The Daily Coffee Pro Podcast by MAP IT FORWARD

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  EP1695 Part 5 of 5 | Why More People Should Drink Black Coffee (George Howell) | Map It Forward 02.10.2026 33Min.

  Part 5 of 5: In our annual series with George Howell, we explore why George believes more people should drink black coffee and how cafés can make that experience more accessible. We also discuss single-farm coffee, consumer education, restaurants, brewing, and George’s hopes for farmers and quality coffee over the decades ahead.
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  EP1694 Part 4 of 5 | What’s Wrong With Coffee Scoring? (George Howell) | Map It Forward 01.10.2026 25Min.

  Part 4 of 5: In our annual series with George Howell, we explore scoring, commenting, transparency, and how the coffee industry communicates quality. George explains why scoring remains an important internal tool, why consumers do not necessarily need numerical scores, and why exceptional coffees should be judged according to their own potential rather than against the reputation of a particular origin or variety.
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  EP1693 Part 3 of 5 | The Real Cost of Building a Quality Coffee Business (George Howell) | Map It Forward 30.09.2026 23Min.

  Part 3 of 5: In our annual series with George Howell, we explore the tension between coffee quality and economics in today’s market. George discusses rising green coffee prices, producer relationships, shrinking margins, the economics of artisan coffee, and why maintaining quality while building a sustainable business requires patience, discipline, and measured growth.
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  EP1692 Part 2 of 5 | How to Educate Coffee Consumers About Quality (George Howell) | Map It Forward 29.09.2026 22Min.

  Part 2 of 5: In our annual series with George Howell, we explore how George defines quality from the farm through to the cup. George explains how immersive tasting experiences can help consumers understand ripeness, processing, freshness, origin, and preservation, giving them a sensory benchmark for recognising quality coffee.
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  EP1691 Part 1 of 5 | Why Coffee Should Still Taste Like Coffee (George Howell) | Map It Forward 28.09.2026 23Min.

  Part 1 of 5: In our annual series with George Howell, we explore what defines George Howell Coffee as George marks 50 years in the coffee industry. George explains why single-farm coffee, quality, consumer education, and service remain central to his philosophy, and why specialty coffee needs a clearer way of communicating flavour to people who simply want a great cup of coffee.
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  EP1690 Part 5 of 5 | Why Coffee Must Start Valuing Farm Resilience (Pedro Manga) | Map It Forward 25.09.2026 33Min.

  Part 5 of 5: Pedro Manga and Lee Safar close the series by examining climate risk, farm resilience and the long-term security of coffee supply. They discuss why resilience investments are unevenly distributed across producing regions, why short-term projects are not enough, and why the industry may need to start valuing the systems that protect future production.
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  EP1689 Part 4 of 5 | Why Sustainability Impact Starts With Compliance (Pedro Manga) | Map It Forward 24.09.2026 27Min.

  Part 4 of 5: Pedro Manga and Lee Safar examine the relationship between compliance, transparency and sustainability impact across the coffee supply chain. They discuss why traceability can reduce commercial risk, why compliance has been unfairly diminished in sustainability conversations, and why long-term systems and measurement are necessary before businesses can credibly claim impact.
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  EP1688 Part 3 of 5 | Who Carries the Cost of Coffee Sustainability? (Pedro Manga) | Map It Forward 23.09.2026 35Min.

  Part 3 of 5: Pedro Manga and Lee Safar examine the imbalance between sustainability standards created in consuming markets and the realities of implementing them at origin. They discuss Fairtrade, organic certification, EUDR, traceability and why producers and cooperatives can carry substantially different costs, commitments and risks from buyers further along the supply chain.
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  EP1687 Part 2 of 5 | Why Coffee Data Needs to Flow Both Ways (Pedro Manga) | Map It Forward 22.09.2026 23Min.

  Part 2 of 5: Pedro Manga and Lee Safar examine how data moves through the coffee supply chain and why so little information flows back to producers and cooperatives. They discuss how better access to downstream information could improve quality decisions, commercial relationships, risk management and the ability of origin stakeholders to understand where value is created after coffee leaves the farm.
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  EP1686 Part 1 of 5 | What Coffee Gets Wrong About Traceability (Pedro Manga) | Map It Forward 21.09.2026 24Min.

  Part 1 of 5: Pedro Manga returns to The Daily Coffee Pro to examine what traceability and transparency should actually mean in the coffee supply chain. He and Lee discuss why publishing data is not the same as creating transparency, how buyers can influence traceability through sourcing decisions, and why sustainable relationships have to extend beyond price.
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  EP1685 Part 5 of 5 | What Will the Tea Industry Look Like in 20 Years? (Jem McDowall) Map It Forward 18.09.2026 27Min.

