Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Επεισόδια

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  Which AI search platform are marketers paying the least attention to today? 16.09.2026 1λ

  Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The biggest misconception marketers still have about AI search 15.09.2026

  76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why SEO Rankings No Longer Drive Purchase Decisions 14.09.2026 47λ

  Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The prediction about search that turned out to be right 12.09.2026 1λ

  Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based agentic features to product-level integration across smart devices, speakers, and phones as the next frontier for search strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The most exiting emerging AI feature 11.09.2026 1λ

  AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Google Flow mature. The discussion centers on the shift from disjointed 8-second AI clips toward storyboarded, structured scenes with narrative continuity. Custode identifies character consistency and scene continuity as the key technical thresholds separating experimental AI video output from production-ready content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Creator advice that still resonates today 10.09.2026 1λ

  Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy starts with genuine passion rather than prescribed niches. She unpacks the discipline required to sustain publishing consistency over time and explains why authentic, interest-driven topic selection outperforms formulaic channel planning. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  This was the best discontinued Google product 09.09.2026

  The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it cuts off before any actual SEO discussion begins. There's no content here about challenges, strategies, frameworks, or results tied to Tasia's work at Brio Media.Since the instructions explicitly say not to assume what the conversation was about, I can't responsibly fabricate the "data-driven challenge," "proven results," or "frameworks/strategies discussed" the task requires — none of that appears in the excerpt.Could you share the rest of the transcript (or at least the portion covering the substantive SEO discussion), or provide the guest bio / company description? Any of those would give me the real content needed to write an accurate description. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  One Google Workspace feature everyone underuses 08.09.2026 1λ

  Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Workspace for enterprise content teams. She details Gemini's Refine feature in Google Docs, showing how to highlight a collaborator's edit and match it to brand voice or personal style with one click. She also outlines using the same feature to rewrite underperforming copy on demand, streamlining editorial consistency across team-authored content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  How Creators Are Adapting to Google's Search Changes 07.09.2026 34λ

  YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generated summaries pose to creator watch time and citation value, and a performance framework built on click-through rate, retention data, and brand partnership signals rather than vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What AEO strategies are not working today? 05.09.2026 1λ

  Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from product marketing discipline, and execution models for maintaining brand coherence across traditional and AI-driven search surfaces. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What's one marketing fundamental that AI will never replace? 04.09.2026 1λ

  Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike and then crash. She breaks down why classic SEO shortcuts—keyword stuffing and arbitrary content length—collapse under AI search evaluation, and why answer engine optimization depends on stronger fundamental content quality rather than production volume. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The advantage of a traditional product marketing background? 03.09.2026 1λ

  Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multisensor AI, FORM Kitchens, and Kyte as a fractional CMO. She breaks down why keyword specificity now outperforms broad-match traffic grabs, how legacy SEO habits actively hurt AI search performance, and what product marketing rigor brings to building durable AI visibility strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  One SEO habit marketers should stop doing 02.09.2026 1λ

  AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serving as fractional CMO for companies including Multisensor AI and Kyte. She unpacks why AEO performance is built on foundational SEO discipline rather than a separate playbook, and why treating strategy as an AI-replaceable function misreads what actually drives purchase intent. The conversation centers on using AI to scale execution while keeping human synthesis of customer motivation as the non-negotiable core of the strategy layer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  What's the biggest misconception about AEO today? 01.09.2026 2λ

  Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines, exposing which source types actually drive AI answer inclusion. The discussion reframes AEO as an extension of proven SEO fundamentals rather than a separate, channel-hungry discipline. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Separating AEO Expertise From Search Marketing Hype 31.08.2026 44λ

  Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation frequency and sentiment are replacing traditional traffic-based attribution, and why keyword specificity now beats broad-volume targeting in an AI-driven search landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Advice for your ecommerce team 27.08.2026 1λ

  AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer engine optimization depends on strong underlying SEO fundamentals, how AI is reshaping the way brands approach search visibility, and why translating product specifications into customer benefits matters more than increasing content volume. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  An SEO tactic marketers should stop doing 26.08.2026 1λ

  Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, building on experience as former Chief Product Officer at Bazaarvoice. The conversation breaks down why "sloptimization"—churning out keyword-driven posts without added value—undermines both rankings and revenue, why answer engine optimization depends on strong underlying SEO fundamentals rather than replacing them, and how transforming product data into structured, machine-readable assets drives visibility across traditional and AI-driven search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  The biggest misconception about AI search today 25.08.2026 2λ

  Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundamentals rather than a separate discipline, and that success now hinges on content relevance to individual searchers rather than fixed position rankings. Tieleman outlines how brands can use performance data to validate whether their content actually serves shopper intent, shifting content strategy from volume-based production to measurable relevance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  Why AEO Starts With Better SEO Fundamentals 24.08.2026 55λ

  AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured data and clean entity relationships matter more now than five years ago, how to optimize product feeds for AI search's "product graph," and why shifting from "test and learn" to "learn and test" prevents scaling content without scaling value. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  One thing AI still can't do well 20.08.2026 1λ

  AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, and daydream, the AI-native SEO agency that identifies search patterns and creates content at scale, breaks down where automation hits its limits. He details how teams can feed agents with call recordings, CRM data, and help desk interactions to approximate customer empathy and product context, while explaining why macro strategy formation still depends on unstructured, high-touch conversations between humans. The discussion frames a practical boundary for enterprise teams building autonomous SEO workflows: where to automate content production and optimization, and where strategic judgment must stay human-led. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.