Telecom Reseller / Technology Reseller News

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  Shure Brings Consistent, AI-Ready Collaboration to Teams and Zoom Rooms, Podcast 20.08.2026

  “Better AI and better meetings start with better inputs.” In this Technology Reseller News podcast, Vanessa Jensen, Senior Account Executive at Shure, discusses how the company is expanding its IntelliMix collaboration portfolio for Microsoft Teams Rooms and Zoom Rooms. Shure’s IntelliMix Room Kits are designed for spaces ranging from small rooms to larger, more complex deployments. The company has also introduced the IntelliMix Bar Pro, an all-in-one solution certified for medium to large Microsoft Teams Rooms. Jensen says customers increasingly want a consistent meeting experience across different room sizes, locations and collaboration platforms. “They need solutions that are easy to deploy, easy to standardize on and easy to manage at scale,” Jensen says. The IntelliMix Bar Pro combines Shure audio, intelligent video, built-in compute and enterprise management in a single system. It includes AI-assisted audio processing, stereo loudspeakers and a four-camera system with intelligent framing to help ensure that participants are clearly heard and accurately seen. That quality is becoming more important as AI increasingly uses meeting audio and video to generate transcripts, summaries, action items and follow-up workflows. “If someone is not heard clearly or represented accurately, the AI may be working from incomplete information,” Jensen says. Shure is also bringing features such as AI denoising and de-reverberation into its collaboration products to improve audio in challenging environments. The goal is for the technology to fade into the background so meeting participants can focus on the conversation rather than the equipment. The portfolio can scale from simple meeting rooms to larger environments using ceiling array microphones, camera tracking and other advanced capabilities. Shure Cloud also enables IT teams to remotely monitor and manage rooms and receive alerts when attention is required. For Zoom environments, Shure offers IntelliMix Room Kits for small through extra-large Zoom Rooms, combining Shure audio and control with video technology from Huddly. More customized systems are also available for complex spaces. Jensen says the products are designed for straightforward deployment and everyday use, with many configurations operating as plug-and-play systems once the appropriate Teams or Zoom licensing is in place. MSPs and channel partners can also work with Shure to add its collaboration solutions to their portfolios. Visit Shure.com to learn more.  
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  Turning Cisco Renewals into Five-Year Plans: SmarTrak Series, Part Two 19.08.2026

  By Doug Green “A renewal should not just be a look in the rear-view mirror.” In Part Two of the Technology Reseller News SmarTrak series, I talk with Jay Pierce of SmarTrak.ai about how Cisco partners can turn renewal and lifecycle data into longer-term customer strategies. Pierce describes the approach as a “windshield view” — looking ahead at what a customer may need over the next three to five years instead of simply reviewing what they bought last time. That means considering hardware, software, services, Cisco buying programs and the customer’s broader business plans as part of the renewal conversation. The discussion also looks at how AI can help partners identify transformation opportunities, while recognizing that raw data alone is not enough. Pierce points to data protection, Cisco program knowledge and context as important factors in turning information into useful partner intelligence. For Cisco partners, the opportunity is to move beyond a transaction-based renewal process and use lifecycle information to build a more complete account strategy — one that expands the customer conversation and helps partners plan for what comes next. This is Part Two of the SmarTrak series: Turning Cisco Renewals into Five-Year Plans. Next in the series: Clean Data Before Artificial Intelligence.
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  Raritan Advances Remote Infrastructure Management with Dominion KX III G2, Podcast 18.08.2026

  By Doug Green “You can access these devices at the BIOS level, regardless of the state of the system.” In this Technology Reseller News podcast, Dawn Siskowski, Technical Product Manager at Legrand’s Raritan division, discusses the newly launched Dominion KX III G2, the company’s next-generation enterprise KVM-over-IP switch. Raritan has been developing KVM and intelligent power solutions for more than 40 years. Siskowski says the new Dominion KX III G2 builds on that history while addressing the requirements of modern, distributed IT environments. The platform provides secure BIOS-level remote access to servers and other devices, allowing IT teams to manage systems even when operating systems have crashed or machines are turned off. “You don’t have to have someone onsite,” Siskowski says. “You can access the hardware at the lowest possible level.” The Dominion KX III G2 scales from smaller environments to large enterprise deployments and can support up to 96 servers from a single switch. Raritan has also improved video performance, delivering up to 60 frames per second for use cases ranging from traditional IT administration to broadcast, AV and other environments where image quality is critical. The platform is device agnostic and designed to operate over existing network infrastructure without requiring a separate management network. For service providers and enterprise IT teams, remote access can also reduce recovery times during major outages. Siskowski points to incidents where technicians have been forced to travel to individual locations simply to restore or patch inaccessible systems. “With KVM in place, you can do that work remotely,” she says. “You save travel costs and improve response time.” As organizations operate leaner IT teams and increasingly manage infrastructure across multiple locations, Siskowski says secure remote management becomes even more important. Visit Raritan.com to learn more about the Dominion KX III G2 and Raritan’s KVM portfolio.  
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  Stealthium and Tenstorrent Target the AI Infrastructure Security Blind Spot, Podcast 18.08.2026 16λ

