion Expert® www.thefashionexpert.com