Joanna Wiebe

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  Use Words Like This To Make Anyone Respect you 09.10.2026 16Min.

  📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Discover seven powerful strategies to command respect through effective communication. See how to become an authority in any room with tactics like the Challenger Paradox, frame control, strategic silence, precision in language, the authority face, the certainty gradient, and the total package. These techniques will help you ask impactful questions, set conversation frames, use silence to your advantage, speak with precision, maintain a confident posture, and ensure your non-verbal cues align with your words. Master these methods and elevate your presence in both professional and personal interactions. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to raise your rates, with Amy Posner 08.10.2026 30Min.

  In today’s tutorial, marketing strategist and conversion-focused copywriter, Amy Posner will walk us through: How and when to raise your rates Why it’s necessary, and even expected, that you raise your rates How break the cycle of "Feast or Famine"How to create multiple revenue streams Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How To Use Persuasion To Drastically Change Your Life 07.10.2026 15Min.

  Persuasion is the key to transforming your life and career. In this video, learn about the five levels of persuasive writing from a marketing expert who has helped brands generate over $500 million and who has a graduate degree in online persuasion. Discover the journey from a junior salesperson to a master storyteller, encompassing techniques like focusing on customer benefits, using cognitive biases and money words, managing decision-making processes, and utilizing powerful storytelling. Understand how these strategies can shift your approach and significantly enhance your persuasive writing ability.📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  What even is "conversion copywriting"... and why does your team need it? 06.10.2026 19Min.

  Joanna Wiebe coined the phrase "conversion copywriting" in 2011, and it's been the foundation of Copyhackers ever since.In this tutorial, Jo breaks down the very foundations of conversion copywriting to get you started on your journey toward becoming the most profitable person in the room.Click here to subscribe ➡ https://www.youtube.com/@joanna-wiebe?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How I Went From Broke to Rich By Learning To Write 05.10.2026 17Min.

  📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/A copywriter shares how she went from growing up in a trailer park and earning $28,000/year to making $4M/year by following seven principles: kill your ego, make smart moves with what you have, get close to high earners to expand what you believe is possible, do the thing you’re most scared of, validate ideas fast (including a $20K eBook launch in five days), say yes to small opportunities that compound into bigger ones, and scale knowledge through products like Copy School to break the hourly ceiling and reach multiple seven-figure launches. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Why good copy performs badly - Copyhackers 05.10.2026 24Min.

  So your client pulls open her Google Analytics dashboard… shares her screen… and launches into these hard, hard questions about the thing you dread most: “Any idea why your copy isn’t increasing our conversion rates?” Nooooooo! Sometimes the problem IS the copy. Or the strategy. Or the offer. Other times… it’s none of those things. Instead, it can SOMETIMES be a problem with how the data is being reported and/or interpreted. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Use These Words To Be Seen as Powerful, Respected, and Worth Listening To 04.10.2026 15Min.

  If you want to be seen as powerful and worth listening to, you need control of your words. In this episode, a copywriter with 20 years of experience breaks down five skills that create an unfair advantage: catchy phrasing (the 4 traits behind memorable lines), order of revelation (how sequencing changes persuasion), preemptive disqualification (“stealing thunder” to build trust), anti-hype language (understatement that raises credibility), and bucket brigades (micro-curiosity that keeps people reading).📕 Pre-order the book: https://copyhkr.com/book-preorder ▶️ Go deep and become an expert: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Find Voice of Customer Data Fast: The Super Speedy VOC Formula - Copyhackers 03.10.2026 9Min.

  Are you struggling to find voice of customer data for your copywriting research?In this tutorial, Joanna Wiebe shares a formula that replaces hours of research with about 5 minutes on Google.Ready to see how it works? Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How To Make Millions From Your Writing 02.10.2026 18Min.

  📕 Buy the book: https://copysellingbook.com/▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/Most writers stay broke because they sell time instead of solving measurable business problems. In this episode, a writing expert with 20+ years of experience breaks down seven writing careers that can generate serious income: channel strategist, messaging/brand strategist, copywriter, strategic content writer, CEO ghostwriter, newsletter writer, and screenwriter (with a smart financial foundation). Learn how retainers, performance bonuses, messaging systems, conversion-driven copy, and audience-building newsletters turn writing into revenue—and why staying in the game long enough is the real screenwriting advantage. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to prevent copy reviews from going off the rails 01.10.2026 39Min.