  By Doug Green “If you can’t see something, you can’t secure it.” AI security discussions often focus on models, applications and data. But Chris Hosking, GTM Advisor at Stealthium, says organizations may be overlooking a critical layer: the accelerated computing infrastructure where AI actually runs. In this Telecom Reseller podcast, Hosking discusses Stealthium’s partnership with Tenstorrent and a broader emerging challenge for enterprises, cloud providers and operators — securing GPUs and other AI accelerators that traditional security tools often cannot fully observe. Stealthium describes itself as a runtime observability and security company for AI infrastructure. Its goal is to give organizations visibility directly into accelerated compute environments, below the point where many conventional security tools stop. “There’s an architectural gap here when it comes to controls,” Hosking says. Existing security instrumentation may provide extensive visibility at the endpoint, CPU and driver layers, but organizations increasingly need to understand what is happening inside the accelerator runtime itself. That becomes especially important as GPUs move from specialized computing resources to critical enterprise infrastructure. Hosking describes GPUs as environments that increasingly contain an organization’s “crown jewels” — including sensitive model weights, proprietary AI workloads and potentially valuable customer or corporate data. And GPUs are not simply black boxes performing calculations. They are programmable compute environments with memory, network access and the potential for persistence. That means they also create new attack surfaces. Stealthium’s recently announced partnership with Tenstorrent is designed to address that challenge by bringing runtime observability and security controls deeper into Tenstorrent’s AI infrastructure. Hosking points to Tenstorrent’s open, full-stack architecture as particularly important because it enables security and observability to be incorporated into the infrastructure rather than added later. The discussion also explores the security risks associated with shared GPU infrastructure. Hosking cites vulnerabilities such as Januscape as an example of how weaknesses involving virtualization and isolation can become particularly serious when multiple customers share physical accelerated-compute infrastructure. Customers need more than an architecture diagram saying workloads are isolated, he argues — they increasingly need evidence that the isolation is actually working. That leads to several basic questions AI infrastructure operators should be able to answer: What actually ran on the infrastructure? Was my workload isolated? Am I receiving all the compute capacity I paid for? Is another workload consuming resources? Is something behaving abnormally? Can I prove that the infrastructure is operating securely? Runtime visibility can therefore become more than a cybersecurity tool. It can also help organizations identify resource hijacking, inefficient GPU utilization and expensive compute capacity being consumed without operators realizing it. The issue takes on additional importance as enterprises pursue private and sovereign AI strategies. Organizations may own or control their infrastructure, but Hosking argues that sovereignty ultimately requires the ability to verify what is happening inside that infrastructure. Over the next six to twelve months, he expects security attention to move increasingly toward AI hardware and accelerated computing. As GPU adoption grows, vulnerabilities and attacks targeting these environments are likely to receive far greater scrutiny. For enterprises, service providers and cloud operators, the takeaway is straightforward: AI infrastructure is becoming too important — and too privileged — to remain a security blind spot. “If you can’t see something, you can’t secure it,” Hosking says. Learn more at Stealthium.io.
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  AI, Communication and Better Patient Care: Inside a Dermatology Practice Using Weave, Podcast 18.08.2026 17λ

  By Doug Green “It’s really touched so much of what we do and how we think about our practice and how we communicate. It’s been amazing for us.” In this follow-up to our earlier conversation with Weave CTO Abhi Sharma, we move from the technology strategy to the experience of an actual healthcare practice. Dr. Jeffrey Ellis, co-founder of Belaray Dermatology on Long Island, joins us to discuss how Weave has changed patient communication, front-office workflow and the way his practice is beginning to use AI. Ellis says the practice had reached a point where staff were juggling multiple systems at once. At one stage, employees had “seven different windows open” as they tried to manage calls, scheduling and other patient communications. At the same time, phones were constantly ringing, front-desk employees were serving patients in person while answering calls, and multiple callers could be waiting on hold. “It just wasn’t good for anyone, for my staff or for patients,” Ellis says. Weave helped consolidate those communications and move more routine interaction to text. Patients can text the office 24/7, with staff monitoring messages seven days a week. The platform is also used for appointment reminders, visit-specific instructions and post-visit outreach. Ellis says that shift has reduced pressure on the front desk while making it easier for patients to communicate with the practice. The impact can go beyond convenience. Ellis gives the example of a patient coming in for a full-body skin check while wearing nail polish. Because skin cancer can sometimes occur beneath fingernails or toenails, the practice wants patients to arrive prepared so those areas can be examined. Better reminders and pre-visit communication can therefore support a more complete exam and, ultimately, better patient care. AI is adding another layer. Ellis explains that an AI tool can review a very large number of conversations and surface the few that may need his attention. “That AI tool might listen to a thousand conversations and pull out three of them for me to review. I can review three conversations. I can’t go through all of them.” For a smaller independent practice, that can provide a level of quality oversight that would otherwise be difficult to achieve. The larger takeaway is that AI and better communications do not have to make healthcare less personal. In Ellis’s experience, they can reduce administrative friction, give staff more time to focus on patients and help an independent practice deliver a more consistent patient experience.
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  TTS Company: Why Leadership Training Isn’t Working—and What Leaders Need Instead, Podcast 18.08.2026 17λ

