The Creator Spotlight Podcast
Creator Spotlight
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Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.
Επεισόδια
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Turning an Instagram page into a multi-million-dollar business ft. Center Consoles Only 28.07.2026 47λIn this episode of Creator Spotlight Francis is joined by three of the founders of Center Consoles Only, a media business built around the boating industry. After ten years of building a strong, trustworthy reputation in the space, they have received a... -
His newsletter makes $100K a year — he keeps zero ft. Seamus Hughes 21.07.2026 50λSeamus Hughes is the terrorism scholar and two-time Pulitzer-winning New York Times contributor behind Court Watch ( https://www.courtwatch.news/ ), an independent newsletter that mines the federal court system's 94 districts for stories no one else is... -
The 5 revenue streams of a $1M+ creator business ft. Jenn Lueke 14.07.2026 57λJenn Lueke is a short form content creator, author and newsletter publisher that focuses on providing actionable and attainable healthy recipes, meal plans, and more to her followers. In this episode Jenn reveals how she grew her audience to 3M total f... -
He'll make $1.5M as a solo creator this year ft. Kyle Poyar 07.07.2026 49λKyle Poyar is the founder and writer of the newsletter Growth Unhinged, which has over 85,000 subscribers. He’s been running the newsletter for nearly 5 years, full time for 1.5 years, and is on track to break $1.5 million this year as a solopreneur. R... -
How to get brand deals in 2026 ft. AJ Eckstein 30.06.2026 43λAJ Eckstein is the founder of Creator Match, an agency building creator programs for the world's biggest tech brands and matching brands with B2B creators. In this episode he lays out the full process of a creator brand campaign, how to get a brand dea... -
A newsletter writer's brutally honest growth advice ft. Evan Armstrong 23.06.2026 51λEvan Armstrong is the founder and writer behind The Leverage, an independent newsletter covering the tech industry for an audience of investors, founders, and operators. In this episode he breaks down the business behind indie media, pricing, audience ... -
He's losing subscribers, and that's a good thing ft. Jerome Aceti 16.06.2026 46λJerome Aceti, also known as JeromeASF, is a content creator with over five million YouTube subscribers who has since become an investor, founder, and partner across a range of creator-adjacent businesses. In this episode he tells us why he's stepped ba... -
How he makes educational content go viral ft. Kobi Brown 09.06.2026 32λKobi Brown, also known as Astro Kobi, is a science and space-focussed video-first creator with millions of subscribers and followers across YouTube, Instagram and TikTok. In this episode he tells us about his rapid growth, transition intro long form co... -
How he makes $140k+ writing about video games ft. Stephen Totilo 02.06.2026 56λStephen Totilo has spent 20 years reporting in the video game industry, working at MTV, Kotaku and Axios. Francis and Stephen discuss his recent transition to independent journalism and how he's built a stable and successful newsletter product, support... -
They have 2M+ followers, but they’re starting again ft. Martinez and Mu 26.05.2026 50λRob Martinez and Julian Mu are independent food creators with a combined 2.1 million followers across YouTube, Instagram, and TikTok, and co-hosts of the YouTube channel 'Martinez and Mu'. They discuss how they built their channels, how they make money... -
He only makes 5 videos a year ft. Max Z Zavidow 19.05.2026 1ώ 4λMax Z Zavidow is a content creator who makes narrative "really short films" for TikTok and Instagram, including the Webby-winning video "Long Time." In this episode, he discusses his evolution from investment banking to stand-up comedy and vertical vid... -
The Facebook creator with 8 revenue streams ft. Todd Anderson 12.05.2026 46λTodd Anderson, the Turnip Vegan, is a food creator with over 3 million followers across platforms. In this episode we cover his journey from hobbyist to professional, how he monetizes with up to 8 revenue streams, and why Facebook is still his number o... -