  Struggle to keep copy reviews on track? Tired of your client’s nephew marking up your copy – or everyone in your organization diving into your copy with “just a few edits”? There’s a way to stop all that before it even starts. Weeks before you present your copy, you should present a “Messaging Recommendations Report (MRR).” “Why?”, you ask. Because inside that MRR, you’ll share everything your client needs to feel super-ific-ally confident about moving forward with the writing phase. Like walking them through the research you did, reminding them of the goals of the project, showing them the voice-of-customer highlights that will shape your copy and getting aligned on voice. AND, an MRR will guide YOU as you write. So life gets waaay easier. In this Tutorial, conversion copywriter Joanna Wiebe walks you through her process for creating a Messaging Recommendations Report for clients like Prezi and GitPrime. So you too can prevent copy reviews from going off the rails.Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Words That SELL (Psychology-Backed) 30.09.2026 19Min.

  Grab a spot in our copywriting training to get this stuff spot on! 👇https://cs.copyhackers.com/Look, once you work on your copy, everything gets better. Selling is easier. Revenue is bigger. But here's the thing...Copy isn't wordsmithing. It's tapping into how the brain decides.I've worked with huge brands like Shopify and Canva... and tiny brands that then sold to huge brands like Google and Zillow. And across it ALL I have seen the nine psychological writing triggers that work across the three parts of the funnel: TOFU: Framing, identity matching, and fluency to hold attentionMOFU: Unique mechanisms, believable claims (“typically atypical”), and boring objection-killers to build plausibilityBOFU: Choice framing, transparent trade-offs, and one big proof point (“big proof, small bite”) to help prospects confidently say yes.📕 Buy the book: https://copysellingbook.com/🤓 Audit your team: https://copysellers.co/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to organize your voice-of-customer data - Copyhackers 30.09.2026 35Min.

  You’ve mastered the customer interview but now you’re looking to do something meaningful with the data, right? But what … and how? In this Tutorial, conversion copywriter, Joanna Wiebe, welcomes guest, Nikki Elbaz who walks you through tips on how to organize your VOC data post-interview… so it’s actually useful when you write. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  Marketing in 2026: How To Get Customers To Chase You 29.09.2026 16Min.

  Become a Masterful Marketer with Jo's Coaching:https://masterful.co/Social media chat and AI tools like GPT have changed search. Old marketing strategies are outdated. We're seeing five writing trends working better than ever. Watch the video to see all five and:✅ Dig into the rise of personal-brand ghostwriting✅ Create your own “visibility trinity” ✅ Know when to use AI and when to rely on human storytelling skill ✅ What everyone on LinkedIn means by “invisible marketing” ✅ How to use AI summaries - and how to beat them✅ A repurposing strategy for Reddit and Medium---------------------📕 Buy the book: https://copysellingbook.com/ ▶️ Get copy clients, produce killer copy: https://cs.copyhackers.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to get more subscribers with Bob Sparkins 28.09.2026 37Min.

  Are you terrified by all the work required to craft a “funnel” – who has time?! Have you been putting off creating a real funnel – where do you even start?! Do you already have a funnel in place but want another path to move people into it? In this Tutorial conversion copywriter, Joanna Wiebe welcomes Leadpages’ Bob Sparkins, who shows you how to make a new lead magnet in just TEN minutes!Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  The Psychology of Building a Personal Brand People Beg To Buy From 27.09.2026 18Min.

  I made this Personal Brand Builder kit for you - get it here 👇Free Tool Kit: https://joannawiebe.co/pbbkAnd if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇The Six Fix: https://joannawiebe.co/mastermindOkay, now what the Helsinki am I covering in this video? Juuuuust the heart and soul of your business: the six principles used by top 1% personal brands to become impossible to ignore and turn attention into income. I mean, it's why I'm on YouTube and it's why I'm on Instagram now too - and it's why I've got a big ol' book coming out in July. PERSONAL FREAKING BRANDING IS MONEY IN THE BANK! Which is why in this video we're talkin' ✅ overcoming your fear of being seen by using an alter ego (like Beyoncé’s Sasha Fierce) and ✅ reframing “I’m not charismatic” as a lack of practice and ✅ identifying a single, specific superpower and ✅ focusing on one or two channels to become unmissable. You're going to see one of my very favorite things: how to build a tribe through shared language, rituals, and identity markers...Which leads to my absolute favorite topic for new and challenger brands today: "Build a church, not a trade school." 👈 You heard it here first, and I'll show you what I mean. But to be clear we have a bigger, richer video on this exact subject coming... so make sure you subscribe to this channel so you get notified when it's live. If you love it, you'll also love:https://www.youtube.com/watch?v=AU8Sl1xXtY8--------------------------------📣 It's Time to Do This: https://docs.google.com/document/d/1qg4G22aHGmDmY4PvMrFyLlH3Pbx9WvosPDNr3U-flrI/edit?tab=t.0 ▶️ Get More Videos on Personal Brand Building: https://joannawiebe.co/pbbk Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to be creative with your conversion copy 26.09.2026 29Min.