  Julie Thiel, Founder of TTS Company, was interviewed by Doug Green, Publisher of TR Publications, in a podcast recorded August 11, 2026, about why traditional leadership training often fails to create lasting change—and how companies can give managers practical help when real-world leadership challenges arise. “Training as an event is not effective. It’s just not effective. It doesn’t work,” Thiel says, pointing out that leaders often leave a conference or training session energized, only to fall back into old habits once they return to the pressures of daily work. Thiel argues that leadership happens “one conversation at a time.” Managers may need to address an employee performance problem, mediate a conflict, discuss a promotion, coach a talented employee or manage their own emotional reaction—all while dealing with customers, deadlines and other pressures. The challenge is especially significant for growing technology companies, where strong technical employees are often promoted into management roles and suddenly expected to have advanced skills in coaching, feedback, conflict resolution, recognition and communication. Thiel discusses The Vault, TTS Company’s leadership development community designed to move beyond one-time training. Available on desktop and as an app, The Vault provides short weekly leadership challenges, practical resources and ongoing coaching designed to help managers develop new habits and find guidance when they actually need it. Rather than waiting for the next conference or searching through an old training binder, a manager preparing for an interview, difficult conversation or coaching session can access relevant resources immediately. The conversation also explores TTS Company’s broader fractional HR model. The company works with growing businesses that need ongoing HR expertise but may not require a full internal HR department, helping with employee issues, manager coaching, HR best practices, acquisitions and the added complexity that comes with growth. Learn more about TTS Company and The Vault at thettscompany.com.
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  Nile Research Finds Healthcare IT Facing Security and Network Crisis as AI Era Raises the Stakes, Podcast 18.08.2026 16λ

  By Doug Green Nearly 85% of healthcare organizations experience network or security disruptions that can affect patient care and privacy, while two-thirds of healthcare IT teams say they are strained or constantly firefighting, according to new research released by Nile. The findings are part of Nile’s new report, “The State of Networking, Security & AI in Healthcare,” based on responses from more than 300 IT leaders, C-level executives, and network and security practitioners worldwide. In a Technology Reseller News podcast, I spoke with Shashi Kiran, CMO of Nile, about what the findings reveal about healthcare networking and why the problem goes beyond cybersecurity tools to the underlying architecture. Healthcare networks now connect hospitals, outpatient facilities, imaging centers, remote locations and large numbers of medical and IoT devices. Many of those devices cannot simply be patched or equipped with traditional security agents, yet they may operate alongside critical systems such as electronic health records. That complexity has consequences. According to Nile, 38% of healthcare organizations experience network or security disruptions at least weekly. Cybersecurity threats and ransomware ranked as the top network challenge at 27%, ahead of staffing shortages and lack of expertise at 23%. Kiran argues that adding more staff alone will not solve the problem. About 66% of healthcare IT teams described themselves as strained or firefighting, while only 18% said they were comfortably managing network operations. “Most often people think that it’s throw more resources at the problem,” Kiran says. “More often than not, that’s not the case.” Zero Trust and the Containment Gap Only 38% of organizations surveyed report partial or full Zero Trust implementation, while 26% are aware of Zero Trust but have no concrete plans to implement it. The research also found that only 20% of respondents are confident their networks can contain a cyber incident across medical, IoT, clinician and guest devices. Sixty-one percent are not confident or only slightly confident. Kiran says the challenge is creating a consistent security posture across environments that may include conventional IT, operational technology and medical devices managed by different teams. “Zero Trust is not a protocol or a feature,” he says. “It’s really a holistic posture that you need to have on an end-to-end basis.” He also points to the complexity of legacy infrastructure, describing some environments as a “Frankenstein architecture” assembled over time from different systems, vendors and operational processes. That complexity can make troubleshooting more difficult and itself become a security problem. AI and NaaS The report also shows strong interest in new operating models. Sixty-four percent of healthcare organizations surveyed are open to adopting Network-as-a-Service to simplify operations and strengthen security, while 20% of more mature organizations now view AI-driven automation as essential to running their networks. Nile argues that combining Zero Trust, automation and networking into the infrastructure itself can help healthcare IT organizations move from constant firefighting toward more proactive operations. For Kiran, that shift ultimately comes back to healthcare’s core mission. “In healthcare, the network is the lifeblood of patient care — when it falters, both patient care and patient privacy are put at risk,” he said in announcing the research. The takeaway is that networking, security and patient care are increasingly interconnected. As healthcare organizations enter their next infrastructure refresh cycle, Nile believes the opportunity is not simply to replace old equipment, but to rethink an architecture that has become too complex to operate and secure effectively. The full “The State of Networking, Security & AI in Healthcare” report is available from Nile.
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  Meetric Sees Conversational Intelligence as a New Revenue Layer for Service Providers, Podcast 14.08.2026