How LinkedIn Groups and Newsletters Power an Online Education Business 05.05.2026 43λNatalie Peters is the founder and CEO of Sky Society, a community and career accelerator for women breaking into marketing. In this episode, Natalie breaks down how she grew Sky Society from two students to a waitlisted accelerator with over 100 studen... -
The creator economy doesn't exist ft. Nathan Graber-Lipperman 28.04.2026 1ώ 9λNathan Graber-Lipperman is the founder of Powder Blue, a Chicago-based creative studio behind a print magazine, newsletter, and community events. We talk about building and monetising indie media, what makes brand partnerships work, and why he retired ... -
Inside the business of ghostwriting ft. Maxie McCoy 21.04.2026 1ώ 2λMaxie McCoy is an author, ghostwriter, and speech writer whose clients have landed Wall Street Journal bestsellers. In this episode, Maxie breaks down the business of ghostwriting, from how to get started and price your work, to building a newsletter a... -
Sending a newsletter for 1,000 days straight ft. Mindstream 14.04.2026 48λMatt Village and Maria Gharib are the editorial team behind Mindstream ( https://www.mindstream.news/ ), a daily AI-focussed newsletter with over 230,000 subscribers. In this episode they break down the editorial systems, consistency habits, and audien... -
Becoming one of Morning Brew’s biggest creators ft. Macy Gilliam 07.04.2026 58λMacy Gilliam is a video producer and content creator at Morning Brew and the creator of Out There, a documentary series where she spends a day learning the world's most interesting jobs. In this episode, we walk through her production process, how she ... -
Building a platform to save the internet ft. Tyler Bainbridge of Perfectly Imperfect 31.03.2026 54λTyler Bainbridge is the founder of Perfectly Imperfect, a social magazine and app with 400,000+ users built to help people discover culture outside of algorithms. In this episode, we get into how he grew the platform from a free newsletter to a busines... -
Building a newsletter to fight the algorithm ft. Matt Kiser 24.03.2026 59λMatt Kiser is the creator and editor WTF Just Happened Today, a political news newsletter with over 200,000 subscribers built entirely on a pay-what-you-want membership model. In this episode Matt breaks down how he grew from zero to 100,000 subscribers in six months, the editorial philosophy behind curating the news every day for nine years, and the biggest mistakes he made along the way. Read the newsletter: https://www.creatorspotlight.com/profiles __ Matt Kiser Newsletter LinkedIn Bluesky GitHub __ Timestamps 00:00 Introducing Matt Kiser 01:18 Zero to 100k in six months 11:06 Building the skill of aggregation and curation 17:41 The death of objectivity 18:37 From 100k to 200k subscribers 20:36 Don’t hate the media, become the media 29:18 Transparency with the revenue model 35:40 The AI podcast controversy 46:46 Biggest mistakes and learning moments 50:23 A deeper connection with the audience -
The creator earning $200k+ posting on LinkedIn ft. Vin Matano 17.03.2026 58λVin Matano is a B2B influencer marketing agency owner and part-time creator who made $200K as a creator and $2.5M through his agency Creator Buzz in 2025. In this episode, we get into how he lands and keeps long-term brand deals, his LinkedIn content strategy, and how he built Creatorbuzz from zero to $2.5M in its first full year. Read the newsletter: https://www.creatorspotlight.com/p/vin-matano __ Get started with Taplio for free Use code: CREATOR1X1 __ Vin Matano LinkedIn YouTube Twitter/X Instagram Creatorbuzz __ Timestamps 00:00 Introducing Vin Matano 01:30 From $94k to $200k in one year 05:32 Getting brand deals and overdelivering 13:48 How many followers do you need for brand deals? 20:10 Partnering brands with creators 25:53 Making $2.5M in a year 28:50 The challenges of being a new founder 31:34 Getting leads with social media 37:24 The three types of LinkedIn posts to go viral 44:38 Debunking LinkedIn myths 49:25 The third generation of B2B marketing 54:12 Changing how success is measured
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