  Part 5 of 5: Jem McDowall looks ahead at the future of tea and argues that today’s trends are likely to accelerate rather than disappear. Lee and Jem discuss the growing divide between commodity and specialty tea, changing consumer behavior, farm succession, liquidity, origin storytelling, and why simply producing more will not solve the industry’s structural problems.
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  EP1684 Part 4 of 5 | El Niño and the Growing Risk to Global Tea Supply (Jem McDowall) Map It Forward 17.09.2026 23Min.

  Part 4 of 5: Jem McDowall explains why El Niño represents much more than a weather threat to tea farmers. Lee and Jem explore how climate disruption, fertilizer constraints, logistics problems, smallholder decisions, and the disappearance of excess production are making the global tea supply chain increasingly vulnerable.
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  EP1683 Part 3 of 5 | Why Tea Farmers Are Under Increasing Pressure (Jem McDowall) Map It Forward 16.09.2026 25Min.

  Part 3 of 5: Jem McDowall explains why tea farmers are becoming increasingly vulnerable after years of low prices, rising input costs, oversupply, and underinvestment. Lee and Jem compare those pressures with coffee, discuss climate and currency risk, and examine why a weakened producer base could become one of the tea industry’s biggest long-term problems.
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  EP1682 Part 2 of 5 | How Tea Is Priced and Traded (Jem McDowall) Map It Forward 15.09.2026 34Min.

  Part 2 of 5: Jem McDowall explains how tea is priced and traded through physical auction systems around the world, why tea has no futures market, and how buyers take ownership of the tea they purchase. The conversation also compares payment and financing structures in tea and coffee, raising important questions about where financial risk should sit in an agricultural supply chain.
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  EP1681 Part 1 of 5 | How Tea Is Processed and Graded (Jem McDowall) Map It Forward 14.09.2026 23Min.

  Part 1 of 5: Jem McDowall of Universal Commodities explains how tea moves from fresh leaf through withering, oxidation, rolling or CTC processing, and drying. He also breaks down how tea is graded by leaf size, why those systems vary around the world, and how tea grading differs from the more standardized systems used in coffee.
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  EP1680 Part 5 of 5 | What Will Coffee Look Like in 20 Years? (Norbert Niederhauser) Map It Forward 11.09.2026 34Min.

  Part 5 of 5: What will coffee look like in 20 years? Lee Safar and Cropster co-founder Norbert Niederhauser explore climate pressure, resilient varieties, higher and more stable coffee prices, experimental processing, AI, automation, the future of cafés, and why the industry still has the ability to shape what comes next.
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  EP1679 Part 4 of 5 | What a Sustainable Coffee Supply Chain Actually Looks Like (Norbert Niederhauser) 10.09.2026 30Min.

  Part 4 of 5: What does a sustainable coffee supply chain look like in practice? Lee Safar and Cropster co-founder Norbert Niederhauser explore how technology, measurement, data interpretation, and AI can help coffee businesses identify risk, reduce waste, and make more proactive decisions.
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  EP1678 Part 3 of 5 | Environmental vs Economic Sustainability in Coffee (Norbert Niederhauser) Map It Forward 09.09.2026 29Min.

  Part 3 of 5: Can coffee be environmentally sustainable if the economics do not work? Lee Safar and Cropster co-founder Norbert Niederhauser explore the connection between farming systems, pricing, risk, logistics, the C-market, and why sustainability ultimately depends on both environmental health and economic viability.
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  EP1677 Part 2 of 5 | Where Coffee Supply Chains Lack Sustainability (Norbert Niederhauser) Map It Forward 08.09.2026 29Min.

  Part 2 of 5: Where is sustainability most lacking in coffee? Lee Safar and Cropster co-founder Norbert Niederhauser examine the weak points across farming, trading, roasting, pricing, and the environment, and discuss how businesses can identify risks before those weaknesses become a crisis.
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  EP1676 Part 1 of 5 | What Sustainability in Coffee Actually Means (Norbert Niederhauser) Map It Forward 07.09.2026 29Min.

  Part 1 of 5: Sustainability in coffee is about far more than carbon emissions or environmental claims. Cropster co-founder Norbert Niederhauser joins Lee Safar to explore what a truly sustainable coffee supply chain requires, who carries responsibility, and why economic viability, transparency, and long-term thinking all matter.