  “The best value you will get out of it is if you get as many conversations and as many conversation types as possible,” says Mattias Ohde of Meetric. In this special podcast for the Cloud Communications Alliance and TR Publications, Doug Green speaks with Mattias Ohde of Meetric about conversational intelligence, AI and the new opportunity emerging for service providers, UCaaS providers, mobile carriers, MSPs and channel partners. Ohde says Meetric focuses on conversational intelligence for service providers, helping them collect and structure conversations from telephony, video, live meetings, email and other sources. Once those conversations are organized, AI can help extract insights, create workflows, support automation and make everyday work more structured. The conversation centers on a shift in how business communications are understood. For years, companies have recorded calls and saved voicemails, but much of that information was difficult to search, organize or use. Ohde says AI changes that by allowing conversations to become data points. “Now with the introduction of AI, you can all of a sudden consider these conversations as data points,” Ohde says. That creates what Ohde describes as a kind of “gold mine” for businesses. By bringing together conversations from across departments and communications channels, companies can gain a broader view of customers, operations and markets. They can also run more advanced analysis across the accumulated body of communications, creating insights that were not previously practical. For service providers, the opportunity is both operational and commercial. Ohde says conversational intelligence gives providers something new to bring to customers beyond traditional voice, UCaaS and collaboration tools. It can help providers deliver a more direct impact on the customer’s daily work while creating a higher-value service layer. “This is in a way quite revolutionary for the industry itself,” Ohde says. Meetric delivers its services as a white-label offering, allowing mobile carriers, UCaaS platform providers and local service providers to bring conversational intelligence to market under their own brand, through their own invoicing and bundled with other services. Ohde says that creates a fast route to market for providers looking to add AI-enabled services without building the full capability themselves. He also discusses MCP and open AI workflows, noting that Meetric’s functionality can be used inside other tools and platforms. That allows conversational data and AI-generated insights to become part of broader workflows across the customer’s business. Ohde says the revenue opportunity is significant because conversational intelligence services may command much higher market pricing than traditional subscription services for UCaaS or mobile connectivity. For CCA members, MSPs and channel partners, the message is direct: the conversations customers are already having may contain untapped value. AI now gives providers a practical way to capture, organize and act on that information — while building a new service and revenue opportunity on top of the communications infrastructure they already provide. Learn more at https://meetric.com
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  NRS and Uber Eats Bring the Delivery Economy to Independent Retailers — and a New Opportunity for MSPs, Podcast 14.08.2026 18λ

  By Doug Green “They’re no longer just the corner store with X amount of potential customers. Now they’ve added X plus Y. So it’s really a game changer.” National Retail Solutions (NRS) is giving independent convenience stores, bodegas and neighborhood retailers a direct path to the delivery economy through its new integration with Uber Eats. In this Technology Reseller News podcast, I speak with Elie Y. Katz, President and CEO of NRS, about what the integration means for independent merchants — and why it also creates an opportunity for MSPs, resellers and other channel partners already serving small businesses. The integration lets merchants connect Uber Eats ordering with the NRS point-of-sale platform they already use. Katz says that gives local retailers a way to reach customers beyond the people who normally walk into the store, while making products from neighborhood bodegas, tiendas, convenience stores and corner groceries available through delivery. Katz says the opportunity is especially significant because independent retailers often carry products that large chains cannot easily duplicate. Many also prepare fresh sandwiches, salads, hot foods and culturally specific items that reflect the communities they serve. Uber Eats can help those merchants turn those local advantages into a much larger potential customer base. The podcast also looks at the operational side of delivery. Katz describes visiting a business with a literal “wall of iPads” — separate devices for Uber, DoorDash, Grubhub and other platforms. The goal of NRS integrations is to bring ordering into a more unified workflow instead of forcing small merchants to manage multiple disconnected systems. There is also a clear channel opportunity. Katz says companies that already have relationships with small businesses can visit sellnrs.com and look at ways to add NRS products to their existing sales structure. “Why should they leave money on the table?” he asks, noting that NRS offers multiple products that can fit customers those partners are already serving. The conversation offers a practical look at how delivery platforms are changing independent retail — while giving MSPs and channel partners another way to deepen their relationships with small-business customers. Related story: NRS Connects Independent Retailers Directly to Uber Eats Visit https://nrspros.com/
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  Exclusive Networks Takes Fortinet Distribution Global, Removing Friction from Multinational Deals, Podcast 14.08.2026 8λ

