Elevator Talks

Επεισόδια

• The CEO of Northbeam Sees $31B in Ad Spend - Here’s What Actually Grows a Brand 27.06.2026 1ώ 9λ

  Austin Harrison is the CEO of Northbeam, the marketing analytics platform that measures over $31 billion in ad spend across the top DTC brands in the world. He doesn't see what works for one brand. He sees what works across the entire industry. In this episode he breaks down: - What the brands that explode do to grow this fast - The one metric most operators completely ignore (and why it predicts your next three months) - How small founders can beat big ad budgets with authentic content If...
• How to Avoid Digital Burnout in 2026 20.06.2026 1ώ 5λ

  Most founders burn out chasing more. Alex Ikonn did the opposite. He built Luxy Hair into one of the first ecommerce brands built almost entirely on YouTube: 500M+ views, 3M subscribers, millions in annual cash flow, two employees. Then he sold it, because the success left him empty. He went on to build Intelligent Change, the company behind the Five Minute Journal, into a business he's run for over a decade without burning out. His whole approach comes down to one idea: stop doing the wor...
• How Alvaro Gellings Built an 8-Figure Brand in Public 13.06.2026 1ώ 14λ

  Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. Day One is now an 8-figure business growing 400-500% year over year. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/alvaro-gellings Follow Elevator: ...
• How Jolie's Co-Founder Built $50M Betting Against Meta 06.06.2026 49λ

  Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budget. This is the full anti-paid playbook. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/ryan-babenzien In this episode: - How to set a hard cap on Meta spend before it owns your margin, and what to...
• How Nick Shackelford Picks Products After $200M on Meta Ads 31.05.2026 1ώ 22λ

  Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs brands in 2026. We’ve consolidated everything from this episode, into one playbook. Download it for free: https://www.elevatorgoods.com/talks/nick-shackelford In this episode you will learn: - How t...
• Bob Verlaat's Guide to Building a Brand 23.05.2026 37λ

  Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that people talk about without being paid to. Everything from this episode, structured into a free playbook: https://www.elevatorgoods.com/talks/bob-verlaat In this episode: - How to define your brand's reason for existence and use it as a filter for every e...
• Sam Posthuma's Guide to Growing a Brand from Zero 16.05.2026 43λ

  HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army. Sam Posthuma breaks down the full system: how they built it, how it feeds the ad account with 100-200 pieces of creative per week, and how it unlocked a partnership with Juan LeBron, the #1 padel player in the world, without a pitch deck or a budget. Get the free pla...
• Vince Nijhof's $100M+ Ecom Playbook 08.05.2026 1ώ 53λ

  Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it. If you sell online - whether you're just starting out or already scaling - this is the most practical conversation on ecom we've ever recorded. Download the free Vince Nijhof operator playbook here: https://links.elevatorgoods.com/episodes/vince-nijhof Connect with Vince: Instagram: https://www.instagram.com/vincevn/ X: https://x.com/VinceNijhof Monish Sa...
• Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers 06.04.2026 1ώ 17λ

  📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Notorious Cookware. Bookmark it. 20M+ followers. Instead of maxing out brand deals, he built a real business. Monish sits down with Notorious Foodie to break down how. 00:00 Intro 00:47 The anonymous food diary — 5 years, zero monetization 04:38 Steak 101: the...
• Danny Yeung's $0 to $120M ARR Playbook (IM8) 28.02.2026 1ώ 10λ

  Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong. — 0:00 Intro 0:03 The David Beckham dinner 3:31 Building the formula 13:53 Month one: $581K 15:46 Why 98% D2C 20:38 Paid ads at scale 25:18 The unit economics 34:54 Operations at hypergrowth 42:13 Running a public company 45:36 Stock drop from $1B to $50M ...
• Roman Khan's Frameworks Behind $200M/Year in E-commerce 31.01.2026 1ώ 38λ

  Roman Khan runs $200M+/year in ecommerce across multiple brands. In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares: → The supplier framework that protects your cash flow → Why world-class operators run single digit opex → His hiring philosophy (and why he avoids US talent) → The micromanagement system he swears by → How to budget when you can't predict supply chain → Where he's putting his time and money in 2025 No surface-level advice. We sha...