Pharma Sales
AtlasRoutes | Brandon Parks
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This podcast explores various aspects of pharmaceutical sales, from foundational skills to advanced selling techniques, all in a concise format. It focuses on practical insights to help sales professionals improve performance between customer visits. The show also invites listeners to submit questions for future episodes.
Επεισόδια
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Win The Morning, Win The Day 18.09.2026 11λMomentum isn't luck—it's psychology.In this episode of The Pharma Sales Podcast, Brandon explores why momentum has such a profound impact on performance in pharmaceutical sales and how you can intentionally create it. Learn why small wins matter, how momentum shapes your confidence and conversations, and practical strategies for building positive momentum every day in the field.If you've ever wondered why some days seem effortless while others feel like an uphill battle, this episode will help you understand what's happening—and how to use it to your advantage.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Every Pharma Rep Has Bad Days - Here Is What To Do 16.09.2026 12λEvery pharmaceutical sales representative has difficult days—but the best reps don't let those days define them.In this episode of The Pharma Sales Podcast, Brandon shares practical strategies for handling rejection, canceled appointments, difficult offices, and the inevitable setbacks that come with life in the field. Learn how to reset after a tough call, focus on what you can control, protect your mindset, and recover faster so one bad day doesn't become a bad week.If you've ever driven away from an office feeling frustrated, discouraged, or questioning yourself, this episode will give you a new perspective and practical tools to bounce back stronger.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
How to Handle Provider Resistance 14.09.2026 14λWhy do providers resist change—even when the evidence is strong?In this episode of The Pharma Sales Podcast, Brandon explores the psychology behind provider resistance and explains why understanding it can dramatically improve your conversations in the field. Learn why resistance is a natural part of clinical decision-making, how to uncover the real concerns behind objections, and how curiosity can turn difficult conversations into collaborative ones.If you've ever left an office wondering why a provider pushed back, this episode will give you a new perspective—and practical strategies you can apply immediately.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Why Curiosity Makes You a Better Sales Rep 11.09.2026 10λWhat if one of the most valuable skills in pharmaceutical sales wasn't your product knowledge—but your curiosity?In this episode of The Pharma Sales Podcast, Brandon explores why curiosity is one of the greatest competitive advantages a pharmaceutical sales representative can develop. Learn how asking better questions, replacing assumptions with observations, and genuinely seeking to understand providers can transform your conversations, strengthen relationships, and accelerate your growth.Whether you're new to the industry or have years of experience, this episode will challenge you to approach every office with a learner's mindset.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The Three Levels of Gaining Provider Access 09.09.2026 12λProvider access is one of the biggest challenges in pharmaceutical sales—but not every office requires the same strategy.In this episode of The Pharma Sales Podcast, Brandon breaks down the three different types of offices you'll encounter: brand-new offices, offices you've been trying to crack for months, and offices that seem completely closed. Learn practical strategies for each scenario, along with the mindset shifts that help experienced reps build trust and gain meaningful access over time.If you've ever wondered why some reps consistently earn face time while others struggle, this episode will give you a framework you can apply immediately.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
How to Appropriately Challenge a Provider 08.09.2026 12λShould you ever challenge a provider?The answer is yes—but only if you do it the right way.In this episode of The Pharma Sales Podcast, Brandon shares how experienced pharmaceutical sales representatives navigate difficult clinical conversations without becoming confrontational. Learn when it's appropriate to challenge a provider, how to use curiosity instead of pressure, and why asking thoughtful questions often leads to stronger relationships than trying to "win" the discussion.You'll also learn why timing, trust, and patient-centered conversations are essential to influencing prescribing decisions over the long term.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
20 Pharma Sales Field Hacks That Will Make You a Better Rep Tomorrow 04.09.2026 20λWhat if one small habit could improve every day you spend in the field?In this special episode of The Pharma Sales Podcast, Brandon shares 20 practical field hacks that have helped him become a more effective pharmaceutical sales representative throughout his career. From better preparation and stronger provider conversations to smarter territory management and mindset, these are simple strategies you can begin using immediately.Whether you're brand new to pharmaceutical sales or have years of experience, this episode is packed with actionable ideas that can help you build stronger relationships, improve your productivity, and gain a competitive edge.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
What the Waiting Room Can Teach You 02.09.2026 9λSome of the most valuable information you'll gather in pharmaceutical sales doesn't come during the detail—it comes before it.In this episode of The Pharma Sales Podcast, Brandon shares why situational awareness is one of the most underrated skills in the field. Learn how to read the waiting room, understand office dynamics, recognize provider cues, and use observation to strengthen relationships and improve every call.You'll discover why waiting time isn't wasted time and how paying attention to the small details can give you a lasting competitive advantage.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Understanding Different Provider Personality Types 31.08.2026 13λNo two providers communicate the same way—so why should every sales call sound the same?In this episode of The Pharma Sales Podcast, Brandon explores how understanding different provider communication styles can transform your conversations. Learn how to recognize analytical, relationship-oriented, busy, skeptical, and quieter providers, and discover practical ways to adapt your communication while remaining authentic.If you've ever wondered why one detail resonates with one provider but falls flat with another, this episode will help you become a more observant, adaptable, and effective communicator.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
