The Wedding Business Collective
John Shaw
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A podcast for wedding professionals who value intention, craft, and long-term growth. It brings together voices from across the industry for thoughtful conversations about the decisions, experiences, and relationships that shape sustainable businesses. Each episode offers perspective and insight supporting meaningful work, strong collaborations, and connections that extend far beyond a single wedding day. Focused on insight, community, and growth.
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A New Conversation for Wedding Professionals 16.06.2026 12Min.In this first episode, we set the foundation for The Wedding Business Collective - what it is, why it exists, and the conversations it aims to bring forward. It’s a reflection on the current landscape of the wedding industry and the need for more intentional dialogue around craft, leadership, and long-term business growth. This episode establishes the tone for what’s ahead and the kind of perspectives listeners can expect from the series. -
Kaci Willwerth | Leading with Generosity in a Competitive Industry 07.07.2026 1Std. 1Min.In this episode, John sits down with wedding planner Kaci Willwerth, founder of Simple Soiree. Kaci shares her journey from makeup artist to leading a team of planners serving weddings across the East Coast. They discusses the power of generosity, building a values-driven team, navigating challenges with a solution-oriented mindset, preventing burnout, and why knowing your "why" is essential for long-term success. From behind-the-scenes wedding day stories to lessons in leadership, accountability, and community, this conversation offers valuable insight for wedding professionals at every stage of their business. Website: www.soireepa.com Instagram: @simple_soiree Kaci's Book: I Do On Purpose: Planning a Wedding with Intention (Without Losing Your Mind) -
Chéla Sweitzer | The Power of Emotional Awareness 07.07.2026 40Min.What if the most important part of a wedding isn’t what you see - but what you feel in the room? In this conversation, wedding planner Chéla Sweitzer of Ché&Co Weddings shares how emotional awareness and presence shape the way she leads wedding days from start to finish. We explore how reading a room in real time influences everything from vendor collaboration to client experience, and how staying grounded in high-pressure moments becomes a form of leadership in itself. Chéla also reflects on the often invisible emotional work behind a seamless wedding day—the tone-setting, subtle guidance, and calm authority that quietly shape how the entire day feels. This is a conversation about leadership through presence, and how the energy you bring can define the experience people remember most. Chéla Sweitzer Website: www.cheandco-weddings.com Instagram: @cheandco.weddings -
Sarah Prentice | Creating a Curated Brand That Feels Intentional and Clear 07.07.2026 40Min.What if your social media and website actually worked together to attract the right clients? In this episode, I’m joined by Sarah Prentice, founder of Sarah Prentice Studio, to talk about intentional branding, social media strategy, and attracting aligned clients as a wedding vendor or creative entrepreneur. We discuss how consistency, clarity, and curated content across your online presence build trust and lead to better inquiries. Special Guest: Sarah Prentice Website: www.sarahprenticestudio.com Instagram: @sarahprenticestudio -
Isabel Bowen | Where Heritage Meets Modern Design 04.08.2026 38Min.What can every wedding professional learn from a celebration that's built around tradition, family, and intention? South Asian weddings are often viewed as some of the most complex events in the wedding industry—but beneath the multi-day celebrations and intricate traditions are lessons that every wedding professional can apply. In this episode, John sits down with Isabel Bowen of Yellow Rose Weddings to explore how she built a thriving niche serving South Asian weddings across the country. They discuss balancing tradition with modern expectations, navigating multi-generational family dynamics, creating immersive guest experiences, and why education, adaptability, and humility have become some of the greatest strengths of her business. Whether you specialize in multicultural weddings or simply want to become a more thoughtful planner, photographer, or creative partner, this conversation offers practical insight into serving people well while honoring what matters most. Special Guest: Isabel Bowen, Founder & Lead Planner of The Yellow Rose Weddings Website: https://theyellowroseweddings.com/ Instagram: @theyellowrose.weddings -
Simon Tai | Building a Reputation 06.10.2026 51Min.What do people say about you when you’re not in the room? In this episode, John sits down with Simon Tai, founder of Remixologists, to talk about what it really takes to build a reputation that lasts. Simon shares why clients aren’t simply hiring him for the music—they’re trusting his taste, his kindness, and his ability to give them peace of mind. Together, they explore what it means to stay calm when things go wrong, protect relationships over short-term opportunities, and serve people without needing recognition for it. But building a reputation goes beyond the wedding day. How do you become someone people want to work with again? How do you create an experience that people remember years later? And what happens when you stop measuring success by how big your business can become and start thinking about the kind of life and legacy you want to leave? This conversation is about business, but it’s ultimately about something more personal: the feeling people associate with your name. If you’re building a business, a brand, or simply trying to become someone others can trust, there’s a lot to take from this one. Connect with Simon Website: https://rmxts.com/ Instagram: @remixologists @taigafrfr Connect with The Wedding Business Collective @weddingbusinesscollective -
Ron Kao | Becoming Unforgettable 01.09.2026 52Min.From a neighborhood block party to Lake Como. In this episode of The Wedding Business Collective, John sits down with Ron Kao of Virtuous Violinist to talk about what it means to bring energy into a room, create unexpected moments, and serve beyond the role you're hired to perform. Ron shares how playing violin during the pandemic grew from spontaneous performances on the Huntington Beach Pier into a destination performance brand, now taking him to some of the world’s most sought-after wedding destinations. John and Ron also discuss intentional hospitality, reading the room, creating unforgettable moments, building a team without losing authenticity, and why the best wedding professionals understand that their role goes far beyond simply doing the job. Connect with Ron: Website: https://virtuousviolinist.com/ Instagram: @virtuousviolinist Connect with The Wedding Business Collective: Instagram: @weddingbusinesscollective
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