  By Doug Green “It certainly eliminates the speed bump.” That is how James Walters, VP Strategic Vendors and Alliances at Exclusive Networks, describes the impact of the company’s appointment as a Fortinet Global Distributor. In this TR Podcast, Walters explains that the new designation builds on a relationship with Fortinet spanning more than 25 years, while giving Exclusive Networks a framework to better support partners and customers pursuing cross-border and multinational opportunities. At the center of the new model is a global deal desk designed to centralize multinational transactions. Walters says Exclusive Networks can help coordinate requirements that previously had to be handled market by market, including payments, tax alignment, support documentation and support-of-record issues. The result, he says, should be fewer administrative requirements, faster sales cycles and improved revenue recognition for partners and their customers. Under previous arrangements, multinational deals often required partners to work through local teams and local processes, creating inconsistencies in technical support, deal structure and transaction velocity. The new framework is intended to remove those friction points while preserving Fortinet’s partner protections. It is aimed at global systems integrators and large international partners, but Walters says regional resellers with customers expanding internationally should also engage Exclusive Networks. The opportunity also extends to enterprise customers and MSPs. Enterprises operating across multiple countries can use the model to accelerate Fortinet deployments and strengthen security posture across locations. MSPs, meanwhile, can use Exclusive Networks’ global go-to-market support to expand Fortinet technology across multinational customer environments, with support spanning pre-sales, point of sale, implementation and lifecycle management. Walters describes the designation as a natural next step in an already strong Fortinet relationship. His message to partners is straightforward: whether they are global integrators, MSPs or regional resellers beginning to follow customers into new markets, Exclusive Networks now has a broader global structure to help them take Fortinet solutions across borders with less friction and more consistent support. Visit www.exclusive-networks.com Watch the TR Podcast to learn more.
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  The Sale Is Not the Finish Line: SmarTrak.ai Helps Cisco Partners Master Renewals, Podcast 14.08.2026

  First episode in a new multipart podcast series explores how lifecycle intelligence can protect recurring revenue and uncover new opportunities for Cisco partners. The sale is only the beginning. For Cisco partners, the real work of protecting recurring revenue starts after the purchase order is signed, the technology is deployed and the customer begins using what they bought. In the first episode of a new multipart podcast series, SmarTrak.ai explains how Cisco partners can gain greater control over the subscription renewal process by bringing fragmented customer, contract, install-base and adoption data into a clearer, more actionable view. Partners often lose visibility after deployment. Information becomes scattered across systems and spreadsheets, customer adoption can be difficult to measure and warning signs may remain hidden until a subscription is close to expiring. By that point, the partner may have limited time to address the problem or demonstrate the value the customer has received. SmarTrak.ai is designed to help partners identify those risks earlier. The platform helps organize Cisco install-base, contract, subscription and lifecycle information so partners can see what customers own, what is approaching renewal and where engagement may be slowing. That visibility can help partners begin renewal conversations well before an expiration date. It can also support better planning around SmartNet, Enterprise Agreements, true-ups, technology refreshes and customer budgets. The opportunity goes beyond retention. Better lifecycle intelligence can help Cisco partners identify expansion opportunities, attach additional services, grow wallet share and uncover competitive takeover opportunities across the customer account. This opening conversation examines why lifecycle management has become essential, what typically breaks down after the sale and how partners can turn post-sale intelligence into stronger customer relationships and more predictable recurring revenue. The multipart series will continue with deeper discussions on adoption measurement, renewal readiness, customer data, Cisco 360 and the role of AI in helping partners recognize risks and revenue opportunities earlier. Podcast: The Sale Is Not the Finish Line Series: How SmarTrak.ai Helps Cisco Partners Master Subscription Renewals and Unlock New Revenue Opportunities Visit: https://smartrak.ai/
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  AI Infrastructure Is Coming – FiberLight CEO Bill Major on Where It Gets Built, Podcast 12.08.2026 19λ

  Power, water and local resistance may reshape the map, but Major says demand for data centers and high-capacity fiber is not slowing down. By Douglas Green, Publisher, Technology Reseller News AI is creating a new infrastructure race - but the winners may be determined as much by power, water and fiber as by demand for compute. FiberLight CEO Bill Major says growing community resistance is unlikely to stop the data center buildout, but it will increasingly determine where projects can realistically move forward. Major sees a familiar pattern from the early cell-tower era: people wanted mobile service, but often resisted the towers needed to provide it. The same tension is now emerging around AI. Bill Major "The data centers are coming," Major said. Communities may slow, reshape or redirect projects, but he does not expect demand to disappear. Power has become one of the biggest constraints. Developers are looking at markets with available generation, land and water, while some are considering behind-the-meter or self-generation options when grid capacity is tight. That could give regions with existing energy infrastructure a major advantage in the next phase of AI development. Fiber is just as critical. Major said hyperscalers, neocloud providers and AI companies are demanding far more capacity, pushing FiberLight toward larger duct banks, more conduit and substantial dedicated fiber builds. Increasingly, connectivity has to be ready before a tenant arrives. "Speed to market is critical right now as we continue this race for AI dominance," he said. Major has also changed his view on how long the boom will last. A year ago, he expected AI infrastructure spending to begin slowing in the second half of 2028. He no longer believes that. "This isn’t slowing down in 2028," Major said. "It’s a once-in-a-lifetime generational opportunity for businesses, for tradesmen, et cetera." His larger point is simple: AI infrastructure is not only a data center story. It is a power, fiber and regional-development story - and the markets that can combine energy with high-capacity connectivity will be best positioned for what comes next. Visit www.fiberlight.com
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  First Orion: Stonewalling the Bad Guys with Verified Omnichannel Identity, Podcast 12.08.2026 19λ

  By Doug Green “There’s nothing that beats proactivity. If you can stop the problem before it happens, the amount of value saved is immense.” First Orion’s Josh Whitehurst, Head of Product, joins TR Publisher Doug Green to discuss why trusted communications now require more than simply authenticating a phone number. As voice, text and RCS increasingly converge, Whitehurst says businesses need to treat telephone numbers and messaging sender identities as valuable brand assets — much like websites, email domains and other digital properties. STIR/SHAKEN was an important first step, Whitehurst explains, because it helped determine whether a call was actually originating from the number it claimed to be using. But the industry is now moving “beyond STIR/SHAKEN” toward a broader trust framework that combines enterprise vetting, number-right-to-use verification, branded identity, analytics and end-to-end call authentication. First Orion’s approach can authenticate individual calls in real time by comparing an authoritative signal generated when an enterprise initiates a call with what ultimately arrives at the terminating carrier. When the signals match, the recipient can be shown verified branding, including the company name, logo and even a reason for the call. When they do not match, carriers can remove the branding — or potentially block the fraudulent call altogether. Whitehurst offers a striking example from a large financial institution. After First Orion’s technology was deployed, the company discovered that on some days 10% to 20% of calls appearing to come from the institution were actually impersonation attempts. The system was able to block roughly 100,000 to 200,000 fraudulent call events per month before those calls ever reached consumers. The conversation also explores how AI is raising the stakes. Scammers are becoming increasingly sophisticated, but Whitehurst notes that carriers and communications providers can use AI, predictive analytics and real-time detection on the defensive side as well. The larger goal is an omnichannel identity framework that lets consumers know who is really contacting them whether the interaction arrives by voice, text or another communications channel. For enterprises and SMBs, Whitehurst’s message is to start thinking differently about communications identity. Verified phone numbers and sender IDs should be managed and protected as part of the organization’s brand and security infrastructure. Learn more at FirstOrion.com.
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  Vertmonde Joins the ITAD Association, Podcast 11.08.2026

  Ecuador-based ITAD provider looks to build new global partnerships while expanding the circular economy across Latin America. Jhoanna Rosales, CEO Vertmonde Vertmonde has joined the ITAD Association, opening the door to new relationships with IT asset disposition providers, technology companies and channel partners in the U.S. and around the world. In a new Technology Reseller News podcast, I speak with Jhoanna Rosales, CEO of Vertmonde, about the fast-changing ITAD market in Latin America and the opportunities emerging as e-waste, data protection and circular-economy requirements continue to develop. Vertmonde provides collection, recycling, refurbishment, reuse and other ITAD services, with partner coverage across multiple Latin American countries. We also discuss the company’s work helping bring refurbished technology to rural schools in Ecuador and its “Galapagos Free of E-waste” initiative. Learn more: https://www.vertmonde.com/
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  CTM Helps Businesses Measure Whether Advertising Leads Actually Intend to Buy, Podcast 10.08.2026

  “The number one metric should be: did the person calling you have the intent to buy?” In this Technology Reseller News podcast, Todd Fisher of CTM discusses how businesses can connect advertising activity to actual phone-call conversions and better understand whether their marketing dollars are producing qualified buyers. CTM is a call tracking and attribution platform designed for businesses where phone calls remain an important part of the sales process. The platform helps companies identify which ads generated calls, what happened during those conversations and whether the caller actually intended to purchase. Fisher says traditional metrics such as call volume and duration often fail to answer the most important question. “If they wanted to buy your product, then the ad probably did its job,” Fisher says. “What happens after that may be something you need to look at internally.” CTM uses AI to analyze calls and answer specific questions about each conversation. Businesses can determine whether a caller had buying intent, whether they were qualified, whether they had the right insurance or service requirements, and how effectively the sales team handled the opportunity. That creates value for organizations of almost any size—from large contact centers to local HVAC companies, medical practices and other small businesses that depend on inbound calls. The platform can also help companies improve advertising efficiency by identifying campaigns that generate serious buyers rather than simply more calls. Fisher says AI is making this level of intelligence available to smaller organizations that previously could not afford the labor required to manually review thousands of conversations. CTM also offers voice AI that can answer calls, book appointments and connect with calendars and CRM platforms, giving small businesses another way to capture leads when employees are unavailable. Companies can work with CTM directly or through advertising agencies and other partners that bundle the platform into their services. Visit CTM.com to learn more.  
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  MSPAA Gives MSPs More Visibility, Resources and Growth Opportunities, Podcast 07.08.2026 5λ

  By Doug Green “It’s a community that helps support the growth of your business.” In this Technology Reseller News podcast recorded at ChannelCon 2026, Amy Slater of the Managed Service Providers Association of America discusses how MSPAA helps managed service providers increase visibility, find trusted resources and connect with businesses looking for technology support. MSPAA is a membership organization that gives MSPs a profile on its public platform, where small and midsized businesses can search for providers that match their needs. Slater says visibility is only one part of the value. Members can also contribute articles, share social media content, participate in podcasts and gain access to event opportunities, including discounted tickets and speaking engagements. The association also helps MSPs find trusted vendors and service providers in areas such as marketing, HR and technology. “There’s usually no shortage of companies that can solve a problem,” Slater says. “The challenge is finding the right one.” MSPAA works to vet both its MSP members and the vendors it recommends, giving providers another layer of confidence when looking for help. The organization also offers vendor focus groups where participating MSPs can be compensated for their time. Slater says participation in two focus groups can effectively offset the annual membership cost. For smaller MSPs with limited internal resources, the association is designed to extend the team by providing marketing exposure, business resources, industry connections and opportunities to share success stories with a wider audience. Visit MSPAA.net to learn more.  
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  Rev.io’s Brook Lee: A Modern PSA Should Run the Entire MSP Business, Podcast 06.08.2026 10λ

  By Doug Green Recognized as GTIA Member of the Year at ChannelCon 2026, Lee discusses Rev.io’s AI-native PSA and billing platform, along with the importance of giving back to the channel community. Rev.io is working to give managed service providers a more complete platform for operating their businesses, combining professional services automation, billing and payments on a native AI foundation. “This is what a PSA should have been when they first came out,” said Brook Lee of Rev.io, speaking with Technology Reseller News at GTIA ChannelCon 2026. “This is truly a solution that you can use to run your entire MSP business from quote all the way to payments and cash.” Lee said the platform is intended for everyone working inside an MSP, rather than being limited to technicians and engineers. Rev.io began as a telecommunications billing company and expanded its platform to support ticketing, service delivery, billing and other operational requirements. During ChannelCon, Lee was also recognized as GTIA Member of the Year. She has helped develop a guide for finding, hiring and retaining women in technology, created a case study aimed at increasing company-wide participation in GTIA and served in several association leadership roles. “I am extremely passionate about this community,” Lee said. “I hope that why I was voted in was because of the work that I do to give back to the community.” Lee said the channel’s real value comes from the connections members build and their willingness to help one another solve problems. “If it’s not me, I know a guy,” Lee said. “Maybe I can’t solve your problem, but you tell me what you’ve got going on, and I can go find somebody to try to help you solve it.” Watch the podcast to learn more about Rev.io’s platform, Lee’s work with GTIA and why community remains central to the technology channel.
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  Triada Networks: GTIA Membership Creates Value When Channel Leaders Get Involved, Podcast 06.08.2026

  By Doug Green “Join GTIA, but that’s not enough. You really need to get involved.” At ChannelCon 2026, Raffi Jamgotchian of Triada Networks offered a member’s perspective on how active participation in GTIA can strengthen individual businesses while helping the technology channel address larger industry challenges. Triada Networks is a managed service provider based in northern New Jersey that serves financial services companies across the United States. Jamgotchian joined CompTIA through his membership in the ASCII Group, but for several years remained largely inactive. That changed when an industry colleague encouraged him to contribute his experience and help shape the issues affecting MSPs. Jamgotchian became involved in the security community, eventually serving as vice chair and chair. His work included initiatives related to business certifications, the Security Trustmark and broader efforts to raise the cybersecurity bar for managed service providers. Following the transition to GTIA, he joined the Member Champions group, which helps recruit new members and guides them toward the communities, research and resources available through the organization. One of GTIA’s greatest strengths, he said, is its ability to bring MSPs and vendors together without the usual sales dynamic. “You’re no longer from Triada or Choice Security or Sophos,” Jamgotchian said. “You’re a person who has some knowledge and some experience that, together, we can use to solve industry issues and move forward.” For MSP owners and channel partners considering membership, Jamgotchian’s message is direct: participation determines the value. ChannelCon provides relationships, meaningful conversations and a strong sense of community, but members should also find an area that interests them and contribute at their own pace. “You get what you put into it,” he said. “There’s always something to do, and there are a lot of initiatives that we need to move our industry ahead.” The conversation also turned to artificial intelligence, which Jamgotchian described as the channel’s latest major inflection point—an opportunity, threat and change agent arriving all at once. His advice is to learn from people who are further ahead, help those who are behind and avoid leaving the future of the business to someone else. “If you’re not thinking about it, somebody is going to think about it for you,” he said. Learn more about GTIA at gtia.org and Triada Networks at triadonet.com.
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  CloudFest Americas Connects Cloud, Hosting and MSP Ecosystems in Miami, Podcast 06.08.2026

  By Doug Green “It was an ecosystem experience that I hadn’t seen in a while.” CloudFest Americas is returning to Miami with a broader mission: bring together the cloud, hosting, domain, MSP and corporate IT communities in one place—and make the experience feel less like a conventional trade show and more like a working industry festival. In this Technology Reseller News podcast, recorded at GTIA ChannelCon 2026, Anthony Pombal of CloudFest and Mark Crall of MSP Global preview CloudFest Americas, scheduled for November 11–12 at Ice Palace Studios in Miami. The event is expected to attract approximately 2,000 attendees from North America and Latin America. CloudFest Americas is derived from the long-running CloudFest event held at Europa-Park in Germany. Its audience includes cloud service providers, web agencies, hosting companies, MSPs, MSSPs, software and hardware vendors, corporate IT teams and other organizations looking for alternatives to the largest hyperscale platforms. Pombal says the event is particularly relevant for companies seeking new products, services, partners and routes to market. Exhibitors can reach what he describes as the alternative cloud service provider market, along with web developers, hosting providers, managed service providers and businesses evaluating new infrastructure and software options. The event is also co-located with NamesCon, creating a point of convergence between the cloud, hosting and domain-name communities. That overlap reflects a broader shift in the market as MSPs, hosting companies and cloud providers increasingly compete, partner and build services across what were once separate technology categories. Crall says his experience at MSP Global in Barcelona demonstrated the value of bringing those communities together in a vendor-agnostic setting. Rather than focusing only on product pitches, the event combined technology education, thought leadership, lessons from industry practitioners and informal community building. “To see that happen in an agnostic environment and actually learn something at the same time while having fun is kind of cool,” Crall says. CloudFest Americas is designed around that same model. In addition to its exhibit floor and conference content, the Miami event will include a server-throwing competition, a domain auction, giveaways and locally inspired activities in the Wynwood arts district, including a live mural created by a graffiti artist. The program will also feature forward-looking content and smaller community discussions. A new area called the Florida Room is planned as a birds-of-a-feather-style forum where groups can exchange ideas, discuss operating challenges and share practical lessons without turning every session into a sales presentation. For technology resellers and MSPs, the event offers an opportunity to look beyond familiar vendor ecosystems. The convergence of cloud infrastructure, managed services, cybersecurity, software, hosting and domain technologies is creating new partnership and recurring-revenue possibilities for channel companies willing to explore adjacent markets. Watch the podcast to learn how CloudFest Americas is building a cross-market community for cloud providers, MSPs, hosting companies, technology vendors and corporate IT leaders—and why Miami may become an important November meeting point for the wider channel ecosystem. Event details: CloudFest Americas, November 11–12, Ice Palace Studios, Miami.
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  EasyDMARC Turns DMARC Security Gaps into Targeted MSP Sales Opportunities at ChannelCon, Podcast 06.08.2026

  TouchPoint helps MSPs identify businesses with email authentication problems, begin conversations with a documented risk and open the door to broader managed services. By Doug Green “You are definitely missing the boat” if you are not pursuing this opportunity, says Alan Richards of EasyDMARC. Recorded live at GTIA ChannelCon 2026 in San Diego, this Technology Reseller News podcast explores how MSPs can use email authentication problems as a practical entry point to new customers and recurring revenue. Alan Richards of EasyDMARC explains that the company has spent years simplifying DMARC management for MSPs. Its platform brings DMARC, SPF and DKIM oversight into a single environment, helping partners keep customer email authenticated, aligned and deliverable. EasyDMARC is now extending that value beyond management and compliance. Through its TouchPoint lead-generation platform, MSPs can identify businesses in their local markets whose DMARC configurations are out of alignment or not properly authenticated. Instead of approaching a prospect with a generic pitch about IT services, the MSP can begin with a specific, documented problem. An exposed domain may be vulnerable to spoofing, malware and impersonation, while legitimate messages may also be rejected or routed to spam. “Now you’re going to them and you actually have an issue,” Richards says. “You actually have a problem and you have a solution.” That targeted approach can raise the prospect’s level of trust and create an opening for a wider managed-services conversation. Once an MSP helps correct the email authentication problem, it can introduce additional security, infrastructure and support services. TouchPoint supports both outbound and inbound lead generation. MSPs can search geographically for organizations with DMARC issues, while an embeddable domain scanner can capture interest from visitors to the MSP’s own website. EasyDMARC can return information about the company, the domains scanned and relevant contacts, with CRM integration enabling rapid follow-up. Richards says EasyDMARC also provides hands-on partner support, including growth managers and a 128-page MSP marketing playbook. The company helps partners install the domain scanner, understand the opportunity and guide customers through ongoing DMARC management. The opportunity is not limited to one vertical. Legal, healthcare and financial organizations are especially sensitive to fraud and impersonation, but Richards notes that any business sending invoices, marketing messages or CRM-generated email needs properly aligned authentication. For MSPs at ChannelCon, the message is straightforward: email authentication is more than a technical requirement. It can be a measurable security problem, a reason to contact a prospect and the beginning of a longer customer relationship. Learn more: EasyDMARC MSP Reseller Program Previous EasyDMARC podcast: EasyDMARC Turns Email Security Gaps into MSP Sales Opportunities