How to Look Like a Leader Before You Have the Title 28.08.2026 11λExecutive presence isn't about having a management title—it's about earning trust.In this episode of The Pharma Sales Podcast, Brandon breaks down what executive presence really means in pharmaceutical sales and why it's one of the biggest differentiators for career growth. Learn how your preparation, communication, professionalism, and consistency shape the way providers, managers, and teammates perceive you.If you're looking to become more promotable, build stronger relationships, and stand out for the right reasons, this episode is for you.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
How to Create Urgency Without Being Pushy 26.08.2026 12λHow do you encourage providers to act without making them feel pressured?In this episode of The Pharma Sales Podcast, Brandon explores one of the most misunderstood skills in pharmaceutical sales: creating urgency the right way. Learn why pressure often creates resistance, how to uncover urgency that already exists, and why trust, thoughtful questions, and meaningful follow-up lead to better long-term results.If you've ever struggled to balance confidence with relationship-building, this episode will give you a practical framework you can apply in your very next provider conversation.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Think Like a Provider for Better Sales Calls 24.08.2026 13λThe best pharmaceutical sales representatives don't just know their products—they understand their providers.In this episode of The Pharma Sales Podcast, Brandon shares how shifting your perspective from "What do I need to say?" to "What is this provider experiencing today?" can transform your conversations, strengthen relationships, and improve your results.You'll learn why empathy is a practical sales skill, how to prepare from the provider's point of view, and simple ways to make every office interaction more valuable.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Winning the Mental Game in Pharmaceutical Sales 21.08.2026 11λThere's a side of pharmaceutical sales that rarely gets discussed.It's not product knowledge.It's not clinical data.It's not routing.It's the mental game.In this episode of The Pharma Sales Podcast, Brandon explores the mindset required to thrive in a career filled with independence, rejection, constant change, and high expectations. Learn practical strategies for protecting your energy, resetting after difficult interactions, and building the mental resilience that separates great reps from the rest.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The New Rules of Provider Access 19.08.2026 14λProvider access isn't what it used to be—and that's exactly why having a strategy matters.In this episode of The Pharma Sales Podcast, Brandon explores how healthcare has evolved, why simply "stopping by" is no longer enough, and how intentional access strategies can help pharmaceutical sales reps build stronger provider relationships over time.You'll learn how to think beyond individual visits, improve your reputation within offices, and create a repeatable system that earns trust and opens more doors.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The Secret to More Natural Provider Conversations 17.08.2026 15λDo your pharmaceutical sales details ever feel rehearsed or robotic?You're not alone.In this episode of The Pharma Sales Podcast, Brandon shares practical strategies for sounding more natural during provider conversations. Learn how to move beyond memorized scripts, ask better questions, adapt to each provider's communication style, and create conversations that build trust instead of simply delivering information.If you've ever walked away from a call feeling like you gave a presentation instead of having a conversation, this episode is for you.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Why Your Mindset Determines More Than You Think 14.08.2026 10λYour territory may not always be easy—but the story you tell yourself aboutit has a bigger impact than you realize.In this episode of The Pharma Sales Podcast, Brandon explores howyour attitude and self-talk influence everything from your confidence andpreparation to your persistence and provider relationships. Learn why the mostsuccessful pharmaceutical sales reps don't ignore challenges—they choose empoweringways to respond to them.If you've ever found yourself thinking, "This territory isimpossible," this episode will help you shift your mindset andapproach your day with greater confidence and purpose.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
How Often Should You Really Visit a Provider? 12.08.2026 13λHow often should you really visit your providers?And what should you do when a provider tells you, "Come back in three or four weeks," but your call plan says something different?In this episode of The Pharma Sales Podcast, Brandon shares a practical framework for building the right provider cadence. Learn why trust—not frequency—should drive your follow-up strategy, how to know when it's appropriate to return sooner than requested, and why earning the right cadence creates stronger relationships than simply making more visits.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
Great Sales Calls Start Before You Walk In 10.08.2026 14λWhat if the quality of your provider conversations was determined before you ever stepped inside the office?In this episode of The Pharma Sales Podcast, Brandon explores one of the most overlooked skills in pharmaceutical sales: preparation. Drawing from several conversations he's had with reps over the past week, he explains why the best calls don't start at the front desk—they start in your car.You'll learn practical strategies to prepare with purpose, ask better questions, review previous conversations, and walk into every office with confidence and intention.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The Learning Habit That Separates Top Performers 07.08.2026 11λThe best pharmaceutical sales representatives understand that experience is valuable—but it's curiosity that keeps them improving.In this episode of The Pharma Sales Podcast, Brandon shares practical ways experienced reps can continue learning, avoid complacency, and stay sharp throughout their careers. From learning directly from providers to building a personal learning system, you'll discover how small improvements can compound into long-term success.Whether you've been in pharma sales for two years or twenty, this episode will challenge you to stay curious and continue investing in your growth.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn -
The Importance of Patience in Pharma Sales 05.08.2026 10λIn pharmaceutical sales, it's easy to get discouraged when results don't come as quickly as you'd hoped. But the most successful reps understand that trust, access, and strong territories aren't built overnight—they're built through consistent effort over time.In this episode of The Pharma Sales Podcast, Brandon explores why patience is one of the most underrated skills in pharma sales and how adopting a long-term mindset can strengthen provider relationships, improve confidence, and help you build a more successful career.AtlasRxAtlasRx helps pharmaceutical and medical sales reps spend less time planning routes and more time building relationships in the field.Learn more: AtlasRxConnect With The Podcast:If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another rep who may need to hear this message. Email us at: [email protected]Connect with Brandon: LinkedIn
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