Front and Center

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  A Breath of Fresh Air: with Alex Tan and Abraham Campillo of Mouthwash Studio 29.09.2026 48Min.

  WE GOT MOUTHWASH STUDIO IN THE HOUSE! We are thrilled to welcome Strategy Director & Partner Alex Tan and Creative Director & Partner Abraham Campillo to the program! Mouthwash is a design studio centered on new ideas and defining experiences, partnering with this generation’s leading brands and innovators to influence culture. Their approach challenges industry standards, adopts new technologies, and strives for a lasting positive impact. Over time, their work has naturally led them ...
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  GO HARD OR GO HOME 23.09.2026 37Min.

  This week on Front and Center… Alex and Kevin bring the heat. They talk about Hyrox athlete Joanna Wietrzyk, Sydney Sweeney’s new Novig campaign, Jessica Hische’s Muse logo controversy, Trump ‘rebranding’ AI, the new foldable iPhone, the Streetfighter popcorn bucket, big Capri Sun, the rotisserie chicken bag, the Betty Crocker slice of cake bag, Merriam-Webster’s new words, Buzzball x Poptarts, and more!
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  Live @ Forum: with Bryan-K. Lamonde and Ariane Leblanc 16.09.2026 59Min.

  This week we are (were) live from Montreal! Our first-ever live podcast, here for your ears. In this episode, we close out a stacked day of incredible creatives speaking at Forum, the Annual Design Assembly in Montreal. Andrea Trabucco introduces us before we talk about the hot, delicious, yet unschmeared bagels we had and how much we like the city so far. We then bring out Ariane Leblanc, co-founder of Martha, and Bryan-K. Lamonde, co-founder and Creative Director of Principal Studio, to dis...
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  Job’s Not Done: with Arthur Foliard 02.09.2026 1Std. 7Min.

  This week we have Arthur Foliard on the pod! Arthur is the Executive Creative Director at Koto New York, where he leads a team and shapes brands through bold ideas, clear systems, and distinct visual worlds. Though we do not talk about Instagram (we recorded this in May), Arthur describes the deliberate slow build of Koto New York into what it is today: a branding powerhouse (my words, not his). He tells us about their work for Bolt, Lyft, Tripadvisor, and Amazon. Their work is alive and dist...
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  INSTAGZAM??! 26.08.2026 33Min.

  Alex and Kevin are back from California, and due to a scheduling (production) error, the fellas recorded a quick one just a few hours ago! Better late than never! Anyway, they talk about Instagram's new wordmark, Good Good x Callaway, Liquid Death x Garage Beer, JIF, and more!
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  ALLAN GOOD FUN 11.08.2026 55Min.

  Alex and Kevin are live from Brooklyn with a solo episode! The two tan dudes talk about the Allan Peters A$AP Rocky debacle, Hall Pass, Wemby’s new logo, The Cleveland Sirens Identity, Pepsi trying to troll Coke over their rebrand, Buc-ee's suing everyone, and more!
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  The Ragged Edges of What’s Possible: with Max Ottignon 04.08.2026 1Std.

  This week we are so fired up to have Max Ottignon on the show! Max is the co-founder of Ragged Edge, a London-based branding agency building brands globally since 2007. Max created Ragged Edge to do the most impactful work. Not the most work. When they commit, they go all-in. They’ve worked for brands like Wise, Granola, Monzo, Zoe, Papier, Mindful Chef, and Grey Goose to redefine their industries. Ragged Edge pushes the boundaries to make work that demands attention and stands out. Max is a ...
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  Cool Sh*t: with Cole Poska aka Spaceboy Cole 29.07.2026 54Min.

  Cole Poska, aka @spaceboycole, makes cool shit. He is a Partner and Creative Director at Beyond Studios, and the man behind the viral series Cool Sh*t, where he reimagines what brand merchandise can be by creating bold, culture-driven concepts for both legacy brands to internet favorites. The series has evolved from personal experiments into real-world collaborations, leading to actual projects with Tubi, T-Mobile, BuzzBallz, Welch's, and more. Cole’s energy is positively relentless. He is cl...
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  BOOT&TY 15.07.2026 37Min.

  Alex and Kevin break it down classic Front and Center style. They talk about the Jay Z concert, the World Cup, Ali-G at Wimbledon, Taylor and Travis’ wedding, Chet Hanks x Julie, the Pirate’s Booty rebrand, Pringles buns, the SpaceXAI logo, and more!
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  Pentagram Ain’t Nuthing ta F’ Wit: with Emily Oberman 08.07.2026 1Std. 45Min.

  We got Emily Oberman on the program! She is a Partner at Pentagram and perhaps best known for her work in the entertainment industry. Emily has designed the titles for Saturday Night Live for the past 27 years—one of many long-standing relationships with iconic entertainment brands like NBC, Warner Bros, Warner Music Group, DC, and Amazon Prime Video. Her work goes beyond brand identity to touch many of the shows and movies that have become part of the fabric of our culture, inclu...
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  RESPECT THE SPECS 30.06.2026 50Min.

  Alex and Kevin are back from Cannes (a studio offsite to Upstate), and Kevin is reminded that he won 2 Lions several years ago, lol. They go on to talk about Philly Poopgate, the Knicks Parade and the great trash can heist, Ben Stiller’s arms, World Cup Fever, the Messi Statue, more FIFA-mandated logo cover-ups, Rick Ruben x Polymarket, the new Meta Glasses, Specs, and more!
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  WORLD CHAMPS! 17.06.2026 51Min.

  Alex is back. The Knicks are World Champions! The World Cup is here, and so are many people from all over the world discovering American delicacies like BBQ, Costco, and complimentary chips and salsa. Zorhan was at the finals and the World Cup, and had time to drop the hottest RFP for NYC Groceries, with all of New York’s best studios chomping at the bit for the job. Coke launches collectible World Cup cans. Coors launches a super tallboy (not filled with beer, yet). Stadiums debrand at FIFA'...
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  FREAKISHLY STURDY STOCK: with Thomas Pokorn 03.06.2026 1Std. 8Min.

  Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He’s worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thoma...
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  KNICKS FOR CLICKS 27.05.2026 51Min.

  Alex and Kevin are back in the studio to talk about the hottest topics in design and branding (the New York Knicks). We circle back many times on the Knicks, as Alex is very excited (AS HE SHOULD BE!) about his favorite team advancing to the finals for the first time this millennium! Alex recaps his time in London, judging the D&AD awards before going into Iceman, Travis Kelce and Taylor Swift, The Enhanced Games, David’s Tinned Fish and Ice Cream, Spotify’s disco ball ‘blunder’, Threads’...
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  The Nostalgia Plug: with Jason Liebig 13.05.2026 1Std. 41Min.

  Today, we welcome Jason Liebig to the show! Jason is a brand historian, packaging archivist, and former marketing exec at DC Comics and Warner Bros, and story exec at Marvel. He’s the founder of CollectingCandy.com, an insane archive of vintage candy and snack packaging, which has led him to serve as the behind-the-scenes consultant for shows like Stranger Things, Mad Men, The Queen’s Gambit, and The Goldbergs, making sure every prop is era-perfect. You may have seen him on the History Channe...
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  6-7 Forever 29.04.2026 40Min.

  This week on Front and Center… Alex and Kevin are back together in the studio! They talk about the Onion taking over Infowars, Adidas (Sabastian Sawe and Tigist Assefa) winning the London Marathon, Nike’s Boston Marathon blunder, Bronny’s rejected trademark, The Rams uniform updates, the Falcons uniform updates, the Ravens uniform updates, the Falcons uniform updates, Mr. 57, 67 chicken nuggets, Bud Light mini, Allbirds pivots to AI, Drake’s Album release date release, and more!
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  The Moment of Tension: with Jessica Dimcevski 22.04.2026 1Std. 1Min.

  Today, we are fired up to have Jessica Dimcevski on the show! Jess is the Founder and Creative Director of Blurr Bureau, a Design and Venture Studio that builds brands connected through purpose and profit. They work with ambitious founders, marketers, and creators to help define their brands at key moments in their businesses. The Bureau believes that the brands that change the world are those built on a tension between ideas. Jess and her worldwide team work with brands of all shapes a...
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  Building Brands that Work: with Michelle Mattar 08.04.2026 1Std. 13Min.

  We're talking about Practice! Today, we are thrilled to welcome Michelle Mattar to the program! She’s the founder of Practice, a creative brand-building house launching brands from zero to existence. Before launching Practice, she worked at Red Antler and Ritual, blending strategy, design, and creative direction. At Practice, she’s built a number of awesome, successful new-to-world brands like Allkinds, Glowbar, and Remedy. She’s also trying to save our burning planet with the launch of a pla...
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  APRIL FOOLS! 01.04.2026 46Min.

  Alex and Kevin are back in the studio, together again! The two celebrate their favorite brand holiday: April Fools! Just Kidding! They talk about Wasted’s canned Pasta Water, the Shohei cup debacle, the Tennessee Titans Rebrand, the Sprite Refresh, George Clooney’s Crazy Mountain NA Beer, Apple’s new lil Finder guy, Starbies, The Fit Bagel, and more!
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  DRAMA on Tour: with Chris Nott and Frankie Guzi 18.03.2026 56Min.

  Today, we are excited to have Chris Nott and Frankie Guzi of Studio DRAMA on the program! They crossed the pond to record the pod! ​Studio DRAMA designs type that sharpens identities, scales across systems, solves real business challenges, and makes every word unmistakably yours. They believe typography is one of the most powerful yet under-appreciated tools in branding. They are on a mission to change that through thoughtfully crafted custom typefaces that give brands a distinct look, ...