  So the whole thing with conversion copywriting is this... There’s a process. A repeatable process. With frameworks. And formulas. And a user-first approach. And all that great science-y stuff. As an engineer builds a bridge, so a conversion copywriter writes copy. Just as some bridges are more beautiful than others, some copy - precisely engineered - reads more beautifully than other copy. In this Tutorial Joanna Wiebe, the original conversion copywriter will show you how to be creative with your conversion copy. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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  12 Books You Need To Read To Get Smarter in 2026 25.09.2026 19Min.

  Aaaaaand I left off this book but am fixing that now! 👇https://copysellingbook.com/ 👆my new book! grab a copy! Although I'm allllways finding new books to obsess over - including "The Road Less Stupid," which is my new favorite - these are the 12 books that significantly improved my thinking and led to ideas that made me millions: $15M in my training business, and $15M in my agency. Quick notes:✅ Influence is amazing because it is based in studies, which drives better ideas for marketers! ✅ Zero to One gets you thinking about building category-defining “secrets” ✅ Great Leads is the one book that, when I see it on your shelf, I feel 100% aligned with you...✅ Thinking, Fast and Slow will make you a geniusWe're also gonna talk about reading books together. For example, The Challenger Sale + Way of the Wolf = challenge prospects while keeping conversations on track. Also Who Not How +10x Is Easier Than 2x + The Gap and the Gain = a system for hiring help, aiming bigger and measuring progress.Also some fun ones in there. And I don't think you'll expect my #1 fave... 📚📚📚📚 Get the library here: https://www.amazon.ca/shop/therealjoannawiebe/media/1HD7SFWD19F7D📚📚📚The entrepreneurs / consultants I coach read a new book each month, as part of our standards of working together. Join us here: https://joannawiebe.co/mastermind Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How to Wireframe Web Copy - Copyhackers 25.09.2026 29Min.

  “Wireframing should be a huge part of every online Copywriter’s process…” - Joanna WiebeJo gets asked about wireframing all the time... it’s a big ol’ topic. In this Tutorial, Joanna Wiebe will show you her wireframing process and how she presents her wireframed landing pages to clients. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackers Learn more about your ad choices. Visit megaphone.fm/adchoices
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  How I’d Learn Marketing FAST in 2026 24.09.2026 19Min.

  The Become-a-Marketing-Genius extras are right here - don't skip them. 👇All Stellar Marketing Starts with This:https://cs.copyhackers.com/If you are even remotely hungry to be a fantastic marketer, the career opportunities are endless. In this video, I'm breaking down for you the six-step plan I'd follow TODAY to rebuild a seven-figure marketing career from zero... by thinking like a CMO. Even if it feels like you're a million miles from being a CEO. Trust me: there's so much room for you in the marketing world. I've worked with incredible brands like Shopify, Canva, Bitly and AWS - and I've seen that you'll crack marketing and become in-demand if you:⭐️ Talk confidently about performance marketing (optimizing what exists) vs growth marketing (expanding what’s possible)...⭐️ Use AI as a strategist for pressure-testing ideas rather than producing generic copy...⭐️ Live in the world of “answer engine optimization” --- the new SEO is earning AI citations, not clicks, with Wikipedia, Reddit, and YouTube as key sources...⭐️ Specialize like a MOFO! Everyone loves to say generalists will own the future as "ai line managers"... but 1) holy crap that sounds boring and 2) specialization has always been where the money is at, and all AI slop points to one thing: specialization is also where the money WILL BE at...⭐️ Master messages and copywriting -- they feel like the thing AI is conquering, but overuse of AI is proving that, to help brands stand out, marketers need to get wildly good at the words customers see...------------------------Resources people typically ask for 🎉📚 Mastermind with Jo: https://thebigsmall.co/📕 Order Jo's book: https://copysellingbook.com/book ▶️ Message like a champ: https://copyhkr.com/copy-school Learn more about your ad choices. Visit megaphone.fm/adchoices
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  SEO copywriting and gifts from Google 23.09.2026 26Min.

  Notice how some people like to make SEO 10,000,000x harder than it is? Dave Collins is not one of those people. You'll meet him in this tutorial where he gives us 20 mins of magic on SEO gems like: How to be amorous with Analytics How to be cool in Chrome How to get cosy in Console And how to get gifts from Google All with zilch complexity. And in a British accent. Click here to subscribe ➡ https://www.youtube.com/@copyhackers?sub_confirmation=1Hi, I'm Jo! Welcome to Copyhackers!Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.Join the Waitlist for Freelancing School➡ https://freelancingschool.com/Watch The Foundations of Conversion Copywriting for free here:➡ https://copyschool.co/Follow us on Insta!➡ https://instagram.com/copyhackersJo is on Substack!➡ https://joannawiebe.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices